Weisbrod-Zürrer AG

What Weisbrod-Zürrer AG does

Weisbrod-Zürrer AG is a 6th-generation, family-owned Swiss textile company founded in 1825 and headquartered in Hausen am Albis near Zurich. The company operates a near 700m2 specialty fabric retail store (Stoffladen) — described as one of the largest of its kind in Switzerland — and a WooCommerce-powered e-commerce shop delivering nationwide. Its merchandise spans cotton, silk, linen, wool, jersey, lining fabrics, children's fabrics, embroidery, haberdashery, sewing notions, and patterns, supplemented by the WEISBROD private label of ties, scarves, silk umbrellas, and organic silk sleeping bags, plus sewing courses (Nähkurse) held on Bernina machines and a Corporate Wear department. Over 10 in-house textile designers create patterns sold globally to fashion labels and interior decoration collections, and the company holds the first brand partnership with Swiss Silk (since 2014) and launched the first GOTS-certified bio-silk fabric collection in 2025.

The business model is a combination of unit-priced fabric sales (CHF 29–198 per meter), finished accessory retail under the WEISBROD brand, course fees, and B2B corporate wear revenue, all directed primarily at Swiss consumers and small professional buyers. Silk fabric development and weaving are conducted by a long-standing partner facility in Como, Italy, reflecting a prior restructuring during the financial crisis and COVID-19 in which the company discontinued its own weaving operations. Distribution is single-country/domestic, with no foreign-market activity disclosed. Marketing is executed through a content-led blog, organic SEO on the e-commerce site, and an email newsletter — no paid acquisition, app presence, or social commerce is indicated in the source data. Leadership is provided by siblings Oliver and Sabine Weisbrod-Steiner under a job-sharing arrangement that has run since 2001, with no external investors, parent company, or funding rounds disclosed.

Name

Weisbrod-Zürrer AG

Legal name

Weisbrod-Zürrer AG

Website

https://weisbrod-zuerrer.ch

Company type

Private

Founded year

1825

Operating status

Operating

Headcount range

1–10 employees

Short description

Weisbrod-Zürrer AG is a 6th-generation family-owned Swiss textile retailer (founded 1825) operating a ~700m2 specialty fabric store in Hausen am Albis, an online shop, the WEISBROD own-label accessories brand, sewing courses, and a corporate wear department for Swiss hobbyists, professional tailors, and gift buyers.

Ownership category

akta.pro rank

Product category

Fabric Retail

NAICS

Fabric Mills (3132), Other Textile Product Mills (3149)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

akta.pro secondary industries

Woven Fabrics (CRAAAMAB), Knitwear & Sweaters Manufacturers (CRAAAAAJ)

Keywords

• Fabric retail store
• Premium silk accessories
• Sewing courses
• Haberdashery supplies
• Swiss textile brand

Headquarters

HQ city

Hausen am Albis

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

Weisbrod-Zürrer AG sells woven fabrics by the meter (cotton, silk, linen, wool, jersey, lining) and sewing accessories through a ~700 m² physical fabric store in Hausen am Albis and a Swiss-wide online shop, together with the WEISBROD own-brand line of silk accessories (ties, scarves, silk umbrellas, silk sleeping bags). It also offers sewing courses and a corporate wear service. Fabrics and accessories are sourced or co-developed with a long-standing partner weaving facility in Como, Italy, and include the first GOTS-certified bio-silk collection and Swiss-grown silk products via the Swiss Silk partnership.

Product overview

Weisbrod-Zürrer AG is a family-run textile company in its 6th generation, operating since 1825. The company offers a diversified portfolio consisting of a 700m2 physical fabric retail store in Hausen am Albis featuring over 700m2 of fabrics (cotton, silk, linen, wool, jersey, lining, children's fabrics, embroidery, sewing notions), an e-commerce online shop for Swiss delivery, the WEISBROD private label brand (Swiss-made ties, scarves, silk umbrellas, organic silk sleeping bags), sewing courses with Bernina machines, and a corporate wear department. The company also offers Swiss-Silk products from domestically cultivated silk, and introduced the first GOTS-certified organic silk fabric collection. Silk fabrics are developed and woven with a long-standing partner in Como, Italy.

Differentiator

Problem solved

Functional benefit

Brands

• WEISBROD: Own brand for ties, scarves, silk umbrellas, and silk sleep sacks, with products often Made in Switzerland.

Products and services

• WEISBROD Own-Brand Silk Accessories Direct-to-consumer line of premium silk accessories sold under the WEISBROD own brand, including ties, scarves, foulards, nickis, silk umbrellas, and silk sleeping bags, targeted at gift buyers and individual consumers in Switzerland.
• Fabric Retail Store (Stoffladen) Physical retail store in Hausen am Albis (near Zurich) selling fabrics by the meter, sewing notions, haberdashery, and patterns to sewing enthusiasts, hobbyists, and professional tailors/designers in Switzerland.
• Online Shop (E-commerce) WooCommerce-powered e-commerce storefront enabling direct-to-consumer sales of fabrics, sewing accessories, and WEISBROD own-brand accessories with home delivery throughout Switzerland.
• Sewing Courses (Nähkurse) Paid in-person sewing courses at the Hausen am Albis store for beginners and professionals, using modern Bernina machines and guided by experienced tailors and seamstresses.
• Corporate Wear Service Service offering customized business and corporate attire solutions for organizations, operated as a dedicated department within the company.
• Swiss-Silk Products Product line of silk items made from silk cultivated in Switzerland through the Swiss Silk partnership, in which Weisbrod-Zürrer AG has been the first brand partner since 2014.
• GOTS-Certified Bio-Silk Fabric Collection First GOTS-certified organic silk fabric collection, representing a sustainable textile line launched as part of the company's 200-year anniversary in 2025.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Swiss SilkcoreStrategic or Co-development Partner · 1 January 2014Weisbrod is the first brand partner of Swiss Silk, a pioneering project to re-establish sericulture (silk production) in Switzerland. Since 2014, the company offers products made from Swiss-grown silk. The partnership supports the vision of reviving Swiss silk production and provides exclusive access to Swiss Silk products in the Weisbrod store and online shop.
• Partner weaving facility in ComocoreStrategic or Co-development PartnerLong-term partnership with a silk fabric development and weaving facility in Como, Italy. Silk fabrics are developed and woven at this partner's location, then sold through Weisbrod's store and online shop as part of their premium textile offerings.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Tissura: Online luxury fabric retailer shipping globally with a curated multi-fiber catalog (silk, wool, cotton, lace). Directly comparable to Weisbrod's premium fabric retail model, though broader geographic and less heritage-anchored.
• MacCulloch & Wallis: Long-established London fabric and haberdashery retailer (founded 1902) selling silk, wool, and notions to designers and hobbyists. Closest analog to Weisbrod's heritage specialty fabric-store model with sewing accessories.
• Mood Fabrics: NYC-based heritage fabric retailer (made famous by Project Runway) selling fabrics and notions online and at a flagship store. Comparable on the dual retail + e-commerce + professional/designer customer model.
• Joel & Son Fabrics: London luxury fabric house serving fashion designers and couture houses with silk, lace, and specialty textiles. Comparable to Weisbrod's premium positioning toward professional tailors and designers.
• Britex Fabrics: Iconic San Francisco specialty fabric retailer offering a deep range of fashion and decorator textiles to hobbyists and designers. Comparable on the curated urban fabric-store experience model.

Regional players

• Stoff & Stil: Nordic fabric and craft retailer with physical stores and e-commerce across Scandinavia. Comparable business model (specialty fabric retail + courses) though focused on a different regional market than Switzerland.

Others

• Swiss Silk Association: Pioneering sericulture project to revive Swiss silk cultivation, of which Weisbrod is the first brand partner since 2014. Related as upstream supply partner and narrative source for Weisbrod's sustainability differentiation.
• Bernina (sewing machines): Swiss sewing-machine manufacturer whose machines are used in Weisbrod's sewing courses. Related as a key equipment and ecosystem partner for the course/community offering, not a competitor.

Broad incumbents

• Liberty London: Iconic 150-year-old British heritage department store famous for its in-house Liberty fabrics (Tana Lawn) and haberdashery. Comparable as a heritage fabric brand with own-label textiles and curated retail, but operates at significantly larger scale and broader category scope.

Emerging players

• Fabric.com / Amazon Fabrics: Large-scale online fabric marketplace serving hobbyists with broad selection and fast delivery. Adjacent competitor pressuring Weisbrod's online hobbyist segment on range and convenience, though without the heritage or in-store experience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/weisbrod-zuerrer-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weisbrod-Zürrer AG