What Wesley Clover Parks does

Wesley Clover Parks is a not-for-profit, four-season outdoor recreation and learning hub operated by the Wesley Clover Foundation under a partnership with the National Capital Commission, occupying nearly 500 acres within Ottawa's National Capital Greenbelt. Its core offerings comprise the Ian Millar School of Horsemanship (riding lessons, day camps for ages 7-13, and introductory programs such as Discover Horses and Riding Foundations), the Ottawa Equestrian Tournaments competition series across dressage, eventing, and show jumping, a seasonal campground with serviced/unserviced sites and glamping cabins, a FIFA 2-star artificial turf soccer field plus additional grass fields, 18+ km of groomed cross-country ski trails, mountain bike trails, the Ottawa Forest and Nature School, and an event hosting operation built around a 10,000 sq ft tent and RBC Festival Fields.

The organization generates revenue through a diversified mix of consumer-facing streams: nightly and seasonal campground rentals (CAD $49-$70/day serviced sites), per-session equestrian programming (Discover Horses at ~$20 per session, March Break day camps at ~$698, multi-week Riding Foundations at $240), event hosting fees and ticketing pass-through for the Ottawa International CSI4* CSI2*, Magic of Lights (10th season), Spurs & Sparkles charity gala, and 5K Foam Fest, plus sports field rentals to West Ottawa Soccer Club and cross-country ski memberships/day passes via Kanata Nordic. Customer segments span children/youth, families, individual equestrian competitors from grassroots to Olympic-level, corporate and private event organizers, and partner organizations running co-located programs.

The business model is asset-heavy and partnership-driven rather than technology-driven. Distribution runs through direct-to-consumer online booking (PremierCampground, Eventbrite, JotForm) and in-person visits, supplemented by partner-managed channels (Kanata Nordic, Ottawa Equestrian Tournaments, National Capital Dressage, Ottawa Forest & Nature School). Founding sponsorship from RBC Royal Bank anchors the marketing and fundraising layer. There are no disclosed funding rounds, no equity holders, and revenue is not publicly disclosed; the entity operates without proprietary technology platforms or AI capabilities, relying on physical infrastructure (heated indoor arena, Grand Prix grass jumping field, cross-country course, ski trails, sports fields) and a curated programming partner ecosystem as its core assets.

Name

Wesley Clover Parks

Legal name

Wesley Clover Parks

Website

https://wesleycloverparks.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Wesley Clover Parks is a not-for-profit, four-season outdoor recreation and learning hub operated by the Wesley Clover Foundation on nearly 500 acres within Ottawa's National Capital Greenbelt, offering equestrian programs, a campground, sports fields, ski and bike trails, Forest School, and event hosting for families, equestrians, and community organizations.

Ownership category

akta.pro rank

Product category

Outdoor Recreation and Equestrian Center

NAICS

Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219), Racetracks (711212), Amusement and Theme Parks (71311)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

akta.pro secondary industries

Equestrian & Horse Trekking Centers (THAAAKAL), Parks, Gardens & Botanical Attractions (THAJACAH), Fairgrounds & Expo Parks (THAHAAAH), Educational Adventure Programs (Outdoor Education, Skill Development) (THAAAAAO)

Keywords

• Outdoor recreation
• Equestrian programs
• Campground services
• Nature education
• Community events

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Campground Site Rentals: The Wesley Clover Parks Campground (411 Corkstown Road) generates revenue from RV/trailer sites (serviced 50/30/15 AMP with water, and unserviced), tent sites, and cedar cabin ('glamping') rentals. Operating season is May 1 – October 13. Sites include daily, weekly, monthly, and premium holiday rates.
2. Equine Programs and Riding Lessons: Revenue from Ian Millar School of Horsemanship programs including day camps (March Break and summer, approximately $697.73 + HST for March Break), introductory Riding Foundations series ($240 + HST), Discover Horses drop-in sessions ($19.56–$23.17 per session including HST), and regular riding lessons for beginner to intermediate riders. Over 30 school horses support the program.
3. Event Hosting and Venue Rental: Wesley Clover Parks serves as a venue for third-party and hosted events, generating revenue through event hosting fees. Events include Ottawa Equestrian Tournaments (CSI4* Grand Prix, national shows), Spurs & Sparkles charity gala, Magic of Lights holiday drive-through, Summer Solstice Indigenous Festival, 5K Foam Fest, Mud Girl Ottawa, Jurassic Kingdom, RBC Race for the Kids, and corporate/private event bookings. The 10,000 sq ft event tent and RBC Festival Fields are marketed as rental venues.
4. Sports Field Rentals: Partnership with West Ottawa Soccer Club (Ottawa's largest soccer club, second largest in Canada) for field rentals including FIFA 2-star artificial turf and surrounding grass fields. Stadium lights were installed in 2017 to extend usage.
5. Kanata Nordic Membership and Day Passes: Kanata Nordic Ski Club operates from Wesley Clover Parks. The club generates revenue through ski trail memberships and day passes, offering access to 18+km of groomed trails, ski programs, and member discounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Wesley Clover Parks is a not-for-profit four-season outdoor recreation and learning hub operating on nearly 500 acres within Ottawa's National Capital Greenbelt. The organization delivers equestrian instruction and competitions through the Ian Millar School of Horsemanship and Ottawa Equestrian Tournaments, alongside campground accommodation (RV sites, tent sites, glamping cabins), sports fields (FIFA 2-star artificial turf and grass fields), 18+ km of cross-country ski trails, mountain bike trails, and the Ottawa Forest & Nature School. It also hosts community events, seasonal attractions such as Magic of Lights, and charity fundraisers including Spurs & Sparkles, operating year-round for families, outdoor recreation enthusiasts, equestrian competitors, and corporate event organizers.

Product overview

Wesley Clover Parks is a not-for-profit four-season outdoor recreation and learning hub offering a diverse portfolio of programs and facilities. The core offerings center on the Ian Millar School of Horsemanship (riding lessons, day camps, and introductory programs like Discover Horses and Riding Foundations), equestrian competition hosting through Ottawa Equestrian Tournaments, and outdoor recreation facilities including sports fields, ski trails, mountain bike trails, and a campground. Additional programs include Forest School, pollinators/farming initiatives, and event venue rental. The organization also hosts seasonal events such as Magic of Lights. The portfolio is unified by its focus on outdoor education, health promotion, and community connection within the National Capital Greenbelt.

Differentiator

Problem solved

Functional benefit

Brands

• Ian Millar School of Horsemanship: Horseback riding instruction school offering lessons, day camps, and introductory programs for all skill levels.
• Wesley Clover Parks Campground

Products and services

• Ian Millar School of Horsemanship Comprehensive horseback riding instruction program offering lessons for beginner to intermediate riders, day camps for children, and introductory programs including Discover Horses and Riding Foundations series. Operates year-round in a 22,000 sq ft heated indoor arena and five outdoor sand rings, supported by 30+ school horses handpicked for students.
• Wesley Clover Parks Campground Seasonal campground offering serviced RV sites (50/30/15 AMP with water), unserviced tent sites, and cedar cabin (glamping) rentals on a tree-covered property within the National Capital Greenbelt. Operating season May 1 – October 13, with daily, weekly, and monthly rates.
• Ottawa Equestrian Tournaments International and national-level equestrian competitions across dressage, eventing, and show jumping disciplines, including the Ottawa International CSI4* CSI2*, Ottawa Dressage Festival (Canada's largest dressage show), and Trillium Championships. The venue hosts over 4,500 horses and tens of thousands of visitors annually.
• Sports Fields Athletic facilities including a FIFA 2-star standard artificial turf soccer field, four additional sports fields, and stadium lights, operated in partnership with West Ottawa Soccer Club for soccer programming and tournaments.
• Cross-Country Ski Trails Over 18 km of groomed trails for classic and skate-skiing operated in partnership with Kanata Nordic Ski Club, including snowshoe trails and ski programs for children, teens, and adults.
• Mountain Bike Trails Multi-use mountain biking trails operated in partnership with Bakker's Trailblazers, including the Twilight MTB Race Series and connections to the Watts Creek Pathway and Greenbelt network for cycling and hiking.
• Ottawa Forest & Nature School Nature-based education programs for children offered in partnership with Andrew Fleck Children's Services and Child and Nature Alliance of Canada, including community programs, summer programs, and family drop-ins for children ages 2.5–12.
• Event Hosting & Venue Rental Large-scale event venue offering nearly 500 acres of space including the RBC Festival Fields, 10,000 sq ft event tent (capacity 500+), Grand Prix show jumping field, and private tree-filled settings for corporate events, weddings, festivals, and team-building.
• Magic of Lights Ottawa Seasonal holiday drive-through light show featuring over two million twinkling lights along a two-kilometre route, including Ontario's longest light tunnel, benefiting the CHEO Foundation.
• Introductory Horse Programs (Discover Horses & Riding Foundations) Entry-level horsemanship programs: Discover Horses offers single-session hands-on experiences; Riding Foundations provides structured multi-week introduction series for adults (18+), teens (13–17), and youth (7–12).
• Horseback Riding Day Camps Beginner day camps for children aged 7–13 with no prior riding experience, featuring daily riding lessons, equine theory, crafts, games, and outdoor activities. Includes March Break and summer sessions (e.g., $697.73 + HST for March 10–14, 2025).

Quantifiable outcome

• Only venue in Canada and one of three in North America hosting all three Olympic equestrian disciplines
• +6 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

21 partnerships are on record, tiered founding sponsor, core, supporting, minor, major and founding.

• RBC Royal Bankfounding sponsorGTM or Marketing PartnerRBC Royal Bank is the founding sponsor of Wesley Clover Parks and presenting sponsor of Spurs & Sparkles (annual charity gala for Queensway Carleton Hospital Foundation). RBC also sponsors CHEO's RBC Race for the Kids held at the parks.
• Kanata Nordic Ski ClubcoreStrategic or Co-development PartnerVolunteer-operated not-for-profit cross-country ski club established 1979. Calls Wesley Clover Parks home with over 18km of groomed ski trails for classic and skate-skiing. Offers learn-to-ski programs for children, teens, and adults. Actively expanding the trail network.
• Andrew Fleck Children's Services (Ottawa Forest and Nature School)coreStrategic or Co-development PartnerOne of Ontario's oldest and most diversified multi-service early learning, child care and family support organizations. Since July 2019, operates the Ottawa Forest and Nature School (region's first Forest School) at Wesley Clover Parks, offering children and families inclusive outdoor learning and play programs.
• West Ottawa Soccer ClubcoreStrategic or Co-development PartnerLargest soccer club in Ottawa and second largest in Canada. Partnership with Wesley Clover Parks to build a Soccer Centre of Excellence. Installed FIFA 2-star artificial turf field in 2015 and stadium lights in 2017. Four additional full-size and three mini-size grass fields developed around the turf field.
• Ontario EquestriansupportingStrategic or Co-development PartnerRecognized Provincial Sport Organization for equestrian sport in Ontario. Partners with Wesley Clover Parks to promote and grow youth engagement through Rookie Riders and Ticket to Ride programs, and certifies Wesley Clover Parks staff for youth development.
• Bakker's TrailblazerssupportingStrategic or Co-development PartnerMountain biking program that partnered with Wesley Clover Parks in 2022 to open the trail network for year-round maintained use. Hosts the Trek Twilight Race Series and mountain bike race events inclusive of all experience levels and ages. Building multi-use trails to expand mountain biking in Ottawa's west end.
• Canadian Wildlife FederationminorStrategic or Co-development PartnerPartner since 2017 on the Bat House Program. Wesley Clover Parks has four bat houses to support the endangered Little Brown Bat, offering roosting space in spring and pup-rearing over summer.
• Oakdale EquestriansupportingStrategic or Co-development PartnerHunter-Jumper equestrian team operating out of Wesley Clover Parks with head trainer Colleen Howard. Promoted as a programming partner on the parks website.
• National Capital DressagecoreStrategic or Co-development PartnerPresents the Ottawa Dressage Festival at Wesley Clover Parks — Canada's largest dressage show, attracting over 200 riders from across North, South, and Central America. Riders compete to qualify for Olympic Games, PanAm Games, and FEI North American Youth Championships.
• Trillium Hunter Jumper AssociationcoreStrategic or Co-development PartnerProvincial equestrian association that hosts the annual Trillium Championships at Wesley Clover Parks. All seven Ontario zones send their top seven competitors in each division. The Trillium Circuit now boasts 18 divisions spanning children, adult amateurs, and professionals.
• Indigenous ExperiencesmajorStrategic or Co-development PartnerProduces the Summer Solstice Indigenous Festival (SSIF), which moved to Wesley Clover Parks in 2025 for National Indigenous Peoples Day celebrations (June 21–22). SSIF is a multi-disciplinary arts festival celebrating Indigenous cultures, featuring an International Competition Pow Wow, workshops, Indigenous Marketplace, and drone show. Spans nearly 500 acres with a 10,000 sq ft covered pavilion.
• Gaelic Glen StablesminorStrategic or Co-development PartnerLocal stable that partners with Wesley Clover Parks to present Gaelic Glen at The Parks, a Trillium & OVPSC equestrian competition event.
• Fiddler's Green StablesminorStrategic or Co-development PartnerLocal stable that partners with Wesley Clover Parks to present Fiddler's at The Parks, a Trillium & OVPSC equestrian competition event.
• Child and Nature Alliance of CanadasupportingStrategic or Co-development PartnerNational organization partnering with Andrew Fleck Children's Services and Wesley Clover Parks to support the Ottawa Forest and Nature School, the region's first Forest School certified under this alliance.
• Family Entertainment Live (Magic of Lights)coreChannel Partner/ Reseller/ DistributorPresents Magic of Lights Ottawa at Wesley Clover Parks — a 10th-season, 2-kilometre holiday drive-through light show featuring over two million twinkling lights and Ontario's longest light tunnel. Partnered since the event's debut in Ottawa.
• MOVE 100 (Bell Media)coreGTM or Marketing PartnerFounding event partner and media sponsor of Magic of Lights Ottawa. Ottawa's Christmas music station provides festive soundtrack broadcast during the holiday drive-through event. Bell Media also provides CTV television coverage.
• CHEO FoundationcoreGTM or Marketing PartnerCharity partner of Magic of Lights Ottawa. Has received more than $300,000 in donations through Magic of Lights since inception. Also beneficiary of CHEO's RBC Race for the Kids held at Wesley Clover Parks (raised over $1 million in 2025).
• Queensway Carleton Hospital FoundationcoreGTM or Marketing PartnerAnnual charity beneficiary of Spurs & Sparkles gala presented by RBC Royal Bank at Wesley Clover Parks. Raised $151,967 in 2025 (fourth annual), $103,964 in 2024, and $60,842 in 2023.
• Mark Motors GroupsupportingGTM or Marketing PartnerPresenting sponsor of the Mark Motors Group Holiday 'Pit Stop' — a festive winter village experience inside the Magic of Lights route, featuring illuminated forest trail, Santa letter-writing station, and BeaverTails food station.
• Ducks Unlimited CanadaminorGTM or Marketing PartnerDuck and Run Ottawa is a fundraising fun run at Wesley Clover Parks supporting Ducks Unlimited Canada's wetland conservation mission.
• National Capital Commission (NCC)foundingStrategic or Co-development PartnerThe National Capital Commission owns the Greenbelt land on which Wesley Clover Parks operates. Partnership established in 2012 between Wesley Clover Foundation and NCC to revitalize the former Ottawa Municipal Campground and Nepean National Equestrian Park.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Devon Horse Show & Country Fair: Historic U.S. equestrian venue in Devon, Pennsylvania, hosting annual show jumping competitions and country fair since 1896. Comparable in operating a multi-generational equestrian venue with community programming and event-hosting economics.
• Royal Agricultural Winter Fair: Annual indoor agricultural and equestrian fair held in Toronto since 1922, hosting international show jumping and dressage competitions. Comparable as a Canadian multi-discipline equestrian event host with charity and educational programming.
• Spruce Meadows: World-class show jumping venue and tournament host in Calgary, Alberta. Operates as a not-for-profit-style organization hosting international CSIO competitions and equestrian programming across a substantial multi-field campus. Most comparable to Wesley Clover Parks in the equestrian tournament-hosting model.
• Kampgrounds of America (KOA): North America's largest campground franchise system, operating nearly 500 private campgrounds with RV, tent, and cabin/lodging options across the U.S. and Canada. Directly comparable to Wesley Clover Parks Campground in unit mix (RV/tent sites, glamping cabins) and consumer experience.
• World Equestrian Center: Largest equestrian complex in North America, operating in Ocala, Florida and Wilmington, Ohio. Hosts year-round USEF-rated competitions across disciplines with on-site lodging, retail, and restaurants. Closest large-scale multi-discipline competitor to Wesley Clover Parks' venue model.
• Tryon International Equestrian Center: Multi-discipline equestrian resort in Mill Spring, North Carolina, hosting FEI competitions (show jumping, dressage, eventing) alongside resort lodging, dining, and event venues. Directly comparable as a multi-discipline Olympic-equestrian venue with integrated hospitality and event hosting.
• HITS (Horse Shows In The Sun): U.S.-based show jumping series and venue operator hosting multi-week hunter/jumper competitions. Comparable to Wesley Clover Parks' Ottawa Equestrian Tournaments and Gold Hunter Jumper Circuit in format and customer base (competitive equestrian competitors and spectators).
• Wellington International (Winter Equestrian Festival): Premier U.S. winter show jumping venue in Wellington, Florida, hosting the longest-running FEI-ranked series in North America. Comparable in hosting high-tier international jumping tournaments at a single dedicated equestrian venue.

Others

• Ontario Equestrian: Provincial sport organization governing equestrian sport in Ontario and a direct programming partner of Wesley Clover Parks. Comparable as an ecosystem enabler — certifying coaches, sanctioning competitions, and driving participant flow into WCP's facilities.

Broad incumbents

• National Capital Commission (NCC): Federal Crown corporation that owns and manages Ottawa's National Capital Greenbelt, including the land on which Wesley Clover Parks operates. Functions as both a landlord/partner and a broader operator of recreation, parks, and conservation assets in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wesley-clover-parks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wesley Clover Parks