Werribee Mazda

What Werribee Mazda does

Werribee Mazda is a privately held, single-site authorized Mazda dealership headquartered at 28-40 Heaths Road, Hoppers Crossing, Victoria, Australia. Established in 1977 and operating under dealer licence LMCT 3919, the company sells new, demo, and used Mazda vehicles across the full manufacturer range — including SUVs (CX-3, CX-30, CX-5, CX-60, CX-80, CX-90), the recently introduced CX-6e electric SUV and Mazda 6e electric sedan, the Mazda 2 and Mazda 3 passenger cars, the MX-5 roadster, and the BT-50 ute — alongside a small selection of non-Mazda used vehicles from brands such as BMW, Ford, Toyota, Hyundai, and Kia. Inventory typically exceeds 140 units. Technology is limited to industry-standard tooling: the Dealer Studio platform powers website and inventory management, and a third-party tool (Autograb) supports online trade-in valuations. No proprietary AI, software products, or data assets are disclosed.

The business generates revenue across five streams: vehicle sales (new, demo, and used, including trade-in purchases), aftersales service and repairs in an on-site workshop using Mazda Genuine Service, parts and accessories sales (counter and online), finance and insurance brokering through Mazda Finance, and trade-in buybacks. Pricing follows standard dealer unit-pricing conventions, with new vehicle prices on enquiry, used vehicles advertised drive-away at $10,990–$84,444, demo vehicles discounted from MSRP, and finance offered on multi-year contracts with balloon final payment options.

Go-to-market combines a physical showroom with multi-channel digital marketing. The dealership serves two primary customer segments: retail consumers in Melbourne's western suburbs (Altona, Point Cook, Tarneit, Werribee, Hoppers Crossing, Truganina, Laverton) and a structured fleet program targeting government, corporate, small business, and not-for-profit clients. Sales channels include the dealership website, phone enquiries, walk-in traffic, and a Google Business Profile; Mazda Australia provides manufacturer-level marketing support. Werribee Mazda employs approximately 21 staff and holds Multi-Award Winning Mazda Master Dealer recognition for excellence in Sales, Service, and Customer Satisfaction. It is privately held, has no parent company, no funding history, and no disclosed ownership changes.

Name

Werribee Mazda

Legal name

Werribee Mazda

Website

https://werribeemazda.com.au

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Werribee Mazda is a privately held, single-site authorized Mazda dealership in Hoppers Crossing, Victoria, established in 1977, selling new, demo, and used Mazda vehicles, providing authorized service and parts, and operating a fleet sales program for government, corporate, and small business clients across Melbourne's western suburbs.

Ownership category

akta.pro rank

Product category

Retail Automotive Dealership

NAICS

Motor Vehicle and Parts Dealers (441), Other Motor Vehicle Dealers (4412), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro industry

PRIMARYTLAKAAAD

Tire & Wheel Services (Mount/Balance/Alignment)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

Keywords

• Authorized Mazda dealership
• New and used vehicle sales
• Vehicle finance and insurance
• Automotive service and parts
• Fleet vehicle sales

Headquarters

HQ city

Hoppers Crossing

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new, demo, and used Mazda vehicles plus trade-ins. Major revenue stream with diverse inventory across SUV, sedan, hatch, and ute body types.
2. Aftersales Service & Repairs: Workshop service area providing maintenance and repair services using Mazda Genuine Service. Open Monday-Saturday with loan cars available.
3. Parts & Accessories: Sale of genuine Mazda parts and accessories, both over-the-counter and online ordering.
4. Finance & Insurance: Finance brokering through Mazda Finance division, offering vehicle financing solutions and insurance products to customers.
5. Vehicle Trade-ins: Purchase of vehicles directly from customers, offering alternative to private sale. Online estimation process using third-party valuation tool Autograb.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Werribee Mazda is an authorized Mazda Master Dealer retailing new, demo, and used Mazda vehicles across the full model range, supported by an in-house workshop providing Mazda Genuine Service, a parts and accessories department, Mazda Finance brokering, and a fleet sales program. The dealership operates from a single Hoppers Crossing showroom and serves retail consumers and business fleet customers in Melbourne's western suburbs, completing the vehicle ownership cycle from purchase through ongoing maintenance and trade-in.

Product overview

Werribee Mazda is an authorized Mazda dealer offering a comprehensive automotive retail experience. The dealership sells new, demo, and used Mazda vehicles across the full Mazda model range including SUVs (CX-3, CX-30, CX-5, CX-60, CX-70, CX-80, CX-90), sedans (Mazda 2, Mazda 3), sports cars (MX-5), utes (BT-50), and electric vehicles (Mazda 6e, CX-6e). The product portfolio is supported by complementary services including vehicle finance/mortgage alternatives, fleet sales programs, service and parts operations, 5-year warranty coverage, and 5-year roadside assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Mazda CX-5 Mid-size SUV offering refined styling and driving dynamics for families and individuals; available in 55 listed units across new and used inventory.
• Mazda CX-30 Compact SUV blending urban practicality with distinctive Kodo design aesthetics; available across new and used inventory.
• Mazda CX-60 Mid-size SUV available with petrol, diesel, and plug-in hybrid powertrains; available across new and used inventory.
• Mazda CX-80 7-seat all-hybrid SUV designed for family discoveries and larger households.
• Mazda CX-90 Large SUV with advanced hybrid technology for premium family transport.
• Mazda CX-3 Subcompact SUV ideal for city driving with efficient petrol engines; available across new and used inventory.
• Mazda CX-6e All-new all-electric SUV marking Mazda's expansion into battery electric vehicles.
• Mazda 6e Electric sedan offering zero-emission mobility with modern technology.
• Mazda 2 Compact hatchback and sedan with stylish design and efficient 1.5L Skyactiv-G engine achieving 5.0L/100km fuel economy.
• Mazda 3 Iconic hatchback and sedan with refined interiors featuring Kodo design philosophy and Skyactiv-G 2.0L/2.5L engine options.
• Mazda MX-5 Iconic lightweight roadster delivering unrivalled excitement through rear-wheel-drive sportscar dynamics.
• Mazda BT-50 Rugged ute available in various trims including the sport-luxe BT-50 SP variant with 3.0L turbo diesel engine.
• Vehicle Finance and Insurance Vehicle financing solutions through Mazda Finance division offering competitive rates and flexible payment options including balloon final payments, plus insurance products offered to customers.
• Mazda Fleet Program Business fleet program offering comprehensive discounts, 5-year warranty, 5-year roadside assistance, and priority stock allocation for government, corporate, and small business clients.
• Mazda Service and Parts Workshop service area with certified technicians using genuine Mazda parts, loan cars available Monday-Saturday, and free full tank of fuel with vehicle purchase.
• Vehicle Trade-In and Buyback Vehicle purchase service allowing customers to sell their car to the dealership with a streamlined 3-step online valuation process using Autograb and payment within 24 hours of inspection.

Quantifiable outcome

• 48+ years of continuous operation since 1977
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mazda AustraliacoreChannel Partner/ Reseller/ DistributorAuthorized Mazda dealer franchise representing Mazda Australia in Melbourne's western suburbs. Sells new Mazda vehicles, provides authorized service, uses genuine Mazda parts, and participates in manufacturer programs including fleet sales, warranties, and marketing campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eagers Automotive Limited: Eagers Automotive is Australia's largest automotive retailer, operating hundreds of dealerships across multiple OEM brands including Mazda. It is comparable to Werribee Mazda as a franchised new-vehicle dealer with service, parts, and F&I operations, though at materially larger scale.
• Inchcape plc: Inchcape is a global automotive distributor and retailer operating across multiple markets. It is comparable to Werribee Mazda as a franchised automotive retail operator, though with global reach rather than a single Australian location.
• Bapcor Limited: Bapcor is Australia's leading automotive aftermarket parts and accessories distributor and retailer. It is comparable as an adjacent automotive parts and service ecosystem player serving both trade and consumer channels, although it does not operate as a franchised new-vehicle dealer.

Direct peers

• Group 1 Automotive: Group 1 Automotive operates franchised dealerships selling new and used vehicles with associated service and parts. It is comparable to Werribee Mazda in core dealership economics, though as a multi-brand, multi-site public operator rather than a single-store franchise.
• Sonic Automotive: Sonic Automotive is a US-based franchised automotive retailer with new and used vehicle sales, service, and parts operations. It is comparable to Werribee Mazda in business model and revenue mix, though at significantly larger scale and in a different geography.
• Lithia Motors: Lithia Motors is one of the largest US franchised automotive retailers, with a multi-brand dealership model including parts, service, and F&I. It is comparable to Werribee Mazda in revenue streams and franchise-based business model, though at much greater scale.

Others

• Carsales.com: Carsales.com is Australia's leading online automotive marketplace for new and used vehicles. It is comparable as part of the broader Australian vehicle retail and listing ecosystem that influences dealer lead flow and used-car valuations, though it is not a direct dealer competitor.
• Cox Automotive Australia: Cox Automotive provides dealer solutions including inventory management, valuation, and remarketing services. It is comparable as a supplier and enabler to franchised dealers like Werribee Mazda, though it does not itself operate a retail dealership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/werribee-mazda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werribee Mazda