WESTERBURG

What WESTERBURG does

WESTERBURG GmbH & Co. KG is a family-owned automotive workshop and dealership founded in 1963 and headquartered at Johann-Justus-Weg 67 in Oldenburg, Germany. The company operates as a multi-brand Kfz-Meisterwerkstatt serving individual vehicle owners, small business fleets, and insurance company referral customers in the Oldenburg region. Its core product portfolio spans three integrated pillars: (1) vehicle sales — including authorized Suzuki new vehicles (dealer contract held since January 1992), EU-specification new vehicles, and used vehicles listed on mobile.de; (2) manufacturer-independent repair and maintenance services — covering inspection (HU/AU), oil changes, brake service, A/C, tires, electronics, and diagnostics across Volkswagen, Mercedes, BMW, Audi, Renault, Citroën, Toyota, and other brands, executed to OEM specifications with original parts to preserve warranty coverage; and (3) 24/7 breakdown assistance, towing, and vehicle recovery through a partnership with a leading German roadside assistance organization, supported by a dedicated fleet of one breakdown vehicle and four tow trucks.

The business operates a direct sales-led model combining a physical showroom/workshop with digital touchpoints including online booking via Digitales Autohaus and online damage reporting. Technologically, Westerburg relies on modern diagnostic equipment, electronic damage calculation via the Silver-DAT II system for insurance claims processing, and specialized repair techniques (bonding/adhesive pads, aluminum repair) — none of which constitute proprietary technology. The company's revenue model is a mix of professional services (workshop repairs, bodywork), one-time vehicle sales margins, and transaction-based insurance referral fees as a preferred/Schadenservice-Partnerwerkstatt for 16 German insurers led by HUK-COBURG. The company is managed by Geschäftsführer Heinz Schröder and Wolfgang Rohlf, holds DEKRA certification and VBA-Fachbetrieb status, and operates with approximately 5 employees receiving 10 training days per year each.

Name

WESTERBURG

Legal name

WESTERBURG GmbH & Co. KG

Website

https://westerburg.de

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

WESTERBURG is a family-owned automotive workshop and Suzuki dealership in Oldenburg, Germany, founded 1963. It provides multi-brand repair, bodywork, 24/7 towing, and vehicle sales, serving as preferred partner workshop for 16 insurance companies.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Workshop Services

NAICS

General Automotive Repair (811111), Other Automotive Repair and Maintenance (81119), Specialized Automotive Repair (811114)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive repair services
• Vehicle dealership
• Roadside assistance
• Bodywork collision repair
• Vehicle inspection service

Headquarters

HQ city

Oldenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (Suzuki + EU-New + Used): New vehicle sales through Suzuki dealership contract, EU-specification new vehicles, and used/pre-owned vehicle sales. Revenue from vehicle margins and dealer incentives.
2. Workshop and Repair Services: Multi-brand repair and maintenance services including inspection (HU/AU), oil changes, brake service, air conditioning, tire changes, and electronic repairs. Services provided according to manufacturer specifications using original parts.
3. Collision and Body Repair (Instandsetzung): Accident damage repair and bodywork services using modern bonding techniques, plastic pad repairs, aluminum repair, and ecological repair methods. Multiple insurance partnerships for direct billing.
4. Assistance and Roadside Service: 24-hour breakdown assistance, towing, transport, and emergency road service. Partnered with leading German roadside assistance organization. Revenue from service call-outs and towing fees.
5. Insurance Partner Services: Preferred workshop partner for 16 insurance companies including HUK-COBURG. Revenue from insurance-referred repair jobs with direct billing to insurers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

WESTERBURG operates an automotive dealership and multi-brand Kfz-Meisterwerkstatt in Oldenburg, Germany, offering authorized Suzuki new vehicle sales (including EU-specification new and used vehicles), manufacturer-independent repair and maintenance services, 24/7 towing and breakdown assistance via its Assistance partnership, bodywork and collision repair, official HU/AU vehicle inspections, tire changes, and damage processing as a preferred partner workshop for 16 insurance companies including HUK-COBURG.

Product overview

WESTERBURG is an automotive workshop and dealership providing a comprehensive range of vehicle sales and maintenance services. The company operates as an authorized Suzuki dealer offering both EU-new and used vehicles, while its core workshop provides manufacturer-independent multi-brand repair and maintenance services. Key service pillars include 24-hour breakdown assistance and towing, accident bodywork repair using modern techniques, and official vehicle inspections (HU/AU). The company serves as a partner workshop for over 16 insurance companies, integrating with platforms like ELN for vehicle marketplaces, Digitales Autohaus for appointment booking, and Mobile.de for used vehicle listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Kfz-Meisterwerkstatt (Automotive Master Workshop) Full-service automotive workshop offering manufacturer-independent repair and maintenance services with modern diagnostic equipment and original replacement parts for all major vehicle brands.
• Suzuki Sales and Service Authorized Suzuki dealership offering new Suzuki vehicles, EU-specification new vehicles, used Suzuki vehicles, and complete manufacturer-aligned service.
• EU-Neufahrzeuge (EU New Vehicles) Sale of new vehicles from European markets at competitive pricing for individual buyers in the Oldenburg region.
• Gebrauchtfahrzeuge (Used Vehicles) Pre-owned vehicle sales with listings available through mobile.de and S&S ELN online marketplace integrations.
• Mehrmarken-Service (Multi-Brand Service) Manufacturer-independent repair and maintenance services for all vehicle brands including Volkswagen, Mercedes, BMW, Audi, Renault, Citroën, Toyota, and others; includes inspection, oil change, electrical work, brakes, A/C, and tire changes.
• Assistance Pannenhilfe (Breakdown Assistance) 24-hour breakdown assistance and emergency road service provided through partnership with one of Germany's leading breakdown assistance organizations; includes towing, vehicle transport, and replacement vehicle services.
• Abschleppdienst (Towing Service) Round-the-clock towing and vehicle recovery services with one breakdown assistance vehicle and four tow trucks available 24 hours.
• Karosserie-Instandsetzung (Bodywork Repair) Accident and body damage repair services using modern bonding technology, plastic pads, straightening techniques, aluminum repair, and ecologically sound repair methods following manufacturer-approved procedures.
• HU/AU (Vehicle Inspection) Official vehicle inspection services (Hauptuntersuchung and Abgasuntersuchung) with online appointment booking available.
• Reifenwechsel (Tire Change Service) Seasonal tire change services with Saturday availability and online appointment booking for individual customers.
• Partner Werkstatt – Schadenservice (Insurance Partner Workshop) Damage service partner workshop for HUK-COBURG and 15 additional insurance companies, handling electronic damage calculations via Silver-DAT II and glass damage processing with direct billing to insurance partners.

Quantifiable outcome

• No surprise costs - service scope discussed before work begins
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Assistance (Pannenhilfsorganisation)coreStrategic or Co-development Partner · 1 January 2000Partnership since 2000 with one of Germany's leading roadside assistance organizations. Provides 24/7 breakdown assistance, towing, and emergency services. Operates one breakdown vehicle and four towing trucks for round-the-clock availability.
• Suzuki-International DeutschlandcoreChannel Partner/ Reseller/ Distributor · 1 January 1992Suzuki dealer partnership established January 1992. Exclusive authorization to sell Suzuki vehicles and provide authorized service. Includes dedicated Suzuki sales area and showroom facilities.
• HUK-COBURGcoreChannel Partner/ Reseller/ DistributorExclusive Schadenservice-Partnerwerkstatt (claims service partner workshop) for HUK-COBURG and affiliated companies. Direct billing for vehicle repairs covered by HUK insurance policies.
• HUK24majorChannel Partner/ Reseller/ DistributorPartner workshop for HUK24, the online subsidiary of HUK-COBURG insurance group.
• VHV VersicherungenmajorChannel Partner/ Reseller/ DistributorPartner workshop for VHV insurance company vehicle damage repairs.
• Generali DeutschlandmajorChannel Partner/ Reseller/ DistributorPartner workshop for Generali insurance vehicle damage claims.
• AachenMünchener VersicherungmajorChannel Partner/ Reseller/ DistributorPartner workshop for AachenMünchener insurance vehicle damage repairs.
• DebekamajorChannel Partner/ Reseller/ DistributorPartner workshop for Debeka insurance vehicle damage claims.
• Hannoversche VersicherungmajorChannel Partner/ Reseller/ DistributorPartner workshop for Hannoversche insurance vehicle damage repairs.
• Gothaer VersicherungmajorChannel Partner/ Reseller/ DistributorPartner workshop for Gothaer insurance vehicle damage claims.
• Cosmos DirektminorChannel Partner/ Reseller/ DistributorPartner workshop for Cosmos Direkt (Cosmos Versicherung) vehicle damage repairs.
• Janitos VersicherungminorChannel Partner/ Reseller/ DistributorPartner workshop for Janitos insurance vehicle damage claims.
• Concordia VersicherungminorChannel Partner/ Reseller/ DistributorPartner workshop for Concordia insurance vehicle damage repairs.
• Versicherer im Raum der KirchenminorChannel Partner/ Reseller/ DistributorPartner workshop for Versicherer im Raum der Kirchen (Ecclesiastical Insurance Group) vehicle damage repairs.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• ADAC: Germany's largest roadside assistance and mobility organization. Westerburg is a contracted partner workshop within the broader Assistance network; ADAC operates at vastly greater scale and is the dominant dispatch source for towing/Pannenhilfe jobs.
• A.T.U Auto-Teile-Unger: Germany's largest chain of multi-brand automotive workshops (KFZ-Meisterwerkstätten) with hundreds of locations. Comparable to Westerburg as a multi-brand service provider, but operates at vastly greater scale and without Westerburg's insurance-preferred concentration or Suzuki dealer contract.
• DEKRA Automobil GmbH: Major German vehicle inspection and certification organization, whose seal Westerburg holds (DEKRA Zertifizierung). Comparable as a regulator-adjacent automotive service brand but operates as a national inspection body rather than a workshop.

Direct peers

• Pit-Stop: German multi-brand automotive service chain providing maintenance, repair, and tire services. Closely comparable to Westerburg's multi-brand workshop offering and tire-change service line.
• Bosch Service: Workshop network offering manufacturer-independent automotive repair and maintenance across Germany. Directly comparable to Westerburg's multi-brand service proposition and insurance-claim repair capability; differentiated by Bosch brand technology and broader footprint.
• Vergölst: Continental-owned tire service and light automotive repair network in Germany. Comparable to Westerburg's Reifenwechsel (tire change) service line and broader workshop offering, though centrally corporate-owned versus Westerburg's family business.
• Carglass Germany: Specialized automotive glass repair and replacement chain with strong insurance-direct billing. Comparable to Westerburg in serving insurer-direct repair workflows and a subset of bodywork services (Glaser/Abschleppstory integration), though more narrowly focused on glass.
• Driver Center (Pneuhage): Cooperative-associated tire and automotive service network across Germany. Comparable workshop and tire services portfolio to Westerburg, typically at small-to-mid scale.
• Euromaster: European tire and light automotive service chain with German workshop locations. Comparable to Westerburg's tire-change and multi-brand service offering, though at substantially larger scale.

Regional players

• Kroschke Gruppe: German automotive service provider focused on vehicle inspection (HU/AU), registration, and workshop services. Comparable to Westerburg's HU/AU offering and broader administrative service portfolio, though operating a different franchise model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/westerburg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WESTERBURG