Wellington Music Therapy Services

What Wellington Music Therapy Services does

Wellington Music Therapy Services is a privately held clinical practice headquartered in Guelph, Ontario, operating a fully inclusive clinic at 55 Delhi St and delivering on-site, in-home, and virtual music therapy services across Southern Ontario including Cambridge, Kitchener/Waterloo, Halton, Mississauga, Toronto West, Oakville, Burlington, Hamilton, and London. The practice is staffed by 17+ Accredited Music Therapists (MTAs), several of whom hold dual credentials as Registered Psychotherapists (RP), MT-BC board certification, or Neurologic Music Therapy (NMT) specialization, and applies an intervention taxonomy spanning Receptive, Re-creation, Improvisation, and Composition/Songwriting modalities alongside evidence-based Neurologic Music Therapy techniques such as Rhythmic Auditory Stimulation.

The service portfolio spans four buckets: Individual Music Therapy and Music Psychotherapy for clients of all ages; Traditional and Adapted Music Lessons on piano, voice, guitar, ukulele, flute, music theory, and songwriting; signature group programs including TiTi TOTS Music Groups for children aged 3 months to 4 years, Sing it Girls™ for girls ages 6-12, and Music & ME for Disabled Adults; and institutional programming for Long Term Care, Retirement, Day Programs, Group Homes, and Mental Health Facilities, including a specialized Musical Minds program for seniors living with dementia. Service delivery is conducted at the Guelph clinic, on-site at partner facilities, in client homes, and virtually.

Revenue is generated through professional-services fees for individual sessions, fixed-term cohort registrations for group programs (e.g., Music & ME at ~$120/month, Sing it Girls at ~$360 for 12 weeks, TiTi TOTS at ~$250 for 11 weeks), and facility/organization contracts with healthcare and community institutions, supplemented by adapted and traditional music lesson fees. The go-to-market combines direct-to-consumer booking via phone, email, and contact form with a B2B referral and partnership channel through Long Term Care operators, schools, daycares, group homes, disability organizations, and municipalities. The practice has been operating within an Anti-Oppressive Practice framework since 2021 and has expanded its community partnership portfolio in Fall 2024 with Autism Ontario, Down Syndrome Society Waterloo Wellington, the Alzheimer's Society, the City of Guelph, the Guelph Public Library, and the Guelph Youth Music Centre.

Name

Wellington Music Therapy Services

Legal name

Wellington Music Therapy Services

Website

https://wellingtonmusictherapyservices.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellington Music Therapy Services is a Guelph, Ontario-based Accredited Music Therapist practice delivering individual therapy, music psychotherapy, adapted music lessons, and group programs to children, adults, seniors, and healthcare facilities across Southern Ontario.

Ownership category

akta.pro rank

Product category

Music Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Mental Health Practitioners (except Physicians) (621330), Services for the Elderly and Persons with Disabilities (624120), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Music Therapy (Educational/Developmental Programs) (EDAMANAK)

akta.pro secondary industries

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB), Home Health Physical Therapy & Mobile PT (HSADAIAO), Direct School-Based PT Treatment (Individual & Group) (EDAKAGAC)

Keywords

• Music therapy services
• Neurologic music therapy
• Music psychotherapy
• Adapted music lessons
• Group music programs

Headquarters

HQ city

Guelph, Ontario

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Music Therapy Sessions: One-on-one music therapy sessions at clinic or in-home, with assessment-based treatment plans. May be covered by extended health programs and insurance plans.
2. Group Program Registration: Weekly group programs like Music & ME for Disabled Adults ($30/class, ~$120/month), Sing it Girls ($360 +HST for 12 weeks), TiTi TOTS ($250 +HST for 11 weeks)
3. Facility/Organization Contracts: Contracts with Long Term Care, Retirement Homes, Day Programs, Group Homes, and Mental Health Facilities for on-site music therapy programming
4. Music Lessons: Traditional and adapted music lessons on piano, voice, guitar, ukulele, flute, music theory, and songwriting, taught by Certified Music Therapists

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Wellington Music Therapy Services delivers evidence-based music therapy, music psychotherapy, and adapted music lessons facilitated by Accredited Music Therapists (MTAs) and Registered Psychotherapists. Offerings span individual therapy sessions, group programs (e.g., TiTi TOTS, Sing it Girls, Music & ME), and institutional programming for Long Term Care, Retirement, and Day Programs, delivered in-clinic, in-home, virtually, and on-site at partner facilities across Southern Ontario.

Product overview

Wellington Music Therapy Services is a service-based healthcare practice offering a portfolio of music therapy and music education programs facilitated by Accredited Music Therapists (MTAs) and Registered Psychotherapists. The core offerings include Individual Music Therapy and Individual Music Psychotherapy (one-on-one sessions addressing non-musical therapeutic goals), Traditional and Adapted Music Lessons (instrument instruction for all skill levels and learning needs), and group programs including TiTi TOTS Music Groups for young children, Sing it Girls™ for girls ages 6-12, and Music & ME for Disabled Adults. Institutional services cover Long Term Care, Retirement, and Day Programs for seniors including those with dementia. Sessions are delivered in-person at their Guelph clinic or on-site at care facilities, with virtual/online options also available.

Differentiator

Problem solved

Functional benefit

Brands

• TiTi TOTS Music Groups: Signature music classes for young children aged 3 months – 4 years and their caregivers, using play-based music therapy principles focused on bonding, movement, cognition, and musical development.
• Sing it Girls™
• Music & ME

Products and services

• Individual Music Therapy
• Individual Music Psychotherapy
• Traditional Music Lessons
• Adapted Music Lessons
• TiTi TOTS Music Groups
• Sing it Girls
• Music & ME for Disabled Adults
• Long Term Care, Retirement, and Day Program Services
• Musical Minds – Group Music Therapy for Seniors Living with Dementia

Quantifiable outcome

• Music therapy can improve posture, stride length, gait, and motor movements through rhythmic auditory cues
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Autism OntariocoreStrategic or Co-development Partner · 1 September 2024Expanding partnership to broaden scope of care in Fall 2024. Provides music therapy services to individuals with autism.
• Down Syndrome Society Waterloo WellingtoncoreStrategic or Co-development Partner · 1 September 2024Expanding partnership in Fall 2024 to increase support for individuals with Down syndrome in Waterloo Wellington region.
• City of GuelphcoreStrategic or Co-development Partner · 1 September 2024Expanding partnership in Fall 2024. Municipal partnership for community music therapy services.
• Guelph Public LibraryminorStrategic or Co-development Partner · 1 September 2024Expanding partnership in Fall 2024 to bring music therapy programming to library community.
• Guelph Youth Music CentreminorStrategic or Co-development Partner · 1 September 2024Expanding partnership in Fall 2024. Partnership for youth music programming.
• Alzheimer's SocietycoreStrategic or Co-development Partner · 1 September 2024Expanding partnership in Fall 2024. Provides dementia care and music therapy services.
• ThresholdsminorStrategic or Co-development PartnerCommunity mental health organization partner.
• Schlegel VillagescoreStrategic or Co-development PartnerLong Term Care and Retirement Village operator. Music therapy programming for residents.
• Elliot CommunityminorStrategic or Co-development PartnerCommunity care provider. Music therapy services for clients.
• Community LivingcoreStrategic or Co-development PartnerDisability services organization. Music therapy for individuals with developmental disabilities.
• Caressant CareminorStrategic or Co-development PartnerLong Term Care and retirement care operator. On-site music therapy services.
• Long Term Care FacilitiescoreStrategic or Co-development PartnerPartnership with healthcare facilities to develop full day programs including individual therapy, small group and large group sessions (Bell Choir, Glee Club, Intergenerational Music Therapy Groups).
• SchoolscoreStrategic or Co-development PartnerSchool-based music therapy programs developed based on current curriculum for groups and individuals.
• DaycaresminorStrategic or Co-development PartnerEarly childhood music programs in partnership with daycare facilities.
• Group HomescoreStrategic or Co-development PartnerMusic therapy services for residents of group homes.
• Day ProgramsminorStrategic or Co-development PartnerDay program music therapy services for adults.
• Mental Health OrganizationscoreStrategic or Co-development PartnerMusic therapy programming in partnership with mental health organizations.
• Disability OrganizationscoreStrategic or Co-development PartnerPartnerships with disability organizations to provide accessible music therapy services.

Scale indicators2 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• MusicWorx: San Diego-based music therapy agency providing individual and group music therapy across clinical, educational, and community settings. Comparable service portfolio (clinical therapy, adapted lessons, group programs) and similar GTM model.
• Nordoff-Robbins Music Therapy: Internationally established music therapy organization offering clinical music therapy services, training, and research. Directly comparable as a credentialed music therapy practice model delivering individualized therapeutic interventions.

Others

• MUSIC & MEMORY: US-based nonprofit that helps long-term care organizations implement personalized music programs for residents with dementia. Operates in the same therapeutic-music-in-LTC niche, often as a partner or complement to clinical music therapy providers.

Broad incumbents

• Holland Bloorview Kids Rehabilitation Hospital: Toronto-based pediatric rehabilitation hospital and research center serving children with disabilities and developmental needs. Comparable in delivering therapy services (including music-related interventions) to children with special needs across Ontario.
• CBI Health: Large Canadian provider of outpatient rehabilitation, mental health, and home health services with extensive clinic network. Overlaps with Wellington's clinical therapy delivery, group programming, and facility-based service model.
• Baycrest: Toronto-based healthcare and seniors' living organization with research focus on aging, dementia, and brain health. Comparable in providing therapy programming for seniors in long-term care and supporting dementia-focused non-pharmacological interventions.
• Lifemark Health Group: Major Canadian rehabilitation and healthcare services company with clinics across the country offering physiotherapy, occupational therapy, and mental health services. Comparable outpatient therapy delivery model with multi-site geographic presence.
• Bayshore HealthCare: One of Canada's largest home and community health services providers, offering in-home therapy, nursing, and personal support across the country. Comparable in delivering in-home therapy services across Southern Ontario and contracting with healthcare facilities.

Emerging players

• TheraPsil: Canadian nonprofit supporting access to psychedelic-assisted therapy and mental health treatment. Adjacent peer offering regulated psychotherapy services in Canada with growing payer and policy support — relevant to Wellington's Music Psychotherapy line.

Regional players

• Champlain Music Therapy Services: Ontario-based music therapy practice serving the Ottawa/Champlain region with clinical and community programs. Comparable Canadian private-practice music therapy model with similar credentialing and facility partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wellington-music-therapy-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellington Music Therapy Services