Werner Orthodontics

What Werner Orthodontics does

Werner Orthodontics is a privately-held orthodontic practice founded by Dr. Greg Werner and operating two clinical locations in Indianapolis (9602 E. Washington St., Suite B) and Greenfield, Indiana (300 Boyd Ave, Suite 270). The practice serves patients of all ages across central Indiana — children as young as 7, teenagers, and adults — with a clinical staff of three orthodontists (Dr. Greg Werner, Dr. James Volovic, and Dr. Michael Myers) supported by an operations manager, treatment and appointment coordinators, chairside specialists and assistants, a lab technician, and a sterilization specialist, totaling nine personnel. Service offerings span traditional metal braces, clear braces, the Damon System self-ligating braces (Damon Q, Damon 3, Damon 3MX, and Damon Clear), Invisalign and Invisalign Teen clear aligners, Phase 1 early interceptive treatment for children aged 7-10, and TMJ/TMD evaluation and appliances.

The practice monetizes through fee-for-service orthodontic treatment payments, interest-free monthly installment plans (with a 5% discount for upfront payment in full), and insurance reimbursement billed across most carriers including CHIP. A new Lifetime Retainer Program offers up to four replacement retainers per year at a $20 co-pay, creating a recurring post-treatment revenue stream. Acquired patients primarily through a free initial consultation offer promoted on the practice website, online appointment booking, organic social (Facebook, Instagram), dentist referrals, community sponsorships of local high school athletics and arts events, and Google Business profile visibility (4.9 stars in Indianapolis, 4.8 stars in Greenfield). The business is structured as an independent small group practice — there is no parent company, no institutional investors, no disclosed funding, and no franchise or DSO affiliation.

Name

Werner Orthodontics

Legal name

Werner Orthodontics

Website

https://wernerortho.com

Company type

Private

Operating status

Operating

Short description

Werner Orthodontics is a privately-held, two-location orthodontic practice in Indianapolis and Greenfield, Indiana, providing braces, Invisalign, Damon System, and TMJ treatment to children, teens, and adults across central Indiana.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Early Interceptive Orthodontics (Phase I) (HLABABAF), Adult Orthodontics (HLABABAC)

Keywords

• Orthodontic services
• Braces treatment
• Invisalign clear aligners
• TMJ treatment
• Orthodontic consultation

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (traditional, clear, Damon System) and Invisalign/Invisalign Teen treatment. Revenue generated through upfront payments, monthly installments, and insurance reimbursements.
2. Interest-Free Payment Plans: Patients pay for treatment through interest-free monthly payment plans, making orthodontic care accessible. Practice offers 5% discount for full upfront payment.
3. Insurance Billing: Practice files claims with most insurance carriers including CHIP and various dental insurance providers, collecting reimbursement for covered treatments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Werner Orthodontics is a two-location orthodontic practice that diagnoses and treats misaligned teeth and jaws for patients of all ages. Its core services include traditional metal braces, Damon System self-ligating braces, clear braces, Invisalign and Invisalign Teen clear aligners, and TMJ/TMD treatment, supported by free initial consultations and a lifetime retainer replacement program.

Product overview

Werner Orthodontics is a dental/orthodontic practice offering a coordinated suite of orthodontic treatments centered around braces and clear aligner systems, supplemented by TMJ treatment and early childhood intervention. The core portfolio includes Traditional Braces, Damon Braces (self-ligating Damon Q, Damon 3, and Damon 3MX systems), Clear Braces, and two Invisalign offerings (Invisalign and Invisalign Teen). Supporting services include TMJ/TMD treatment and Phase 1 early treatment for children aged 7-10. The practice also bundles a free initial orthodontic consultation and a Lifetime Retainer Plan as part of its patient journey. Financing options (interest-free monthly payments, 5% full-payment discount) are offered across all treatment types.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Braces Metal orthodontic braces that correct misalignments and irregularities in teeth and jaws for patients of all ages, including children, teenagers, and adults.
• Damon System Braces Self-ligating braces system using passive slide technology and memory-shape wires that reduce friction and treatment time, available in all-metal (Damon Q, Damon 3, Damon 3MX) and ceramic-clear (Damon Clear) variants. Eliminates the need for elastic ligatures and tightening appointments.
• Clear Braces Aesthetic orthodontic option combining stainless steel stability with clear material for a less noticeable appearance, designed for patients seeking a discreet alternative to traditional metal braces.
• Invisalign Clear Aligners Clear aligner system using a series of custom-made, removable thermoplastic (SmartTrack) aligners to gradually straighten teeth without brackets, bands, or metal wires, suitable for patients of all ages.
• Invisalign Teen Specialized version of the Invisalign clear aligner system designed specifically for teenagers, featuring compliance indicators and functionality tailored to adolescent orthodontic needs.
• TMJ Treatment Evaluation and treatment of temporomandibular joint (TMJ/TMD) disorders, including TMJ exams, mouthguards for teeth grinding, orthodontic appliances and retainers, and referrals for more severe cases.
• Phase 1 Early Treatment Early orthodontic intervention for children ages 7-10, addressing significant problems to prevent them from becoming more severe, lasting approximately 12-21 months, typically followed by a resting period before full braces.
• Free Orthodontic Consultation Complimentary initial orthodontic consultation including visual evaluation and doctor examination to determine eligibility and treatment type, offered at all Werner Orthodontics locations with no purchase necessary and no expiration.
• Lifetime Retainer Plan A retainer replacement program offering up to four replacement retainers per calendar year (maximum value of $900 per year) for current or previous Werner Orthodontics patients, with a $20 co-pay per retainer and no expiration.

Quantifiable outcome

• Treatment time typically 12-30 months, average 22 months in braces
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mt. Vernon AthleticsminorOthersCommunity sponsorship of local high school athletics program serving Greenfield and Indianapolis communities. Part of practice's commitment to community involvement and supporting local youth.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Smile Doctors: Smile Doctors is the largest U.S. orthodontic-focused DSO with hundreds of affiliated locations. It is comparable to Werner Orthodontics as a multi-location orthodontic services provider delivering braces and Invisalign care, but at materially greater scale and with a DSO/affiliated-practice structure.
• Heartland Dental: Heartland Dental is the largest U.S. dental support organization supporting thousands of dental offices. It is comparable to Werner Orthodontics as a provider of supported dental/orthodontic services to patients, although orthodontic work is only a subset of Heartland's broader general-dentistry portfolio.
• Aspen Dental: Aspen Dental operates a large multi-location branded dental practice network offering general dentistry and some orthodontic services. It is comparable to Werner Orthodontics as a multi-site dental provider serving mainstream patients with insurance and financing options, though it is far broader and less orthodontically specialized.

Others

• Align Technology (Invisalign): Align Technology manufactures Invisalign clear aligners and iTero scanners used by orthodontists worldwide. It is comparable to Werner Orthodontics because Invisalign is one of Werner's flagship offerings, making Align a key technology supplier and ecosystem participant in Werner's service delivery.
• Ormco (Damon System): Ormco, part of Envista, manufactures the Damon System self-ligating braces and brackets used by Werner Orthodontics. It is comparable as the upstream technology/equipment provider whose Damon Q, Damon 3, and Damon Clear brackets underpin Werner's core braces service line.

Direct peers

• Gorman & Bunch Orthodontics: Gorman & Bunch Orthodontics is an established multi-location orthodontic practice serving the greater Indianapolis area. It is a direct peer to Werner Orthodontics, offering braces and Invisalign to children, teens, and adults from competing offices in the same Indianapolis metropolitan market.
• Indianapolis Orthodontics: Indianapolis Orthodontics is a local multi-doctor orthodontic practice serving Indianapolis and surrounding communities. It is a direct peer to Werner Orthodontics because both deliver the same braces/Invisalign/early-treatment service mix to overlapping patient bases in the Indianapolis market.

Emerging players

• Candid (DSO-aligned clear aligner brand): Candid provides clear-aligner orthodontic treatment, including through in-office and hybrid dentist-supervised channels. It is an emerging peer to Werner Orthodontics in the clear-aligner segment that Werner also serves via Invisalign, but Candid operates under a more DTC-leaning model that competes for the same adult aesthetic cases.
• SmileDirectClub: SmileDirectClub pioneered direct-to-consumer clear-aligner treatment sold without in-office visits. It is an emerging competitor to Werner Orthodontics because it targets the same adult mild/moderate orthodontic case pool that Werner addresses with Invisalign, but at a meaningfully lower price point and through a remote channel.

Regional players

• Beverly Hills Orthodontics: Beverly Hills Orthodontics (and similar branded boutique ortho groups) is a multi-location orthodontic practice offering Damon, Invisalign, and clear braces. It is a regional peer to Werner Orthodontics — comparable service mix and multi-doctor structure — but it operates in a different U.S. geography (Southern California) rather than competing directly in Indianapolis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WernerOrthodontics
• Instagraminstagram.com/wernerorthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werner Orthodontics