What West End NY does

West End Productions NY is a boutique multimedia production company headquartered in New York City, founded and led by Jodi Daley. The firm provides end-to-end video production services across four core categories — commercials, television content, event coverage, and educational/industrial video — supplemented by strategic storytelling/branding campaigns and product launch video services. Its central methodology, branded as "working backwards," starts from desired audience outcomes (think, feel, do) and delivers projects within time and budget constraints. The underlying technology stack is described generically as industry-standard video editing, production, and marketing tools, with no proprietary platform or automation layer disclosed.

The company operates with a five-person team — founder Jodi Daley (who directs, produces, budgets, and edits), Mary Hannon (Producer/Editor), Michele M. Davis (Marketing Director), and Sayle Milne (Producer and Wine Educator). Services are delivered as project-based professional services, with pricing custom-quoted per engagement; no public rate cards, subscriptions, or recurring contracts are disclosed. Client acquisition is sales-led and relies on direct outreach, networking, referrals, and a portfolio-driven website (westendproductionsny.com) supplemented by the founder's Instagram presence (@jodidaley). Listed "valued partners" include Daley Shift and Wine Savvy.

The firm is privately held, founder-owned, with no external investment, parent company, subsidiaries, or public-market listing. Revenue, funding, and customer counts are not publicly disclosed. There are no certifications, patents, regulatory actions, M&A activity, or AI/ML capabilities evidenced in available materials. The operating model is consistent with a lifestyle/professional-services boutique rather than a venture-backed or growth-stage enterprise.

Name

West End NY

Legal name

West End Productions NY

Website

https://westendproductionsny.com

Company type

Private

Operating status

Operating

Short description

West End Productions NY is a five-person boutique multimedia production company in New York City that creates commercials, TV content, event coverage, and educational/industrial video for brands and organizations through project-based engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Multimedia Production Services: The company generates revenue through project-based multimedia production services including commercials, TV content, events coverage, and educational/industrial video content. Projects are tailored to client needs with services spanning from initial concept through final editing and delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

West End Productions NY is a boutique multimedia production company that provides end-to-end video production services, including commercials, television programming, corporate event coverage, and educational/industrial video content. The company also delivers strategic storytelling and branding campaigns along with product launch video services, managing each project from concept development through final editing and delivery. Its work is anchored in a "work backwards" storytelling methodology that starts with the client's intended audience outcomes and operates within defined time and budget constraints.

Product overview

West End Productions NY is a multimedia production company offering a unified suite of video production services. The company provides Commercials Production, TV Production, Events Coverage, and Educational & Industrial Video services, supplemented by Storytelling & Branding Campaigns and Product Launch Video Services. All services center on the company's core methodology of storytelling, working backwards from client audience objectives to create impactful video content across platforms from Instagram videos to broadcast commercials.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercials Production

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Daley ShiftminorStrategic or Co-development PartnerListed as a valued partner on the West End Productions NY website. Daley Shift appears to be a related creative or professional services entity. The nature of the partnership suggests collaborative working relationship on client projects.
• Wine SavvyminorStrategic or Co-development PartnerListed as a valued partner on the West End Productions NY website. Wine Savvy (winesavvynyc.com) is a wine-related business. The partnership appears to involve collaborative projects, with Sayle Milne serving as both Producer and Wine Educator for West End.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Tool of North America: New York-based boutique commercial and branded content production company with a comparable small-team, director-driven model serving advertising clients. Directly comparable in service mix (commercials, branded content) and Manhattan positioning.
• Radical Media: NYC-based creative production company producing commercials, branded content, TV, and digital video for major brands. Comparable in full-service production offering across commercials and episodic content, though at meaningfully larger scale.
• Anonymous Content: Multi-disciplinary production company with offices in NYC and LA, producing commercials, episodic content, and experiential projects. Comparable in TV and commercial production breadth with a director-talent-driven model.
• Variable: NYC-based creative agency and production shop producing commercial and branded video content for global brands. Comparable as a boutique commercial production house competing in the same NYC market.
• Arts & Sciences: New York commercial and content production company with a director-led creative roster serving advertising and brand clients. Comparable small-team, high-craft boutique model focused on commercials and brand storytelling.
• m ss ng p eces: NYC-based creative production company producing commercials, branded content, and experiential work. Comparable as a boutique competitor in the same NYC commercial production market.
• B-Reel: Creative production and digital content studio with offices in NYC and globally, producing commercials, branded content, and interactive campaigns. Comparable in commercial production and storytelling focus, though larger and more digital-native.

Broad incumbents

• Havas Creative: Global advertising and creative services network with significant in-house production capabilities. Competes for the same brand storytelling budgets but as a large, multi-service agency holding company rather than a boutique.
• Dentsu Creative: Global creative agency network producing commercials, branded content, and integrated campaigns. Overlaps with West End's commercial and TV production offering but as part of a much larger portfolio of services.
• Condé Nast Creative: In-house creative studio of Condé Nast producing branded videos, commercials, and custom content for brands. Competes for similar brand-content budgets in NYC, though backed by a major media publisher rather than operating independently.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/jodidaley

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West End NY