北京蔚蓝国际教育科技有限公司

What 北京蔚蓝国际教育科技有限公司 does

WELAND International (北京蔚蓝国际教育科技有限公司, legal name Beijing Weland International Education Consulting Co., Ltd.) is a privately held Beijing-based education services company founded in 2005 by the first Peking University students to participate in Model United Nations activities in China. The company operates a simulation-based education platform that delivers Model United Nations conferences, leadership training, and overseas study programs to Chinese secondary school students. Its core technology is a pedagogical methodology using MUN-format conferences as the primary vehicle for youth leadership, public speaking, and international-perspective development, structured as a four-tier advancement pipeline from regional to overseas programs.

The product portfolio comprises six core lines: WEMUN EXPO (Asia-Pacific's largest MUN conference, held annually in Beijing since 2008 with 1,000+ delegates); WeOverseas (overseas MUN participation, 10,000+ students since 2006); WeAcademy (7-day residential leadership training camp in Beijing, rebranded 2015); WeClub (2013 nationwide support program for 500+ campus MUN societies); WeConference (regional and on-campus conference support); and WeExplore (domestic research programs in sustainability, cultural heritage, aviation, and finance). Branded sub-conferences are operated in partnership with Yale, Oxford, University of Chicago, Cornell, McGill, UC Berkeley, Boston University and European International MUN, alongside collaborations with UNDP China, UNAIDS, China Public Diplomacy Association and China Soong Ching Ling Science & Culture Centre.

Revenue is generated primarily through per-delegate conference fees (RMB 1,680–1,880 for domestic events, USD 400 for WEMUN EXPO), residential training program fees, overseas program fees, and a recurring school membership via the WeClub platform. Distribution is hybrid B2B2C: enterprise field sales to provincial education authorities and individual schools, combined with direct-to-consumer registration for student delegates. The company is founder-owned with no disclosed institutional funding, operates with approximately 9 employees, and serves more than 500 schools across 30+ Chinese cities with 100,000+ cumulative student participants since 2008.

Name

北京蔚蓝国际教育科技有限公司

Legal name

Beijing Weland International Education Consulting Co., Ltd.

Website

https://welandedu.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

WELAND International is a Beijing-based education services company founded in 2005 that runs Model United Nations conferences, leadership training, and overseas study programs for Chinese secondary school students, operating a four-tier platform serving 500+ schools across 30+ cities.

Ownership category

akta.pro rank

Product category

Youth Leadership and MUN Education Services

NAICS

Educational Support Services (611710), Educational Services (611), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Model United Nations (MUN) (EDAMAGAB)

Keywords

• Model united nations education
• Youth leadership training
• Educational conference services
• School partnership programs
• Student simulation programs

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. MUN Conference Fees: WELAND organizes and hosts Model United Nations conferences in China, charging delegate fees that include conference materials, meals, pre-conference training, and insurance. Conferences include WEMUN EXPO (Asia-Pacific's largest), YMUN China, OGMUN-SHSID, and MUNUC-SFLS.
2. WeOverseas International Programs: Organizes overseas MUN participation programs for Chinese secondary school students to attend conferences in North America and Europe hosted by world universities (Cornell, Yale, etc.). Since 2006, over 10,000 students have participated in overseas projects.
3. WeAcademy Training Programs: Seven-day residential leadership training camps in Beijing offering international relations, diplomacy, and English proficiency courses. Formerly known as Weilun International Model United Nations Training Camp, rebranded in 2015. Includes training fees, venue, accommodation, meals, materials, and insurance.
4. WeClub Membership and Support Services: Nationwide support program for campus MUN societies providing academic support, organizational development assistance, and conference logistics materials. Schools automatically become members upon registering for any WELAND project.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

WELAND International operates a Model United Nations (MUN) educational ecosystem for Chinese secondary school students and educators. It organizes large-scale MUN conferences, leadership training camps, overseas programs, and provides school-level MUN club development support. Since 2005, the company has served over 500 schools across 30+ cities with cumulative participation exceeding 100,000 students.

Product overview

WELAND International operates a multi-platform educational ecosystem focused on Model United Nations (MUN) activities and youth leadership development. The core offerings include WEMUN EXPO (Asia-Pacific's largest MUN conference since 2008), WeOverseas (overseas MUN participation program since 2006), WeAcademy (summer leadership training camp since 2007/2015 rename), WeClub (nationwide MUN club support program since 2013), WeConference (regional/school conference support), and WeExplore (domestic research/exploration programs). Individual conference products include YMUN China (Yale), OGMUN-SHSID (Oxford), CMUNC (Cornell), and MUNUC-SFLS (University of Chicago). The company also organizes an annual flagship WEMUN EXPO featuring sub-conferences from 10+ global university MUN brands. Over 100,000 students from 500+ schools have participated in various programs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 80,000 students trained since 2007; 100,000+ cumulative participants in various domestic activities since 2008; 10,000+ students in overseas programs since 2006
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• UN4MUN (United Nations News Department)flagshipStrategic or Co-development Partner · 1 January 2008UN News Department's UN4MUN became one of the branches of WEMUN EXPO since 2016. UN or international organization officials and staff visit the site to conduct training and conference organization, providing authenticity and prestige to WELAND's MUN conferences.
• Yale University International Relations CouncilflagshipStrategic or Co-development PartnerYale University brings its YMUN China sub-conference to WEMUN EXPO, featuring Yale undergraduate students as secretariat and directors. The partnership provides authentic Ivy League conference experience for Chinese delegates.
• University of Chicago Model United Nations (MUNUC)flagshipStrategic or Co-development PartnerUniversity of Chicago's prestigious MUN conference is brought to China through partnership with WELAND, including the MUNUC-SFLS Conference jointly hosted with Shanghai Foreign Language School.
• University of OxfordcoreStrategic or Co-development PartnerOxford Global MUN brings its expertise to WELAND's conference network, including the OGMUN-SHSID Conference at Shanghai High School International Division.
• Cornell University International Relations CouncilcoreStrategic or Co-development PartnerCornell CMUNC conference (the only Ivy League MUN held annually in spring) is organized for Chinese students through WELAND's WeOverseas program.
• McGill UniversitycoreStrategic or Co-development PartnerMcGill University MUN team participates in WEMUN EXPO sub-conferences, bringing Canadian university perspective to the Asian MUN ecosystem.
• University of California, BerkeleycoreStrategic or Co-development PartnerUC Berkeley MUN team brings its expertise to WEMUN EXPO, one of the 10 sub-conferences featured at the annual event.
• European International MUNcoreStrategic or Co-development PartnerEuropean International MUN participates in WEMUN EXPO, adding European diversity to the conference network.
• China Soong Ching Ling Science & Culture Centre for Young PeopleflagshipStrategic or Co-development PartnerGuiding organization for WEMUN EXPO. Direct business unit of China Soong Ching Ling Foundation, focused on youth scientific and technological innovation and international youth exchange.
• Beijing Youth Bridge FoundationcoreStrategic or Co-development PartnerCharity organization registered with Beijing Civil Affairs Bureau, initiated by individuals engaged in international education and public welfare. Supports WELAND's youth exchange and volunteer programs.
• United Nations Development Programme (UNDP) China OfficecoreStrategic or Co-development PartnerWELAND has collaborated on projects with UNDP China Office, integrating UN development priorities into educational programming.
• UNAIDScoreStrategic or Co-development PartnerPartnership with UNAIDS for project collaboration, bringing global health perspectives to WELAND's educational programs.
• China-Africa Business CouncilminorStrategic or Co-development PartnerWELAND is a member of the China-Africa Business Council, supporting international exchange and business education initiatives.
• African First Ladies' AssociationminorStrategic or Co-development PartnerCollaboration with African First Ladies' Association on international exchange projects.
• China-Africa People's Friendship AssociationminorStrategic or Co-development PartnerPartnership supporting people-to-people exchange between China and Africa through educational programs.
• China Public Diplomacy AssociationcoreStrategic or Co-development PartnerWELAND is a member of China Public Diplomacy Association. The association collaborates on WeAcademy program development, providing access to retired diplomats for lectures and insights.
• Peking UniversityflagshipStrategic or Co-development PartnerFounded in 2005 by the first group of Peking University students who participated in international MUN activities. Peking University MUN team participates in WEMUN EXPO.
• China Foreign Affairs UniversitycoreStrategic or Co-development PartnerChina Foreign Affairs University MUN team participates in WEMUN EXPO, bringing diplomatic expertise to the conference.
• Beijing Normal University Faculty of EducationcoreStrategic or Co-development Partner2-year collaboration on WeAcademy program development. Beijing Normal University Faculty of Education contributes to standardized, rigorous, and fair evaluation systems for the training camp.
• Education Authorities (Provincial)coreStrategic or Co-development PartnerStrategic cooperation with education authorities in Shanghai, Hunan, Fujian, Heilongjiang, Shandong, Inner Mongolia, and other provinces for MUN program development and school support.

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• National High School Model United Nations (NHSMUN): Large flagship high-school MUN conference, analogous to WEMUN EXPO at the secondary-school tier — competing for the same pool of academically ambitious international students and the same school-delegation budgets.
• ILMUNC (University of Pennsylvania): Penn's flagship MUN conference and one of the oldest high-school MUNs globally — directly comparable as a university-branded MUN conference competing for Chinese school delegations and international delegates.
• Harvard Model United Nations (HMUN): Operates the Harvard-hosted Model UN conference — a globally recognized Ivy MUN conference comparable to WEMUN EXPO sub-brands like YMUN China and MUNUC. WELAND competes for both delegates and brand authority in the international student MUN ecosystem.

Others

• World Federation of United Nations Associations (WFUNA): Global MUN ecosystem organizer that influences legitimacy and best practices in youth UN-simulation activities. Comparable as the upstream standards/credibility body whose UN endorsement (UN4MUN) underpins WELAND's flagship WEMUN EXPO product.
• China Public Diplomacy Association: A partner of WELAND that also runs international-engagement programming. Comparable as an ecosystem participant that channels diplomatic-skills training and youth international engagement in China, though not a commercial conference competitor.
• UN4MUN / UN News Department Outreach: The UN's official educational-MUN platform, which has been a WEMUN EXPO sub-branch since 2016. Comparable as the supplier of institutional legitimacy at the heart of WELAND's MUN content and a venue for UN officials to visit/conduct training.

Broad incumbents

• Ivy Labs: China-based overseas education consulting and enrichment services firm — comparable as a private Chinese provider helping students build international academic profiles, complementing (and partly substituting for) WELAND's college-application narrative around MUN conferences.
• Best Elite Education (贝赛思/ BASIS China): Premium international K-12 school operator in China — comparable in the sense of serving elite Chinese families seeking international-facing enrichment, though via schools rather than extracurricular conferences. Operates some of the same host venues (e.g., Shenzhen) as WELAND's conference partners.
• EF Education First (EF China): Global language, travel, and academic-program provider with a large China footprint. Overlaps in English-proficiency-driven experiential learning and overseas programs (language travel + camps), addressing the same Chinese parent/student segment seeking international readiness.

Regional players

• Beijing Foreign Studies University International Education Programs: Chinese university-run international and diplomatic-skills programs — comparable in mission (international-affairs competency building) though operating inside the state-university system rather than as a private provider competing in the MUN conference market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/welandintl
• Instagraminstagram.com/wemun.expo_ins
• LinkedInlinkedin.com/company/%E5%8C%97%E4%BA%AC%E8%94%9A%E8%93%9D%E5%9B%BD%E9%99%85%E6%95%99%E8%82%B2%E7%A7%91%E6%8A%80%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about 北京蔚蓝国际教育科技有限公司