Das Weitblick Allgäu

What Das Weitblick Allgäu does

Das Weitblick Allgäu is a 4-star wellness hotel with 90+ rooms in Marktoberdorf, Bavaria, founded in 2018 on the site of a former nursery. The property is owned and operated by Panoramahotel Oberjoch GmbH (€25,000 registered share capital; legal representatives Julia Zwicker and Thomas Lerch) and operates as part of the family-owned Lerch Genusswelten hospitality group, which encompasses multiple Allgäu-region hotels and restaurants including Panoramahotel Oberjoch, Alpin Chalets, Alpin Lodges, Hotel Sommer, Hotel BergBuddies, Camping Brunnen, and Die Villa. The hotel serves leisure travelers and wellness seekers, corporate teams, wedding parties, day spa visitors, and families through accommodation, dining, wellness, and event facilities.

The hotel features accommodation across categories from Doppelzimmer (30 m²) to SPA Suite Superior (52 m²), a 2,500 m² Hot SPA wellness facility with five saunas, an outdoor pool, and four relaxation rooms, multiple dining venues (Restaurant Weitblick offering 'World Cuisine' international fare, the Sky Bar rooftop with panoramic mountain views, Erlebnisbrunch Sunday brunch, Fräulein Lecker grillt), conference facilities branded as Lerch Businesswelten, and a Feststadl wedding and event venue. The technology infrastructure is built on third-party SaaS platforms including HotelNetSolutions (online booking via OnePageBooking.com), GASTROpoint KunLeiSys (Lerch Genussclub loyalty program), Incert eTourismus (gift voucher sales), SmartHost (email marketing), Chatlyn (guest chat), Usercentrics (GDPR consent management), softgarden (recruiting), and Raidboxes (web hosting). Energy sourcing is 100% Bavarian hydropower (223,735 kWh in 2025 via NATURSTROM) under the Bündnis Klimaneutrales Allgäu climate-neutral alliance.

Revenue is generated across five streams: hotel accommodation (€108-285 per person per night with package premiums up to €1,528 for New Year's Eve), food and beverage across multiple venues including half-board supplements, spa and wellness treatments (including signature Zirben-Vital-Massage), conference and event hosting (including weddings with €4,500 deposit), and voucher/gift sales through the loyalty platform. Distribution combines direct website booking, telephone and email reservations, dedicated corporate sales, online travel agencies and review platforms (HolidayCheck, Falstaff, Connoisseur Circle), and regional tourism partnerships (Allgäu GmbH, AllgäuTopHotels, Touristik Marktoberdorf). Pricing models include pay-as-you-go room rates and multi-day package pricing, with corporate group rates requiring 10+ persons. The business is privately held with no public financials disclosed.

Name

Das Weitblick Allgäu

Legal name

Panoramahotel Oberjoch GmbH

Website

https://weitblick-allgaeu.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Das Weitblick Allgäu is a 4-star wellness hotel with 90+ rooms in Marktoberdorf, Bavaria, part of the Lerch Genusswelten hospitality group. It serves leisure, corporate, wedding, and day spa guests via accommodation, a 2,500 m² spa, dining, and event facilities.

Ownership category

akta.pro rank

Product category

Wellness Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAGAMAA

Destination Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Wellness, Spa & Health Retreats

SECONDARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYHSALAFAC

Destination Spas & Spa Resorts

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

Keywords

• Wellness hotel hospitality
• Hotel accommodation services
• Spa and sauna facilities
• Conference and event venues
• Culinary and dining services

Headquarters

HQ city

Marktoberdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodation: Revenue from room rentals including Doppelzimmer (double rooms), Juniorsuites, SPA Suites, and Panoramasuite categories. Room pricing ranges from €108-285 per night depending on room type and season. Additional revenue from half-board (Halbpension) supplements.
2. Food & Beverage: Revenue from multiple dining venues: Restaurant Weitblick (international cuisine), Sky Bar (cocktails and beverages), Erlebnisbrunch (Sunday brunch), Fräulein Lecker grillt (all-day dining), and seasonal events like Gartenparty. Half-board packages and à la carte dining available.
3. Spa & Wellness Treatments: Revenue from spa treatments, rituals, massages, and Day Spa offerings. Spa treatments include Anti-Stress Massage, facial treatments, and signature treatments. Kristina Tanushi won Wellness Aphrodite 2023 Signature Treatment Award for Zirben-Vital-Massage.
4. Conference & Events: Revenue from corporate meetings, conferences, team events, and seminars in Lerch Businesswelten conference facilities. Wedding celebrations in Feststadl venue with €4,500 deposit requirement and comprehensive event packages including catering and accommodations.
5. Voucher & Gift Sales: Gift vouchers sold through Lerch Genussclub platform, enabling gifting of hotel stays, spa treatments, and culinary experiences. Vouchers available via Incert eTourismus GmbH platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Das Weitblick Allgäu operates a 4-star superior wellness hotel in Marktoberdorf, Bavaria, providing overnight accommodation across 90+ rooms and suites, a 2,500 m² Hot SPA with five saunas and outdoor pool, multiple food and beverage venues (Restaurant Weitblick, Sky Bar, Erlebnisbrunch), conference facilities under the Lerch Businesswelten brand, and the Feststadl event venue for weddings and celebrations. Curated holiday packages, Day Spa access, and a guided outdoor activity program (hiking, cycling, Nordic walking) round out the offering.

Product overview

Das Weitblick Allgäu is a 4-star wellness hotel in Marktoberdorf, part of the Lerch Genusswelten group (operated by Panoramahotel Oberjoch GmbH). The property offers a unified hospitality experience combining accommodation (rooms and suites ranging from 30–52 m²), a 2,500 m² Hot SPA (five saunas, outdoor pool, four relaxation rooms, treatments), diverse dining (Restaurant Weitblick with international cuisine, Sky Bar, Erlebnisbrunch), outdoor activities (hiking, cycling, e-bikes, guided tours), and conference/event facilities (Lerch Businesswelten, Feststadl wedding venue). Supplementary services include Day Spa access, a loyalty program (Lerch Genussclub), and curated holiday packages. The digital product consists of the hotel website with integrated online booking via onepagebooking.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms & Suites Overnight accommodation across 90+ rooms and suites ranging from 30 m² Doppelzimmer (Stadl, Allgäublick, Weitblick, Panoramablick) to Juniorsuites, Panoramasuite (45 m², 1-2 persons), SPA-Suite (with private sauna) and SPA Suite Superior (52 m², 1-4 persons). Rates range from €108 to €285 per person per night depending on room category and season.
• Hot SPA & Wellness Treatments 2,500 m² wellness facility featuring five saunas, outdoor pool, four relaxation rooms with panoramic mountain views, plus spa treatments including Anti-Stress Massage, facial treatments, and signature treatments (e.g., award-winning Zirben-Vital-Massage). Available to hotel guests and as Day Spa for non-hotel visitors.
• Restaurant Weitblick Hotel restaurant serving international cuisine under the 'World Cuisine' concept, offering breakfast, dinner, half-board packages, and themed dining experiences such as Mottoabend.
• Sky Bar Panoramic rooftop bar offering cocktails, beverages, and relaxed evening atmosphere with views over the Allgäu landscape.
• Day Spa Spa access, sauna, outdoor pool and relaxation area usage available for external visitors without overnight stay, including spa treatments and rituals.
• Lerch Businesswelten Conference Facilities Dedicated conference and meeting rooms with technical infrastructure, comprehensive catering, team-building packages (e.g., Allgäuer Teamzeit at €684 per person, min. 10 persons), and group event services for corporate meetings, seminars, and team off-sites.
• Feststadl Wedding & Celebration Venue Distinctive Bavarian-style event venue for weddings, anniversaries and family celebrations, with comprehensive catering, accommodation packages, and a €4,500 wedding deposit requirement.
• Activity Program & Guided Tours Guided outdoor experiences including hiking tours (e.g., Drehhütte near Neuschwanstein), cycling routes, Nordic walking, yoga sessions, forest bathing (Waldbaden), and curated recommendations for the Allgäu region.
• Bicycle Rental (Fahrradverleih) Rental of mountain bikes, gravel bikes, road bikes, and city bikes for guests to explore the Allgäu region.
• Holiday Packages Multi-night themed packages combining accommodation, meals, spa treatments, and activities: Alltagspause (2-night spa escape), Happy Sunday (weekend wellness), 4=3 Weitblicktage, 7=6 Weitblickwoche, Weekend Plus, Mädels Auszeit (ladies' getaway), Genussmomente im Weitblick Garten, Weihnachten mit Weitblick (Christmas), and Silvester (New Year's Eve).
• Erlebnisbrunch

Quantifiable outcome

• 5.6/6 stars HolidayCheck rating with 90%+ recommendation rate
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Lerch Genusswelten (Lerch GmbH)coreStrategic or Co-development PartnerParent company and brand umbrella for Das Weitblick Allgäu and multiple other Allgäu hospitality properties including Panoramahotel Oberjoch, Alpin Chalets, Alpin Lodges, Hotel Sommer, Hotel BergBuddies, Camping Brunnen, and Die Villa restaurant. Shared loyalty program (Lerch Genussclub), booking infrastructure, marketing, and management support.
• Allgäu GmbHminorGTM or Marketing PartnerRegional tourism organization promoting Allgäu destinations. Cross-promotional partnership for visibility in Allgäu tourism marketing.
• AllgäuTopHotelsminorChannel Partner/ Reseller/ DistributorHotel association platform featuring curated Allgäu hotels for booking and promotion.
• Touristik MarktoberdorfminorGTM or Marketing PartnerLocal tourism office for Marktoberdorf region. Partnership for regional tourism promotion and visitor information.
• Bündnis Klimaneutrales AllgäucoreStrategic or Co-development PartnerRegional climate neutrality alliance for climate protection in the Allgäu region. Hotel commitment to sustainability through regional compensation and climate action.
• RösleminorStrategic or Co-development PartnerRegional partnership with Rösle (kitchen equipment brand). Value alignment and regional cooperation in Allgäu.
• NATURSTROM (Wasserkraft Bayern)coreStrategic or Co-development PartnerEnergy provider supplying 100% Bavarian hydropower. Hotel uses renewable energy certified through NATURSTROM: 223,735 kWh in 2025, 189,320 kWh in 2024.
• HotelNetSolutions GmbHcoreTechnology or IntegrationOnline booking system provider for hotel reservations and availability management.
• GASTROpoint GmbH (KunLeiSys)coreTechnology or IntegrationGuest loyalty club software provider managing Lerch Genussclub loyalty program, bonus points, and member communications.
• Fendt ForumminorGTM or Marketing PartnerNearby attraction (10-minute drive): Fendt showroom and museum of agricultural equipment manufacturer. Local experience partnership.
• Glückswege AllgäuminorStrategic or Co-development PartnerWellbeing hiking trails initiative featuring 13 routes with Kneipp philosophy elements. Hotel promotes routes as part of wellness offerings.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hotel Sommer Füssen: Sister property in the Lerch Genusswelten portfolio. A wellness and family hotel in the Allgäu region near Neuschwanstein, sharing the same loyalty program and hospitality standards. Most directly comparable in target customer mix.
• Hotel Edelweiss Berchtesgaden: 4-star superior wellness and family hotel in the Berchtesgaden Alps (Bavaria). Comparable in scale, wellness positioning, family appeal, and Alpine setting, though located in a different Bavarian Alpine sub-region.
• Wellnesshotel Seewirt-Zauberwald: Independent 4-star superior wellness hotel in the Allgäu region. Competes directly for the same wellness/premium traveler segment in similar Bavarian Alpine geography with comparable spa, dining, and outdoor activity offerings.
• Alpin Chalets Oberjoch: Sister property within the Lerch Genusswelten group offering upscale chalet-style accommodation in the Allgäu Alps. Comparable in target demographic (premium nature-seeking travelers) and regional positioning.
• Panoramahotel Oberjoch: Direct sister property under the same parent (Panoramahotel Oberjoch GmbH) and Lerch Genusswelten group. Also a 4-star wellness hotel in the Allgäu Alps with extensive spa and panoramic mountain positioning, sharing the same loyalty program, booking infrastructure, and management.
• Hotel BergBuddies Bad Hindelang: Lerch Genusswelten sister property in Bad Hindelang/Oberjoch. Lifestyle-focused hotel in the Allgäu Alps sharing customer base and group-level marketing while targeting a slightly more active/lifestyle-oriented guest segment.

Regional players

• Parkhotel Frank Allgäu: Family-run 4-star wellness hotel in Oberstdorf, Allgäu. Direct competitor in the Allgäu premium wellness segment with spa, regional cuisine, and outdoor activity offerings targeting a similar German domestic traveler.
• Hotel Gasthof Hirschen Allgäu: Family-owned wellness and conference hotel in the Allgäu region. Comparable in size, family ownership structure, mix of wellness and corporate event offerings, and rural Bavarian positioning.

Broad incumbents

• Althoff Seehotel Überfahrt: Five-star luxury wellness resort on Lake Tegernsee, Bavaria. Serves as a broader incumbent benchmark for premium wellness hospitality in the German Alpine market, with significantly larger scale and rooms but overlapping guest demographics.
• Leading Spa Hotels: Marketing consortium of premium wellness hotels across the German-speaking Alpine region. Membership would elevate Weitblick's visibility among premium wellness travelers and provide benchmark for comparable properties already in the collection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/das-weitblick-allg%C3%A4u

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Das Weitblick Allgäu