Schuhhaus Werdich GmbH & Co. KG

What Schuhhaus Werdich GmbH & Co. KG does

Schuhhaus Werdich GmbH & Co. KG is a family-owned German specialty shoe retailer founded in 1895 and headquartered in Dornstadt, Baden-Württemberg. The company sells branded footwear and accessories for women, men, and children through 34 brick-and-mortar retail stores distributed across Germany and a direct-to-consumer e-commerce shop at werdich.com, supported by phone-based personalized consultation. Its assortment spans more than 100 manufacturers including Paul Green, Superfit, Nike, Skechers, Birkenstock, Gabor, Bugatti, and Geox, with categories such as sneakers, pumps, boots, sandals, walking-learning shoes for children, work shoes, and hiking shoes, plus accessories (bags, socks, scarves) and a dedicated sale section. In-store services include WMS width-system fitting and certified foot measurement for children's shoes, and the company markets free return shipping within Germany as a customer-friendly policy.

The business operates on a straightforward one-time-sale retail model at unit prices, with no subscription or membership tier; online checkout is integrated with PayPal, Visa, Mastercard, Amazon Payments, Klarna buy-now-pay-later, and bank transfer. The technology underpinning the online shop is a standard oxid/roxid_mod e-commerce platform providing catalog, shopping cart, customer accounts, and order management; there is no public API, no mobile app, and no disclosed AI/ML capability. Marketing channels are limited to organic social (Instagram: werdich_schuhe), email newsletter, SEO, and the e-commerce site itself, alongside a careers page and customer-feedback portal.

Werdich is structured as a private German GmbH & Co. KG limited partnership, with no disclosed parent company, external investors, subsidiaries, M&A activity, or funding rounds. Ownership and control remain with the founding family. No management team is publicly disclosed, no patents or formal certifications are listed, and no revenue figure is reported. The company is operating and continues to merchandise across physical and digital channels within a single-country (Germany) footprint.

Name

Schuhhaus Werdich GmbH & Co. KG

Legal name

Schuhhaus Werdich GmbH & Co. KG

Website

https://werdich.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

Schuhhaus Werdich is a family-owned German shoe retailer (founded 1895) operating 34 physical stores and an e-commerce shop across Germany, selling branded footwear for women, men, and children from over 100 manufacturers.

Ownership category

akta.pro rank

Product category

Footwear Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear Retail (CRAAADAB)

akta.pro secondary industry

Luxury & Designer Footwear Retail (CRAAADAH)

Keywords

• Footwear retail
• Shoe retail
• Family shoe store
• Children's footwear
• Branded shoes

Headquarters

HQ city

Dornstadt, Dornstadt Württ

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Shoe Sales: One-time product sales of branded footwear and accessories through both physical retail stores and e-commerce online shop. No subscription model; customers purchase individual items at listed prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Schuhhaus Werdich is a multi-channel shoe retailer selling branded women's, men's, and children's footwear plus accessories through 34 physical stores across Germany and a direct e-commerce online shop (werdich.com). The assortment draws from more than 100 branded manufacturers and includes dedicated main, sale, and special-sizes collections, supported by in-store certified foot-measurement services.

Product overview

Schuhhaus Werdich GmbH & Co. KG operates a unified online shoe retail platform alongside a network of over 34 physical retail stores in Germany. The product offering spans three main categories—Damenschuhe (women's shoes), Herrenschuhe (men's shoes), and Kinderschuhe (children's shoes)—organized by gender and occasion, with sub-categories including sandals, sneakers, ballerinas, pumps, boots, slippers, and more. The assortment features over 100 branded shoe manufacturers including Paul Green, Superfit, Gabor, Bugatti, Nike, Converse, Skechers, Birkenstock, and Geox. Additional offerings include accessories (bags, socks, scarves), a sale section with discounted items, and special size options for petite and large sizes. The business operates as a family-owned company established 131 years ago.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Shoes (Damenschuhe) Main women's footwear collection offered to individual female consumers, featuring branded styles for everyday and seasonal wear drawn from more than 100 carried manufacturers.
• Men's Shoes (Herrenschuhe) Main men's footwear collection for individual male consumers, covering casual, business, and seasonal styles from the retailer's curated brand assortment.
• Children's Shoes (Kinderschuhe) Children's footwear assortment for parents and families, supported by in-store WMS-certified width-measurement service to ensure proper fit for growing feet.
• Accessories (Accessoires) Complementary accessories such as bags, socks, and related items sold alongside the footwear collections in-store and online.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators3 records

Recent moves4 records

Direct peers

• Mirapodo: German pure-play online shoe retailer with broad multi-brand assortment across price points. Competes with Werdich's online shop directly for German online shoe buyers without a competing store footprint.
• Ludwig Görtz GmbH: Family-owned German shoe retailer (founded 1875) with stores across Germany offering multi-brand footwear. Closely comparable to Werdich in heritage, family ownership structure, broad assortment approach, and German-only geography.
• Deichmann SE: Europe's largest shoe retailer with thousands of stores across Europe including dominant German presence. Direct multi-brand shoe retail competitor with comparable family-owned heritage (founded 1913) and similar broad assortment strategy across price points.
• Siemes Schuhcentrum: German family-owned shoe retail chain with multiple stores across Germany. Operates a comparable multi-brand, family-focused assortment and store-based distribution model targeting value-conscious German shoe buyers.
• Reno Schuh GmbH: German multi-store shoe retail chain offering branded footwear for the whole family. Competes head-to-head with Werdich in mid-market multi-brand family shoe retail across German shopping locations.

Broad incumbents

• Zalando SE: Germany's largest online fashion and footwear platform with deep shoe assortment and strong brand partnerships. While broader than a shoe store, Zalando is the dominant competitive force in German online shoe retail against Werdich's e-commerce channel.
• Sportscheck: German sporting goods retailer with multi-channel distribution and meaningful shoe assortment. Captures overlap with Werdich's sports, hiking, and athletic footwear categories as a broader sporting goods incumbent rather than a pure shoe specialist.
• Breuninger: German premium fashion and lifestyle retailer with growing shoe assortment in higher price tiers. Competes with Werdich for premium German shoe buyers (where brands like Paul Green and Bogner overlap) while operating as a broader fashion incumbent rather than shoe specialist.

Regional players

• Leder & Schuh AG (Humanic / Shoe4You): Austrian-based multi-brand shoe retailer operating Humanic and Shoe4You chains across Austria and parts of Germany. Comparable in multi-brand family shoe retail model, though geographically centered in Austria rather than competing directly in all of Werdich's German footprint.
• engelhorn sports: Family-owned German sporting goods and footwear retailer headquartered in Mannheim. Comparable family-ownership heritage and strong sports/athletic footwear offering; geographically concentrated rather than competing nationally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/werdich_schuhe
• LinkedInlinkedin.com/company/schuhhaus-werdich-gmbh-&-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schuhhaus Werdich GmbH & Co. KG