Stadt Wendlingen

What Stadt Wendlingen does

Stadt Wendlingen am Neckar is a German municipality (Kommune) located in the district of Esslingen in the state of Baden-Württemberg, serving approximately 16,200 residents. As a public-law entity, it delivers the full range of municipal services: administrative procedures (resident registration, building permits, standesamt functions), public utilities (water supply via Wasserwerk, wastewater via Gruppenklärwerk, waste management), public safety (fire brigade, civil protection), education infrastructure (schools, Kindertageseinrichtungen), cultural and recreational facilities (Stadtbücherei with 27,000 physical and 100,000+ digital media items, Freibad outdoor pool, Sportpark, Stadtmuseum, Galerie Weberstraße 2, Musikschule, VHS), and social services (youth programs, senior care coordination, integration services). The city's digital infrastructure includes a TYPO3-based website, the BürgerStimme municipal app, an online appointment booking platform (SmartCJM), the MOPAC library app, and the 24/7 Onleihe digital lending service.

The municipality generates revenue through local taxation (Gewerbesteuer/trade tax on businesses, Grundsteuer/property tax, and the communal share of income tax), fee-based services (library memberships and fines, Freibad admissions, building permits and development contributions), and ancillary programs including the Wendlingen aktiv Gutschein city voucher scheme sold through local banks. Economic development is driven by a dedicated Wirtschaftsförderung office, the HGV trade association (over 100 member businesses), and partnership networks including the Bündnis Unternehmensnachfolge and the MachEs platform.

The city's competitive position rests on its strategic location at the intersection of the A8 Autobahn, B313/B10 roads, S-Bahn S1 line (Stuttgart connection since 2009), and the DB Neubaustrecke Wendlingen-Ulm high-speed rail corridor, placing it within the economically strong Region Stuttgart with Stuttgart Airport 20 km away. A multi-phase municipal fiber optic (Glasfaser) network expansion, executed by Deutsche Telekom and co-funded by federal and state programs via the Zweckverband Breitbandversorgung Landkreis Esslingen, has connected approximately 2,500 households and businesses (Phase 1, 2020-2021) with Phase 3 targeting an additional 4,500 connections by 2025. The municipality maintains twin city partnerships with Saint-Leu-la-Forêt (France), Millstatt am See (Austria), and Dorog (Hungary).

Name

Stadt Wendlingen

Legal name

Stadt Wendlingen am Neckar

Website

https://wendlingen.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stadt Wendlingen am Neckar is a German municipality in the Esslingen district of Baden-Württemberg serving approximately 16,200 residents through administrative services, public utilities, education, cultural facilities, and economic development, supported by a multi-phase municipal fiber optic network and digital citizen services.

Ownership category

akta.pro rank

Headquarters

HQ city

Wendlingen am Neckar

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Municipal Tax Revenue (Gewerbesteuer und Grundsteuer): As a German municipality, Stadt Wendlingen generates revenue from local taxes, primarily the trade tax (Gewerbesteuer) levied on businesses operating within the city and the property tax (Grundsteuer). These taxes form the core of municipal tax revenue.
2. Library Membership Fees and Fines: The Stadtbücherei (municipal library) charges membership fees and overdue fines for borrowed materials. Fees vary based on membership type and duration of overdue items. The library also offers fee-based services such as reservation charges.
3. Aquatic and Recreational Facility Fees: The municipal outdoor swimming pool (Freibad) charges admission fees for entry. The facility is described as one of the finest in the state of Baden-Württemberg and generates revenue from single-entry and potentially season-ticket admissions.
4. Building Permits and Development Fees: Revenue is generated through fees for building permits, zoning approvals, and development contributions. The city also operates an Innenentwicklungsmodell (inner development model) that requires developers to contribute to affordable housing and public infrastructure when land use changes from commercial to residential.
5. City Voucher Program (Wendlingen aktiv Gutschein): The municipality supports a city voucher scheme sold at the Kreissparkasse, Volksbank, and Bürgerbüro. While the vouchers facilitate commerce at local businesses, the program generates minimal direct municipal revenue but supports local retail economics.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Stadt Wendlingen am Neckar is a German municipality (Stadt) providing local government administrative services, public library services, recreational facilities, cultural programming, and economic development support to approximately 16,200 residents in the Esslingen district of Baden-Württemberg. The city operates a Rathaus, Bürgerbüro, public library (Stadtbücherei), outdoor pool (Freibad), Sportpark, youth center, museum, and a city app plus online appointment booking system. It also manages a multi-phase fiber optic broadband expansion and supports local businesses through its Wirtschaftsförderung office and the Wendlingen aktiv Gutschein local commerce voucher program.

Product overview

Stadt Wendlingen am Neckar operates a municipal government portal providing civic services to approximately 16,200 residents. The digital offering consists of a TYPO3-based website with integrated services including the Stadtbücherei (public library) with over 27,000 physical items and access to 100,000+ digital media through 24/7 Onleihe, online appointment booking for citizen services, the BürgerStimme city app, broadband infrastructure initiatives, and economic development services. The portfolio also includes the Wendlingen aktiv local gift voucher program, Brockhaus online research databases, and various online administrative services. The city functions as a civic services provider rather than a commercial technology company.

Differentiator

Problem solved

Functional benefit

Brands

• BürgerStimme: Stadt-App BürgerStimme - City citizen app

Products and services

• Stadtbücherei Wendlingen am Neckar Municipal public library with more than 27,000 physical media items including Romane, Sachbücher, Zeitschriften, Tonies, CDs, DVDs, and Spiele; open 6 days a week (incl. Saturday morning) with reading café and event programming; serves city residents of all ages.
• 24/7 Onleihe digital library lending Round-the-clock digital lending service providing access to over 100,000 e-books, audiobooks, magazines, and videos for Stadtbücherei cardholders.
• Brockhaus Online Encyclopedia access Online access to the Brockhaus encyclopedia for library users of the Stadtbücherei, available on-site at the library.
• Online-Terminbuchung (Online Appointment Booking) Self-service online appointment booking system for citizens to schedule visits to the Rathaus/Bürgerbüro, reducing wait times and streamlining administrative visits.
• BürgerStimme Stadt-App Official mobile city application providing residents with push notifications, news, event information, and access to municipal services from their smartphone.
• Bürgerservice Online portal Web-based portal delivering digital municipal services including forms, information, and administrative interactions for residents.
• Mängelmelder (Defect Reporter) Digital reporting tool that allows citizens to report defects or issues with municipal infrastructure (e.g., roads, lighting, waste) directly to the city administration.
• Breitbandausbau (Fiber Optic Broadband Expansion) Multi-phase municipal program to deploy fiber optic (Glasfaser) broadband infrastructure across Wendlingen am Neckar, executed in cooperation with Deutsche Telekom and co-funded by federal and state broadband programs.
• Wirtschaftsförderung (Economic Development) Municipal economic development office providing advice and support to local businesses on commercial land, broadband availability, and local commerce promotion; coordinates with Wendlingen aktiv and HGV.
• Wendlingen aktiv Gutschein (local commerce voucher) Local commerce voucher program operated jointly by the city and Wendlingen aktiv initiative, redeemable at participating Wendlingen businesses to support local retail and trade.
• Freibad Wendlingen am Neckar (Outdoor Pool) City-operated outdoor swimming pool (Freibad) providing recreational swimming services for residents and visitors during the summer season.
• Stadtmuseum Wendlingen am Neckar (City Museum) Municipal museum presenting local history and supporting donations of historical objects from the Wendlingen community.
• Galerie Weberstraße 2 (Municipal Gallery) Municipal art gallery hosting exhibitions and cultural programming for residents and visitors.
• Treffpunkt Stadtmitte (City Center Meeting Venue) City-center venue in Wendlingen offering meeting rooms and spaces for cultural and community activities, with a public calendar of events.
• Sportpark Wendlingen am Neckar Municipal sports park offering athletic and recreational facilities for residents, supporting local sports clubs and community exercise.
• Jugendhaus Wendlingen am Neckar (Youth Center) Municipal youth center providing after-school programs, youth activities, and supervised gathering space for young residents.

Quantifiable outcome

• Fiber optic network expansion has connected 2,500+ households and businesses (Phase 1) with ongoing expansion targeting 4,500+ additional connections (Phase 3, 2022-2025).
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Zweckverband Breitbandversorgung Landkreis EsslingencoreStrategic or Co-development Partner · 17 November 2025Stadt Wendlingen am Neckar has been a member of the Zweckverband Breitbandversorgung Landkreis Esslingen (Broadband Supply Association of Esslingen District) since 2019. This association coordinates fiber optic broadband expansion across the district, combining municipal efforts with regional infrastructure planning and federal/state funding programs. The partnership enables co-funded broadband connections for schools and commercial areas.
• Deutsche TelekomcoreTechnology or IntegrationDeutsche Telekom is the executing construction company (ausführendes Unternehmen) for the fiber optic network expansion in Wendlingen am Neckar across multiple phases (2020-2025). In a bundled procurement process, Deutsche Telekom received the contract to connect four schools and multiple commercial and residential areas to the municipal Glasfasernetz. The company performs all civil engineering and cable deployment.
• Gigabit Region Stuttgart GmbHmajorStrategic or Co-development PartnerGigabit Region Stuttgart GmbH cooperates with the municipality and the Zweckverband Breitbandversorgung Landkreis Esslingen to coordinate fiber optic expansion in the Region Stuttgart. The organization supports the development of gigabit-capable digital infrastructure and provides strategic alignment between municipal broadband projects and regional digitalization goals.
• aconium GmbH (Projektträger Breitbandförderung)coreTechnology or Integrationaconium GmbH serves as the federal project management body (Projektträger) for the Breitbandförderung Gigabit program. For Wendlingen's school broadband connections (57,768.22 € total, 2023-2025) and the commercial district expansion (Gewerbegebiet Wert, 375,218.00 €, 2025), aconium GmbH manages the federal and state funding processes, project documentation, and compliance requirements. The organization operates on behalf of the Bundesministerium für Digitales und Staatsmodernisierung (Federal Ministry for Digital and State Modernization).
• IHK-Bezirkskammer Esslingen-NürtingenmajorStrategic or Co-development PartnerThe IHK (Chamber of Industry and Commerce) Bezirkskammer Esslingen-Nürtingen partners with the municipal Wirtschaftsförderung to organize regular Sprechtage (consultation days) for business startups and succession planning. The chamber provides expert guidance on business formation, legal structures, and regulatory compliance, and is a member of the Bündnis Unternehmensnachfolge (business succession alliance).
• Handwerkskammer Region StuttgartmajorStrategic or Co-development PartnerThe Handwerkskammer (Chamber of Trades) Region Stuttgart collaborates with the municipal economic development office and the IHK to provide business consultation services and support for tradespeople and skilled crafts businesses in Wendlingen am Neckar. The chamber participates in the Bündnis Unternehmensnachfolge and regular Sprechtage for entrepreneurs.
• Kreishandwerkerschaft Esslingen-NürtingenminorStrategic or Co-development PartnerThe Kreishandwerkerschaft (District Craftsmen's Association) Esslingen-Nürtingen works with the municipal Wirtschaftsförderung on artisan business support, apprenticeship promotion, and business succession issues specific to the skilled trades sector in the district.
• Bündnis Unternehmensnachfolge (www.nachfolgen-es.de)majorStrategic or Co-development PartnerThe Business Succession Alliance for the Landkreis Esslingen brings together municipalities (including Wendlingen am Neckar), chambers, and institutions to provide coordinated support for business owners transferring their businesses (Übergeber) and prospective successors (Übernehmer). Stadt Wendlingen am Neckar participates in this alliance and hosts regular Sprechtage for succession and startup consultation.
• MachEs – Transformation Landkreis Esslingen (www.maches.info)majorGTM or Marketing PartnerUnder the Dachmarke 'MachES – Transformation Landkreis Esslingen', municipalities, chambers, and institutions in the district have created a centralized internet platform (www.maches.info) bundling information and support offers for business founders, business successors, and inner-city transformation. Stadt Wendlingen am Neckar participates in this network, directing entrepreneurs to the platform for event information, counseling offers, and funding opportunities.
• Kreissparkasse Esslingen-Nürtingen (Filiale Wendlingen)minorChannel Partner/ Reseller/ DistributorKreissparkasse Esslingen-Nürtingen's Wendlingen branch serves as a sales point for the Wendlingen aktiv Gutschein (city gift voucher). Customers purchase vouchers at the bank counter, which are then redeemable at approximately 20 participating local businesses.
• Volksbank Mittlerer Neckar eGminorChannel Partner/ Reseller/ DistributorVolksbank Mittlerer Neckar eG's Wendlingen branch (Unterboihinger Straße 35) also serves as a sales outlet for the Wendlingen aktiv Gutschein city gift voucher, in addition to the Kreissparkasse and the municipal Bürgerbüro.
• Städtepartnerschaften (Twin Cities)minorOthersStadt Wendlingen am Neckar maintains city partnerships (Städtepartnerschaften) with: Saint-Leu-la-Forêt (France), Millstatt am See (Austria), and Dorog (Hungary). These cultural exchange relationships are supported by the Vinzenzifest annual festival and the Egerländer Gmoi local heritage association.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• AKDB (Anstalt für Kommunale Datenverarbeitung in Bayern): Municipal IT service provider offering software for citizen services, financial management, and digital administration to German Kommunen. Comparable as a tech-enabler serving the same customer category (municipalities) that Wendlingen represents.
• Deutsche Glasfaser: German fiber-to-the-home operator active in rural and suburban municipalities. Comparable as a fiber-network counterpart to Wendlingen's Glasfasernetz (currently built by Deutsche Telekom), with alternative deployment models that Wendlingen could benchmark or partner with.
• MACH AG: German vendor of public-sector IT solutions used by municipalities for administrative processes, e-government, and financial management. Comparable as a digital-infrastructure provider serving the same kind of municipal customers as Wendlingen's Bürgerservice Online and Terminbuchung systems.
• Gigabit Region Stuttgart GmbH: Regional coordinator for gigabit digital infrastructure in the Stuttgart region, explicitly partnered with Wendlingen on fiber expansion. Comparable as a regional-level strategic enabler for the same fiber/municipal digital agenda.
• Zweckverband Breitbandversorgung Landkreis Esslingen: Regional broadband Zweckverband of which Wendlingen is a member since 2019. Directly comparable as the coordination body that channels federal/state co-funding for fiber rollouts in the same Landkreis — essentially a sibling institution with shared infrastructure mission.

Direct peers

• Stadt Ostfildern: Adjacent municipality in the Stuttgart region operating comparable civic services, library system, and Wirtschaftsförderung. Directly comparable by population scale (~40,000) and service mix, but in a different Landkreis.
• Stadt Kirchheim unter Teck: Mid-sized municipality adjacent to Wendlingen in the Esslingen district offering similar municipal service portfolio (Rathaus services, Stadtbücherei, broadband initiatives, Wirtschaftsförderung, cultural/recreational facilities). Closely comparable Mittelstadt profile.
• Stadt Esslingen am Neckar: Larger neighboring municipality in the same Landkreis Esslingen with overlapping municipal services (library, broadband expansion, Wirtschaftsförderung, cultural programs). Most directly comparable by geography, administrative structure, and citizen-service portfolio, but at materially larger scale.
• Stadt Nürtingen: Neighboring municipality in Landkreis Esslingen with parallel municipal service offerings including library, broadband co-funding programs, economic development office, and similar regional partnership structures with IHK and Handwerkskammer.
• Stadt Filderstadt: Mittelstadt in the Stuttgart region with similar municipal infrastructure (Stadtbücherei, fiber broadband, Wirtschaftsförderung, sportpark, Freibad) and comparable digital citizen-services strategy. Useful peer for benchmarking digital and infrastructure investments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stadt-wendlingen

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadt Wendlingen