West Florida Medical Group

What West Florida Medical Group does

West Florida Medical Group is a regional network of physician practices headquartered in Pensacola, Florida, operating as the Northwest Florida/Panhandle component of HCA Florida Physicians, the physician services arm of HCA Healthcare, one of the largest private healthcare systems in the United States. The group operates multiple specialty practices spanning primary care, cardiology, surgical services, orthopedics, neurology, neurosurgery, women's health, and maternal fetal medicine, with locations across Pensacola, Pace, Fort Walton Beach, Tallahassee, Gainesville, and Kissimmee. Its core offerings include primary and specialty medical consultations, in-house diagnostic imaging (ultrasound, echocardiogram, Holter monitoring, bone densitometry, plain-film radiology), and an on-site laboratory that is CLIA-compliant, COLA-accredited, and recognized by The Joint Commission.

The underlying technology stack consists of conventional healthcare IT infrastructure: a secure patient portal for appointment scheduling, prescription refills, lab results, and physician messaging; a telehealth platform for virtual consultations; and standard diagnostic imaging and laboratory equipment. The organization holds NCQA Patient-Centered Medical Home recognition, supporting a coordinated, long-term care model.

The business model is service-based, generating revenue from patient care delivered across the multi-specialty practice network. Payments are sourced from insurance payers, Medicare, Medicaid, and self-pay patients, with pricing not publicly disclosed. Go-to-market is primarily direct-to-patient via practice websites, phone-based scheduling, patient portal engagement, and referrals from the surrounding HCA Florida hospital network. The company does not disclose standalone revenue and operates as a wholly owned subsidiary under HCA Healthcare's corporate structure.

Name

West Florida Medical Group

Legal name

West Florida Medical Group

Website

https://westfloridamedicalgroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

West Florida Medical Group is a regional multi-specialty physician practice network in the Florida Panhandle, operating as part of HCA Florida Physicians. It serves adult and family patients with primary care, specialty care, in-house diagnostics, and telehealth across multiple Florida locations.

Ownership category

akta.pro rank

Product category

Primary Care Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK)

Keywords

• Primary care services
• Specialty medical care
• Telehealth services
• Diagnostic imaging
• Physician practice network

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Patient Care Services: Revenue generated from providing medical services to patients including primary care, specialty care, diagnostic services, surgical procedures, and telehealth consultations. Payment comes from insurance payers, Medicare, Medicaid, and self-pay patients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

West Florida Medical Group operates physician practice locations in Pensacola, Florida, providing primary care (family practice and internal medicine) and specialty medical services to patients. The practice offers in-house diagnostic imaging, laboratory services, X-ray, and telehealth appointments, supported by a patient portal for online access to health information.

Product overview

HCA Florida Physicians operates a network of physician practices across Florida, including West Florida Medical Group Primary Care in the Pensacola area. The organization offers primary care, specialty care (cardiology, gastroenterology, surgery, orthopedics, women's health, neurology, oncology, and more), telehealth services, and a patient portal for digital access to care. Services span from preventive care and chronic disease management to surgical procedures and diagnostic imaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Practice
• Internal Medicine
• Telehealth Services
• Diagnostic Imaging (X-ray)
• Laboratory Services
• Patient Portal

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DaVita Medical Group: DaVita Medical Group (formerly HealthCare Partners) operates multi-specialty physician practices with integrated value-based care delivery. Directly comparable as a hospital-affiliated-style physician group providing primary and specialty care across multiple locations.
• Privia Health Group: Privia Health is a physician practice management and population health platform serving multi-specialty medical groups with value-based care arrangements. Directly comparable as an ambulatory, multi-specialty physician group operator leveraging technology for care coordination across multiple practices.
• Oak Street Health: Oak Street Health operates multi-site senior-focused primary care medical groups with integrated services and value-based contracts. Comparable to West Florida Medical Group's primary care and specialty ambulatory model serving adult and senior populations.
• ChenMed: ChenMed operates physician practices focused on senior primary care with value-based contracting and integrated services. Comparable to West Florida Medical Group as a multi-site medical group emphasizing senior care, in-house diagnostics, and chronic disease management.
• One Medical (Amazon): One Medical is a multi-specialty primary care physician practice platform combining in-person and virtual care delivery. Comparable to West Florida Medical Group as a tech-enabled, multi-site physician group emphasizing patient experience and integrated digital tools.
• VillageMD: VillageMD operates multi-specialty primary care and specialty physician practices with integrated services, including in-house diagnostic capabilities. It is a direct analog to West Florida Medical Group as a growing ambulatory, multi-specialty provider network combining primary and specialty care.

Broad incumbents

• Tenet Healthcare: Tenet Healthcare operates hospitals, ambulatory surgery centers, and employed physician networks (USPI) across multiple U.S. markets. Comparable as a broad incumbent with similar hospital-affiliated multi-specialty physician practice operations.
• HCA Healthcare: HCA Healthcare is the parent company of West Florida Medical Group and one of the largest U.S. for-profit health systems. Comparable as a broad incumbent operating hospitals and physician networks nationwide, including the HCA Florida Physicians platform.
• Universal Health Services: Universal Health Services (UHS) operates hospitals and physician practice networks across the U.S. Comparable as a broad incumbent with multi-specialty ambulatory operations delivered through hospital-affiliated practice models.
• AdventHealth: AdventHealth is a large non-profit health system with extensive physician practice operations across Florida, directly competing with HCA Florida Physicians in many of the same geographies. Comparable as a regional broad incumbent with multi-specialty ambulatory care delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HCAFloridaPhysicians
• LinkedInlinkedin.com/company/west-florida-medical-group

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Florida Medical Group