Weingut Werner Anselmann

What Weingut Werner Anselmann does

Weingut Werner Anselmann, legally Gebrüder Anselmann GmbH, is a family-owned winery headquartered in Edesheim in the Pfalz wine region of Rhineland-Palatinate, Germany. The estate cultivates approximately 150 hectares across prestigious vineyard sites between southern Neustadt an der Weinstraße and the hilly landscape west of Landau, placing it among Germany's largest family-owned wineries. It produces a broad portfolio covering red, white, rosé, sparkling (Sekt), dessert, and PIWI fungus-resistant wines from 35+ grape varieties, with technical processes including temperature-controlled fermentation, stainless steel and oak barrel aging in multiple formats, and gravity-fed grape processing. Pioneering cultivation of international varieties such as Sauvignon Blanc and Cabernet Sauvignon, plus disease-resistant PIWI varieties (Solaris, Johanniter, Regent, Cabernet Blanc, Sauvignac), forms a distinctive sustainability and quality angle.

The business operates a hybrid go-to-market model. Direct-to-consumer revenue is generated through a year-round Probierstand (tasting stand), a Probierstube tasting room, a seasonal Brunnenterrasse wine tavern (May to October), vineyard walks, museum-train wine tastings, and an online shop serving domestic and export customers. B2B revenue comes from wholesale to restaurants and retailers, and from a strategically important institutional catering line in which Anselmann has been the exclusive official wine supplier for German Houses at the Olympic and Paralympic Games since 2012 and a wine partner for DOSB, DBB, and other German sports federations since 2004 and 2010 respectively. Pricing is not publicly disclosed but includes a no-entry-fee tasting stand.

Customer segments are split between fragmented wine consumers and enthusiasts (the primary segment, served on-site and online) and a smaller set of high-profile sports organizations and events requiring premium German wines for hospitality. The winery has accumulated sustained international recognition across more than 40 wine competitions annually, including multiple DLG Bundesehrenpreise (2010, 2016, 2018, 2019), the Staatsehrenpreis für Sekt (2020), and category wins at Mundus Vini, Berliner Wein Trophy, Vinitaly, AWC Vienna, and Asia Wine Trophy. Current leadership is held by Ralf and Ruth Anselmann, with the next generation (Christian, Richard, Dion) actively integrated and three generations currently working in the business.

Name

Weingut Werner Anselmann

Legal name

Gebrüder Anselmann GmbH

Website

https://weingut-anselmann.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Weingut Werner Anselmann is a family-owned Pfalz winery operating approximately 150 hectares across 35+ grape varieties, selling wines, sparkling wines, and dessert wines direct-to-consumer via tasting facilities and an online shop, and serving as exclusive wine supplier for German Olympic Houses since 2012.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Production & Winemaking (AFAFAAAB)

Keywords

• Pfalz wine production
• German sparkling wine
• Wine tasting services
• Family winery
• Direct-to-consumer wines

Headquarters

HQ city

Edesheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Sales: Direct retail sales of wines and sparkling wines (Sekte) through on-site tasting facilities, online shop, and wholesale to restaurants and retailers. Products range from table wines to premium Barrique-aged wines and noble sweet wines.
2. Event Catering: Supply of wines and sparkling wines to sports events, galas, and Olympic German Houses as official partner.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Weingut Werner Anselmann is a family-owned winery producing and selling wines from approximately 150 hectares of vineyards in the Pfalz region, including red, white, rosé, sparkling (Sekt), dessert, and PIWI varieties. The estate sells directly to consumers through an on-site tasting stand, group tasting room, seasonal wine tavern (Brunnenterrasse), and an online shop, while also supplying premium wines to sports organizations and the German Houses at the Olympic Games.

Product overview

Weingut Werner Anselmann is a family-owned winery in Edesheim, Pfalz, Germany, operated by Gebrüder Anselmann GmbH. The winery cultivates approximately 150 hectares of vineyards and produces a comprehensive portfolio of wines including red wines (Dornfelder, Spätburgunder, Cabernet Sauvignon, Merlot, Regent), white wines (Riesling, Grauburgunder, Weißburgunder, Chardonnay, Sauvignon blanc, Silvaner), rosé wines, sparkling wines (Sekt), and dessert wines (Beerenauslese, Eiswein). The winery also offers PIWI wines from disease-resistant varieties (Solaris, Johanniter, Regent, Sauvignac) and has pioneered experimental varieties including Tempranillo and Syrah. Customer-facing services include the year-round Probierstand (tasting stand), Probierstube (tasting room), seasonal Brunnenterrasse (wine tavern open May-October), and outdoor Weinausschank service. The winery's products have received numerous international awards including multiple Bundesehrenpreis, Staatsehrenpreis für Sekt, and gold medals at competitions such as Mundus Vini, Berliner Wein Trophy, and Asia Wine Trophy.

Differentiator

Problem solved

Functional benefit

Products and services

• Wines (Weinverkauf) Production and direct sale of red, white, rosé, sparkling (Sekt), dessert, and PIWI wines from approximately 150 hectares of Pfalz vineyards, available to consumers through the on-site tasting stand and online shop and to wholesale customers such as restaurants and event organizers.
• On-site Wine Tasting & Hospitality Services (Probierstand, Probierstube, Brunnenterrasse, Weinausschank) On-site wine tasting and hospitality services for visitors and groups at the winery in Edesheim, including the year-round Probierstand, the Probierstube group tasting room, the seasonal Brunnenterrasse wine tavern, and the outdoor Weinausschank with mulled wine service.
• Wine Events and Experiences (vineyard walks, museum train tastings) Curated wine-themed experiences for visitors, including vineyard walks and wine tastings on the Kuckucksbähnel museum train, alongside participation in regional wine events such as Weinerlebnis Landau.

Quantifiable outcome

• First international success in 1994: 1989er Scheurebe Beerenauslese received only Gold Medal (Medaglia d'Oro) for German wine at VINITALY

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Deutsche Haus (German Olympic Committee)coreStrategic or Co-development Partner · 1 January 2012Exclusive official wine partner for German Houses at Olympic and Paralympic Summer and Winter Games since 2012. Supplies premium wines and sparkling wines for hospitality areas at all Olympic events.
• Stiftung Sporthilfe Rheinland-Pfalz/SaarlandminorGTM or Marketing Partner · 1 January 2011Received Ehrenpreis (Honorary Award) in 2011 from Minister President Kurt Beck for long-term sports support.
• DBB (Deutscher Basketball Bund)coreGTM or Marketing Partner · 1 January 2010Official wine supplier since 2010. Provides wines for DBB events and basketball celebrations.
• DOSB (Deutscher Olympischer Sportbund)coreStrategic or Co-development Partner · 1 January 2004Official wine supplier since Olympic Summer Games Athens 2004 for both Olympic and Paralympic Summer and Winter Games.
• German Athletics Association (Deutscher Leichtathletik-Verband)minorGTM or Marketing PartnerEvent sponsorship including Bauhaus Junioren Gala in Mannheim for young athletics talents.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Weingut Dönnhoff: Top German family-owned estate from the Nahe region with a comparable premium, award-driven, export-focused model. Comparable as a high-end German family winery competing for the same international fine-wine customer.
• Weingut Egon Müller: Iconic Mosel family estate representing the upper bound of German family-wine valuation and scarcity. Comparable on family ownership, premium positioning, and award-led brand equity, though at a materially higher price tier.
• Henkell Freixenet (Sekt segment): Germany's largest sparkling wine (Sekt) group. Comparable as a competing supplier of German sparkling wine at scale, directly relevant given Anselmann's Staatsehrenpreis für Sekt 2020 and traditional-method Sekt range.
• Schloss Vollrads: Historic German wine estate with estate-based hospitality and DTC offerings analogous to Anselmann's Probierstand and Brunnenterrasse. Comparable as a heritage German family estate combining production, on-site tasting, and export.
• Weingut Wittmann: Family-owned Rheinhessen estate with biodynamic viticulture and a strong international reputation. Comparable on family ownership, sustainability positioning, and high-end DTC + export model in the broader German premium wine segment.

Direct peers

• Weingut Dr. Bürklin-Wolf: One of the most prestigious biodynamic family-owned wineries in the Pfalz region, with a similar international fine-wine positioning and premium estate focus. Comparable as a same-region, family-run, award-driven Pfalz producer targeting the same on-trade and export channels.
• Weingut Markus Schneider: Modern Pfalz producer with a broad varietal range including international grapes, strong international branding, and significant on-trade presence. Highly comparable on product mix (including reds, whites, and PIWI-style experimental varieties) and export-led go-to-market.
• Weingut Bassermann-Jordan: Long-established Pfalz family estate with comparable breadth of varietals, traditional plus international positioning, and award-led reputation. Overlaps directly on product range, customer base (specialty retail, restaurants), and Pfalz terroir identity.
• Weingut Reichsrat von Buhl: Historic Pfalz estate operating at similar premium scale and family/heritage governance style, with comparable broad varietal range and international reputation. Direct competitor for on-trade listings and DTC visitors in the Pfalz.

Others

• E. & J. Gallo Winery: Largest family-owned wine company globally with broad varietal coverage and global distribution. Relevant only as a broad scale benchmark for family-owned wine producers and a competing route-to-market in international wholesale channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/weingut_anselmann
• LinkedInlinkedin.com/company/weingut-werner-anselmann

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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