What Westlands Museum does

Westlands Museum is a regional heritage museum located in Honselersdijk, Zuid-Holland, Netherlands, operated by Stichting Streek- en Tuinbouwhistorie Westland, a non-profit foundation established in 1991 through the merger of three predecessors (Westlands Streekmuseum, Tuinbouwmuseum, and Westlands Centrum voor Streekhistorie). The museum's holdings span the regional history of the Westland area — the world's largest glass horticulture region — from Roman times to the present, anchored by a permanent collection, a historic garden with authentic 1700s fruit walls and greenhouse types, and a knowledge centre containing over 9,000 publications, 20,000 photos, 18,000 slides, and specialized horticulture trade journal archives. In 2025, the museum merged with Kunstmuseum Westland to incorporate visual arts (including works by Jan Toorop and Raoul Hynckes) with a Westland theme.

The museum operates through a multi-channel revenue model combining pay-as-you-go admissions (€8.50 adult, €7.50 group, free for children under 18 and Museumkaart holders), guided tours (€60/guide), educational programs (€2.50/student), venue rental (Hooiberg function room for 60-80 guests), a museum shop and café, group arrangement packages (€19.95-€49.95+), and recurring memberships (Vrienden from €50/year, Kunstkring Westland at €500/year). It is supported by a 550+ donor base, ~100 volunteers, a 7-member pro-bono board, and corporate partners including KUBO GROEP, Rabobank, and Best Fresh Group, plus financial support from the Municipalities of Westland and Midden-Delfland and cultural funds (Mondriaanfonds, VSB Fonds, Fonds 1818, Prins Bernhardfonds). A major renovation and expansion project began in April 2025 with completion targeted for December 2026, adding dedicated art exhibition space and improved accessibility.

The museum serves a multi-segment audience including individual visitors and families (driven by Museumkaart network access to 400+ Dutch museums), primary and secondary school groups, corporate event clients, weddings and celebrations, 550+ individual donors, and academic researchers. ANBI status provides tax benefits that strengthen the donor acquisition funnel (1.25x individual, 1.5x corporate deduction). Marketing is executed through the museum's website, Facebook, Twitter, quarterly email newsletter, and the regional tourism partnership Stichting Bezoek Westland. The institution is currently operating with 4 FTE professional staff and approximately 100 volunteers, reflecting a lean, mission-driven organizational model.

Name

Westlands Museum

Legal name

Stichting Streek- en Tuinbouwhistorie Westland

Website

https://westlandsmuseum.nl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Westlands Museum is a regional Dutch heritage museum in Honselersdijk, Zuid-Holland, that preserves and presents the horticulture history, regional culture, and visual art of the Westland area for visitors, schools, corporate clients, and 550+ donors, supported by municipalities and cultural funds.

Ownership category

akta.pro rank

Product category

Regional Heritage Museum

NAICS

Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121), Historical Sites (71212)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

akta.pro secondary industries

History Museums (THAJADAB), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Regional heritage museum
• Horticulture history exhibits
• Museum education programs
• Cultural venue rental
• Heritage membership programs

Headquarters

HQ city

Honselersdijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Admission fees: Individual visitors pay admission fees: €8.50 for adults, free for children 0-17, free for Museumkaart holders, and free for donors and business friends. Group rates of €7.50 per person apply for groups of 10 or more.
2. Guided tours: Guided tours priced at €60 per guide (up to 15 guests per guide). Additional fees for specialized tours like castle and knight tours.
3. Venue rental and events: Revenue from renting out spaces for parties, weddings, corporate events, and meetings. The Hooiberg function room accommodates up to 60-80 guests. Additional revenue from activities like pub quizzes (€125), tomato box building workshops (€15/person), and drawing workshops (€25/person).
4. Educational programs: School programs priced at €2.50 per student with a minimum of €37.50 per group. Combined programs with Tomatoworld available through WNTweb.
5. Museum shop and café: The museum operates a shop selling fresh produce from the historic garden, homemade jam, honey, Westland beers, and second-hand and new books about Westland and horticulture. Café services include drinks, snacks, and light meals.
6. Donor program: More than 550 'Vrienden' (friends/donors) pay annual contributions of at least €50. Partners pay €25. Additional tax benefits available through ANBI status (1.25x deduction).
7. Business partnerships: Companies can become business friends, partners, or main partners with various membership tiers. Corporate partners receive benefits and visibility, with 1.5x tax deduction available through ANBI status (up to €2,500).
8. Kunstkring Westland membership: Art circle membership at €500/year offering unlimited free museum access, invitations to annual Friends' afternoon and special art lectures, newsletter, and the Regional History magazine.
9. Legacies and bequests: The museum accepts legacies and bequests in wills, including cash amounts, percentage of estate, art objects, or securities portfolios.
10. Group arrangements: Package deals including: Picknick-arrangement (from €21), Combitour Van Historie tot High-Tech (€37.50), Westlands Museum-arrangement (€39.95), Beleef het Westland (from €49.95), and Rondleiding-arrangement (€19.95).

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Westlands Museum operates a single-site regional heritage museum in Honselersdijk, Netherlands, selling admission to exhibitions on Westland history (Roman times to present), horticulture heritage, and visual arts. The museum generates revenue through individual and group admission tickets, guided tours, school education programs, venue rental for weddings and corporate events, a museum shop selling garden produce and regional goods, a café, and donor/membership programs. It also maintains a publicly accessible research knowledge centre containing 9,000+ historical publications and photographic archives.

Product overview

Westlands Museum is a single-site regional museum offering admission-based access to its permanent exhibition on Westland history and horticulture, along with a historical garden. The museum's portfolio consists of core admission products supplemented by guided tours, educational programs, venue rental services (Hooiberg function room, auction hall, outdoor spaces), a museum shop, café, knowledge centre, and various workshops. The museum also offers membership tiers including standard Vrienden (Friends) membership and premium Kunstkring Westland art circle membership. In 2025-2026, the museum expanded to include visual arts following integration with Kunstmuseum Westland, and is undergoing major renovation (2026) to add dedicated art exhibition space.

Differentiator

Problem solved

Functional benefit

Products and services

• Westlands Museum Visit (General Admission) Admission ticket providing access to the permanent exhibition on Westland regional history and horticulture, the historic demonstration garden with original fruit walls and period greenhouses, and current temporary exhibitions. Priced at €8.50 for adults; free for children 0-17, Museumkaart holders, donors, and business friends.
• Guided Tours

Named customers12 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, minor and major.

• Nivo BouwcoreOthers · 2 April 2025Main contractor for the museum renovation and expansion project. Local Westland construction company. The project includes new art exhibition space and improved accessibility.
• Kuyvenhoven ElektrotechniekminorOthers · 2 April 2025Electrical engineering contractor for the museum expansion project.
• Verkade KlimaatminorOthers · 2 April 2025Mechanical engineering contractor for the museum expansion project.
• De Boo BouwtoezichtminorOthers · 2 April 2025Construction supervision for the museum expansion.
• Stichting Bezoek WestlandcoreStrategic or Co-development PartnerThe museum is a partner of Stichting Bezoek Westland, the organization responsible for tourism marketing and promotion of the Westland region. The partnership supports regional tourism initiatives.
• ErfgoedWestlandminorStrategic or Co-development PartnerHeritage organization maintaining an image database; the museum's historical images are also found on their website.
• TomatoworldminorStrategic or Co-development PartnerPartner for combined educational program 'Where does that vegetable come from?' - students visit both the museum and Tomatoworld (300m away) for complete horticulture education.
• WNTweb (Westland Natuur & Techniek Web)minorChannel Partner/ Reseller/ DistributorBooking partner for the combined museum-Tomatoworld educational program for schools.
• KUBO GROEPmajorOthersMain partner of the museum, a horticultural company supporting the museum's activities.
• RabobankmajorOthersMain partner providing banking and financial support to the museum.
• Best Fresh GroupminorOthersPartner supporting the museum's horticultural heritage mission.
• Horconex Horticultural ProjectsminorOthersBusiness friend of the museum, a horticultural projects company.
• SchermnedminorOthersBusiness friend of the museum, a horticultural company.
• AUB Van Bergen PersoneelsdienstenminorOthersBusiness friend providing personnel services.
• vandervalk+degrootminorOthersBusiness friend supporting the museum.
• Riezebos online en offline promotieminorOthersBusiness friend providing marketing and promotion services.
• Horconex Horticultural ProjectsminorOthersBusiness friend of the museum (listed on English site).
• SchermnedminorOthersBusiness friend (listed on English site).
• Batist Aluminium ConstructiesminorOthersBusiness friend of the museum.
• Stoelmassage WestlandminorOthersBusiness friend of the museum.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Streekmuseum Jan Anderson: Regional heritage museum in the Hoeksche Waard area. Comparable as a small Dutch regional museum with local heritage collections and volunteer-driven operations.
• Museum Prinsenhof Delft: Regional Dutch museum in a historic building housing collections on Delft history and William of Orange. Comparable as a Dutch regional heritage museum in a historic location with admissions, guided tours, and venue rental.
• Arboretum Trompenburg: Botanical garden and arboretum in Rotterdam focused on plant collections and horticulture heritage. Comparable as a Dutch institution specializing in horticulture and botanical heritage with visitor programming and educational activities.
• Historisch Museum Rotterdam: Rotterdam's city history museum presenting the development of Rotterdam and the surrounding region. Comparable as a Dutch regional history museum with similar permanent collection model and group/educational offerings.
• Netherlands Open Air Museum (Openluchtmuseum): Major Dutch open-air heritage museum in Arnhem focused on Dutch cultural history and traditional ways of life. Comparable as a Dutch cultural heritage museum combining indoor exhibitions with outdoor historical settings and educational programming.
• Zuiderzeemuseum: Regional heritage museum in Enkhuizen preserving Dutch cultural and maritime history with permanent collections and historic village reconstructions. Comparable as a Dutch regional heritage institution with similar museum admission, membership, and educational programming models.
• Hortus Botanicus Amsterdam: Historic botanical garden in Amsterdam with plant collections dating back centuries. Comparable as a Dutch heritage institution with horticulture focus, admission-based visitor model, and educational programming.

Others

• Stichting Bezoek Westland: Regional tourism marketing organization for the Westland area, of which the Westlands Museum is a partner. Listed as an ecosystem/adjacent organization that drives visitor traffic to the museum and other regional attractions.

Broad incumbents

• Museum aan de Stroom (MAS): Large Antwerp-based museum covering the city's history, art, and heritage. Comparable as a regional heritage museum in the Low Countries with mixed permanent and temporary exhibitions, group visits, and educational programming.
• Kunstmuseum Den Haag: Major art museum in The Hague with significant modern art collections. Relevant given the 2025 Kunstmuseum Westland merger extending Westlands Museum into fine arts; serves as a regional art-museum benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WestlandsMuseum
• Facebookfacebook.com/WestlandsMuseum
• LinkedInlinkedin.com/company/westlands-museum

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westlands Museum