WeTheChange
WeTheChange is a nonprofit membership community, founded in 2019, that convenes women and nonbinary leaders of Certified B Corps and purpose-driven businesses via tiered annual memberships, monthly meetings, an annual retreat, and policy advocacy partnerships.
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What WeTheChange does
WeTheChange is a nonprofit membership community, founded in 2019 and fiscally sponsored by Social Good Fund (a 501(c)(3)), that convenes women and nonbinary leaders of Certified B Corporations, B Corp-curious companies, and other purpose-driven businesses. The organization operates a four-tier membership model: Signatory (free), Collaborator ($250/year), Changemaker ($500/year), and Catalyst ($1,000/year), with all tiers billed annually and offering graduated levels of directory visibility, peer pairing, retreat discounts, and speaking opportunities. Membership is complemented by monthly online meetings (open to non-members for $25), an annual in-person retreat, advocacy campaigns including the Equal Pay Pledge and a Strengthening Democracy initiative, and a policy partnership with the American Sustainable Business Network (ASBN) formalized in September 2025.
The underlying technology is intentionally minimal: WeTheChange does not build or operate proprietary software, relying instead on a website (wethechange.net), a 24/7 online community forum, FlipCause for event ticketing, and Social Good Fund for payment processing and fiscal sponsorship. This makes the organization a community-and-events platform rather than a technology product, with go-to-market driven by peer referrals within the B Corp ecosystem, B Corp event presence (e.g., Champions Retreat, BLD Southeast), earned media through member spotlights, and email newsletters. As of 2025, the leadership team comprises roughly 10 part-time staff supported by a volunteer Leadership Circle, and the membership directory lists 50+ companies alongside 100+ founding signatories from the May 2019 declaration.
Revenue is generated through membership dues, event fees, donations, and the Sharon Rowe Magic Fund sponsored-membership program, with no equity or venture funding involved. The organization is exploring adjacent offerings such as the Signatory Investment Fund pilot, a loan program targeting capital gaps for women-owned businesses. Geographic footprint is concentrated in North America (USA), though member companies span 31 US states and two Canadian provinces, and the founding vision references a global economy.
WeTheChange firmographics
Firmographics- Name
- WeTheChange
- Legal name
- WeTheChange
- Website
- https://wethechange.net
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WeTheChange is a nonprofit membership community, founded in 2019, that convenes women and nonbinary leaders of Certified B Corps and purpose-driven businesses via tiered annual memberships, monthly meetings, an annual retreat, and policy advocacy partnerships.
- Ownership category
- akta.pro rank
WeTheChange business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Membership Dues: WeTheChange generates revenue primarily through annual membership fees at four tiers: Signatory (free), Collaborator ($250/year), Changemaker ($500/year), and Catalyst ($1,000/year). These fees fund organizational operations and programming.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free introductory membership offering newsletter access and advocacy resources. |
| Subscription | Annual | Standard paid membership with community access, directory listing, and retreat invitation. |
| Subscription | Annual | Enhanced paid membership with featured directory listing and deeper peer engagement. |
| Subscription | Annual | Premium paid membership with highest visibility and peer interaction. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
WeTheChange product offering
Product offeringCore offering
WeTheChange operates a tiered membership community for women and nonbinary leaders of Certified B Corporations and other purpose-driven businesses. Members pay annual dues ranging from free (Signatory) to $1,000 (Catalyst) to access an online community forum, monthly virtual meetings, an annual in-person retreat, peer pairing and mentorship, advocacy campaigns, and policy forums via the ASBN partnership. The organization also runs the Sharon Rowe Magic Fund sponsored-membership program and the Signatory Investment Fund pilot.
Product overview
WeTheChange is a membership-based community organization rather than a traditional software product. The organization operates a tiered membership platform with four levels: Signatory (free), Collaborator ($250/year), Changemaker ($500/year), and Catalyst ($1,000/year). Members gain access to an online community forum, monthly member meetings, advocacy campaigns, and annual retreats. The organization also runs the Sharon Rowe Magic Fund, a sponsored membership program for those facing financial barriers. Advocacy initiatives include the Equal Pay Pledge Campaign and partnership with the American Sustainable Business Network for policy advocacy.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 33% of executive positions in B Corps are held by women — nearly double the rate of traditional businesses (sourced from B Lab research)
- +2 more outcomes
Companies that use WeTheChange
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
WeTheChange technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WeTheChange partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- American Sustainable Business Network (ASBN)coreWeTheChange formed a partnership with ASBN in September 2025 to expand advocacy opportunities for members. Through this partnership, WTC members receive 15% off ASBN's Annual Conference registration, free access to two members-only Policy Forums each year, and participation in quarterly Amplifier Calls for policy insights and advocacy campaign updates. The partnership amplifies WTC's collective voice on sustainable business policy.
- Business for AmericaminorWTC collaborated with Business for America in 2024 to develop a five-part series focused on how businesses could support democracy, and also partnered with Reclaim Our Vote to reach out to low-turnout voters. These collaborations were part of WTC's Strengthening Democracy advocacy campaign.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
WeTheChange competitors and assessment
Company assessmentOthers
- Female Founders Fund (community): Mission-driven venture fund and community supporting women and nonbinary founders. Comparable in serving women/nonbinary founders with mission-driven businesses, though FFF is primarily an investment vehicle rather than a peer-membership organization.
- American Sustainable Business Network (ASBN): Coalition of sustainable businesses that runs policy advocacy, conferences, and Amplifier Calls — a strategic partner to WTC since September 2025. Comparable as an adjacent advocacy/coalition organization in the sustainable-business space, though broader in scope.
Direct peers
- Ellevate Network: Membership-based community for professional women offering circles, events, and mentorship. Directly comparable as a paid, tiered women's professional network; differs in that Ellevate is broader and not B Corp-specific.
- HeyMama: Membership community for working mothers in leadership, offering networking, events, and content. Comparable as a paid membership community targeting women leaders, though with a different persona (mothers) and broader industry scope.
- B Local / B Corp Champions community groups: Regional volunteer-led B Corp community chapters (B Locals, Champions) that host events and peer connections inside the B Corp movement. Most directly comparable as community-based organizing within the B Corp ecosystem, overlapping with WTC's distribution channels and audience.
- Net Impact: Membership community for students and professionals pursuing careers in social and environmental impact. Comparable as a purpose-driven business community, though Net Impact is broader (students + professionals) and not women-specific.
- Chief: Private membership network for senior women executives (typically VP+) with peer groups, events, and a leadership content platform. Comparable tiered paid-membership community for high-achieving women leaders, though aimed at executives rather than founders.
- Lean In Circles (Lean In): Small peer-group model for women supporting each other's professional growth, organized via Lean In's platform. Closely comparable in peer-circle model, though Lean In is free and not B Corp-aligned.
- Women Presidents' Organization (WPO): Peer advisory organization for women business owners running $2M+ companies, organized into chapter-based groups. Closely comparable as a peer-group model for women entrepreneurs, but WPO is chapter-driven rather than B-Corp-niche.
Broad incumbents
- B Lab (B Corp Movement): The certifying body and global network behind Certified B Corporations. WTC sits inside this ecosystem and rides B Lab's events and credibility; B Lab itself does not run a women-leader-specific community but its Champions retreats and standards shape WTC's audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
WeTheChange social profiles
Digital presenceWeTheChange financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeTheChange leadership team
Management profileNumber of profiles
Profiles12 records
WeTheChange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeTheChange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeTheChange
What does WeTheChange do?
WeTheChange operates a tiered membership community for women and nonbinary leaders of Certified B Corporations and other purpose-driven businesses. Members pay annual dues ranging from free (Signatory) to $1,000 (Catalyst) to access an online community forum, monthly virtual meetings, an annual in-person retreat, peer pairing and mentorship, advocacy campaigns, and policy forums via the ASBN partnership. The organization also runs the Sharon Rowe Magic Fund sponsored-membership program and the Signatory Investment Fund pilot.
Is WeTheChange a public or private company?
WeTheChange is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WeTheChange founded?
WeTheChange was founded in 2019. It employs 1 to 10 people.
How does WeTheChange make money?
One revenue line is on record: membership Dues.
Who are WeTheChange's main competitors?
Others on record are Female Founders Fund (community) and American Sustainable Business Network (ASBN). Direct peers are Ellevate Network, HeyMama, B Local / B Corp Champions community groups, Net Impact, Chief, Lean In Circles (Lean In) and Women Presidents' Organization (WPO). B Lab (B Corp Movement) is listed as a broad incumbent.
Does WeTheChange have an API?
No public API is recorded for WeTheChange.