What Western Counties Roofing Ltd does

Western Counties Roofing Ltd is a UK-based specialist roofing contractor founded in 1991 and headquartered in Newton Abbot, Devon. The company provides full-service roofing installation across the South West of England and Wales, covering slate, tile, single ply membrane, green roofing, leadwork, standing seam, sheet roofing and cladding, solar and renewable energy systems, and architectural fabrications. It serves predominantly enterprise-grade customers, including major national housebuilders (Taylor Wimpey, Redrow, Barratt, Vistry, Linden Homes, McCarthy & Stone, Leadbitter Homes) and main contractors (Kier Construction, Galliford Try), executing multi-phase residential and commercial developments valued in the hundreds of thousands of pounds per project.

The business operates a vertically integrated model combining installation contracting with an owned roofing merchant supplies centre in Bodmin, Cornwall, and a CITB-accredited in-house training centre delivering a Level 2 Roofing Apprenticeship programme. A workforce of up to 200 trained operatives is deployed alongside a core team of approximately 35 employees across four regional offices (Newton Abbot, Wellington, Bodmin, Barnstaple). The company holds multiple industry accreditations including NFRC Health & Safety Gold (2018), Constructionline Silver (2019), CHAS, SMAS, SSG Premium Advisor, and Sika Sarnafil Approved Contractor status, and won the Pitched Roofing Awards 2023 for Best Use of Slate in a Commercial Project.

Go-to-market is sales-led and direct, with contracts secured through tendering and ongoing relationships with housebuilders and main contractors rather than retail or consumer channels. The firm is a privately held UK limited company with no public listing, no disclosed external investors, and no recorded mergers, acquisitions, or funding rounds. Recent activity in 2025, including a first appearance at the Royal Cornwall Show and a Torquay United FC sponsorship, indicates ongoing regional brand-building investment.

Name

Western Counties Roofing Ltd

Legal name

Western Counties Roofing Ltd

Website

https://westerncountiesroofing.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Ownership category

akta.pro rank

Product category

Roofing Contracting Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Metal Roofing Systems (IMADAFAB), Slate Roofing (IMADAFAD)

Keywords

• Roofing installation services
• Roofing contractor
• Pitched roofing systems
• Flat roofing solutions
• Commercial roofing services

Headquarters

HQ city

Newton Abbot

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Roofing Contracting Services: Project-based revenue from roofing installation contracts for residential and commercial developments. Contracts range from small residential projects to large multi-unit housing developments valued at hundreds of thousands of pounds.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Western Counties Roofing Ltd is a roofing installation and contracting firm that delivers full-service roofing solutions for residential and commercial developments across the South West of England and Wales. Its offerings span pitched roofing (slate, tile, shingles, shakes), flat roofing (single ply membrane, liquid waterproofing), green roofing, leadwork, standing seam and sheet metal roofing/cladding, solar PV integration, and bespoke architectural metalwork fabrications, supported by merchant supplies outlets and an in-house CITB-accredited training centre.

Product overview

Western Counties Roofing Ltd is a roofing contractor offering comprehensive roofing solutions across the South West of England and Wales. Their service portfolio includes architectural fabrications, flat roofing, green roofing, leadwork, solar & renewable energy systems, sheet roofing and cladding, shingles, single ply membrane installation, slates and tiles, standing seam, and shakes. They supply a wide range of roofing products including natural slate (Delabole, Welsh, Brazilian, CUPA Pizarras, Samaca), man-made slate (Redland Cambrian, Cembrit, Sandtoft, Marley Eternit), concrete tiles (Redland, Sandtoft, Marley Eternit in plain, pantile, Roman, and interlocking formats), clay tiles (Marley Eternit, Sandtoft, Redland), zinc roofing (VM Zinc, Rheinzinc), copper, lead sheeting, single ply membranes (Sika Sarnafil, Bauder, Alwitra Evalastic), liquid waterproofing (Kemperol, Cefil), and green roof systems (Sedum). They also offer a Level 2 Roofing Apprenticeship training program. The company operates as a full-service contractor rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Fabrications Roofing Service
• Flat Roofing Installation Service
• Green Roofing Installation Service
• Leadwork Roofing Service
• Solar & Renewable Energy Systems Installation Service
• Sheet Roofing and Cladding Installation Service
• Single Ply Membrane Installation Service
• Slates and Tiles Installation Service
• Standing Seam Roofing Service
• Level 2 Roofing Apprenticeship Training Programme

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Linden HomescoreStrategic or Co-development PartnerDevelopment partner for housing projects. Western Counties Roofing provides roofing contracting services for Linden Homes developments such as the Rowes Meadow 42-dwelling elite development in Stoke Gabriel.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Briggs Amasco: One of the UK's largest specialist roofing contractors, offering pitched, flat, single-ply, metal and liquid waterproofing systems to commercial and residential clients. Directly comparable to WCR in service breadth, B2B contracting model, and national housebuilder/main contractor customer base.
• Avonside Group: Large UK roofing and cladding contractor with a multi-branch regional operating model and a similarly broad pitched/flat roofing service portfolio. Closely comparable to WCR in delivery model, customer mix (major housebuilders and developers), and use of approved installer status with membrane manufacturers.

Broad incumbents

• Mitie Roofing Services: Roofing services arm of Mitie Group plc, a large UK facilities management and infrastructure services group. Overlaps with WCR in pitched and flat roofing installation and maintenance for commercial and residential portfolios, but operates as part of a much broader national services portfolio.
• Bauder Ltd: UK manufacturer of single-ply, bitumen, hot-melt and green roof membrane systems. Bauder is a key material supplier used by WCR on its flat and green roofing installations and runs an approved contractor network that overlaps with WCR's installed systems.
• Sika UK (Sarnafil): UK arm of Sika, manufacturer of the Sarnafil single-ply membrane system for which WCR holds Approved Contractor status. Comparable as a roofing-systems provider with deep UK new-build relationships, though operating upstream as a manufacturer rather than a subcontractor.
• IKO Group: UK manufacturer of bituminous and single-ply roofing membranes, shingles and insulation systems. Adjacent comparable to WCR through its approved-contractor network and its dominance in pitched-roof shingle products WCR installs.

Others

• Kemper System UK: UK supplier of Kemperol cold-applied liquid waterproofing systems used by WCR. Adjacent ecosystem peer: a material manufacturer whose approved installer network (which WCR sits within) competes for the same flat-roof and refurbishment specifications on UK housebuilding and commercial projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Counties Roofing Ltd