Western Rod and Wire Limited

Name

Western Rod and Wire Limited

Legal name

Western Rod & Wire Limited

Website

https://westernrod.com.gh

Company type

Private

Founded year

2005

Operating status

Operating

Ownership category

akta.pro rank

Product category

Non-Ferrous Metal Manufacturing

NAICS

Other Communication and Energy Wire Manufacturing (335929), Copper Rolling, Drawing, Extruding, and Alloying (331420)

SIC

Primary Production Of Aluminum (3334), Primary Smelting & Refining Of Nonferrous Metals (3330)

akta.pro primary industry

Aluminum Wire Rod & Conductors (IMAKACAH)

akta.pro secondary industry

Aluminum Value-Added Components (Automotive, Aerospace, Packaging, Building Systems) (IMAKACAM)

Keywords

• Non-ferrous metal manufacturing
• Aluminium rod production
• Copper rod manufacturing
• Aluminium alloy ingots
• Continuous casting rolling

Headquarters

HQ city

Tema

HQ country

Ghana

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Aluminium Products Manufacturing and Sales: The company manufactures and sells EC grade aluminium rod, aluminium alloy ingots, aluminium circles, and copper rods to industrial customers in power, automobile, and utensils sectors across West Africa and international markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Western Rod and Wire Limited manufactures and supplies non-ferrous metal products from its integrated facility in Tema, Ghana. The company's core offerings include EC grade aluminium rod (9.5mm) for overhead line conductors, aluminium alloy ingots (ADC12, EN46000, AK5M2K) for automobile parts, aluminium circles (grades 1050, 1060, 1070, P1020) for cooking utensils, and copper rods (99.5% minimum purity) for cable manufacturing, serving power, automotive, utensils, and cable industries across West Africa and international markets.

Product overview

Western Rod and Wire Limited is a manufacturer and supplier of non-ferrous metal products, operating as the only fully integrated manufacturer of EC grade aluminium rod in West Africa. The company offers a portfolio of four core products: EC grade Aluminium Rod (9.5mm diameter) used for overhead line conductors; Aluminium Alloy Ingot (ADC12, EN46000, AK5M2K) for automobile parts; Aluminium Circles (grades 1050, 1060, 1070, P1020) for cooking utensils; and Copper Rod (99.5% minimum purity) for copper cables. All products meet various international standards including BS, IEC, NFC, DIN, and ASTM. The company operates world-class manufacturing facilities in Tema, Ghana, with production halls for each product line including melting furnaces, rolling mills, and quality control laboratories.

Differentiator

Problem solved

Functional benefit

Products and services

• EC Grade Aluminium Rod Primary raw material for manufacture of overhead line conductors. EC grade aluminium rod at 9.5mm diameter, conforming to ASTM B233 and BS EN 1715-2 standards. The company is the only fully integrated manufacturer of EC grade aluminium rod operating throughout West Africa.
• Aluminium Alloy Ingot Primary raw material for manufacture of general automobile parts specifically engine and gear box. Includes ADC12, EN46000, AK5M2K grades and Primary Aluminium Ingots.
• Aluminium Circles Primary raw material for manufacture of cooking utensils. Conforms to Aluminium Grade 1050, 1060, 1070, and P1020.
• Copper Rod Primary raw material for manufacture of copper cables. Contains 99.5% minimum purity conforming to fire refined high conductivity rod C11020.

Quantifiable outcome

• Multiple export awards from Ghana Export Promotion Authority from 2012-2023

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Tropical Cable and Conductor LimitedcoreStrategic or Co-development PartnerWestern Rod and Wire Limited is affiliated to Tropical Cable and Conductor Limited. The parent company was incorporated in 1997 with assistance from Empretec Ghana. Tony Oteng-Gyasi, Chairman of Western Rod and Wire Ltd, also established Tropical Cable and Conductor Ltd, which was adjudged the fastest-growing Empretec Client Company in 2001. Western Rod & Wire Ltd serves as a source of raw material for aluminium conductor manufacturers in the region, including the affiliated company.
• Valco (Volta Aluminium Company)coreOthersValco (Volta Aluminium Company) supplies molten aluminium metal as the major raw material for Western Rod and Wire Ltd's production. The company initially received ingots from Valco but later transitioned to receiving molten metal directly, which is a more efficient production method for the continuous casting and rolling operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Emirates Global Aluminum (EGA): EGA is one of the world's largest integrated aluminium producers, operating primary smelting and value-added rolling/rod products for global conductor and cable customers. Comparable to Western Rod and Wire as an integrated producer of aluminium rod and downstream semi-finished products for power and cable end-markets, though at vastly larger scale.
• Hindalco Industries (Aditya Birla Group): Hindalco is an integrated Indian aluminium and copper producer with EC-grade rod, alloy ingots, sheet, and conductor products serving power, automotive and consumer durables. Direct comparability with Western Rod and Wire's four core product lines (EC rod, alloy ingots, circles, copper rod) under similar international specifications.
• Vedanta Aluminium: Vedanta Aluminium operates large-scale primary aluminium smelting and downstream rolling/casting in India, producing EC-grade rod, alloy ingots, billets and rolled products for power, automotive and packaging customers. Matches Western Rod and Wire's integrated smelter-to-rod model across multiple end-use verticals.
• China Hongqiao Group: Hongqiao is the world's largest aluminium producer, integrating bauxite/alumina, smelting, and downstream rod, billet and rolled product manufacturing. Comparable as a vertically integrated aluminium rod and value-added product producer targeting conductor, automotive and consumer durables markets globally.
• Midal Cables International: Midal is a Bahrain-based specialist manufacturer of aluminium rods and overhead line conductors, with continuous casting and rolling operations serving power utilities and cable manufacturers in MENA, Africa and Asia. Most directly comparable peer to Western Rod and Wire's EC grade aluminium rod production for the overhead conductor value chain.
• ALRO Slatina: ALRO is a Romanian integrated primary aluminium smelter producing EC-grade rod, billet, wire and rolled products for European power, automotive and construction markets. Comparable to Western Rod and Wire in integrated smelting-to-rod manufacturing and export orientation, though based in a more mature regulatory market.
• National Aluminium Company (NALCO): NALCO is an Indian state-owned integrated aluminium producer covering bauxite-alumina-smelting and downstream rolled products including EC rod for conductor manufacturers. Comparable integrated model producing specification-grade aluminium rod for power sector customers.

Broad incumbents

• Norsk Hydro: Norsk Hydro is a global integrated aluminium major with primary smelting, extrusion and rolled products serving automotive, packaging, energy and construction markets. Comparable as a broad incumbent producer of specification-grade aluminium rod and value-added products, though substantially larger and more diversified than Western Rod and Wire.
• United Company RUSAL: RUSAL is one of the world's largest primary aluminium producers, with low-carbon smelting and downstream rod, billet and wire rod production for power, transport and packaging customers. Comparable as a global incumbent in primary and semi-finished aluminium, but operating at significantly larger scale.
• South32: South32 is a globally diversified mining and metals company with primary aluminium smelting (Hillside, Mozal) producing value-added rod and billet products. Comparable as a broad-incumbent integrated aluminium producer serving global power and industrial customers, with a Southern African operational footprint relevant to Western Rod and Wire's regional African context.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Rod and Wire Limited