West Coast Elevators
West Coast Elevators is a Perth-based, privately held company that designs, sells, installs, and services Italian-manufactured residential and commercial lifts across Western Australia, serving homeowners, builders, architects, developers, NDIS participants, and institutional clients, supported by recurring servicing and the proprietary iNVER-iQ remote monitoring system.
- Company typePrivate
- Founded-
- HeadquartersBelmont, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What West Coast Elevators does
West Coast Elevators Pty Ltd is a privately held, Western Australia–based lift company that designs, sells, installs, and services residential and commercial elevators across the Perth metropolitan area and broader Western Australian market. Its product portfolio comprises four residential lift models — Classic, Sovereign, Royal, and Jewel — and three commercial lift models — Crown, Maxi, and Stretcher — all 100% designed and manufactured in Italy through an exclusive supply partnership with DMG Italy and shipped to Australia for installation. Customers span individual homeowners seeking multi-level accessibility and aging-in-place solutions, builders and architects specifying lifts for new builds and retrofits, developers delivering master-planned communities, registered NDIS participants, and institutional clients including schools, universities, and childcare centres.
The company sells through a showroom-led, design-consultation-driven motion anchored at its Belmont, WA headquarters and showroom (20 Camden St), supported by a field sales team and a trade partner network of builders, architects, and designers. Hardware unit pricing ranges from approximately $35,000 to $65,000 for a two-storey residential lift and starts from $55,000 + GST for a DDA-compliant commercial lift, with full installation, project management, and builder liaison included. Beyond one-time hardware sales, the company operates a recurring servicing business (residential service visits priced at $400–$600), and in 2025 launched iNVER-iQ, marketed as Australia's first residential lift remote monitoring system, providing 24/7 diagnostics and remote troubleshooting that reportedly resolves approximately 80% of issues without a physical call-out. The firm holds ISO 9001 certification, is a registered WorkSafe Australia lift provider and electrical contractor, and is a Registered NDIS Provider.
The business is closely held with Managing Director Andrew Burke as the named executive, employs 13 people, and has no disclosed parent company, external institutional investment, or public revenue figures. The operating model combines custom hardware importation, in-house project management and installation, and a growing recurring service annuity from the installed base, with selective expansion into safety accessories (Lock Elevator Operation device) and luxury development partnerships such as the Burswood Point master-planned community.
West Coast Elevators firmographics
Firmographics- Name
- West Coast Elevators
- Legal name
- West Coast Elevators Pty Ltd
- Website
- https://westcoastelevators.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- West Coast Elevators is a Perth-based, privately held company that designs, sells, installs, and services Italian-manufactured residential and commercial lifts across Western Australia, serving homeowners, builders, architects, developers, NDIS participants, and institutional clients, supported by recurring servicing and the proprietary iNVER-iQ remote monitoring system.
- Ownership category
- akta.pro rank
West Coast Elevators industry classification
Industry- Product category
- Residential and Commercial Elevators
- NAICS
- Elevator and Moving Stairway Manufacturing (333921)
- SIC
- Construction Machinery & Equip (3531)
- akta.pro primary industry
- Stair Lifts & Residential Platform Lifts (HSAPANAC)
- akta.pro secondary industries
- Dumbwaiter & Material Lift Service & Maintenance (BPABAIAJ), Elevator, Escalator & Lift Maintenance (IMAIABAF)
Keywords
Where West Coast Elevators is headquartered
LocationHeadquarters
- HQ city
- Belmont
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
West Coast Elevators business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Lift Sales (Hardware): One-time sale of residential and commercial lifts. Lifts are custom-manufactured in Italy and shipped to Australia. Pricing varies based on model (Classic, Sovereign, Royal, Jewel for residential; Crown, Maxi, Stretcher for commercial), cabin size, duty load, travel distance, and customisation options.
- Installation Services: Full installation services including project management, site inspections, builder liaison, and on-site assembly. Installation typically takes 2-4 weeks for the actual lift installation, with additional time for metal structure construction if required.
- Servicing and Maintenance: Scheduled servicing plans for both residential (recommended annually) and commercial lifts (recommended 2-4 times per year). Includes safety audits, performance checks, and component replacement. Residential service costs between $400-$600 per visit.
- iNVER-iQ Remote Monitoring: Remote monitoring subscription that enables technicians to diagnose issues remotely, reducing call-out fees. Complimentary during warranty period; available as part of maintenance agreements afterwards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Two-storey residential lift (entry-level) |
| Unit Pricing | Multi-year contract | Commercial DDA-compliant elevator |
| Unit Pricing | Annual | Residential lift annual service |
| Unit Pricing | Annual | Routine residential servicing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
West Coast Elevators product offering
Product offeringCore offering
West Coast Elevators designs, supplies, installs, and services residential and commercial lifts across Perth and Western Australia. Its product range includes four residential lift models (Classic, Sovereign, Royal, Jewel) and three commercial models (Crown, Maxi, Stretcher), all 100% Italian made under an exclusive DMG Italy manufacturing partnership. The company also delivers installation, scheduled servicing ($400–$600 per residential visit), and the proprietary iNVER-iQ remote monitoring system that enables remote diagnostics and troubleshooting for installed lifts.
Product overview
West Coast Elevators is a Perth-based manufacturer and installer of residential and commercial lifts. The product portfolio consists of four residential lift models (Classic Lift, Sovereign Lift, Royal Lift, Jewel Lift) and three commercial lift models (Crown Lift, Maxi Lift, Stretcher Lift). All lifts are 100% Italian made and designed with European engineering standards. The residential range progresses from entry-level (Classic) to premium (Jewel), while commercial lifts address DDA compliance, space requirements, and medical/stretcher needs. An proprietary add-on service, iNVER-iQ, provides remote monitoring and diagnostics for installed lifts.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Lift Entry-level residential lift with manual swing doors and a contemporary interior, designed for compact homes and tight spaces with quiet operation. Targeted at homeowners seeking a budget-conscious, space-efficient Italian-made home lift.
- Sovereign Lift Mid-range residential lift with manual swing doors, premium finishes, and an extensive range of included luxury cabin selections with customisable interior options. Targeted at homeowners seeking a balance of performance, style, and comfort.
- Royal Lift Premium residential lift with automatic sliding doors for hands-free entry, smooth quiet ride, and customisable finishes, suitable for indoor and outdoor installations. Targeted at premium residential projects.
- Jewel Lift Most powerful and advanced residential elevator with automatic sliding doors, higher load capacity, and a 5-star hotel-like experience featuring European design and luxury finish options comparable to commercial-grade lifts. Targeted at luxury-home and premium residential customers.
- Crown Lift Commercial lift with DDA compliance, efficiency, and affordability, designed for commercial, medical, shopping centre, and general passenger applications. Targeted at commercial builders, developers, and property managers.
- Maxi Lift Commercial lift with extra-wide cabin, more power, and increased space, designed for applications requiring larger cabin dimensions. Targeted at commercial and institutional customers with high-capacity or oversized-passenger needs.
- Stretcher Lift Commercial lift with 1000kg load capacity and extra-spacious cabin designed for medical facilities and applications requiring stretcher access. Targeted at hospitals, medical centres, and healthcare facilities.
- iNVER-iQ Remote Monitoring System Australia's first residential lift remote monitoring service providing 24/7 monitoring, automatic fault alerts, remote troubleshooting, and diagnostics. Approximately 80% of issues can be resolved remotely, reducing call-out fees. Includes complimentary during warranty period and available as part of maintenance agreements afterwards. Targeted at owners of installed West Coast Elevators lifts.
- Lift Servicing and Maintenance Scheduled servicing and maintenance plans covering safety audits, performance checks, and component replacement for residential and commercial lifts. Residential servicing typically $400–$600 per visit (approximately $450 + GST starting); commercial servicing is quote-based. Targeted at owners of installed West Coast Elevators lifts across Perth and Western Australia.
- Lift Installation Services End-to-end installation services for residential and commercial lifts including project management, site inspections, builder liaison, metal structure construction, and on-site assembly. Typical on-site lift installation takes 2-4 weeks, with additional time for metal structure construction if required. Targeted at builders, developers, architects, and homeowners purchasing a West Coast Elevators lift.
Quantifiable outcome
- 80% of lift issues can be diagnosed and resolved remotely through iNVER-iQ
- +2 more outcomes
Companies that use West Coast Elevators
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
West Coast Elevators technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
West Coast Elevators partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- UrbanecoreUrbane is one of Perth's most distinguished luxury home builders and the appointed builder for Burswood Point's premium River Homes collection. West Coast Elevators has been named the exclusive residential lift partner for this development, installing Sovereign Lifts throughout the three-storey riverfront residences.
- Golden SedayucoreGolden Sedayu is the developer behind the 38-hectare Burswood Point master-planned community on Perth's Burswood Peninsula. West Coast Elevators is working alongside Golden Sedayu and Urbane to install Sovereign Lifts throughout the development's premium River Homes.
- DMG ItalycoreExclusive partnership with DMG Italy for manufacturing and supply of lift components. DMG Italy provides the Italian engineering and design that underpins West Coast Elevators' product quality and innovation capabilities.
- WorkSafe AustraliacoreAll lifts are designed and registered with WorkSafe Australia, ensuring compliance with Australian safety regulations for lift installation and operation.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
West Coast Elevators competitors and assessment
Company assessmentBroad incumbents
- KONE: Global elevator/escalator major with deep residential and commercial product lines plus a strong service business. Comparable in product breadth and recurring-service model, but operates worldwide rather than a WA-focused luxury residential specialist.
- Schindler: Global elevator and escalator manufacturer with residential, commercial, and service operations. Directly comparable in product range and service-revenue mix, but competes at a far larger scale and broader geographic footprint.
- Thyssenkrupp Elevator: Major global elevator OEM and service provider with residential and commercial offerings. Comparable business model (install + service) but operates at enterprise scale across multiple continents rather than a regional luxury-residential niche.
- OTIS: World's largest elevator and escalator manufacturer and service company. Overlaps with West Coast Elevators across residential and commercial lift supply and long-tail service contracts, but operates globally and at vastly larger scale rather than a regional luxury residential niche.
Direct peers
- Handicare (now part of Savaria): Mobility/accessibility solutions provider with stairlifts, home elevators, and patient-handling products. Directly comparable in residential accessibility lift category, including NDIS-relevant demand; broader product portfolio but similar target customer.
- Stannah: UK-based manufacturer of residential lifts, stairlifts, and homelifts with an established Australia presence. Directly competes with West Coast Elevators in the residential home-lift segment with similar product/sales/service motion and price-tier positioning.
- Cibes Lift: Swedish manufacturer of screw-driven residential platform lifts and home elevators. Comparable product category, customization, and accessibility positioning; emerging international entrant expanding outside Europe with similar value proposition.
- Acorn Stairlifts: Global stairlift and home mobility specialist with Australia operations. Overlaps with West Coast Elevators in residential accessibility/aging-in-place, though focuses on stairlifts rather than full platform lifts; competes for the same accessibility-driven homeowner segment.
- Aritco: Swedish designer/manufacturer of residential platform lifts and home elevators sold internationally. Comparable in product (residential lifts), customization, and premium positioning; a modular entrant that could expand into Australia and pressure West Coast Elevators' market.
Regional players
- Easy Living Lifts: Australia-based residential lift and home elevator specialist. Directly comparable in product (home lifts for multi-storey residences), target customer, and Australia geography; competes for the same Australian homeowner and builder channel as West Coast Elevators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
West Coast Elevators social profiles
Digital presenceWest Coast Elevators compliance and trust
Trust signalCompliance4 records
West Coast Elevators financial estimates
Financial estimateRevenue estimate
Valuation estimate
West Coast Elevators leadership team
Management profileNumber of profiles
Profiles1 record
West Coast Elevators funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
West Coast Elevators M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about West Coast Elevators
What does West Coast Elevators do?
West Coast Elevators designs, supplies, installs, and services residential and commercial lifts across Perth and Western Australia. Its product range includes four residential lift models (Classic, Sovereign, Royal, Jewel) and three commercial models (Crown, Maxi, Stretcher), all 100% Italian made under an exclusive DMG Italy manufacturing partnership. The company also delivers installation, scheduled servicing ($400–$600 per residential visit), and the proprietary iNVER-iQ remote monitoring system that enables remote diagnostics and troubleshooting for installed lifts.
Is West Coast Elevators a public or private company?
West Coast Elevators is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was West Coast Elevators founded?
West Coast Elevators was founded in -1. It employs 11 to 50 people.
Where is West Coast Elevators based?
West Coast Elevators is headquartered in Belmont, Australia, in the Oceania region.
How does West Coast Elevators make money?
Four revenue lines are on record. Lift Sales (Hardware) is the primary driver. The others are installation Services, servicing and Maintenance and iNVER-iQ Remote Monitoring.
Who are West Coast Elevators's main competitors?
Broad incumbents on record are KONE, Schindler, Thyssenkrupp Elevator and OTIS. Direct peers are Handicare (now part of Savaria), Stannah, Cibes Lift, Acorn Stairlifts and Aritco. Easy Living Lifts is listed as a regional player.
Does West Coast Elevators have an API?
No public API is recorded for West Coast Elevators.
What industry is West Coast Elevators in?
West Coast Elevators's product category is Residential and Commercial Elevators. Its primary akta.pro industry code is HSAPANAC, Stair Lifts & Residential Platform Lifts, with a secondary code of BPABAIAJ, Dumbwaiter & Material Lift Service & Maintenance. Its NAICS code is 333921 and its SIC code is 3531.