Wellington Point Farm

What Wellington Point Farm does

Wellington Point Farm is a privately held, heritage market garden farm located at 625 Main Road, Wellington Point, in Redland City, Queensland, Australia. Established in the 1800s in a region historically known as 'Brisbane's Salad Bowl', it is one of the very few remaining operational market garden farms in the Redlands. The business operates a vertically integrated farm-to-plate model combining a working farm, the Market Hall (a fresh produce store with butcher and deli counters stocking artisanal cheeses, cured meats, and premium cuts), and the adjacent Farmhouse Restaurant & Cafe, which is predominantly supplied by the Market Hall.

Production is seasonal, peaking in the cooler months when the mild climate and warm red soil support cultivation. The signature crop is strawberries, harvested from late May through October, complemented by tomatoes and a selection of vegetables. All farm output is sold directly to consumers through the Market Hall or used by the Farmhouse Restaurant; there is no wholesale or distribution channel beyond the on-site premises. The business also runs monthly farmers morning teas hosted by Farmer Adrian and educational programs for schools and community groups, extending the operation into agritourism and informal education.

The company employs roughly 10 people, is privately held with no disclosed institutional or venture investors, and serves a regional catchment across Redlands Coast and the wider Brisbane area. Distribution is exclusively physical — the Market Hall and Farmhouse Restaurant operate as a single retail and dining destination, with marketing driven by the company's website, on-site experiences, and word-of-mouth from restaurant visitors.

Name

Wellington Point Farm

Legal name

Wellington Point Farm

Website

https://wellingtonpointfarm.com

Company type

Private

Founded year

1800

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellington Point Farm is a heritage Queensland market garden farm, established in the 1800s, that sells seasonal produce — including signature strawberries — directly through its on-site Market Hall and supplies its adjacent Farmhouse Restaurant & Cafe, serving the Redlands Coast community.

Ownership category

akta.pro rank

Product category

Farm-to-Table Retail & Dining

NAICS

Strawberry Farming (111333), Fruit and Tree Nut Farming (1113), Fruit and Vegetable Retailers (44523)

SIC

Agricultural Production-Crops (100), Retail-Food Stores (5400)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industries

Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Fresh produce retail
• Farm-to-table dining
• Market garden farming
• Specialty foods store
• Butcher and deli

Headquarters

HQ city

Wellington Point

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Retail: Direct retail sales of seasonal fruits and vegetables through the on-site Market Hall, including artisanal cheeses, cured meats, and premium cuts from deli and butcher counters.
2. Farmhouse Restaurant Supply: Internal supply relationship where the Market Hall serves as the predominant supplier of fresh produce to the Farmhouse Restaurant and Cafe.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Wellington Point Farm is a market garden farm that grows seasonal fruits and vegetables (strawberries, tomatoes, selected vegetables) and sells its entire production directly to consumers through an on-site Market Hall retail store, which also houses a butcher and deli counter and serves as the predominant supplier of fresh produce to the adjacent Farmhouse Restaurant & Cafe.

Product overview

Wellington Point Farm is an agricultural heritage operation comprising a Market Hall retail space with fresh produce store, butcher, and deli, alongside the Farmhouse Restaurant & Cafe. The farm cultivates seasonal crops (strawberries, tomatoes, vegetables) on its historic market garden established in the 1800s, selling produce directly through its Market Hall while supplying its restaurant. The operation emphasizes a farm-to-plate philosophy, connecting consumers with the Redlands farming heritage.

Differentiator

Problem solved

Functional benefit

Brands

• Market Hall: Fresh produce store, butcher & deli featuring locally grown and sourced produce, artisanal cheeses, cured meats, and premium cuts
• Farmhouse Restaurant & Cafe

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Farmhouse Restaurant & CafecoreStrategic or Co-development PartnerOperated separately but strategically connected to Wellington Point Farm. The Market Hall serves as the predominant supplier of fresh produce to the Farmhouse Restaurant, creating an integrated farm-to-table experience.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• The Farm Byron Bay: The Farm Byron Bay is an integrated working farm, café, restaurant, and retail precinct in Northern NSW that combines fresh produce, foodservice, and community experiences on a single site, directly comparable to Wellington Point Farm's Market Hall and Farmhouse Restaurant model.
• Beerenberg Farm: Beerenberg is a Hahndorf, South Australia strawberry farm that operates an on-site farm shop selling jams, sauces, and fresh produce, mirroring Wellington Point Farm's farm-gate retail model around a signature strawberry crop.
• Sunny Ridge Strawberry Farm: Sunny Ridge is a Victorian strawberry farm with farm-gate pick-your-own, retail, and dessert offerings, providing a closely comparable Australian strawberry-led farm experience and direct-retail model.
• Harvest Newrybar: Harvest Newrybar is a Northern NSW cafe, restaurant, and bakery built around locally grown produce with strong farm-to-table positioning, comparable to Wellington Point's farm-fresh restaurant concept and produce-led menu.

Broad incumbents

• Harris Farm Markets: Harris Farm Markets is a larger Australian specialty fresh produce retailer with a strong direct-from-grower sourcing model, representing the broader incumbent that Wellington Point Farm's Market Hall competes against at a regional scale.
• Daylesford Organic: Daylesford Organic is a UK farm-to-retail and farm-to-restaurant operator running organic farms, farm shops, and cafés under a unified heritage brand, providing an international reference point for Wellington Point Farm's vertically integrated farm, retail, and dining model.

Regional players

• Kalfresh: Kalfresh is a Queensland-based fresh vegetable grower and packer with branded produce lines, comparable as a regional Queensland horticultural producer focused on direct supply of locally grown vegetables.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wellington-point-farm

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellington Point Farm