West Leeds Activity Centre

What West Leeds Activity Centre does

West Leeds Activity Centre is a publicly-operated outdoor activity facility owned and run by Leeds City Council, located on a 17-acre woodland site approximately 3 miles from Leeds city centre. The centre offers a broad portfolio of instructor-led outdoor activities including climbing, abseiling, rafted canoeing, go-karting, archery, water slide, assault course, nightline, bushcraft, orienteering, combat archery, and a high-ropes leap of faith. It packages these activities into discrete programmes: Maple and Willow Holiday Clubs (mainstream and SEND-specific, £45 and £65 per day respectively), a Schools Programme, a mobile in-school outreach offer, Youth Groups programmes, corporate team building and venue hire, and parties/events. The centre is a Duke of Edinburgh Award accredited provider and Learning Away partner, and holds Child Friendly Leeds recognition from the council.

Name

West Leeds Activity Centre

Legal name

West Leeds Activity Centre

Website

https://westleedsactivitycentre.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

West Leeds Activity Centre is a Leeds City Council-owned 17-acre outdoor activity centre offering instructor-led adventure activities, mainstream and SEND holiday clubs, schools programmes, corporate team building, and venue hire to schools, families, youth groups, and businesses in the Leeds region.

Ownership category

akta.pro rank

Product category

Outdoor Adventure & Leisure Services

NAICS

Amusement Parks and Arcades (7131), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Youth Adventure Camps & Summer Programs (THAAAOAB)

akta.pro secondary industries

Outdoor Recreation & Adventure Programs (Trips, Climbing, Rentals) (EDALAIAG), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Outdoor adventure activities
• Holiday clubs
• Outdoor education programs
• Corporate team building
• Venue hire services

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Activity Sessions and Holiday Clubs: Daily fees for outdoor adventure activities and structured holiday club programs for children and young people aged 8-17. Mainstream Maple club at £45/day and SEND-focused Willow club at £65/day.
2. Venue and Facility Hire: Conference rooms, sports pitches, indoor hall, and facility hire for corporate team building, school groups, and private events. Rooms available hourly, half-day, or daily basis.
3. Team Building and Corporate Events: Team away days combining outdoor activities with meeting facilities for businesses. Includes activity sessions and conference room hire at competitive rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

West Leeds Activity Centre is a 17-acre outdoor woodland facility near Leeds city centre delivering supervised adventure activities (climbing, abseiling, rafted canoeing, go-karting, archery, water slide, assault course, nightline, orienteering, bushcraft, combat archery, leap of faith, inflatables) packaged into bookable programmes: mainstream Maple Holiday Club and SEND-focused Willow Holiday Club for ages 8-17, schools educational visits with a mobile outreach offer, youth group bookings, corporate team-building and conference hire, and birthday party/venue hire.

Product overview

West Leeds Activity Centre is a single-site outdoor adventure facility offering a unified portfolio of physical outdoor activities. The centre spans 17 acres of woodland and green space and provides individual activity sessions (Climbing, Abseiling, Rafted Canoeing, Go-Karting, Archery, Water Slide, Assault Course, Nightline, Inflatables, Orienteering, Bushcraft, Combat Archery, and Leap of Faith) that can be booked independently. These activities are packaged into several programs: Maple and Willow Holiday Clubs (mainstream and SEND-specific holiday childcare), Schools Programs and Mobile Outreach (educational visits), Youth Groups Programs (camping and bushcraft), Team Building/Corporate Events (conference facilities and team activities), and Parties/Venue Hire. The centre also serves as a provider for the Duke of Edinburgh Award scheme.

Differentiator

Problem solved

Functional benefit

Brands

• Maple: Mainstream adventure club for young people aged 8-16 years offering multi-activity outdoor experiences during school holidays.
• Willow

Products and services

• Maple Holiday Club Mainstream multi-activity adventure holiday club for children and young people aged 8-16, priced at £45 per day during school holidays. Sessions include climbing, water slide, bushcraft, assault course and other outdoor activities, designed to build confidence, encourage teamwork and support physical and emotional wellbeing.
• Willow Holiday Club

Quantifiable outcome

• Builds confidence, encourages teamwork, and supports physical and emotional wellbeing

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Leeds City CouncilcoreStrategic or Co-development PartnerOwner and operator of West Leeds Activity Centre. The centre is part of the Leeds City Council's portfolio of community facilities and services.
• Duke of Edinburgh AwardminorStrategic or Co-development PartnerAccredited centre for Duke of Edinburgh Award scheme participants, providing expedition training and outdoor skills development.
• Learning AwayminorStrategic or Co-development PartnerPartnership with Learning Away, a network promoting residential camping experiences for young people.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• JCA Adventure (Condover Hall): UK provider of outdoor adventure courses including bushcraft, climbing, and team building for schools and youth groups. Comparable outdoor adventure curriculum and DofE delivery.
• Rock UK Adventure Centres: Faith-based charity operating outdoor adventure centres with residential programmes, school trips, and SEND-inclusive offerings. Comparable in mission-driven outdoor activity delivery and SEND focus.
• PGL Travel: UK's largest provider of residential outdoor adventure camps and educational activity courses for schools and youth groups. Directly comparable in offering outdoor multi-activity programmes to similar customer segments.
• Arethusa Venture Centre: Outdoor activity centre in Kent offering climbing, archery, water sports, and team-building for schools and youth groups. Comparable offering and target customer mix.
• Kingswood (Inspiring Learning): Operating multi-site outdoor education and adventure centres across the UK serving schools, youth groups, and corporate clients. Highly comparable in outdoor activity portfolio and customer base.
• The Calvert Trust: Specialist outdoor activity centres providing fully accessible adventure experiences for people with disabilities. Directly comparable for the SEND/inclusive segment that West Leeds serves.

Broad incumbents

• Go Ape: National UK operator of outdoor adventure experiences including climbing, zip lines, and team building. Comparable outdoor adventure activity category though more consumer-ticketed.
• YMCA Adventure (various): National YMCA network operating outdoor adventure and activity programmes including day camps and school holiday clubs. Comparable holiday club and youth activity programming.
• Forestry England (Education Visits): State body offering outdoor learning and bushcraft experiences in forests nationwide. Comparable in enabling outdoor education programmes for schools and youth audiences.

Regional players

• Tower Wood Outdoor Education Centre: Outdoor education residential centre in the Lake District offering water sports, climbing, and bushcraft to schools and youth groups. Comparable regional outdoor education model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/@WestLeedsActiv
• Facebookfacebook.com/westleedsactivitycentre
• LinkedInlinkedin.com/company/west-leeds-activity-centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Leeds Activity Centre