杭州万事利丝绸文化股份有限公司

What 杭州万事利丝绸文化股份有限公司 does

WENSLI (杭州万事利丝绸文化股份有限公司) is a Hangzhou-based, A-share listed silk culture company founded in 1975 that operates as China's first publicly traded silk cultural creativity firm (stock code 301066 on the Shenzhen ChiNext Board since September 22, 2021). The company produces high-end silk products across four core categories: silk scarves and accessories, silk home textiles, silk cultural creative gifts, and silk printed fabrics, distributed through three brands — WENSLI (main brand covering women's, men's, sleepwear, home textiles, and gift boxes), WENSLI PHOENIX (a premium women's sub-brand emphasizing intangible cultural heritage craftsmanship), and WENSLI HOME (a silk lifestyle brand).

The company has built a differentiated technology stack centered on AI-driven design and sustainable manufacturing. Proprietary systems include the AI Color Management System (using big data and cloud computing to solve fabric front/back color inconsistency and enable dual-sided complex pattern printing), the Wensli Pattern AI Model (launched January 2024 with Wujie AI, featuring a 700,000+ pattern database and 300+ image algorithms that compress design cycles from one week to under one minute), and the West Lake No. 1 AI system (debuted at CIIE 2019 as the world's first AI system in the silk industry, enabling consumer-facing personalized scarf design). Manufacturing innovations include active no-water dyeing technology (raising dye fixation from an industry average of ~60% to nearly 100% with 99% sewage reduction), ultra-thin Cicada Wing Gauze silk (9.9g/㎡, 0.052mm thick), and small molecule silk protein extraction (~400 Daltons, applied to skincare applications).

WENSLI serves three primary customer segments: government and national/international event organizers (with official supplier designations for Beijing Olympics 2008, Shanghai World Expo 2010, Guangzhou Asian Games 2010, APEC 2014, G20 Hangzhou Summit 2016, BRICS Xiamen 2017, Beijing Winter Olympics 2022, and Hangzhou Asian Games 2023), enterprise/corporate B2B buyers for branded gifting and procurement, and premium individual consumers through nearly 100 offline stores in first-tier city commercial districts, four stores at Hangzhou Xiaoshan International Airport, Tmall and JD.com flagship stores, and the Wanshili mobile app. The company claims #1 market share in China's full-channel silk market for 2024 per Shangpu Consulting Group, with single Tmall products exceeding RMB 13 million in 2023 and over 25 products generating more than RMB 1 million annually.

Name

杭州万事利丝绸文化股份有限公司

Legal name

WENSLI万事利丝绸文化股份有限公司

Website

https://wensli.cn

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

WENSLI is a Hangzhou-based, A-share listed (301066) silk cultural creativity company founded in 1975 that designs, manufactures, and retails premium silk scarves, home textiles, cultural gifts, and printed fabrics under three brands, serving government event procurement, corporate B2B, and premium consumers via ~100 offline stores and e-commerce.

Ownership category

akta.pro rank

Product category

Premium Silk Products (Silk Scarves, Home Textiles, Cultural Creative Gifts, and Printed Fabrics)

NAICS

Broadwoven Fabric Mills (313210), Curtain and Linen Mills (31412)

SIC

Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Technical Fabric Mills (Performance/Protective/Medical Substrates) (IMAOABAH)

Keywords

• Silk scarves
• Silk home textiles
• Silk cultural gifts
• Silk printed fabrics
• AI personalized silk design

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Silk Scarf and Accessory Sales: Core revenue stream from high-end silk scarves, accessories, and fashion products under the WENSLI and WENSLI PHOENIX brands. Products include silk scarves for women and men.
2. Silk Home Textile Products: Revenue from silk home products including bedding sets (四件套), curtains, and home furnishings under the WENSLI HOME brand.
3. Silk Cultural Creative Gifts (丝绸文创礼品): Custom silk cultural creative gifts and souvenir products, particularly for corporate gifting and government/institutional procurement. Major event partnerships generate significant B2B gift orders.
4. Silk Printed Fabric (丝绸印花面料): Silk fabrics with printed patterns supplied to fashion brands and other manufacturers.
5. AI Personalized Customization Services: AI-powered personalized design and customization services for individual consumers and corporate clients. During Hangzhou Asian Games, over 8,000 international media and athletes experienced WENSLI AI customization services.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

WENSLI designs, manufactures, and sells premium silk products under multiple brands — including silk scarves, silk home textiles (bedding sets, comforters), silk cultural creative gifts, and silk printed fabrics — using high-quality mulberry silk. The company also delivers AI-powered personalized customization services through proprietary platforms like the West Lake No.1 AI system and the Wensli Pattern AI Model, and operates as official silk supplier for major national events such as Beijing Olympics, G20 Summits, and Hangzhou Asian Games.

Product overview

WENSLI is a comprehensive silk brand founded in 1975 in Hangzhou, Zhejiang, specializing in high-quality mulberry silk products. The portfolio is organized into four core product categories: silk scarves (丝巾), silk home products (真丝居家产品), silk cultural creative gifts (丝绸文创礼品), and silk printed fabrics (丝绸印花面料). The brand operates three distinct sub-brands: WENSLI (main brand covering women's, men's, sleepwear, home textiles, and gift boxes), WENSLI PHOENIX 凤凰之家 (high-end women's luxury silk sub-brand emphasizing harmony and beauty), and WENSLI HOME 丝绸生活家 (silk lifestyle sub-brand focused on silk home living). The company's technology-driven offerings include the AI-powered 西湖一号 digital aesthetic space station for personalized design, the AI color management system for fabric printing, and an AI flower-pattern model developed with Wujie AI for rapid pattern generation. Products are distributed through Tmall and JD.com flagship stores, nearly 100 offline stores in high-end commercial districts, and airport duty-free stores including Hangzhou Xiaoshan International Airport.

Differentiator

Problem solved

Functional benefit

Brands

• WENSLI PHOENIX 凤凰之家: WENSLI PHOENIX，一丝一缕演绎东方至美，与现代女性共同探寻知性、优雅、时尚、艺术的心灵境界。追求品质、创意、工艺的至高水准，让每件丝绸都独具意境与内涵。
• WENSLI HOME

Products and services

• WENSLI Silk Scarves, Home Textiles, Cultural Creative Gifts, and Printed Fabrics (main brand) Core brand covering silk scarves (silk for women and men), silk home products (bedding sets, comforters, curtains), silk cultural creative gifts, and silk printed fabrics. Targets consumers seeking premium silk products with cultural significance.
• WENSLI PHOENIX (凤凰之家) — High-end Silk Sub-brand High-end silk sub-brand targeting modern women at the premium/luxury tier. Adheres to 'harmony and beauty' brand philosophy, integrating traditional culture with modern aesthetics and intangible heritage arts with international style.
• WENSLI HOME — Silk Lifestyle Brand Silk lifestyle sub-brand following the 'Silk Lifestyle Expert' philosophy, focused on silk home living — using cultural, fashionable, and technological elements to express contemporary attitudes toward simple, elegant, fashionable, healthy, and refined living through silk aesthetic language.
• Silk Home Textile Products (家纺) — Bedding Sets, Comforters, Home Accessories Silk home textile products including mulberry silk bedding sets (four-piece and six-piece), gold silk comforters, and silk home accessories made from high-quality mulberry silk.
• Silk Sleepwear & Loungewear (家居服/睡衣) Silk sleepwear and loungewear products under the PAJAMA category, featuring silk pajamas and silk home garments for men and women.
• Silk Gift Boxes (礼盒) Silk gift box and gift set products, including seasonal new products and curated gift collections designed for premium gifting occasions.
• West Lake No.1 Digital Aesthetic Space Station (西湖一号数字美学空间站) — AI-powered Personalized Customization Service AI-powered digital aesthetic space station that enables consumers to design personalized silk scarves, experience Chinese cultural interactions (poetry writing, fortune testing), and access one-click customization through the Wanshili App.
• WENSLI 2026 Spring/Summer New Silk Scarf Line (一触难忘 颈间风华) Seasonal silk scarf collection launched as the 2026 Spring/Summer new product line, themed 'Unforgettable Touch, Elegance at the Neck'.
• Women's Silk Scarves & Silk Apparel Line (女士丝巾) Women's silk scarf and apparel line under the main WENSLI brand, including silk scarves and related silk accessories.
• Premium Silk Gift Line (BEST GIFT 丝绸礼品) Premium silk gift collections and curated gift sets designed for high-end corporate and consumer gifting occasions.

Quantifiable outcome

• 99% sewage reduction in dyeing process compared to traditional silk printing
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• 国际奥林匹克收藏家协会 (AICO)flagshipStrategic or Co-development Partner · 1 June 2024Became official partner of the International Association of Olympic Collectors (AICO), further cementing WENSLI's role as a major silk brand associated with Olympic heritage and international sports events.
• 无界AI (Wujie AI)coreTechnology or Integration · 1 January 2024Partnership to launch the silk industry's first practical graphic AI model (万事利花型大模型) in January 2024. The model features a 700,000-pattern database and 300+ AI image algorithms, enabling AI to complete designs in under 1 minute that previously took designers a week.
• 人民日报 (People's Daily)coreStrategic or Co-development Partner · 1 December 2021WENSLI People's Daily cultural creative co-branded silk bedding collection, such as the '湖光秋月' (Autumn Moonlight over the Lake) silk bedding set, combining WENSLI's silk craftsmanship with People's Daily cultural IP.
• 海尔集团 (Haier Group)coreStrategic or Co-development Partner · 1 January 2018Strategic partnership in 2018 to jointly create the 'Silk Care Center' (丝绸护理中心), combining WENSLI's silk expertise with Haier's home appliance technology to provide a complete high-end silk washing, drying, and care solution. This partnership solved the thousand-year challenge of silk care, merging silk culture with modern technology.
• 捉妖记2 (Monster Hunt 2)minorGTM or Marketing Partner · 1 January 20182018 Chinese New Year collaboration on Monster Hunt 2 movie merchandise including themed scarves, red packets, and holiday gift boxes launched simultaneously in cinemas nationwide on Chinese New Year's Day.
• 永丰源 (Yongfengyuan)coreStrategic or Co-development Partner · 1 January 2017Partnership during G20 Summit to create the '夫人礼' (Lady's Gift) silk and porcelain gift set. Extended into a broader '丝瓷茶' (Silk-Porcelain-Tea) collaboration combining WENSLI silk, Yongfengyuan porcelain, and Huaxiangyuan tea into a premium cultural gift collection.
• 华祥苑 (Huaxiangyuan)coreStrategic or Co-development Partner · 1 January 2017Joined WENSLI and Yongfengyuan in the '丝瓷茶' (Silk-Porcelain-Tea) partnership for the BRICS Summit, creating the '金砖君之礼' and '金砖夫人礼' commemorative gift sets promoting Chinese culture globally.
• 剑侠情缘3 (Jianxia Qingyuan 3)minorGTM or Marketing Partner · 1 January 20172017 collaboration with sword-fighting IP '剑侠情缘3' to create martial arts-themed cultural derivative products. Limited custom silk scarf designs sold out in 2 seconds, demonstrating successful art-gaming crossover.
• IMF / Christine LagardeflagshipStrategic or Co-development Partner · 1 January 2016IMF Managing Director Christine Lagarde wore a custom WENSLI qipao at the Belt and Road Forum in 2017 and previously wore a WENSLI silk scarf (丝水柔情 featuring West Lake elements) at the B20 Hangzhou Summit in 2016, providing significant international brand visibility.
• 王星记 (Wang Xingji)minorStrategic or Co-development Partner · 1 January 20162016 'Silk Road City Gift' development plan, first stop Hangzhou. Partnered with Wang Xingji (西湖手扇) and Dingfeng (茶) to create the '杭城三绝' (Three Treasures of Hangzhou) gift set showcasing city memories.
• 顶峰 (Dingfeng)minorStrategic or Co-development Partner · 1 January 2016Part of '杭城三绝' collaboration with Wang Xingji and WENSLI to create a city tourism gift representing Hangzhou's cultural heritage.

Scale indicators10 records

Recent moves8 records

Direct peers

• CATHAYA (凯喜雅): One of China's largest integrated silk producers and exporters, headquartered in Hangzhou/Zhejiang with a comparable focus on silk scarves, fabrics and home textiles. Closest direct competitor in scale, geography and product mix to WENSLI.
• Dali Silk (达利丝绸): Major Chinese silk manufacturer producing silk scarves, ties, fabrics and finished apparel for global brands. Directly comparable in product mix and B2B fabric-supply model to WENSLI's printed silk fabric business.
• Shanghai Silk Group (上海丝绸集团): Historic state-affiliated Chinese silk brand producing silk apparel, scarves and home textiles. Comparable to WENSLI as a heritage Chinese silk brand with similar B2B and B2C revenue mix.
• Zhenfa Silk (珍发丝绸): Zhejiang-based silk scarf and accessories brand competing head-to-head with WENSLI on Tmall, JD.com and in airport duty-free channels in China.

Broad incumbents

• Tory Burch: American accessible-luxury brand whose silk scarves and accessories occupy adjacent space in the airport luxury zones (T3/T4) where WENSLI has its Xiaoshan stores, providing direct premium-channel competition.
• Coach: American accessible-luxury brand with a significant silk-scarf and small-leather-goods assortment that occupies adjacent airport retail space alongside WENSLI at Hangzhou Xiaoshan International Airport.
• Burberry: British luxury house with a major silk scarf and accessories business competing for the same premium Chinese gifting and travel-retail consumer that WENSLI targets.
• Hermès: Global luxury incumbent whose flagship silk scarf and tie business is the international benchmark WENSLI competes against in the Chinese premium-silk niche. Operates adjacent to WENSLI in airport luxury zones.

Regional players

• Soho Holdings Silk (苏豪控股丝绸业务): Jiangsu-based state-affiliated silk conglomerate producing silk scarves, fabrics and garments, primarily serving domestic and Asian B2B markets. Comparable to WENSLI in heritage, scale and silk vertical integration but concentrated in a different regional cluster.

Others

• Haier Group (海尔集团): Strategic partner of WENSLI in the joint Silk Care Center (2018), combining WENSLI's silk expertise with Haier's home appliance technology. Relevant as ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1871620194
• LinkedInlinkedin.com/company/wenslisilk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 杭州万事利丝绸文化股份有限公司