Welch Farm

What Welch Farm does

Welch Farm is a sixth-generation, family-owned wild lowbush blueberry farm located at 186 Roque Bluffs Road in Roque Bluffs, Maine, on the shores of Englishmen's Bay in Downeast Maine. Founded by Frank and Mary Welch in 1912 on land originally purchased as the Thompson Homestead in the late 1700s/early 1800s, the farm is currently managed by Wayne Hanscom and his daughter Lisa with a workforce of approximately seven employees. The core product is hand-raked fresh and frozen wild blueberries, harvested daily at peak ripeness, cooled, processed through a fresh blueberry line to remove stems and leaves, and packed into pints, quarts, and 5 lb. boxes; berries not sold fresh are frozen within 24 hours of leaving the fields.

The business generates revenue across four streams: (1) fresh and frozen wild blueberry sales direct to consumers via phone orders and farmer's markets, with historic wholesale distribution to Boston markets under the Bluffs Point Blueberries brand dating to the early 1920s; (2) two seasonal guest cottages (Mary Adeline Cabin and Elva P. Cabin) booked through Airbnb; (3) guided farm tours offered during spring and summer; and (4) seasonal value-added products including Christmas wreaths and centerpieces. Pricing is quote-based via phone for blueberries and through Airbnb for cottages, with no public price list. Marketing relies on the farm's website, Facebook and Instagram organic presence, earned media in regional food and lifestyle outlets (Maine Women Magazine, Food52, Maine Farmland Trust), and participation in community events such as Open Farm Day, Wild Blueberry Weekend, and the Machias Blueberry Festival.

The farm's customer base is concentrated among individual health-conscious consumers seeking locally-sourced wild blueberries, agritourists seeking authentic Downeast Maine experiences, and a small set of local restaurants. The competitive positioning rests on multi-generational heritage, hand-harvesting expertise specific to wild lowbush blueberry cultivation in this terroir, and the 24-hour fresh-to-freeze processing protocol. The company is privately held with no institutional investment, no subsidiaries, and no disclosed financial information.

Name

Welch Farm

Legal name

Welch Farm

Website

https://welchfarm.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

1–10 employees

Short description

Welch Farm is a sixth-generation, family-owned wild lowbush blueberry farm in Roque Bluffs, Maine, that sells hand-harvested fresh and frozen blueberries directly to consumers, rents two seasonal cottages via Airbnb, and offers guided farm tours and holiday wreaths.

Ownership category

akta.pro rank

Product category

Wild Blueberry Farming

NAICS

Berry (except Strawberry) Farming (111334), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industries

Forest Berries & Wild Fruit Harvesting (AFAMAFAE), Berry Sorting & Packing Facilities (AFAOAGAD)

Keywords

• Wild blueberry farming
• Hand-harvested blueberries
• Agritourism accommodations
• Farm tours
• Value-added holiday products

Headquarters

HQ city

Roque Bluffs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Fresh and Frozen Wild Blueberries: Fresh hand-harvested wild blueberries sold in pints, quarts, and 5 lb. boxes. Berries are also fresh frozen within 24 hours to guarantee quality. Orders placed by phone.
2. Guest Cottage Rentals: Two rustic cabins (Mary Adeline Cabin and Elva P. Cabin) available for rent during the summer season through Airbnb. Cabins include fully equipped kitchenettes, bathrooms, and outdoor campfire areas.
3. Farm Tours: Educational tours of the 200-year-old farm offered during spring and summer. Tours include private scheduled tours and attendance at events like Open Farm Day, Wild Blueberry Weekend, and Machias Blueberry Festival.
4. Christmas Wreaths and Centerpieces: Value-added holiday products sold during the Christmas season.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Welch Farm hand-harvests and sells fresh and frozen wild low bush blueberries packed in pints, quarts, and 5 lb. boxes, with berries fresh-frozen within 24 hours of harvest to preserve quality. The farm supplements blueberry sales with agritourism offerings including two guest cottages (Mary Adeline Cabin and Elva P. Cabin) rented through Airbnb and seasonal guided farm tours, plus seasonal value-added Christmas wreaths and centerpieces.

Product overview

Welch Farm is a 6th-generation family-owned wild blueberry farm offering a single unified product line centered on Maine wild blueberries. The core product is hand-harvested fresh and frozen wild blueberries, supplemented by agritourism services including two guest cottages (Mary Adeline Cabin and Elva P. Cabin) and guided farm tours. The farm also produces seasonal value-added products such as Christmas wreaths and centerpieces. The products and services are interconnected: visitors can stay at the cottages and enjoy farm experiences, while the blueberries remain the primary agricultural product sold fresh, frozen, or as part of the Welch Farm experience.

Differentiator

Problem solved

Functional benefit

Brands

• Bluffs Point Blueberries: Fresh product brand under which Frank and Mary Welch shipped wild blueberries to Boston markets in the early 1920s.

Products and services

• Fresh Wild Blueberries Hand-harvested wild low bush blueberries sold fresh or frozen, packed in pints, quarts, and 5 lb. boxes. Berries are gently hand raked daily at peak ripeness, cooled, and processed through a fresh blueberry line to remove stems and leaves, with berries fresh frozen within 24 hours of leaving the fields. Available to individual consumers, restaurants, and farmer's market customers.
• Guest Cottages (Mary Adeline Cabin and Elva P. Cabin) Two rustic cabins nestled in the woods overlooking the farm homestead and hayfields near Roque Bluffs shores, offering accommodations with fully equipped kitchenettes, bathrooms with showers, campfire pits, and access to farm trails, blueberry fields, and the rocky beach. Booked exclusively through Airbnb for agritourism guests seeking farm experiences.
• Farm Tours Guided tours of the 200-year-old wild low bush blueberry farm conducted during spring and summer. Tours include exploration of blueberry fields, educational sessions on wild blueberry farming, and opportunities to participate in hand-raking during harvest season. The farm also participates in Open Farm Day, Wild Blueberry Weekend, and the Machias Blueberry Festival.
• Christmas Wreaths and Centerpieces Seasonal value-added holiday products offered during the Christmas season alongside fresh and frozen wild blueberries, expanding the farm's product mix beyond fresh produce into holiday decor.

Quantifiable outcome

• Wild blueberries are processed and fresh frozen within 24 hours of leaving the fields to guarantee highest quality

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AirbnbcoreChannel Partner/ Reseller/ DistributorWelch Farm lists both guest cottages (Mary Adeline Cabin and Elva P. Cabin) exclusively on Airbnb for booking. This partnership enables the farm to reach travelers seeking agritourism experiences and manages reservations for their seasonal cabin rentals.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WelchFarm
• Instagraminstagram.com/welchfarmofmaine
• LinkedInlinkedin.com/company/welch-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welch Farm