Wellness Lab

What Wellness Lab does

Wellness Lab is a privately-held, single-location fitness studio founded in 2017 in Chicago's Bucktown neighborhood. The company offers appointment-only 1-on-1 personal training sessions lasting 30 minutes, built around ARX (Adaptive Resistance Exercise) — computer-controlled motorized resistance technology licensed from a third party — combined with traditional free weights. Wellness Lab was one of the first ARX facilities in the Midwest and positions its core value proposition around time-efficient, supervised strength training that delivers measurable outcomes such as muscle mass gain, increased bone density, and grip strength improvements.

The company's product portfolio extends beyond core ARX training to include supplementary services: the CAROL Bike (a third-party REHIT cardiovascular machine), a Wellness Lab mobile app for client progress tracking, and health and nutrition services including referrals to nutritionists. Lead generation is driven by a free introductory offer of two 1-hour sessions (a Free Assessment & Demo Workout plus a Free Follow-Up Workout), and the business relies on its website, customer testimonials, third-party reviews (Yelp, Facebook, Google), and word-of-mouth referrals for customer acquisition. Scheduling and client management are handled through MindBody Online, with email marketing via Constant Contact.

Revenue is generated from recurring monthly personal training subscriptions, with pricing not publicly disclosed. The studio is led by Nick Minogue (General Manager & Head Trainer) who holds ARX, ACSM, and NETA certifications. Wellness Lab operates without disclosed external funding, parent company, or institutional investors, and functions as an independent operator-led business serving individual fitness consumers in the Chicago metropolitan area.

Name

Wellness Lab

Legal name

Wellness Lab

Website

https://wellnesslabchi.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellness Lab is a Chicago-based, single-location fitness studio founded in 2017 that delivers appointment-only 30-minute 1-on-1 personal training using ARX computer-controlled motorized resistance technology, serving individual fitness consumers in the Bucktown area.

Ownership category

akta.pro rank

Product category

Personal Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Personal training services
• Resistance training equipment
• Fitness studio services
• Strength training programs
• Motorized resistance training

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Personal Training Sessions: Revenue generated from 1-on-1 personal training sessions. The primary offering is a 30-minute training session using ARX technology or traditional weights, with personalized resistance training programs tailored to individual client goals.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Wellness Lab is a Chicago-based fitness studio that sells 1-on-1 personal training sessions built around ARX computer-controlled motorized resistance training, supplemented by traditional weights and the CAROL Bike REHIT cardio system. Each session runs approximately 30 minutes and is personalized to the client's goals, from functional strength to physique outcomes, with integrated health and nutrition services available as add-ons. Customers book sessions directly through the studio's website or MindBody portal at the Bucktown location.

Product overview

Wellness Lab is a Chicago-based fitness center offering a single integrated training system centered on ARX technology. The core offering is 1 on 1 personal training combining ARX (computer-controlled motorized resistance) with traditional weights in 30-minute sessions. The portfolio includes supplementary services such as the CAROL Bike for interval cardio training, a mobile app, and health/nutrition services. Free assessment and demo workouts serve as lead generation to convert clients into ongoing training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• ARX Training Computer-controlled motorized resistance training sessions using ARX technology that adapts resistance in real time to the user's force output, designed to build muscle mass, increase bone density, and improve overall strength through eccentric and concentric loading. Targeted at individual fitness consumers in the Chicago area seeking efficient, supervised strength training.
• 1-on-1 Personal Training 30-minute, one-on-one resistance training sessions that combine ARX motorized resistance with traditional weights, personalized to each client's fitness goals from functional strength to physique outcomes. Delivered by certified trainers at the Bucktown studio by appointment.
• CAROL Bike (REHIT Cardio)

Quantifiable outcome

• 5 lbs of muscle mass gained in 8 weeks
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ultimate Performance: Global boutique personal training brand specializing in 1-on-1 body transformation coaching. Most direct competitor to Wellness Lab on format (1:1 personal training), pricing tier (premium), and value proposition (visible physique/strength outcomes).
• [solidcore]: Boutique fitness brand using slow-tempo, high-resistance strength training on proprietary machines (similar in concept to ARX). Direct conceptual competitor in the technology-enabled, results-focused strength training niche.
• 9Round Fitness: Franchised boutique kickboxing and HIIT concept offering 30-minute trainer-led circuit workouts. Comparable to Wellness Lab on session length, format efficiency, and urban professional target market.
• F45 Training: Globally franchised boutique fitness brand with 45-minute functional group training sessions. Competes for results-driven urban professionals seeking efficient workouts, though at a lower per-session price point than 1:1 personal training.
• Barry's Bootcamp: Premium boutique fitness operator combining strength and interval cardio in coach-led small group settings. Targets the same affluent, time-poor demographic as Wellness Lab but with a group, not 1:1, delivery model.
• Orangetheory Fitness: National boutique fitness brand offering semi-private tech-enabled strength and cardio workouts in a similar price tier. Competes for the same time-constrained, results-oriented consumer that Wellness Lab targets, though in a group rather than 1:1 format.

Broad incumbents

• Life Time Fitness: Large multi-format fitness operator with a Chicago presence offering personal training as part of a broader club membership. Indirectly competes with Wellness Lab for premium training dollars, though Wellness Lab's specialist positioning is narrower.
• Equinox: Luxury fitness club operator with multiple Chicago locations. While broader than Wellness Lab's boutique offering, Equinox competes for the same affluent professionals, often via in-house personal training services that overlap with Wellness Lab's core product.

Emerging players

• ARX Fitness: ARX is the technology provider behind the motorized resistance equipment Wellness Lab uses. While not a direct competitor, ARX represents both a strategic partner and potential threat — as ARX expands its own branded facilities, Wellness Lab loses differentiation.

Regional players

• Club Pilates: Franchised reformer Pilates studio chain with a Chicago presence. Targets a similar wellness-minded, premium-paying demographic, though the modality (Pilates vs. ARX strength) and class format (small group) differ from Wellness Lab's 1:1 strength training.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wellness-lab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness Lab