Western Spirit Cycling

Name

Western Spirit Cycling

Legal name

Western Spirit Cycling LLC

Website

https://westernspirit.com

Company type

Private

Founded year

1990

Operating status

Operating

Ownership category

akta.pro rank

Product category

Guided Adventure Cycling Tours

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

akta.pro secondary industries

Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Guided bike tours
• Mountain bike tours
• Adventure cycling trips
• National park tours
• Outdoor recreation services

Headquarters

HQ city

Moab

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Guided Bike Tours: Fully supported multi-day mountain bike tours across the American West, including National Parks, with 3-6 day durations. Revenue from per-person trip fees ranging from $1,495 to $2,495 depending on trip length and destination.
2. Bike Sales: Annual sale of rental fleet bikes (Specialized Stumpjumper and Turbo Levo e-bikes) after each season, priced from $2,299 to $4,000. $100 deposit reserves bike, balance due upon shipping.
3. Private/Custom Trips: Custom private trips for groups with tailored itineraries, requiring 90-day advance full payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Western Spirit Cycling operates fully supported, multi-day guided mountain bike tours (3–6 days) across the American West, including 9 national parks and 11 western states. Each trip bundles expert guides (Wilderness First Responder certified), meals, camping, permits, and a custom support vehicle into a per-person fee. The company also sells Specialized Stumpjumper mountain bikes and Turbo Levo e-bikes from its rental fleet annually and offers private/custom group itineraries.

Product overview

Western Spirit Cycling is North America's premier mountain bike outfitter offering fully supported guided bike trips since 1990. Their core product portfolio includes Mountain Bike Trips (with difficulty levels from Introductory to Expert across Mellow Roads, Fun Singletrack, and Technical Singletrack categories), Gravel Bike Tours, Road Bike Tours, E-Bike Adventures, Adventure Trips (multi-sport), and Private/Custom Trips. They operate National Park Bike Trips as a key offering. As a complementary service, they sell bikes from their rental fleet (Specialized Stumpjumper and Turbo Levo e-bikes) to ensure clients ride up-to-date equipment. All trips include guides, meals, camping equipment, permits, and logistics support.

Differentiator

Problem solved

Functional benefit

Products and services

• Mountain Bike Trips

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• USDA Forest ServicecoreOthersOperating under special use permits from USDA Forest Service in 18 national forests: Dixie, Grand Mesa, Gunnison, Kaibab, Manti La Sal (Moab and Monticello Ranger Districts), San Juan, Sawtooth, Uncompahgre, Clearwater, Beaverhead-Deerlodge, Caribou-Targhee, Black Hills, Prescott, Coconino, Gifford Pinchot, Mount Hood, Umpqua, Willamette and Pisgah.
• Bureau of Land ManagementcoreOthersOperating under permits issued by BLM in Moab, Monticello, Price, Arizona Strip, Hassayampa and Grand Junction field offices; Henry Mountain Field Station.
• National Park ServicecoreOthersAuthorized permittee of Grand Staircase National Monument; Bryce, Zion, Capitol Reef, Grand Canyon, Glacier, Redwoods, Grand Teton and Yellowstone national parks. Authorized concessionaire in Canyonlands National Park.
• Aarchway Inn (Moab)minorOthersPreferred hotel partner in Moab offering 10% discount to Western Spirit guests. All Moab-based trips meet at this location.
• Holiday Inn St. George Convention CenterminorOthersPreferred hotel partner for St. George departures with special booking link and discounted rates for Western Spirit guests.
• Hampton Inn BozemanminorOthersRecommended hotel partner for Yellowstone and Gravelly Range trips. Trip meets and ends at this location with vehicle parking available during the tour.
• Hilton Garden Inn Rapid CityminorOthersRecommended hotel partner for South Dakota-based trips including Mickelson Trail and Badlands tours.
• Generali Travel InsuranceminorOthersRecommended travel insurance provider for trip protection. Phone: 800-348-9505.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trek Travel: Trek Travel is a premium guided cycling vacation operator with multi-day road, gravel, and mountain bike trips in the US and internationally. Like Western Spirit, it sells fully supported, small-group cycling trips at premium price points with direct-to-consumer booking.
• Backroads: Backroads is a large, well-established active travel company offering guided biking, walking, and multi-sport trips across the US and globally. It is a directly comparable premium-priced competitor with similar target customer (affluent 45-65+ outdoor enthusiasts) and similar fully supported trip format.
• DuVine Cycling + Adventure Co. DuVine is a guided cycling tour operator offering small-group road, mountain, and e-bike trips with a focus on premium experiential travel. It directly competes with Western Spirit in the guided cycling vacation category at similar price points.
• Escape Adventures: Escape Adventures is a Moab-based mountain bike and multi-sport tour operator running fully supported trips across the American West. It is the closest geographic and product-line competitor to Western Spirit, including shared permit territory in Utah and the surrounding states.
• Austin Adventures: Austin Adventures is a family-owned guided adventure tour operator offering biking, hiking, and multi-sport trips in US national parks. Its national park focus, small-group format, and premium pricing make it a directly comparable peer to Western Spirit.
• VBT Bicycling Vacations: VBT is one of the oldest US guided bicycle vacation companies, offering self-guided and guided road and bike tours across North America and Europe. While more weighted toward road/rail-trail trips, it directly competes for the same affluent, experiential-cycling customer that Western Spirit targets.
• Country Walkers: Country Walkers is a guided walking and cycling tour operator focused on premium small-group trips worldwide. It competes in the same active-travel, high-ASP segment as Western Spirit, with overlapping customer demographics.

Broad incumbents

• REI Adventures: REI Adventures is the adventure travel arm of REI Co-op, offering guided biking, hiking, and multi-sport trips leveraging REI's retail brand. It is a broader incumbent that overlaps with Western Spirit in guided cycling trips but operates as part of a much larger outdoor retail portfolio.

Others

• BikeTours.com: BikeTours.com is a bike tour broker and directory that aggregates guided and self-guided cycling trips from multiple operators worldwide. It is thematically adjacent and serves as a competing discovery/booking channel for the same customer searching for US bike tours.
• Adventure Cycling Association: Adventure Cycling Association is the largest US nonprofit dedicated to bicycle travel, publishing routes and supporting long-distance cyclists. While not a direct commercial competitor, it shapes the same customer base and routes that drive Western Spirit's guided trip demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WesternSpiritCyclingMoab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Spirit Cycling