WeLocArt (🖼️ pour exposer)

What WeLocArt (🖼️ pour exposer) does

WeLocArt, operated by the French SAS FIVALE (RCS Créteil 519 284 301), is a two-sided online marketplace that connects visual artists — painters, sculptors, photographers, musicians, writers, and other creatives — with 'accueillants', the venue hosts (hotels, restaurants, castles, historic estates, and other notable locations) willing to display art. The brand positions itself as the largest art gallery in France, claiming access to over 6,000 m² of indoor exhibition space distributed across partner venues and 80,000 m² of outdoor event space, with capacity for up to 300 simultaneous artworks. The underlying technology is a web platform (welocart.fr) that allows artists and hosts to self-register, build profiles, and discover each other, supplemented by an online Showroom that organizes works by category (Drawing, Painting, Photography, Sculpture) and supports individual artwork listings.

Revenue is generated primarily through paid subscriptions from professional artists (monthly or annual) to list works on the Showroom, with additional unit-pricing services such as personalized digital visuals starting at €19 TTC, photo printing and framing options ranging from €39 to €59 TTC, and exclusivity add-ons priced at a €50 minimum. The platform also brokers exhibition placements at partner venues and has begun offering adjacent services including drawing, painting, and sculpture classes in Paris 9ème. Distribution is entirely digital and self-serve, supported by content marketing through the company's blog, social media integration (Facebook login), and event promotions. The company's go-to-market is community-driven, relying on artist and venue self-registration and on partnerships such as its 2025 alignment with the French Ministry of Culture's 'Un Été Culturel 2025' program.

Name

WeLocArt (🖼️ pour exposer)

Legal name

FIVALE

Website

https://welocart.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

WeLocArt is a French two-sided online marketplace, operated by FIVALE SAS, that connects visual artists (painters, sculptors, photographers, writers, musicians) with venue hosts such as hotels, restaurants, castles, and historic estates to organize art exhibitions across France.

Ownership category

akta.pro rank

Product category

Online Art Marketplace

NAICS

Museums, Historical Sites, and Similar Institutions (712), Museums (712110), Art Dealers (45992)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Art marketplace platform
• Artist venue matching
• Online art exhibition
• Art gallery network
• Visual art subscription

Headquarters

HQ city

Fontenay-sous-Bois

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Artist Subscription Fees: Artists pay subscription fees (monthly or annual) to access the platform and showcase their works to venue hosts. The platform operates as a marketplace connecting artists with exhibition venues.
2. Showroom/Display Fees: Additional paid features through the showroom for displaying artworks, with optional print and framing services offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WeLocArt operates a two-sided online marketplace that matches visual artists (painters, sculptors, photographers, musicians, writers) with venue hosts (accueillants) such as hotels, restaurants, castles, and historic estates across France. The platform provides an online Showroom for browsing and displaying artworks, artist subscription services, community interaction features, custom visual creation services, and in-person art classes in Paris.

Product overview

WeLocArt is a platform that operates as France's largest art gallery, functioning as a two-sided marketplace connecting visual artists with venue hosts (accueillants) such as hotels, restaurants, castles, and exceptional locations. The core WeLocArt Platform enables artist-venue matching, while the Showroom provides an online gallery for displaying and selling artworks organized by category. Additional offerings include Community Spaces for user interaction, Showroom Subscription Services for professional artists to list their works, and Art Classes for educational programming. The company positions itself as the 9th largest exhibition surface in France with over 6,000 m² of indoor space across partner venues.

Differentiator

Problem solved

Functional benefit

Products and services

• WeLocArt Platform A two-sided marketplace platform that connects visual artists (painters, sculptors, photographers, musicians, writers) with venue hosts (hotels, restaurants, castles, historic estates) for art exhibitions. Artists find exhibition spaces and hosts select artists for their venues.
• Showroom An online gallery showcasing artworks available for exhibition and sale, organized by categories including Drawing, Painting, Photography, and Sculpture, where artists display their portfolios and prices.
• Showroom Subscription Services Paid subscription service (monthly or annual) for professional artists to display their artworks on the Showroom, including account creation and service presentation terms.
• Focusorium Custom Visual Creation Custom visual creation service where artists transform photos, ideas, or memories into art pieces for both professionals (venues, hotels) and individuals (portraits, family photos, travel memories), with pricing starting at €19 TTC for digital files.
• Art Classes Drawing, painting, and sculpture courses offered in Paris 9th arrondissement, providing educational art services to complement the exhibition platform.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Artsper: Paris-based online art marketplace founded in 2013, connecting artists with buyers across Europe. Directly comparable as a two-sided digital art platform with European focus, overlapping artist supply pool, and similar subscription/sales monetization.
• ArtMajeur: European online art marketplace based in France, selling original artworks and offering print-on-demand across categories. Comparable as a competing French-rooted digital art marketplace with similar artist onboarding and sales commission model.
• Singulart: Paris-headquartered online art gallery selling original and limited-edition works from emerging artists globally. Comparable as a French-originated digital art marketplace with overlapping target artist base and similar online-showroom + transaction model.
• The Other Art Fair: Physical art fair/exhibition platform for emerging artists operating in multiple cities globally. Comparable as a venue-mediated art exhibition model connecting artists with physical display spaces, complementing WeLocArt's hotel/castle-venue approach.

Regional players

• Rise Art: UK-based online art platform connecting emerging artists with buyers, with curated collections and rental options. Comparable as a digital art marketplace with similar artist-discovery focus, though serving primarily UK rather than French market.

Others

• Catawiki: European online auction marketplace with a dedicated art category among many verticals. Comparable as a European digital marketplace facilitating art transactions, though operating more broadly across collectibles, not focused exclusively on art exhibitions.

Broad incumbents

• Artnet: Established global art marketplace and auction aggregator operating for decades across galleries, auction houses, and artists. Comparable in marketplace functionality for art discovery and transactions, though with a much broader scope including secondary market auctions.
• Saatchi Art: Major online art gallery selling original art and limited-edition prints from emerging artists worldwide. Comparable as a digital-first art marketplace with artist onboarding and sales commissions, but with substantially larger scale and global reach than WeLocArt.
• Artsy: Global online art marketplace connecting collectors with galleries, artists, and auction houses. Comparable as a digital two-sided art platform with similar marketplace mechanics, but operating at significantly larger scale and broader geographic reach than WeLocArt's French focus.

Emerging players

• Tappan Collect: Online art marketplace focused on emerging and contemporary artists with curated discovery. Comparable as a digital art platform targeting the same artist/collector intersection, though primarily operating as an online-only rather than physical-venue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/welocart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeLocArt (🖼️ pour exposer)