Wepos Chemie GmbH

What Wepos Chemie GmbH does

Wepos Chemie GmbH is a German specialty chemical cleaning brand operated under the parent entity Glutolin Renovierungsprodukte GmbH, headquartered in Hann. Münden, North Rhine-Westphalia, with the brand listed in Kempen. The company develops, markets and sells professional-grade cleaning and maintenance chemical formulations organized into six categories: mold and hygiene products, floor coverings, tiles and stone, garden and outdoor, household and sanitary, and painter's cleaners. The portfolio comprises more than 90 active SKUs spanning container sizes from 100 ml to 5 L, including nine BAuA-registered biocidal products (mold removers in chlorinated and chlorine-free variants, hygiene sprays, algae removers and a whirlpool disinfectant). Underlying technology is chemical formulation rather than software; regulatory compliance for biocidal claims is a meaningful technical and commercial component of the offering.

Wepos serves two primary customer segments: consumer/homeowners seeking professional-grade household cleaning products, and professional painters requiring surface-preparation cleaners. The go-to-market is direct-to-consumer via the company's own e-commerce storefront at wepos-chemie.de, supplemented by a corporate marketing site localized into 25+ languages (including German, English, French, Italian, Spanish, Chinese, Russian, Ukrainian and Turkish) to support international reach across Europe and adjacent markets. Distribution is channeled through owned digital properties rather than third-party marketplaces. Revenue mechanics are one-time product sales of proprietary chemical SKUs, with no subscription, licensing or service component disclosed in the input data.

The brand operates within a wider corporate family of related DIY and renovation chemical brands — Baufan, decotric, Pufas, Glutolin and Optitron — under common ownership, enabling cross-brand traffic and shared back-office functions. The company is privately held, has not raised external venture funding, and reports a brand-level headcount of 8 employees, indicating that operational scale is concentrated at the parent-entity level rather than at the Wepos brand alone.

Name

Wepos Chemie GmbH

Legal name

Glutolin Renovierungsprodukte GmbH

Website

https://wepos.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wepos Chemie GmbH is a German specialty cleaning-chemical brand, operated by Glutolin Renovierungsprodukte GmbH, selling 90+ professional-grade cleaners for tile, stone, floor, mold, outdoor and painter-prep use via direct e-commerce to consumers and professional painters across 25+ country-localized websites.

Ownership category

akta.pro rank

Product category

Specialty Cleaning Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Kitchen & Countertop Cleaners & Degreasers (CRAJACAA), Wood & Laminate Surface Cleaners & Polishes (CRAJACAD), Specialty Stain Removers & Spot Treatments (Non-laundry) (CRAJAKAJ), Carpet & Upholstery Sanitizers & Disinfecting Sprays (CRAJALAH)

Keywords

• Specialty cleaning products
• Mold and hygiene cleaners
• Tile and stone care
• Floor maintenance chemicals
• Professional painter cleaners

Headquarters

HQ city

Hann. Münden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Cleaning Products Sales: Wepos generates revenue through the sale of proprietary cleaning and hygiene chemical formulations. Products are sold in various container sizes (100ml to 5L) through their e-commerce platform and presumably retail/distribution channels. The company also operates multiple related brands (Baufan, decotric, Pufas, Glutolin, Optitron) suggesting diversified product portfolio revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wepos Chemie GmbH manufactures and sells a broad portfolio of specialized chemical cleaning and maintenance products for household, professional, and painter applications. The product range spans mold and hygiene treatments, floor care for wood/laminate/vinyl/parquet, tile and stone cleaners and impregnations, outdoor surface treatments (terraces, facades, awnings, WPC), household sanitary cleaners, and dedicated painter preparation cleaners. Products are sold in standardized retail sizes (100ml to 5L canisters) primarily through the company's own e-commerce platform wepos-chemie.de.

Product overview

Wepos Chemie GmbH offers a comprehensive portfolio of professional cleaning and maintenance chemical products organized into six main product categories: Schimmel & Hygiene (mold and hygiene products including chlorinated and chlorine-free mold removers, hygiene spray, anti-mold additives, hand washing paste), Bodenbeläge (floor coverings including cleaners for wood, laminate, linoleum, cork, parquet, vinyl and design floors plus robotic mop additive), Fliesen & Stein (tiles and stone care products including impregnations, sealants, color deepeners, cement residue removers, rust and oil stain removers, grinders and polish for marble and granite), Garten & Außenbereich (garden and outdoor products including algae and green deposit removers, terrace cleaners and impregnations, wood oils, awning cleaners and impregnations, facade cleaners, WPC cleaners and impregnations, high-pressure cleaner additives, gravestone cleaners, balcony power plant cleaners, whirlpool system cleaners), Haushalt & Sanitär (household and sanitary products including kitchen degreasers, bathroom cleaners, glass cleaners, oven cleaners, BBQ cleaners, drain cleaners, descalers, leather cleaners, stainless steel care, carpet stain removers, limescale removers), and Malerreiniger (painter's cleaners including plastic cleaners, lime and rust removers, wood and lacquer cleaners, radiator cleaners, degreasers and power cleaners, mold spot removers). The company also operates related brands Baufan, decotric, Pufas, Glutolin, and Optitron.

Differentiator

Problem solved

Functional benefit

Brands

• Baufan: Paint and construction chemicals brand
• decotric
• Pufas
• Glutolin
• Optitron

Products and services

• Anti Schimmel Zusatz Protective additive for dispersion paints, wallpaper paste, plaster, and mortar that provides immediate and long-term protection against mold and microbial infestation. BAuA biocide-registered.
• Handwaschpaste Dermatologically tested, pH-neutral hand washing paste with abrasive particles for deep cleaning of greasy, oily dirt, metal dust, graphite or soot from hands.
• Hygiene Spray Disinfectant cleaner for floors and large surfaces that eliminates germs, bacteria, viruses, fungi and pathogens while removing dirt. BAuA biocide-registered.
• Schimmel Entferner chlorfrei Chlorine-free mold remover with gel formula for long-lasting effect and deep penetration. Suitable for use in bedrooms and children's rooms. BAuA-registered biocide.
• Schimmel Entferner chlorhaltig Powerful chlorine-based mold remover that destroys mold fungi, fungus stains, mold spots and bacteria with bleaching, disinfecting and preventive effect. BAuA-registered biocide.
• Schimmel Schutz Long-lasting protective impregnation against mold, fungi, algae and other green deposits on problem surfaces exposed to unfavorable humidity conditions.
• Wepos Holz Seife Wood soap for cleaning, care and maintenance of wood surfaces.
• Laminatboden Reiniger Laminate floor cleaner for daily maintenance cleaning.
• Linoleum & Korkboden Reiniger Specialized cleaner for linoleum and cork floor coverings.
• Parkett & Dielenboden Reiniger Refreshing cleaner for oiled, waxed and sealed parquet and plank floors that prevents fading and graying.
• Vinyl- & Designboden Reiniger Concentrate for basic and maintenance cleaning of vinyl and design floors that cleans, protects and maintains natural gloss.
• Wischroboter Zusatz Quick-drying and streak-free cleaning concentrate for robotic mops and wet cleaning devices for all water-resistant floors.
• Farbvertiefer Color deepener for enhancing and intensifying colors of stone and tile surfaces.
• Feinsteinzeug Imprägnierung Impregnation product for porcelain stoneware to protect against stains and moisture.
• Feinsteinzeug Reiniger & Pflege Porcelain stoneware cleaner and care product for daily maintenance.
• Fliesen & Stein Grundreiniger extra stark Extra strong basic cleaner for tiles and stone surfaces.
• Fliesen & Stein Grundreiniger säurefrei Acid-free basic cleaner for safe use on sensitive stone surfaces.
• Granit & Marmor Imprägnierung Impregnation protection for granite and marble surfaces.
• Marmor & Granit Politur Polish product for marble and granite to restore shine and luster.
• Zementschleier Entferner High-performance concentrate that removes cement residue, mortar deposits, lime deposits, efflorescence and inorganic dirt.
• Algen & Grünbelag Entferner Concentrate that works self-acting and preventively to remove algae and green deposits on stone, wood, plastic and glass surfaces. Covers up to 150 sqm. BAuA-registered biocide.
• Grünbelag Entferner Kanister 5-liter canister of green deposit remover concentrate for large areas, covers up to 75 sqm.
• Holz Terrassen Reiniger Wood terrace cleaner that removes stubborn dirt, bird droppings, environmental deposits, tracks, greasy and oily dirt.
• Fassaden Reiniger Facade cleaner that removes stubborn dirt like car exhaust and emissions from weathered facades, walls and terrace surfaces.
• WPC + BPC Reiniger Cleaning concentrate specifically formulated for WPC (wood-polymer-compound) and BPC surfaces that removes greasy, oily dirt, grill residues, and bird droppings.
• Whirlpoolsystem Reiniger Concentrate that disinfects and cleans whirlpools, killing bacteria, germs, fungi, legionella and other microorganisms. BAuA-registered biocide.
• Küchen Entfetter Cleaner with highest fat dissolving power that is food-safe for all kitchen surfaces.
• Backofen Reiniger Adhesive gel oven cleaner that removes baked-on dirt and crusts without heating the oven.
• Dusch- & Bad Reiniger Ready-to-use bathroom cleaner that prevents lime deposits and creates a beading effect. Suitable for coated glass, acrylic glass, shower curtains, plastic and aluminum.
• Sanitär & Kalk Reiniger Gel-like sanitary and lime cleaner that adheres longer to surfaces and works more thoroughly against dirt and limescale.
• Vollautomaten Entkalker Lime remover for fully automatic coffee, tea and water preparation machines that prevents damage and increases machine lifespan.
• Rohr Frei Granulat Granular drain cleaner for kitchen, bathroom and toilet that works quickly and highly effectively against blockages.
• Entfetter + Kraftreiniger Degreaser and power cleaner that dissolves grease films, dirt layers and stubborn deposits for cleaning and pretreatment for subsequent painting work.
• Holz- + Lackreiniger Cleaner that reliably removes dirt, grease films and nicotine deposits from painted surfaces and wood. For window frames, doors, stair railings, panels, furniture.
• Stockfleckenentferner Product that destroys mold, bacteria and mold spots with immediate disinfecting and strong bleaching effect for all washable surfaces, intended for painters preparing surfaces.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Glutolin Renovierungsprodukte GmbHcoreOthersGlutolin Renovierungsprodukte GmbH is the parent/responsible entity for Wepos. Located at Im Schedetal 1, 34346 Hann. Münden, Germany. Responsible for data processing on the Wepos website.
• BaufanminorOthersRelated brand under the same corporate family. Baufan is a renovation products brand. Cross-linked on Wepos website for product family browsing.
• decotricminorOthersRelated brand under the same corporate family. decotric offers decoration and renovation products. Cross-linked on Wepos website.
• PufasminorOthersRelated brand under the same corporate family. Pufas is a well-known German DIY cleaning and renovation brand. Cross-linked on Wepos website.
• GlutolinminorOthersRelated brand under the same corporate family. Glutolin offers renovation and building products. Cross-linked on Wepos website.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Henkel AG & Co. KGaA: Global CPG incumbent with overlapping cleaning-product brands (Bref, Sidolin, Vernel, Pattex) covering household, sanitary, mould, and renovation-prep categories where Wepos competes. Comparable as a broad incumbent that dwarfs Wepos on R&D, shelf-share, and marketing spend.
• Reckitt Benckiser Group plc: Global CPG owner of Cillit Bang, Calgon, and Dettol/Harpic that competes with Wepos in sanitary cleaners, limescale removers, and disinfectants. Comparable as a broad incumbent with significantly larger R&D and regulatory resources in biocidal categories.
• Procter & Gamble Co. Global CPG with cleaning brands (Mr. Clean, Fairy, Swiffer) that overlap Wepos's all-purpose, kitchen, and floor-care categories. Comparable as a broad incumbent with materially larger marketing and distribution budgets.
• SC Johnson & Son, Inc. Global CPG company with bathroom, kitchen, and specialty cleaning brands (Mr Muscle, Duck, Pronto) directly overlapping Wepos's sanitary, kitchen, and multi-purpose categories. Comparable as a broad incumbent competitor in European retail.
• Werner & Mertz GmbH (Frosch, emsal): German household cleaning manufacturer with Frosch (sustainable all-purpose cleaners), emsal (floor care), and other brands that overlap with Wepos's household, floor-care, and sanitary categories. Comparable as a German incumbent with stronger retail scale.

Regional players

• Dalli Group (Dalli-Werke GmbH & Co. KG): German private-label and branded household cleaning products manufacturer with strong DACH presence in laundry, dish, and surface cleaning. Comparable as a regional branded/private-label specialty cleaning producer operating in similar channels to Wepos.

Direct peers

• Mellerud Chemie GmbH & Co. KG: German specialty cleaning products manufacturer with a very similar category structure — mould/hygiene, stone/tile care, floor care, household, outdoor — serving DACH consumer and professional markets via own-brand products. Closest direct comparable in positioning, channel mix, and product breadth to Wepos.
• Dr. Beckmann (Delta Pronatura Dr. Krauss & Dr. Beckmann KG): German specialty cleaning brand with a strong position in stain removers, hygiene, and surface care. Highly comparable to Wepos on specialty-positioning, German-market consumer-direct distribution, and category-by-category product overlap (stain removal, household, hygiene).
• HG International B.V. Dutch specialty cleaning products company covering tile/stone, mould, floor care, outdoor, and household categories — nearly identical taxonomy to Wepos. Comparable as a direct European specialty-cleaning competitor with broader international distribution.

Emerging players

• Büfa Cleaning GmbH: German specialty cleaning and maintenance chemicals company serving professional and industrial cleaning segments. Comparable to Wepos's professional-painter segment and janitorial-channel orientation with specialty cleaning formulations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wepos-chemie-gmbh

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wepos Chemie GmbH