What WePlanet Inc. does

WePlanet Inc. is a non-profit corporation incorporated on March 8, 2022, in the Commonwealth of Dominica, founded by a five-person team of young women (Kyra Edwards, Kyanna Dyer, Mhea Bardouille, ZebadiJah Maxwell, and Christianna Paul), all graduates of Convent High School's class of 2020. The company develops and operates the WePlanet App, a mobile application available on iOS App Store and Google Play Store that incentivizes environmentally conscious behavior through a points-and-rewards system and gamified Eco-Challenges (e.g., opting for reusable bags, choosing eco-friendly products). Users accrue points and unlock rewards by completing eco-friendly actions; the company also operates a WePlanet Ambassadors program to mobilize young people.

The business operates as a social enterprise with a freemium consumer-facing model. Monetization mechanics are not publicly disclosed, but inferred revenue streams include brand partnerships, sponsored Eco-Challenges, and potential advertising within the app ecosystem, evidenced by past co-marketing with the Organisation of Eastern Caribbean States (OECS) for the OECS Virtual Trade Expo Eco-Challenge. The platform serves two defined customer segments: individual Caribbean consumers as the primary audience and local businesses as a secondary segment. Distribution is entirely self-serve via app stores, with marketing supplemented by social media, community events (expos, pop-ups, school visits), press conferences, and a GoFundMe fundraising channel. Total disclosed funding is limited to a $5,000 USD grant from the OECS Island Ideas Challenge (2021), an SEI Grant from the Dominica Youth Business Trust (2022), and a 2023 GoFundMe campaign, with no institutional equity investment identified.

Name

WePlanet Inc.

Legal name

WePlanet Inc.

Website

https://weplanetinc.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

WePlanet Inc. is a Dominica-based non-profit that operates the WePlanet App, a mobile platform rewarding Caribbean consumers with points for eco-friendly actions like using reusable bags and completing Eco-Challenges.

Ownership category

akta.pro rank

Headquarters

HQ city

Roseau

HQ country

Dominica

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Rewards-Based Engagement Model: The company operates a social enterprise model where users earn points and unlock rewards by performing eco-friendly actions. Revenue generation appears to be derived from brand partnerships, sponsored challenges, and potential advertising within the app ecosystem, though specific monetization details are not publicly disclosed.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

WePlanet Inc. operates the WePlanet App, a free mobile application available on iOS and Android that incentivizes and rewards Caribbean residents for adopting eco-friendly behaviors. Users accrue points by undertaking actions such as using reusable bags instead of disposable plastics, choosing eco-friendly products, and completing gamified Eco-Challenges, which can then be exchanged for rewards. The app is the company's single, unified commercial offering and is positioned as the first mobile application in the Caribbean region designed to drive environmental consciousness through incentives.

Product overview

WePlanet Inc. offers a single unified product — the WePlanet App — a mobile application available on iOS and Android platforms. The app incentivizes and rewards users for adopting eco-friendly practices through a points-based rewards system. Users earn points by completing eco-friendly actions such as using reusable bags, choosing sustainable products, and participating in Eco-Challenges. The platform serves individuals and businesses alike, aiming to promote environmental consciousness across the Caribbean region.

Differentiator

Problem solved

Functional benefit

Brands

• WePlanet App: A dynamic platform designed to incentivize and reward citizens for embracing eco-friendly lifestyles. Users accrue points and unlock rewards by undertaking eco-friendly actions such as opting for reusable bags, choosing eco-friendly products, and engaging in the app's Eco-Challenges.

Products and services

• WePlanet App A free mobile application on iOS and Android designed to incentivize and reward individuals for adopting eco-friendly lifestyles. Users accrue points by completing actions such as using reusable bags instead of disposable plastics, choosing eco-friendly products, and participating in gamified Eco-Challenges, and then unlock rewards as they progress. It is intended for individual Caribbean residents and, via partnership-driven Eco-Challenges, local businesses and organizations seeking sustainability engagement channels.

Quantifiable outcome

• Users earn rewards for simple eco-friendly actions like using reusable bags instead of disposable plastics
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Organisation of Eastern Caribbean States (OECS)coreGTM or Marketing Partner · 1 January 2023Partnered with OECS for the OECS Virtual Trade Expo Eco-Challenge in 2023. This partnership provided visibility and credibility for WePlanet Inc. within the Caribbean region and supported promotional activities for the WePlanet App.
• National Development Foundation of DominicaminorStrategic or Co-development Partner · 1 January 2022Formed a partnership with the National Development Foundation of Dominica through Earth Hour activities in 2022. The collaboration focused on environmental initiatives and awareness campaigns in Dominica.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Too Good To Go: Consumer app that combats food waste by connecting users to surplus food from local businesses via a gamified, deal-based engagement model. Comparable consumer-facing behavior-change mobile app with brand-partner-driven rewards.
• Olio: Mobile app enabling neighbors and businesses to share surplus food and other items to reduce waste. Comparable consumer-facing sustainability mobile app with community-driven engagement.
• Litterati: Data-driven platform that gamifies litter collection through photo-based challenges and community engagement. Comparable challenge/community/points dynamic and environmental-behavior focus.
• JouleBug: Sustainability/eco-action mobile app with points, badges, and gamified challenges that rewards users for eco-friendly behaviors. Most directly comparable to WePlanet's points/rewards, gamified Eco-Challenge model.
• LitterLotto: Anti-littering app offering prize-draw rewards to users who photograph and report litter. Closely aligned with WePlanet's incentives-for-eco-actions points/rewards approach, though narrower in scope.
• Bower: Mobile app that rewards consumers for recycling with cash and coupons, using gamification to drive sustainable behavior. Comparable consumer engagement and rewards architecture to WePlanet.

Broad incumbents

• Veolia: Global environmental services and waste-management major operating in the Caribbean. Comparable mission space but as a broad environmental-services incumbent rather than a consumer mobile app.
• TerraCycle: Established waste-management and recycling platform with brand-partner-driven rewards programs. Comparable brand-partnership / rewards dynamic but operates at a much larger scale and scope than WePlanet.

Emerging players

• iRecycle: Recycling-directory mobile app for consumers seeking sustainable disposal options. Adjacent consumer-sustainability app use case.
• Patch: API-driven platform that makes carbon offsetting accessible via consumer apps. Comparable climate-action consumer-tech angle, though focused on carbon credits rather than broad eco-action gamification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@weplanet767
• Facebookfacebook.com/weplanet767
• LinkedInlinkedin.com/company/weplanet-inc-767
• Instagraminstagram.com/weplanet767

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WePlanet Inc.