WEMA USA, INC.
KUS Americas (formerly WEMA USA) is the North American subsidiary of KUS Technology Corporation, manufacturing liquid level sensors, SCR/DEF aftertreatment systems, and battery thermal management components for OEM customers in commercial vehicles, marine, construction equipment, and electric vehicles.
- Company typePrivate
- Founded1993
- HeadquartersDavie, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What WEMA USA, INC. does
KUS Americas, Inc. (formerly WEMA USA, INC.) is the North American operating entity of KUS Technology Corporation, a China-headquartered manufacturer founded in 1993 that supplies liquid level sensors, exhaust aftertreatment (SCR/DEF) systems, and battery thermal management components. The company serves OEM customers across five primary verticals: commercial vehicles (notably PACCAR, Daimler Truck North America, and Navistar), marine vessels, construction and off-road machinery, industrial and power generation equipment, and electric vehicles. Its core technology relies on reed-switch level sensing (with the float as the only moving part to minimize mechanical failure), ISO 22241-compliant SCR aftertreatment with J1939/CAN-bus DEF level and quality sensors, and customizable battery thermal management systems spanning 3KW–15KW including PTC heaters, liquid cold plates, electric coolant pumps, coolant lines, and Vehicle Control Units.
The company holds ISO 17025 laboratory accreditation (17,000 sq ft in-house facility capable of 80+ tests), ISO 22241 compliance for DEF products, and NMEA 2000 certification for marine electronics. It operates through direct enterprise OEM field sales for commercial vehicle contracts and a North American marine/industrial distributor network, with revenue generated almost entirely via B2B hardware sales under quote-based pricing (no public price list). The US legal entity (KUS Americas, Inc., incorporated in Florida, headquartered in Davie, FL) has only 9 listed employees, functioning primarily as the regional sales, marketing, and customer-engagement presence while manufacturing is concentrated at the parent company's Dongguan, China facility.
Recent strategic emphasis is on EV and new-energy thermal management, evidenced by the November 2023 Arun Plus partnership for EV products, the 2026 ACT Expo and CONEXPO-CON/AGG product launches targeting electrified commercial vehicles and construction machinery, and the 2021 opening of a Mexico regional office. The legacy SCR/DEF and level-sender business continues to generate repeat OEM awards (PACCAR 10 PPM, PACCAR Supplier of the Year 2021, Navistar Supplier Excellence 2022, DTNA Masters of Quality on multiple occasions), suggesting stable demand from US Class 8 truck production alongside the new-energy growth option.
WEMA USA, INC. firmographics
Firmographics- Name
- WEMA USA, INC.
- Legal name
- KUS Americas, Inc.
- Website
- https://wemausa.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KUS Americas (formerly WEMA USA) is the North American subsidiary of KUS Technology Corporation, manufacturing liquid level sensors, SCR/DEF aftertreatment systems, and battery thermal management components for OEM customers in commercial vehicles, marine, construction equipment, and electric vehicles.
- Ownership category
- akta.pro rank
WEMA USA, INC. industry classification
Industry- Product category
- Sensor and Thermal Management Components for Vehicles and Marine
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Exhaust & Emissions Aftertreatment Systems Manufacturing (EGR/DPF/SCR/Catalysts) (IMACAHAD)
- akta.pro secondary industries
- Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE), Automotive HVAC Modules & Integrated Climate Units (IMACALAA), Automotive Refrigerant Lines, Hoses & Thermal Plumbing (IMACALAG), Fuel & Emissions Systems for Propulsion (Fuel supply, SCR, EGR, exhaust aftertreatment) (IMAJAHAK), Exhaust, Aftertreatment & Emissions Compliance (DPF/SCR/EGR, Smoke Testing) (TLAKABAG)
Keywords
Where WEMA USA, INC. is headquartered
LocationHeadquarters
- HQ city
- Davie
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
WEMA USA, INC. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: KUS generates revenue primarily through the sale of manufactured components including liquid level senders, DEF tanks and sensors, gauge instrumentation, thermal management systems, and exhaust aftertreatment products. Products are sold directly to OEM customers and through distributor networks for aftermarket sales.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
WEMA USA, INC. product offering
Product offeringCore offering
KUS designs, engineers, and manufactures liquid level sensors, SCR exhaust aftertreatment (DEF) systems, thermal management components for electric vehicles, and analog/digital gauge instrumentation for commercial vehicles, marine vessels, industrial equipment, and power generators. Products are sold primarily to OEMs under custom or standard configurations, with aftermarket distribution through marine distributors and an online shop. The company is vertically integrated from design through manufacturing and in-house ISO 17025 certified testing.
Product overview
KUS (formerly WEMA USA, INC.) offers a comprehensive portfolio of sensing, measurement, and thermal management products primarily for marine, vehicle (commercial/on-road/off-road), and industrial applications. The core product lines include: (1) Thermal Management Systems (TMS) for EVs including battery thermal management systems (BTMS), PTC heaters, liquid cold plates, electric coolant pumps, and coolant lines; (2) Exhaust Aftertreatment/SCR Systems with DEF tanks, level sensors, quality sensors, and complete SCR solutions; (3) Liquid Level Senders for fuel, diesel, water, and DEF using reed switch technology; (4) Gauge Instrumentation including analog and digital gauges, tachometers, and NMEA 2000 certified marine products; and (5) Custom engineering and in-house validation services. Products are manufactured with in-house capabilities including CNC machining, tube bending, rubber/plastics molding, SMT assembly, and brazing, with an ISO 17025 certified testing laboratory.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- NOx emissions reduction up to 90% with SCR systems
Companies that use WEMA USA, INC.
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
WEMA USA, INC. technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
WEMA USA, INC. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Arun PlusflagshipKUS Technology Corporation and Arun Plus announced a collaboration to explore business opportunities developing electric vehicle (EV) related products. This is a strategic move aligned with the global trend of electrification in the automotive industry, focusing on EV thermal management and battery solutions. The partnership was announced November 29, 2023, at KUS Technology Corporation headquarters in Dongguan.
- Marysville MarinecoreMarine distributor with locations in Michigan, Tennessee, Wisconsin, Ohio, and Florida. Serves both wholesale and retail customers in the marine aftermarket.
- Donovan MarinecoreMarine distributor with locations in Louisiana, Florida, Arkansas, and New York. Long-standing distribution partner for marine products.
- Lewis Marine SupplycoreMarine distributor with locations in Florida, Charleston SC, and Foley AL. Provides marine parts and supplies to boaters and marine businesses.
- Fisheries SupplyminorMarine distributor based in Seattle, Washington serving Pacific Northwest boaters.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
WEMA USA, INC. competitors and assessment
Company assessmentDirect peers
- Teleflex Marine (Old Workbench / Teleflex): Marine gauge and instrumentation supplier with NMEA 2000 certified products; directly competes with KUS in marine fuel level and tachometer gauges.
- Veeder-Root: Manufacturer of fuel management and tank level sensors — overlapping product overlap with KUS's liquid level senders across industrial and retail fuel applications.
- WEMA GmbH: The original German manufacturer of WEMA-brand liquid level sensors and marine gauges; directly competes with KUS in marine and industrial level-sending applications under the same historic brand name.
- Faria Beede Instruments: Manufacturer of marine, industrial, and specialty gauges and sensors — overlapping product line with KUS's gauge instrumentation and NMEA 2000 marine business.
Broad incumbents
- Dorman Products: Aftermarket automotive parts supplier offering replacement sensors and exhaust components; competes in the aftermarket channel that complements KUS's marine distributor network.
- Webasto Group: Major automotive thermal management and EV battery thermal management supplier; competes head-to-head with KUS's PTC heaters, BTMS, and coolant line products for EV programs.
- Amphenol: Global manufacturer of interconnect, sensor, and cable assemblies serving automotive and industrial OEMs; broader scope but competes for similar sensor sockets on vehicle programs.
- Sensata Technologies: Large global sensor and electrical protection manufacturer with a portfolio overlapping KUS's level sensors, pressure sensors, and automotive sensor programs; serves the same OEM customers but at vastly greater scale.
- Eberspächer: Global Tier-1 supplier of thermal management and exhaust aftertreatment systems, including SCR technology, with direct overlap to KUS's BTMS and DEF/SCR product lines.
Regional players
- CIMC Holdings (CIMC Enric / CIMC Tianda): Large Chinese transportation equipment and tank manufacturer with overlapping DEF tank and SCR component exposure; relevant as a regional competitor in the China-anchored global OEM supply chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
WEMA USA, INC. social profiles
Digital presenceWEMA USA, INC. compliance and trust
Trust signalCompliance3 records
WEMA USA, INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
WEMA USA, INC. leadership team
Management profileNumber of profiles
WEMA USA, INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WEMA USA, INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WEMA USA, INC.
What does WEMA USA, INC. do?
KUS designs, engineers, and manufactures liquid level sensors, SCR exhaust aftertreatment (DEF) systems, thermal management components for electric vehicles, and analog/digital gauge instrumentation for commercial vehicles, marine vessels, industrial equipment, and power generators. Products are sold primarily to OEMs under custom or standard configurations, with aftermarket distribution through marine distributors and an online shop. The company is vertically integrated from design through manufacturing and in-house ISO 17025 certified testing.
Is WEMA USA, INC. a public or private company?
WEMA USA, INC. is a private company. It is currently operating.
When was WEMA USA, INC. founded?
WEMA USA, INC. was founded in 1993. It employs 1 to 10 people.
Where is WEMA USA, INC. based?
WEMA USA, INC. is headquartered in Davie, United States, in the North America region.
How does WEMA USA, INC. make money?
One revenue line is on record: hardware Product Sales.
Who are WEMA USA, INC.'s main competitors?
Direct peers on record are Teleflex Marine (Old Workbench / Teleflex), Veeder-Root, WEMA GmbH and Faria Beede Instruments. Broad incumbents are Dorman Products, Webasto Group, Amphenol, Sensata Technologies and Eberspächer. CIMC Holdings (CIMC Enric / CIMC Tianda) is listed as a regional player.
Does WEMA USA, INC. have an API?
No public API is recorded for WEMA USA, INC..
What industry is WEMA USA, INC. in?
WEMA USA, INC.'s product category is Sensor and Thermal Management Components for Vehicles and Marine. Its primary akta.pro industry code is IMACAHAD, Exhaust & Emissions Aftertreatment Systems Manufacturing (EGR/DPF/SCR/Catalysts), with a secondary code of IMACANAE, Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR). Its NAICS code is 33632 and its SIC code is 3823.