Westside Produce

What Westside Produce does

Westside Produce is a privately held, family-owned vertically integrated grower, packer, and shipper of premium cantaloupe and honeydew melons, operating from its headquarters at 785 12th Street in Firebaugh, California, in the Central San Joaquin Valley. The company traces its lineage to Telles Ranch Incorporated (founded 1953) and was formed as an independent entity in the early 1990s; it has remained under Patricio family control across two generations. It sells primarily to grocery retailers and, secondarily, to foodservice operators, going to market through a direct sales team led by a VP of Sales and the Classic Fruit Sales and Marketing Alliance, which extends the company's effective supply window to 52 weeks per year. Reported revenue is not publicly disclosed.

The company's core operations span the full cantaloupe/honeydew value chain — growing, packing, and shipping — supported by on-site forced air cooling, drip irrigation, and enhanced traceability systems for receiving, inventorying, and shipping. Notable capital investments include a 1.2 MW solar facility installed in August 2014 that generates approximately 1.6 million kWh annually and offsets 90% of the company's total energy load. Food safety is a central operating discipline: Westside Produce maintains SQF Level 3, Primus GFS, and Global G.A.P. IFA certifications, implements a HACCP/HAPC management system, and participates in the California Cantaloupe Advisory Board's mandatory food safety program — the only such commodity-board program in the U.S. produce sector — with government-led audits by CDFA-trained auditors. The company is small by headcount (19 listed employees representing the year-round core) and is supported by a closely held leadership team spanning harvest, sales, food safety, shipping, and finance.

Name

Westside Produce

Legal name

Westside Produce

Website

https://westsideproduce.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Westside Produce is a privately held, family-owned vertically integrated grower, packer, and shipper of premium cantaloupe and honeydew melons based in Firebaugh, California, serving grocery retailers and foodservice operators with year-round supply via the Classic Fruit Alliance.

Ownership category

akta.pro rank

Product category

Fresh Produce

NAICS

Other Vegetable (except Potato) and Melon Farming (111219), Vegetable and Melon Farming (11121)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Cucurbit & Melon Farming (Cucumbers, Squash, Pumpkins, Watermelon, Cantaloupe) (AFAGADAF)

Keywords

• Fresh melon production
• Cantaloupe honeydew shipping
• Vertically integrated farming
• Produce packing operations
• Food safety certified

Headquarters

HQ city

Firebaugh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Cantaloupe and Honeydew Melon Sales: Direct revenue from growing, packing, and shipping cantaloupe and honeydew melons to customers. The company operates as a vertically integrated grower, packer, and shipper serving the produce industry.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Westside Produce is a vertically integrated grower, packer, and shipper of premium cantaloupe and honeydew melons based in the Central San Joaquin Valley of California. The company operates from field to shipping, leveraging sustainable farming practices (drip irrigation, 1.2 MW solar facility), third-party food safety certifications (SQF Level 3, Primus GFS, Global G.A.P. IFA, HACCP/HAPC), and the Classic Fruit Alliance to deliver melons 52 weeks per year to grocery retailers and foodservice operators.

Product overview

Westside Produce is a single-product agricultural company specializing in the growing, packing, and shipping of cantaloupe and honeydew melons from the Central San Joaquin Valley of California. The company operates as a unified grower-shipper operation with products including cantaloupe and honeydew melons as core offerings. Through its partnership with Classic Fruit Alliance, Westside Produce offers 52-week supply capability. The legacy TRI brand, originating from predecessor Telles Ranch Incorporated, established the company's reputation as a dominant melon shipper nationally.

Differentiator

Problem solved

Functional benefit

Brands

• Classic Fruit Alliance: Sales and Marketing Alliance between Westside Produce and Classic Fruit for selling melons 52 weeks a year.

Products and services

• Cantaloupe Melons Premium cantaloupe melons grown, packed, and shipped by Westside Produce from the Central San Joaquin Valley of California for grocery retailers and foodservice operators.
• Honeydew Melons Premium honeydew melons grown, packed, and shipped by Westside Produce, available 52 weeks a year through the Classic Fruit Alliance partnership for grocery retailers and foodservice operators.

Quantifiable outcome

• Offsets 90% of total annual energy load
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Barrier Solar Power SystemsminorImplementation/ SI/ Consulting Partner · 1 August 2014Solar installation company that built the 1.2 MW solar facility at Westside Produce's forced air cooling facility in Firebaugh in August 2014.
• Classic FruitcoreStrategic or Co-development PartnerWestside Produce entered a Sales and Marketing Alliance with Classic Fruit to sell melons 52 weeks a year. This partnership enables combined expertise as a grower, packer, and shipper of the highest quality cantaloupe and honeydew melons, extending distribution capabilities and ensuring year-round supply availability.
• California Cantaloupe Advisory BoardcoreStrategic or Co-development PartnerWestside Produce is a proud member of CCAB, which operates the only mandatory food safety program in the U.S. produce sector. The program requires government auditors (from California Department of Food and Agriculture) to verify science-based production and handling metrics. CCAB is also a major contributor to the Center for Produce Safety conducting research to improve produce safety.
• Pacific Gas and ElectricminorStrategic or Co-development PartnerWestside Produce participates in PG&E's demand response program for grid stability, management, and monitoring as part of energy optimization efforts at their facility.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Grimmway Farms: Major California-based grower-shipper of carrots and other fresh vegetables with adjacent melon operations, sharing the same retail customer base.
• Dole plc: One of the world's largest fresh produce companies with a meaningful melon and tropical fruit program, competing for the same national grocery retailer contracts.
• Fresh Del Monte Produce: Global vertically integrated producer, distributor, and marketer of fresh produce including melons, with vastly larger scale and international footprint.
• Wonderful Melons (The Wonderful Company): Diversified agribusiness with a melon-growing operation, much larger scale and broader portfolio, competing broadly in fresh produce retail channels.
• Tanimura & Antle: Large California-based grower-shipper of fresh vegetables and melons serving grocery and foodservice customers with overlapping product categories.

Direct peers

• Sakata Farms: Family-owned Colorado melon specialist with vertically integrated growing and shipping operations, similar scale and customer profile to Westside Produce.
• HMC Farms: California-based multi-generation grower-packer-shipper of melons, stone fruit, and table grapes with overlapping B2B grocery and foodservice customers.
• Classic Fruit: Westside Produce's sales and marketing alliance partner; a vertically integrated grower, packer, and shipper of cantaloupe and honeydew melons offering year-round supply through complementary growing regions.
• Dulcinea Farms (Pacific Trellis Fruit): Specialty melon and fresh produce grower-shipper known for branded melon varieties, competing for the same grocery retailer shelf space.
• Harris Fresh: California-based grower-packer-shipper focused on melons and other fresh commodities, serving similar grocery and foodservice channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WestsideProduce
• LinkedInlinkedin.com/company/westside-produce
• Instagraminstagram.com/westsideproduce

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westside Produce