Westward Scania

What Westward Scania does

Westward Scania is the exclusive Scania distributor for the Republic of Ireland and a regional retailer headquartered in Strokestown, Co. Roscommon. The business originated as Westward Garage in 1959 and has held the Scania franchise since 1976 when founder Jim Callery secured it. Operationally it runs two intertwined lines: a national distribution function importing Scania products (trucks, buses and coaches, marine and industrial engines) into Ireland, and a retail operation serving the West of Ireland from Strokestown with workshop services, parts, finance referrals and 24/7 breakdown assistance.

The core product set comprises new Scania trucks (Long Haulage, Regional Haulage, V8, S Cab, XT Range variants across multiple axle configurations), Scania buses and coaches (ADL E400S, Irizar I6S and I8S) and Scania industrial and marine engines. Vehicles are specified and priced through a dedicated enterprise sales team (Kevin Concannon, Eric Treacy) using Scania's online configurator, with after-sales supported by Scania-trained technicians, a parts warehouse claimed to hold the largest range of Scania parts in Ireland, a Service Exchange programme for factory-reconditioned components, CVRT testing, Tacho calibration, driver training, and a 24-hour, 365-day Scania Assistance breakdown service.

Revenue is generated across multiple streams: one-time sales of new vehicles, genuine parts and accessories; recurring workshop and maintenance contracts; subscription-like 24/7 roadside assistance; finance referral income via Scania Finance; and a separate direct-to-consumer e-commerce webshop shipping Scania-branded merchandise and apparel to the Republic of Ireland, Northern Ireland, UK and Channel Islands. Customer segments are predominantly commercial fleet operators and owner-drivers in haulage, livestock, construction, refrigerated transport and high-and-heavy logistics, supplemented by bus/coach operators, marine/industrial engine buyers and individual Scania enthusiasts purchasing merchandise.

Name

Westward Scania

Legal name

Westward Scania

Website

https://westwardscania.ie

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Westward Scania is the exclusive Scania distributor for the Republic of Ireland and a regional retailer in Strokestown, Co. Roscommon, selling new Scania trucks, buses, coaches and engines alongside parts, workshop services, 24/7 breakdown assistance, Scania Finance referrals and a Scania-branded e-commerce webshop to commercial fleet operators and owner-drivers across Ireland.

Ownership category

akta.pro rank

Headquarters

HQ city

Strokestown

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Scania trucks, buses, and coaches to fleet and individual operators. Sales handled by direct sales team with tailored truck configurations.
2. Parts Sales: Sale of genuine Scania spare parts and accessories. Stocked in local warehouse in Strokestown with rapid delivery. Also includes service exchange (remanufactured) components.
3. Workshop Services: Competitive servicing and repair by Scania-trained technicians, maintenance plans, repair and maintenance plans, CVRT testing, and Tacho calibration services.
4. Scania Assistance (24/7 Breakdown): 24-hour, 365-day breakdown and roadside assistance service, with parts and service support.
5. E-commerce Merchandise: Sale of Scania-branded merchandise (clothing, accessories, truck accessories) via own webshop. Physical products shipped to customers.
6. Scania Finance: Financial services for vehicle purchases through Scania Finance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Westward Scania is the appointed Scania distributor for the Republic of Ireland and a regional retailer serving the West of Ireland, headquartered in Strokestown, Co. Roscommon. The company sells new Scania trucks, buses and coaches, and industrial and marine engines, supported by a workshop, genuine parts inventory, Scania Finance, driver training, CVRT testing, 24/7 breakdown assistance, and an e-commerce webshop for Scania-branded merchandise and parts.

Product overview

Westward Scania is a Scania truck and bus distributor and retailer based in Strokestown, Co. Roscommon, Ireland. The company operates as a dual-entity structure combining Scania Distribution (importing and distributing Scania products across the Republic of Ireland) with a Retail division serving the West of Ireland market. The core offering spans new Scania trucks (including Long Haulage, Regional Haulage, V8, S Cab, and XT Range variants), buses and coaches (ADL E400S, Irizar I6S, Irizar I8S), and industrial/marine engines. A comprehensive after-sales ecosystem supports these products through workshop services, Scania Finance, driver training, CVRT testing, and a 24-hour breakdown assistance service. The company also operates a parts division stocking the largest range of Scania parts in Ireland, complemented by a Service Exchange (reconditioned exchange components) program. A consumer-facing webshop retails Scania-branded merchandise including clothing (men's, women's, kids), accessories, truck accessories, and V8/XT-branded products.

Differentiator

Problem solved

Functional benefit

Products and services

• Scania Trucks

Quantifiable outcome

• Up to 3% fuel savings with new Scania V8 engines
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Mike Kelly (Galway)coreChannel Partner/ Reseller/ DistributorAccredited Scania Parts and Service Agent supporting the West of Ireland retail territory alongside Westward Scania's Strokestown operation.
• O'Mahoney Commercials (Tipperary)coreChannel Partner/ Reseller/ DistributorAccredited Scania Parts and Service Agent supporting the West of Ireland retail territory alongside Westward Scania's Strokestown operation.
• Scania IrelandcoreStrategic or Co-development PartnerWestward Scania is the distributor of Scania products in the Republic of Ireland since 1976. Close proximity to Scania Ireland's training school and Parts Logistics Centre. Scania provides vehicles, engines, parts, finance programmes, and technical support.
• DPD (DPD Ireland)minorChannel Partner/ Reseller/ DistributorDelivery partner used to ship webshop orders. Customers receive tracking numbers via email for order tracking.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Imperial Commercials: Largest independent commercial vehicle dealer group in the UK, representing multiple truck brands across sales, parts, and service. Comparable in after-sales breadth (parts, service, finance) but operates at significantly larger scale and across multiple OEMs rather than a single brand.
• Hedin Mobility Group: Large European automotive distributor and retailer group operating dealerships across multiple brands and countries. Comparable at the business-model level (multi-OEM distribution, parts, service, finance) but at materially larger scale and broader geographic footprint.
• Blackwater Motors: Multi-franchise vehicle retailer in Ireland with both passenger and light commercial vehicle franchises. Comparable as a regional Irish vehicle retailer with parts and service infrastructure, though more diversified across OEMs and lighter on heavy trucks.
• Donnelly Group: Multi-franchise vehicle retailer with passenger and commercial vehicle operations across Northern Ireland and Ireland. Comparable as a large Irish-market automotive group with parts, service, and finance capability, but operates across multiple brands rather than a single OEM franchise.

Direct peers

• Truckeast: UK Mercedes-Benz truck dealer group with multiple sales, parts, and service locations. Closely comparable in business model (single-brand commercial vehicle retail, parts, and workshop) and in serving fleet and owner-driver customers across a defined UK regional territory.
• Kelloggs Truck & Bus: Scania dealer for Northern Ireland and adjacent regions, also family-owned and operated. Mirrors Westward Scania's structure as an independent Scania franchise holder running sales, parts, and workshop operations under the same brand and service standards.
• MV Commercial: Independent UK commercial vehicle retailer focused on used trucks and parts supply. Comparable as a regional truck retailer with parts inventory and service capability, though weighted more heavily toward the used-vehicle market than Westward's new-truck focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wscania
• Facebookfacebook.com/wscania
• Instagraminstagram.com/westwardscania
• LinkedInlinkedin.com/company/westward-scania

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westward Scania