In A Pickle
In A Pickle is a privately owned, single-location neighborhood deli in West Deptford, New Jersey, serving sandwiches, soups, salads, panini, quesadillas, dinner entrees, and catering to local consumers and event customers via dine-in, takeout, and phone/email orders.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What In A Pickle does
In A Pickle is a single-location, privately owned neighborhood deli and restaurant operating at 530 Crown Point Road, Store #2, The Crown Point Plaza, in West Deptford, New Jersey. The business sells a broad menu of specialty sandwiches, classic deli sandwiches, sourdough panini, fresh daily soups, salads and wraps, specialty quesadillas, sides and starters, dinner entrees (available after 4pm), and a children's menu under the "Little Pickles" label. There is no proprietary technology — the operation runs on standard restaurant point-of-sale and food-service workflows, with a basic Google Sites web presence (weloveinapickle.com) functioning as the primary digital channel.
The company monetizes through two transactional revenue streams: (1) in-restaurant dining and takeout, with per-unit pricing ranging from roughly $4.50 (soup cup) to $24.50 (Shrimp Scampi dinner entree), and (2) catering services for events and gatherings, ordered by phone or email and supported by a dedicated catering menu. Pricing is strictly unit-based and pay-as-you-go; 18% gratuity is added for tables of six or more. There is no detected e-commerce, no delivery platform integration (e.g., DoorDash, Uber Eats), and no franchise or multi-unit system.
The customer base is horizontal and consumer-facing — local individuals and families in the West Deptford area seeking lunch or dinner, plus a secondary segment of catering customers ordering for group events. Hours of operation are Monday through Friday, 11am to 5:30pm; the restaurant is closed Saturday and Sunday. With approximately 11 employees, no disclosed investors, no funding rounds, no patents, and no partnership or alliance data in the source material, In A Pickle presents as a founder/owner-operated, independent small business with no current institutional ownership structure.
In A Pickle firmographics
Firmographics- Name
- In A Pickle
- Legal name
- In a Pickle
- Website
- https://weloveinapickle.com
- Company type
- Private
- Operating status
- Operating
- Short description
- In A Pickle is a privately owned, single-location neighborhood deli in West Deptford, New Jersey, serving sandwiches, soups, salads, panini, quesadillas, dinner entrees, and catering to local consumers and event customers via dine-in, takeout, and phone/email orders.
- Ownership category
- akta.pro rank
In A Pickle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure
Revenue model
- In-restaurant dining and takeout: One-time transaction model for individual meal purchases. Customers order and pay per visit for sandwiches, soups, salads, and other menu items consumed on-site or taken to go.
- Catering services: Bulk food orders for events and gatherings, ordered in advance via phone or email. Catering menu available with specialty sandwiches, salads, and sides.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Eat-in Soup pricing - Regular soup cup $4.50, specialty soup cup $4.95; regular bowl $6.95, specialty bowl $7.45 |
| Unit Pricing | Pay-as-you-go | Takeout Soup pricing - 16oz container regular $6.95, specialty $7.45; 32oz container regular $11.45, specialty $12.45 |
| Unit Pricing | Pay-as-you-go | Specialty sandwiches priced $10.50-$12.50; Italian Style Pulled Pork $11.75, Triple P $12, Louisiana BBQ Pulled Pork $10.50, Hot Roast Beef $10.75, Buffalo Bleu $12, Chicken & Spinach Scampi $12.50, Chicken & Broccoli Slammer $12.50, Sweet Sausage $10.75, Chicken/Eggplant Parmesan $12/$10.75, Veggie Parmesan $10.75, Philly Cheesesteak $10.75 |
| Unit Pricing | Pay-as-you-go | Deli favorites priced $9.75-$11.75; Triple Decker Turkey Club $11.50, BLT $9.75, Tuna/Chicken Salad $9.75/$10.50, Reuben $10.75, Grilled Chicken Club $11.75, Caprese $10.75, Tuna Melt $10.75, Corned Beef Special $10.75 |
| Unit Pricing | Pay-as-you-go | Sourdough Panini - $10.95 each; Chicken and Bacon, Tomato and Mozzarella, Turkey Ham and Cheese, Roasted Beef, Italian Pork and Spinach varieties |
| Unit Pricing | Pay-as-you-go | Salads and Wraps - Garden and Caesar $9.25 base, topped versions $12.25-$15.00; Chef $12.25, Caprese $10.50, Buffalo Chicken $12.25, Blackened Chicken $12.25 |
| Unit Pricing | Pay-as-you-go | Specialty Quesadillas - Chicken or Beef $11, Fajita $11.50, Buffalo Bleu $11.50, BBQ Pulled Pork $11.50, Chicken Club $11.75; Crab and Spinach market price |
| Unit Pricing | Pay-as-you-go | Kids meals - $8.50; includes choice of Apple Sauce or French Fries and Juice Box; options include PB&J, Chicken Fingers, Ham & Cheese, Cheese Quesadilla, Chicken Quesadilla |
| Unit Pricing | Pay-as-you-go | Dinner Entrees (after 4pm only) - Stuffed Chicken $22.50, Shrimp Scampi $24.50, Chicken/Eggplant Parmesan $22.50, Chicken Florentine $22.50; includes soup or salad |
| Unit Pricing | Pay-as-you-go | Sides and Starters - French Fries $6.25, Onion Rings $7.25, Fried Pickles $8.95, Chicken Fingers $9.75, Bruschetta $9.75, Jalapeno Poppers $8.75, Broccoli/Cheddar Bites $8.95, Garden/Caesar Side Salad $7.25 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
In A Pickle product offering
Product offeringCore offering
In A Pickle is a neighborhood deli and restaurant in West Deptford, NJ that sells sandwiches, soups, salads, panini, quesadillas, dinner entrees, sides, and a kids menu for dine-in and takeout. It also provides a catering service for events and gatherings, taking bulk orders of its signature items via phone and email. Operations run Monday through Friday from 11am to 5:30pm at a single storefront in Crown Point Plaza.
Product overview
In A Pickle is a New Jersey-based deli and restaurant offering a single-location dining experience with dine-in, takeout, and catering services. The core offering centers on specialty sandwiches, deli favorites, panini, fresh daily soups, salads and wraps, specialty quesadillas, dinner entrees, and sides. The menu features both quick-service items (sandwiches, panini, quesadillas) and full dinner entrees, with an optional catering service for events and groups.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialty Sandwiches Chef-created signature sandwiches served on long rolls, priced from $10.50 to $12.50, aimed at dine-in and takeout customers looking for elevated deli options.
- Deli Favorites Traditional deli sandwiches on toasted white, rye, or wheat bread or long rolls, priced $9.75 to $11.75, for dine-in and takeout customers seeking familiar deli classics.
- Sourdough Panini Pressed sourdough sandwiches priced at $10.95 each, offered in five varieties, for dine-in and takeout customers.
- Fresh Soups Made Daily Daily in-house soups in regular and specialty varieties, sold by cup, bowl, or takeout container for dine-in and takeout customers.
- Salads and Wraps Salads and wraps with protein options, priced $9.25 to $15.00, available as salad or wrap with multiple dressing choices for dine-in and takeout customers.
- Specialty Quesadillas Gourmet quesadillas priced $11 to $11.75 (crab at market price), served with salsa and sour cream, for dine-in and takeout customers.
- Dinner Entrees Evening dinner entrees priced $22.50 to $24.50, available only after 4pm, each served with a choice of soup or salad, for dine-in customers seeking full dinner options.
- Sides and Starters Appetizers and sides priced $6.25 to $9.75, available as add-ons to sandwiches and entrees for dine-in and takeout customers.
- Kids Menu (Little Pickles) Children's menu options priced at $8.50 with included sides and drink, aimed at families dining in or taking food to go.
- Catering Service Full-service catering for events and group gatherings, featuring the restaurant's signature sandwiches, soups, salads, and sides, ordered in advance via phone and email for customers hosting events, office meals, parties, and special occasions.
Companies that use In A Pickle
Customer profileSegments2 records
Ideal customer profiles2 records
In A Pickle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
In A Pickle partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
In A Pickle competitors and assessment
Company assessmentDirect peers
- Jersey Mike's Subs: National sub sandwich chain serving hot and cold subs, similar in format to In A Pickle's core sandwich offering. Competes for the same lunch/takeout customer in the New Jersey market with greater scale and brand recognition.
- Capriotti's Sandwich Shop: Sandwich-focused chain with strong Delaware/South Jersey presence, specializing in hot and cold subs including signature items like the Bobbie. Closely comparable product mix (sandwich-led menu, soups, salads) and overlapping trade area.
- Firehouse Subs: National sub chain serving hot specialty sandwiches in a casual quick-service format. Direct overlap with In A Pickle's sandwich, soup, and salad menu and lunch-oriented customer base.
- Jimmy John's: National sub chain emphasizing fast delivery and freestanding sub sandwiches. Competes for the same takeout and quick lunch customer as In A Pickle, with national delivery infrastructure In A Pickle lacks.
- McAlister's Deli: Fast-casual chain specializing in sandwiches, soups, salads, and spuds. Nearest large-chain analog to In A Pickle's combined sandwich/soup/salad menu and dine-in/takeout model.
- Subway: Largest global sandwich chain, operating in nearly every U.S. trade area including New Jersey. Competes directly on price and convenience for the sandwich/takeout customer.
- PrimoHoagies: Philadelphia/South Jersey Italian-style hoagie chain with deep regional presence. Directly comparable product (Italian hoagies, cheesesteaks, specialty sandwiches) and overlapping South Jersey customer base.
Broad incumbents
- Panera Bread: Larger fast-casual incumbent with broader menu (soups, sandwiches, salads, bakery, coffee) and full digital ordering, delivery, and catering platforms. Competes for an overlapping but more upscale customer set across the region.
- Sweetgreen: Larger fast-casual salad and bowl chain with strong digital ordering, app, and delivery presence. Targets a healthier-leaning customer but competes for the same lunch salad/wrap spend as In A Pickle.
Regional players
- Wawa: Mid-Atlantic convenience retailer with strong New Jersey footprint offering hoagies, soups, salads, and prepared foods. Regional competitor for grab-and-go and quick lunch occasions in the same trade area.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
In A Pickle financial estimates
Financial estimateRevenue estimate
Valuation estimate
In A Pickle leadership team
Management profileNumber of profiles
Profiles1 record
In A Pickle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In A Pickle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In A Pickle
What does In A Pickle do?
In A Pickle is a neighborhood deli and restaurant in West Deptford, NJ that sells sandwiches, soups, salads, panini, quesadillas, dinner entrees, sides, and a kids menu for dine-in and takeout. It also provides a catering service for events and gatherings, taking bulk orders of its signature items via phone and email. Operations run Monday through Friday from 11am to 5:30pm at a single storefront in Crown Point Plaza.
Is In A Pickle a public or private company?
In A Pickle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In A Pickle founded?
In A Pickle was founded in -1.
How does In A Pickle make money?
Two revenue lines are on record. In-restaurant dining and takeout is the primary driver. The others are catering services.
Who are In A Pickle's main competitors?
Direct peers on record are Jersey Mike's Subs, Capriotti's Sandwich Shop, Firehouse Subs, Jimmy John's, McAlister's Deli, Subway and PrimoHoagies. Broad incumbents are Panera Bread and Sweetgreen. Wawa is listed as a regional player.
Does In A Pickle have an API?
No public API is recorded for In A Pickle.