We the Italians

What We the Italians does

We the Italians (legal entity Wetheitalians Srl) is a privately held Italian media company founded in 2015 and headquartered in Rome at Via Flaminia 54-56. It operates a multi-channel editorial platform that connects Italy with the estimated 20 million Italian Americans in the United States. The platform consists of a website (wetheitalians.com) holding 90,000+ content pieces and attracting roughly 1 million unique users annually; a monthly online magazine with 20+ themed sections distributed via a newsletter reaching 100,000+ recipients; a podcast network including Italy in English and L'Italia in America; social media accounts across 9 platforms; nine annual yearbooks and a book of 100+ interviews; and an annual Gala in Rome that has drawn 1,000+ participants across three editions from 30 of 50 US states. Underlying distribution relies on a network of 80+ Ambassadors spanning all 20 Italian regions, all 50 US states, and 10 thematic focuses.

The company's revenue model combines media and advertising (sponsored editorial, partnerships across social platforms), premium event revenue from the annual Gala, and one-time publishing and merchandise sales through books, yearbooks, and a branded online store. Since 2024, AI-generated conversational summaries are used to produce two weekly audio podcasts, automating scaling of audio content. The company also operates the Italia America Reputation Lab (IARL), founded in October 2022 as an observatory on Italian and Italian American reputation, registered as a New York nonprofit in 2024, and conducting community sentiment surveys since 2025. Go-to-market is community-led and event-driven: physical and virtual events on both sides of the Atlantic, including the first online Columbus Day in 2020 and recurring Italian American festivals across the US, alongside content distributed across owned digital channels.

The company has no disclosed external funding, no parent company, and is operated by a team of approximately 8 people. It has received recognition including the 2022 Amerigo Journalism Award and participation in a 2023 White House reception hosted by First Lady Jill Biden, and holds media or strategic partnerships with the Italian Baseball and Softball Federation (2022), Italian American Future Leaders (2023), the PAIR Award (2025), FIDAF, and the Italia-America Friendship Festival in Vicenza and Made in Italy Expo in Atlanta.

Name

We the Italians

Legal name

Wetheitalians Srl

Website

https://wetheitalians.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

We the Italians is a privately held Italian media company that operates a multi-channel editorial platform, podcast network, magazine, and annual Gala in Rome to connect Italy with the 20 million Italian Americans in the United States, supported by 80+ Ambassadors across both countries.

Ownership category

akta.pro rank

Product category

Italian American Media & Community Publishing

NAICS

Television Broadcasting Stations (516120), Public Relations Agencies (54182)

SIC

Television Broadcasting Stations (4833)

akta.pro industry

PRIMARYMPABAEAG

International Multilingual/Diaspora Broadcasters

Media, Entertainment & Sports/Broadcasting (TV & Radio)/International Broadcasters (State/Public/Commercial)

SECONDARYMPABAAAN

International Broadcast Networks (Operating Domestic Feeds)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast Television Networks

SECONDARYMPABAEAJ

International TV Broadcasters (Free-to-Air/Satellite/Cable)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/International Broadcasters (State/Public/Commercial)

Keywords

• Italian American media
• Cross-cultural content
• Community news platform
• Italian heritage content
• Bilingual journalism

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations

Revenue model

1. Media and Content Revenue: The company generates revenue through content creation and distribution across multiple channels including website advertising, social media partnerships, and sponsored editorial content targeting the Italian American community.
2. Event Revenue: Annual Gala dinners in Rome with 1,000+ total participants serve as a premium event platform for forging relationships and presenting ideas, products and services to a select multinational audience.
3. Publishing and Merchandise: Revenue from books, yearbooks, and merchandise including the We the Italians store offering branded items.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

We the Italians is a multi-channel media and information platform that connects Italy with the Italian American community in the United States. It produces and distributes editorial content via a website with 90,000+ articles, a monthly online magazine, podcast series, nine social media channels, books and yearbooks, and a network of 80+ Ambassadors across Italian regions and US states. The company also organizes annual Gala events in Rome and operates the Italia America Reputation Lab (IARL) as an institutional research observatory.

Product overview

We the Italians is a multi-channel media and information platform that connects Italy with the Italian American community in the United States. The company operates a unified portfolio of communication tools: a comprehensive website (wetheitalians.com) containing 90,000+ content pieces with 1 million annual users; a monthly online magazine with 20+ themed sections distributed to 100,000+ newsletter subscribers; multiple podcast series including 'Italy in English' and 'L'Italia in America'; over 300 interviews with US-Italy relations figures; and nine annual yearbooks. These products are distributed across nine social media channels and supported by a network of 80+ Ambassadors in all Italian regions and US states. The company also operates the Italia America Reputation Lab (IARL) as an institutional research arm and organizes the annual We the Italians Gala in Rome.

Differentiator

Problem solved

Functional benefit

Brands

• We the Italians Podcast: Audio podcast series including Italy in English, L'Italia in America, The Interviews, Economy and Laws, Education Art and Culture, Energy and Sustainability, Healthcare, Made in Italy, Science and Innovation, Tourism and Nature, Traditions Lifestyle and Sport, Happy Birthday USA, Happy Birthday Italy.
• We the Italians Magazine
• Italia America Reputation Lab (IARL)
• We the ItaliaNews

Products and services

• We the Italians Website (wetheitalians.com) The primary digital platform containing 90,000+ content pieces covering everything that unites Italy and the US, with 15 daily news articles divided by geographic area and thematic subcategories, reaching 1 million unique users annually. For Italian Americans seeking news and cultural connection to Italy.
• We the Italians Magazine A prestigious monthly online magazine in English about Italy showcasing Italian excellence through 20+ themed sections, distributed via monthly newsletter to 100,000+ Italian and Italian American recipients.
• We the Italians Podcasts Audio and video podcast series including 'Italy in English' (English-language news updates), 'L'Italia in America' (Italian-language podcast on Italian American communities), 'The Interviews', 'Traditions, Lifestyle and Sport', and 'Energy and Sustainability' - with 350+ episodes produced during COVID and transformed into weekly AI-generated formats in 2024.
• We the Italians Interviews Over 300 interviews by Umberto Mucci with personalities involved in US-Italy relations, with the top 100 collected in a book released in the US and Italy, plus 50 Italian-language versions.
• We the Italians Yearbooks Nine annual yearbooks sharing Italian and English versions of interviews conducted from 2016 to 2024.
• Italia America Reputation Lab (IARL) The first observatory dedicated to the reputation of Italian Americans and of Italy in the US, founded in October 2022, providing data to institutions and companies, became a nonprofit registered in New York State in 2024, and conducting sentiment surveys of the Italian American community since 2025.
• We the Italians Gala Annual institutional gala dinner in Rome bringing together Italian American friends from 30+ US states, attended by 1,000+ participants in first three editions, celebrating the contribution of Italian DNA to American society.
• We the Italians Newsletter

Quantifiable outcome

• Reaches 3 million Italian Americans monthly
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• PAIR (Prize for American-Italian Relations)coreStrategic or Co-development Partner · 1 January 2025Since 2025, members of the Honor Committee of PAIR Award of the Centro Studi Americani in Rome, recognizing excellence in American-Italian relations.
• Italian American Future Leaders (IAFL)coreStrategic or Co-development Partner · 1 January 2023Since January 2023, We the Italians has been part of the Advisory Board of Italian American Future Leaders, acting as mentors - the only ones resident in Italy - towards participants who are future Italian American leaders aged 21 to 35. In 2026 they will bring the Conference in Rome.
• Italian Baseball and Softball FederationcoreGTM or Marketing Partner · 1 November 2022Media partnership agreement signed in November 2022, establishing We the Italians as media partner for the Italian Baseball and Softball Federation.
• Italia-America Friendship Festival in VicenzaminorGTM or Marketing PartnerPartner of the Italia-America Friendship Festival in Vicenza.
• Made in Italy Expo in AtlantaminorGTM or Marketing PartnerPartner of the Made in Italy Expo in Atlanta.
• Italian Federation of American Football (FIDAF)coreStrategic or Co-development PartnerPartnership between Cleveland Browns and FIDAF to grow American football, connect football communities across the Atlantic. We the Italians provides coverage and connects these organizations with Italian American audiences.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Others

• Centro Studi Americani: Rome-based academic and cultural institution dedicated to US-Italy relations and awards (including PAIR). Comparable as an institutional Italy-US relations hub; WTI serves on its PAIR Honor Committee, evidencing direct ecosystem overlap.
• National Italian American Foundation (NIAF): Major Italian American advocacy and cultural organization in Washington DC. Comparable as an institutional pillar of the Italy-Italian American relationship, though NIAF operates as a nonprofit association rather than a media company.

Broad incumbents

• Corriere della Sera: Italy's leading national newspaper with significant international and digital reach. Comparable in producing authoritative Italy-focused editorial content, but operates at much larger scale and serves a general Italian/Italian-speaking audience rather than the US diaspora.

Regional players

• The Local Italy: English-language Italian news platform part of The Local Europe network. Comparable in delivering Italian news in English to international readers; differs by serving a broader pan-European expat audience across multiple countries.
• Wanted in Rome: English-language news platform for the international and expat community in Italy. Comparable in producing English-language coverage of Italian life for non-Italian audiences, but serves an in-Italy expat audience rather than US diaspora.

Direct peers

• Italian American Podcast: Long-running English-language podcast exploring Italian American stories, history, and culture. Directly comparable in format and audience to WTI's podcast suite, although with a more narrative/historical editorial focus rather than current affairs.
• Italy Magazine: English-language online magazine covering Italian culture, travel, food, and news for international audiences. Comparable as a digital Italy-focused English-language editorial product, though with broader expat/tourist audience rather than Italian-American diaspora.
• L'Italo-Americano: Long-running Italian American bilingual newspaper and digital platform serving the US Italian American community. Directly comparable as a heritage-diaspora media outlet bridging Italy and the US, although distributed primarily on the US West Coast rather than transatlantically.
• La Voce di New York: Italian-language news outlet based in New York targeting Italian Americans and Italian expats in the US. Directly comparable audience (Italian diaspora in the US) and bilingual/Italian-language editorial model.

Emerging players

• Made in Italy Expo: US-based expo and content platform promoting Italian products and culture in North America. Comparable in bridging Italy-US commercial/cultural interests; WTI is an actual GTM partner, indicating overlapping audiences and event presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wetheitalians
• YouTubeyoutube.com/c/WetheItalians
• Facebookfacebook.com/WeTheItalians
• LinkedInlinkedin.com/company/we-the-italians
• Instagraminstagram.com/wetheitalians
• TikToktiktok.com/@wetheitalians

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We the Italians