werbrand & unicorns - uskrzydlamy idee

What werbrand & unicorns - uskrzydlamy idee does

Werbrand & Unicorns Sp. z o.o. is a Polish social media agency headquartered in Gdańsk, founded around 2010 and operating for approximately 15 years. The firm delivers an integrated service stack spanning social media account management (Facebook, Instagram, Google, LinkedIn, TikTok, X, Threads, TripAdvisor, Pinterest, YouTube), paid social media advertising, professional photo and video production, graphic design, copywriting, mobile photography workshops and training, and a dedicated 'place marketing' practice for venues, cultural institutions, and municipal clients. Delivery is performed by an in-house team of approximately nine cross-disciplinary specialists with no outsourcing of production.

The company's commercial model blends recurring social media management retainers with project-based professional services and training fees, priced through customized, non-public quotes aligned to client scale and operations. Its go-to-market is direct and relationship-led: inbound briefs via a structured website form, personalized consultations, an active own-channel social media presence used to showcase capabilities, and a workshop/event channel that simultaneously generates demand and revenue. A proprietary 'Instareporter' offering provides real-time event coverage for social platforms, and the firm has produced 200+ episodes of the authored 'Forum Trends' weekly program with Tri-City influencers since May 2021.

Werbrand & Unicorns serves a diversified base of more than 30 enterprise, government, cultural, hospitality, and technology clients across Poland, anchored by long-running engagements with Forum Gdańsk (since November 2018), Polsat Plus Arena Gdańsk (since May 2021), and Miasto Sopot (since 2019). Leadership comprises CEO Adrian Werner and Vice President Karolina Baranowska, and the company operates as an independent private limited liability company with no disclosed external funding, acquisitions, or parent ownership.

Name

werbrand & unicorns - uskrzydlamy idee

Legal name

WERBRAND & UNICORNS Sp. z o. o.

Website

https://werbrandunicorns.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Werbrand & Unicorns is a Gdańsk-based Polish social media agency of nine in-house specialists offering account management, paid advertising, photo/video production, design, copywriting, workshops, and place marketing to enterprises, municipalities, and cultural institutions across Poland.

Ownership category

akta.pro rank

Headquarters

HQ city

Gdańsk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Social Media Management: Managing company accounts on selected social media platforms (Facebook, Instagram, Google, LinkedIn, TikTok, Twitter/X, Threads). Includes content creation, graphics, creative handling, and audience relations.
2. Social Media Advertising: Creating effective and visible advertising campaigns on Facebook, Instagram, Google, and TikTok. Expanding reach, working efficiently and transparently with monthly or weekly meetings to review results and plan next steps.
3. Photo and Video Production: Professional photo and video productions. Organizing and coordinating photo sessions. Includes portrait, product, architecture, food, drone, and event photography. Also includes the 'Instareporter' event coverage service.
4. Graphic Design: Graphic design services including posters for events, brand visual identity systems, logo books, promotional materials, and branded merchandise.
5. Copywriting: Creating content for social media, company websites, advertising slogans, and more complex publications requiring research. Also includes proofreading of client materials.
6. Place Marketing: Managing social media accounts for cultural institutions, commercial facilities, and event spaces. Managing special events (festivals, fairs, special occasions) where they take over most marketing team competencies.
7. Workshops and Training: Mobile photography workshops and training on managing company social media profiles. Programs tailored to individual needs or groups. Covers photo editing, social media management, and platform-specific training.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Werbrand & Unicorns is a Gdańsk-based social media marketing agency that manages business accounts, creates content, runs paid advertising campaigns, produces professional photo and video materials, develops graphic design and visual identities, and delivers copywriting across multiple social media platforms. They also deliver mobile photography and social media workshops and provide specialized place marketing for venues, cultural institutions, and municipal entities throughout Poland. The full service offering is executed by an in-house team of approximately 9 specialists with no outsourcing.

Product overview

Werbrand & Unicorns is a social media marketing agency headquartered in Gdańsk, Poland, operating since 2009 (15 years of experience). The company offers a portfolio of interconnected service modules organized around social media presence: Social Media Management (platform account management across Facebook, Instagram, Google, LinkedIn, TikTok, X, TripAdvisor, Pinterest, YouTube, Threads), Social Media Advertising (paid campaign creation and management on Meta, Google, and TikTok), Photo and Video Production (including the 'Instareporter' on-site event coverage service), Graphic Design (branding, visual identity, rebranding, and promotional materials), Copywriting (text content creation for social and web), Workshops and Training (mobile photography and social media skills training for individuals and teams), and Place Marketing (specialized social media services for venues and municipal institutions). The company serves B2B clients, municipal institutions, NGOs, and event organizers primarily across the Tricity (Gdańsk-Gdynia-Sopot) region and throughout Poland.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management (Obsługa w social mediach) Management of business accounts on social media platforms including Facebook, Instagram, Google, LinkedIn, TikTok, X (Twitter), TripAdvisor, Pinterest, YouTube and Threads. Services include content strategy, community management, engagement, organic reach growth, and influencer marketing coordination for businesses and institutions across Poland.
• Social Media Advertising (Reklama w social mediach) Creation and management of paid advertising campaigns on Facebook, Instagram, Google, and TikTok. Services include budget planning, targeting, performance reporting, and ad creative production for business clients.
• Photo and Video Production (Foto i wideo) Professional photo and video content creation including product photography, portraits, architecture, food photography, drone and aerial photography, event photo-reportage, and mobile photography. Includes the Instareporter service for on-site event coverage and real-time social media publishing on Facebook, Instagram, TikTok, and LinkedIn.
• Graphic Design (Projektowanie graficzne) Visual identity creation including logo design, brandbook development, promotional posters, social media graphics, event visuals, rebranding, and full visual identification systems for brands and institutions.
• Copywriting Text content creation for social media, websites, advertising slogans, promotional materials, press releases, and editorial content. Includes proofreading and editing of client materials.
• Workshops and Training (Warsztaty i szkolenia) Author-led mobile photography workshops, social media management training, and digital accessibility training. Programs cover photo composition, mobile photo and video editing, social media platform management, and are tailored to groups including seniors, youth, corporate teams, and NGOs.
• Place Marketing (Marketing miejsc) Social media management and marketing support for venues, institutions, and city or municipal entities. Services include account management, content production, event promotion, and community engagement for shopping centers, stadiums, cultural institutions, and city governments.

Quantifiable outcome

• 200+ episodes of Forum Trends program produced since May 2021
• +2 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Dorota FlorekcoreGTM or Marketing Partner · 1 May 2021One of the main hosts of the Forum Trends original content series. Tri-City influencer featured in the weekly fashion, beauty, and lifestyle program produced for Forum Gdańsk.
• Maria Ekes-KarczewskacoreGTM or Marketing Partner · 1 May 2021One of the main hosts of the Forum Trends original content series. Tri-City influencer featured in the weekly fashion, beauty, and lifestyle program produced for Forum Gdańsk.
• Gdańska Organizacja TurystycznacoreStrategic or Co-development PartnerGdańsk Tourist Organization. Collaborates on the Gdańska Karta Mieszkańca (resident card) project and Karta Turysty (tourist card) project, providing social media management and content creation.
• SISstyleminorGTM or Marketing PartnerMakeup artist for professional photo shoots, providing styling services for advertising campaigns such as the ERGO Hestia Car Assistance photo session.
• Adrianna Kunikowska FotografiaminorGTM or Marketing PartnerProfessional photographer collaborating on commercial photo shoots for clients like ERGO Hestia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• K2 (Poland): Polish digital and internet marketing agency offering integrated digital, performance marketing, and creative services to enterprise clients in Poland. Comparable as a Poland-based full-service digital agency serving enterprise and government clients, although K2 is significantly larger and more tech-focused than Werbrand.

Broad incumbents

• VML (Poland): Global creative agency network (formerly VMLY&R) with operations in Poland. Comparable as a creative and advertising services provider operating in the Polish market; broader scale and portfolio across many verticals including content, brand, and social.
• Publicis Groupe Poland: Global advertising and marketing network with full Polish operations (Publicis, Leo Burnett, Saatchi & Saatchi Poland). Comparable as a broad incumbent offering advertising, digital, social media, and content services to enterprise clients across Poland.
• Dentsu Creative Poland: Global creative agency network with Polish operations (Dentsu Creative, Isobar, Carat). Comparable as a broad incumbent offering creative, digital, and media services including social media management to enterprise and government clients in Poland.
• GroupM Poland: Global media agency network (WPP) operating in Poland with offices including Wavemaker, Mindshare, EssenceMediacom. Comparable as a broad incumbent providing paid media, digital, and content services to enterprise clients across the Polish market.
• Ogilvy Poland: Global creative agency network with Polish operations (Ogilvy Poland). Comparable as a broad incumbent offering brand, creative, social, PR, and advertising services to enterprise clients across Poland, including government and institutional clients.
• Wavemaker Poland: Global media agency (part of GroupM/WPP) operating in Poland. Comparable as a broad incumbent focused on media planning, paid social, and content activation for enterprise clients — overlapping directly with Werbrand's paid social advertising offering.
• Carat Poland: Global media agency (part of Dentsu) with Polish operations. Comparable as a broad incumbent providing media planning, paid digital, and social media advertising services to enterprise clients across Poland.
• Saatchi & Saatchi Poland: Global creative agency network (Publicis Groupe) with Polish operations. Comparable as a broad incumbent offering brand, creative, and digital/social media services to enterprise clients in Poland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/werbrandunicorns
• Instagraminstagram.com/werbrandunicorns
• TikToktiktok.com/@werbrandunicorns
• LinkedInlinkedin.com/company/werbrand-unicorns

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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