Stiftung Pfennigparade WKM GmbH, Werkstatt für Körperbehinderte

What Stiftung Pfennigparade WKM GmbH, Werkstatt für Körperbehinderte does

Stiftung Pfennigparade is a Munich-based charitable foundation (Stiftung) founded in the early 1950s in response to the polio epidemic, now operating as one of the oldest and largest disability services organizations in Bavaria with over 2,500 employees across the group and 1,889 reported in 2025. The organization delivers a vertically integrated platform of services across five life domains—Bildung (Education), Arbeit (Work), Wohnen (Living), Gesundheit (Health), and Freizeit (Recreation)—for people with physical disabilities, including children, adults, and families. Core offerings include sheltered workshops (Werkstätten), foster facilities (Förderstätten), inclusive schools (Ernst-Barlach-Schulen, Phoenix-Schulen), inclusive housing, specialized medical centers (MVZ, MZEB), and the AtWORK external labor-market placement program that places individuals in partner companies such as Rosewood Hotel Munich and Deutsches Museum.

The foundation generates revenue through a mixed model: regulated public reimbursement under German social law (SGB VIII, IX, XI, XII) for disability services is the primary stream, supplemented by commercial contracts for workshop products and services (IT services, document destruction, commercial printing, confectioning, digital accessibility, web development), donations processed via RaiseNow, retail sales through owned stores (Café Beans & Books, Münchner Bücherkiste, garden center, candle workshop, INCLU Sports, gift shop), medical services billed through statutory health insurance (GKV/KVB), and competitive contracts through the SIGMETA inclusive company. The technology stack is standard enterprise IT (Microsoft Teams, WordPress, Matomo, Google Analytics, LinkedIn Insight Tag); the organization is not a technology company but uses IT operationally and offers digital accessibility services to external clients as a commercial product. It is governed by a two-person Vorstand (Ernst-Albrecht von Moreau and Dr. Oliver Gosolits), supervised by the Government of Upper Bavaria, and operates four wholly-owned subsidiaries (MVZ GmbH, MZEB GmbH, ChancenWerk GmbH, Phoenix Schulen und Kitas GmbH).

Name

Stiftung Pfennigparade WKM GmbH, Werkstatt für Körperbehinderte

Legal name

Stiftung Pfennigparade

Website

https://werkstatt-pfennigparade.de

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Stiftung Pfennigparade is a Munich-based charitable foundation providing integrated disability services across education, work, housing, healthcare, and recreation to people with physical disabilities in Bavaria, funded primarily through regulated German social reimbursement.

Ownership category

akta.pro rank

Product category

Disability Social Services

NAICS

Vocational Rehabilitation Services (6243), Individual and Family Services (6241), Offices of Other Health Practitioners (6213)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industries

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM), Disability Services & Independent Living Support (BPAGAEAG)

Keywords

• Disability social services
• Vocational rehabilitation
• Sheltered workshop services
• Inclusive employment
• Special education services

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Social security / public reimbursement: The primary revenue stream comes from public reimbursement under German social security law (SGB VIII, SGB IX, SGB XI, etc.) for services rendered to people with disabilities in workshops, foster facilities, housing, healthcare, and educational settings. Rates are regulated by public payers.
2. Workshop products and commercial services: The organization's workshop businesses (Werkstätten) generate revenue through commercial contracts with external companies — including IT services, data services, document management, commercial printing, direct marketing/letter shop,confectioning, garden center/plant sales, candle workshop, ceramics, and retail stores. These products and services are sold to businesses and consumers.
3. Donations and fundraising: The organization actively solicits donations through its Fundraising department (Wolfgang J. Schreiter, +49 89 8393-8004). Online donations are processed via RaiseNow, and the organization operates a charitable gift shop and generates revenue from its spendenmagazin and community fundraising events.
4. Medical/healthcare services: Revenue from the Medizinisches Versorgungszentrum (MVZ) and Medizinisches Behandlungszentrum für Menschen mit Behinderung (MZEB), providing outpatient medical care to people with disabilities, billed through the statutory health insurance system (GKV/KVB).
5. Inclusive company operations: The SIGMETA inclusive company and other commercial operations generate revenue through competitive contracts. The 2030 strategy targets at least 2% profit margin across the group.

Go-to-market motion2 records

Distribution channels8 records

Marketing channels12 records

Core offering

The WKM GmbH operates a sheltered workshop for people with physical disabilities, providing vocational rehabilitation and sheltered employment across multiple service lines (IT, office, technical/logistics, sales, and arts/crafts). Beyond the workshop, the Stiftung Pfennigparade group delivers integrated social services across five life domains — Education (Bildung), Work (Arbeit), Housing (Wohnen), Health (Gesundheit), and Recreation (Freizeit) — including medical centers (MVZ, MZEB), inclusive employment programs (AtWORK, SIGMETA, input inklusiv), and retail outlets. Funding flows primarily from public reimbursement under the German Social Code (SGB), supplemented by commercial workshop revenues and donations.

Product overview

Stiftung Pfennigparade operates as a comprehensive social services organization offering a diverse portfolio of products and services through its workshop system and inclusive businesses. The core offerings include: (1) Workshop employment services across multiple activity fields (IT services, commercial/office services, technical and logistics work, sales and customer service, arts and crafts); (2) Commercial services including document shredding, digital accessibility services, website development, and packaging/assembly services; (3) Retail operations including the Münchner Bücherkiste (used books), Café Beans & Books, garden center with beekeeping, candle workshop, INCLU Sports (upcycled skateboards), and the newly opened gift shop 'Geschenke. Einzigartig wie du'; (4) Inclusive employment programs through SIGMETA and AtWORK that support transition to the general labor market; (5) Educational services (Ernst-Barlach-Schulen, Phoenix-Schulen), residential living options, healthcare services (therapy, MVZ, MZEB medical centers), and leisure activities. The organization is structured as a foundation with multiple subsidiaries providing disability services, vocational training, and inclusive employment across Munich, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• AtWORK: Specialized workshop area supporting people with disabilities in transitioning to the general labor market through internships, outsourced workplaces, and regular employment
• SIGMETA
• AutArK
• INCLU Sports
• Geschenke. Einzigartig wie du
• Phoenix Schulen und Kitas

Quantifiable outcome

• 554,349 relief hours per year for family caregivers
• +6 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Althammer & Kill GmbH & Co. KGcoreImplementation/ SI/ Consulting PartnerAlthammer & Kill is the external compliance and whistleblowing management partner for the Pfennigparade Group. They operate the secure reporting portal (pfennigparade.ak-compliance.de) for reporting violations under the Whistleblower Protection Act (HinSchG) and Supply Chain Due Diligence Act (LKSG). As ombudsman, they receive all reports confidentially, guarantee whistleblower anonymity, provide acknowledgment within 7 days, and report findings within 3 months. The company specializes in data protection and compliance.
• RaiseNow GmbHcoreTechnology or IntegrationOnline donation processing platform provider for www.pfennigparade.de. Processes personal donation data (name, address, email, bank details) on behalf of Stiftung Pfennigparade. PCI-DSS certified. Data processing agreement (AVV) in place.
• Pfennigparade ChancenWerk GmbHcoreStrategic or Co-development PartnerSubsidiary company responsible for the mediaservice/webwerk ([email protected]) — the technical management, maintenance, and support of the Pfennigparade website. Also handles print mailings (Postwerbung) for the foundation. Related entity (Chancenwerk) involved in workshop operations.
• General labor market employerscoreChannel Partner/ Reseller/ DistributorCorporate partners engaged through the AtWORK program to hire people with disabilities via internships, outsourced positions, Budget für Arbeit, BÜWA, and regular employment. The program leverages a broad network of companies — from five-star hotels (Rosewood Hotel) to museums (Deutsches Museum) to therapy practices. Companies receive intensive job coaching support at no cost, making inclusion accessible even for organizations with no prior experience hiring people with disabilities.
• Versicherungskammer BayernminorOthersPublic liability insurance provider for the Stiftung Pfennigparade (Versicherungsanstalt des öffentlichen Rechts, Maximilianstraße 53, Munich). Coverage territory: Germany.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Lebenshilfe Bayern: Bavaria-wide federation of Lebenshilfe associations providing workshops, housing, education, and family services for people with intellectual and physical disabilities. Comparable as a state-level disability services network operating under the same SGB reimbursement framework and serving overlapping client populations in Munich and Bavaria.
• Katholische Jugendfürsorge (KJF) München: Large Catholic social services organization in Bavaria providing inclusive education, child and youth welfare, vocational support, and disability services. Comparable in scale and integrated service delivery model across multiple life domains, with overlapping programs in inclusive schooling and sheltered employment.
• Diakonie München und Oberbayern: Regional chapter of the Protestant social welfare organization providing disability, youth, elderly, and social services across Munich and Upper Bavaria. Comparable as a large, multi-service social-services provider with shared SGB funding dependency and inclusive employment offerings.
• AWO München (Arbeiterwohlfahrt): Munich chapter of the national AWO welfare association offering disability services, kindergartens, housing support, and social participation programs. Comparable as a multi-domain social services provider with workshops and inclusive employment programs in the same geographic market.
• Caritas München: Regional Catholic welfare organization providing disability services, sheltered workshops, housing support, ambulatory care, and inclusive employment in Munich and Upper Bavaria. Comparable as a diversified, faith-based social-services network competing for the same SGB-funded service contracts.

Direct peers

• Stiftung ICP München: Munich-based foundation offering integrated disability services across education, work, housing, and leisure for people with physical and multiple disabilities. Closest direct peer — same city, same integrated life-domain model, same client base, and same regulatory framework.
• Lebenshilfe München: Munich city association of Lebenshilfe providing workshops, housing, early intervention, and inclusive education for people with disabilities. Direct geographic peer operating in the same Munich market, same regulatory regime, and comparable service portfolio targeting similar client segments.
• Berufsbildungswerk (BBW) München: Vocational training center for young people with disabilities providing initial vocational qualification and transition support into the general labor market. Directly comparable to Pfennigparade's vocational training and AtWORK placement offerings, with a similar focus on labor-market inclusion outcomes.

Regional players

• Special Olympics Deutschland: German national organization providing inclusive sports programs, training, and competitions for people with intellectual disabilities. Comparable to Pfennigparade's INSEL sports/leisure and recreational offerings, addressing similar client populations through inclusive sport programming.
• von Herder Soziale Dienste: Bavarian social services provider operating workshops for people with disabilities (Werkstätten) and supported employment programs. Comparable as a smaller-scale workshop operator with similar SGB IX funding model and inclusive employment focus within Bavaria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/pfennigparade
• YouTubeyoutube.com/user/PfennigparadePR
• Facebookfacebook.com/pfennigparade
• LinkedInlinkedin.com/company/stiftung-pfennigparade-wkm-gmbh-werkstatt-f%C3%BCr-k%C3%B6rperbehinderte
• Instagraminstagram.com/pfennigparade

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stiftung Pfennigparade WKM GmbH, Werkstatt für Körperbehinderte