Wet ‘n’ Wild SplashTown
Hurricane Harbor Splashtown (formerly Wet 'n' Wild SplashTown) is a Six Flags water park in Houston, Texas, offering water slides, wave pools, lazy rivers, and family attractions. It serves mass-market consumers via daily tickets, tiered subscriptions, and group sales across Texas, Oklahoma, and nationwide through Six Flags.
- Company typePublic
- Founded1961
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wet ‘n’ Wild SplashTown does
Hurricane Harbor Splashtown, formerly known as Wet 'n' Wild SplashTown and originally SplashTown, is a water park located in Spring, Texas, within the Houston metropolitan area, and is operated by Six Flags Entertainment Corporation (NYSE: SIX), a publicly traded theme park operator founded in 1961 and headquartered in Charlotte, North Carolina. Six Flags acquired the park in 2013 and rebranded it under the Hurricane Harbor brand around 2017, integrating it into a portfolio of more than ten Hurricane Harbor water parks across the United States and Mexico, alongside the Schlitterbahn water parks in Texas.
The park's core product is a water-based attraction experience including water slides, the Hurricane Bay wave pool, a lazy river, multiple swimming pools, and on-site dining. There is no proprietary technology stack or AI/ML capability disclosed; operations rely on standard Six Flags digital infrastructure including the corporate website, mobile application, and centralized marketing channels (email, SMS, social media). Distribution is direct-to-consumer through online ticket and membership sales, at-park gate sales, and a dedicated group sales channel for schools, youth organizations, and corporate clients.
Revenue is generated across multiple streams: one-time daily admission tickets, private cabana rentals, and parking fees ($25 general / $30 preferred); recurring subscription memberships (Gold at $7/month covering Texas and Oklahoma parks; Prestige at $13/month extending nationwide access); annual add-on plans (All Season Dining from $85, All Season Drink from $35) supported by a Coca-Cola partnership; group ticket discounts for parties of 15 or more; and the Perks & Play loyalty program. Customer segments are predominantly families and consumer groups in the Houston DMA, supplemented by corporate and school group bookings.
Wet ‘n’ Wild SplashTown firmographics
Firmographics- Name
- Wet ‘n’ Wild SplashTown
- Legal name
- Six Flags Entertainment Corporation
- Website
- https://wetnwildsplashtown.com
- Company type
- Public
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hurricane Harbor Splashtown (formerly Wet 'n' Wild SplashTown) is a Six Flags water park in Houston, Texas, offering water slides, wave pools, lazy rivers, and family attractions. It serves mass-market consumers via daily tickets, tiered subscriptions, and group sales across Texas, Oklahoma, and nationwide through Six Flags.
- Ownership category
- akta.pro rank
Wet ‘n’ Wild SplashTown industry classification
Industry- Product category
- Water Park Recreation
- NAICS
- Amusement and Theme Parks (713110)
- akta.pro primary industry
- Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)
- akta.pro secondary industries
- Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Water Parks (THAAAAAB)
Keywords
Where Wet ‘n’ Wild SplashTown is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wet ‘n’ Wild SplashTown business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Admission Tickets: Daily admission tickets providing access to the water park's attractions including water slides, pools, lazy river, and wave pool.
- Memberships and Season Passes: Monthly membership programs (Gold at $7/month, Prestige at $13/month) offering season-long access to all Texas and Oklahoma Six Flags parks, with additional benefits including free parking, bring-a-friend discounts, and exclusive perks.
- Dining and Beverage Plans: All Season Dining Plans ($85+) and All Season Drink Plans ($35+) providing discounted access to on-site restaurants and Coca-Cola beverages throughout the season.
- Cabana Rentals: Private cabana rentals providing reserved poolside seating with enhanced amenities for a premium experience.
- Parking: Daily parking fees at $25 for general parking and $30 for preferred parking, with free parking included in membership plans.
- Group Tickets: Discounted admission for groups of 15 or more visitors, with customized planning and catering options.
- Perks and Play Loyalty Program: Loyalty rewards program offering active and upcoming rewards for members visiting Hurricane Harbor Splashtown.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gold Membership - Access to all TX & OK Six Flags parks including Schlitterbahn with free general parking |
| Subscription | Monthly | Prestige Membership - Elite benefits plus access to ALL Six Flags Parks nationwide |
| Unit Pricing | Pay-as-you-go | Daily General Parking |
| Unit Pricing | Pay-as-you-go | Daily Preferred Parking |
| Subscription | Annual | All Season Dining Plan |
| Subscription | Annual | All Season Drink Plan |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Wet ‘n’ Wild SplashTown product offering
Product offeringCore offering
Hurricane Harbor Splashtown is a Houston, Texas water park offering water slides, multiple pools, a lazy river, and a wave pool. It sells daily admission tickets, recurring Gold and Prestige memberships valid across Six Flags' Texas/Oklahoma or nationwide parks, All Season dining and drink plans, and cabana rentals for premium poolside experiences.
Product overview
Hurricane Harbor Splashtown operates as a Six Flags water park in Houston, Texas, featuring water slides, wave pools, a lazy river, and family attractions. The park offers tiered membership options (Gold and Prestige) that provide varying levels of park access across Texas and Oklahoma, with add-on products including dining plans, drink plans, cabana rentals, and preferred parking. The membership and add-on products function as supplementary offerings to the core water park experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Hurricane Harbor Splashtown Water Park Admission Daily admission to the Six Flags water park in Houston, Texas, providing access to water slides, wave pool, lazy river, and family water attractions for individual visitors and families.
- Gold Membership Monthly subscription membership at $7/month (after $20 initial payment) providing season-long admission to all Six Flags parks in Texas and Oklahoma including Schlitterbahn, free general parking, bring-a-friend discounts, and 10% food and merchandise discounts.
- Prestige Membership Monthly subscription membership at $13/month (after $20 initial payment) providing admission to all Six Flags parks nationwide, free preferred parking, one free single-use Fast Lane per visit, two free bring-a-friend tickets annually, 15% food and merchandise discounts, VIP entrance, and exclusive Perks & Play rewards.
- All Season Dining Plan Annual add-on plan starting at $85 providing lunch and dinner every park visit during the 2026 season, with a 4-hour interval between meals and a maximum of two meals per day at on-site restaurants.
- All Season Drink Plan Annual add-on plan starting at $35 providing daily access to Coca-Cola fountain beverages with free refills every 15 minutes throughout the 2026 park season.
- Cabana Rentals Private cabana rentals providing reserved poolside seating with premium amenities for a premium relaxation experience at the water park.
- Group Tickets Discounted admission for groups of 15 or more visitors, with customized planning and catering options available for corporate events, school field trips, and organizational outings.
- Daily Parking Daily parking at $25 for general parking and $30 for preferred parking, with free parking included in Gold and Prestige membership plans.
Companies that use Wet ‘n’ Wild SplashTown
Customer profileSegments4 records
Ideal customer profiles4 records
Wet ‘n’ Wild SplashTown technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wet ‘n’ Wild SplashTown partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- A Kid AgainminorSix Flags signature cause partnership providing supportive experiences for children with health conditions or disabilities. The program offers families a day of fun and escape through complimentary park visits.
- Make-A-WishminorSix Flags parks provide complimentary visits to Make-A-Wish families. Requests must be submitted through the family's Make-A-Wish chapter.
- Give Kids the WorldminorMember families with an active passport from Give Kids the World can request complimentary park visits by emailing [email protected] with two weeks advance notice.
- Feeding AmericaminorSix Flags Charities partners with Feeding America to support food security initiatives and combat hunger in local communities.
- Food Banks CanadaminorSix Flags supports food banks across Canada to help nourish those facing food insecurity.
- American Red CrossminorSix Flags partnerships with the American Red Cross support health and well-being initiatives in local communities.
- Coca-ColaminorCoca-Cola fountain beverages are featured throughout the park as part of the All Season Drink Plans, with free refills included in drink plan memberships.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Wet ‘n’ Wild SplashTown competitors and assessment
Company assessmentBroad incumbents
- Kalahari Resorts: Kalahari Resorts operates large indoor/outdoor water park resorts in Texas, Ohio, Pennsylvania, and Wisconsin. Comparable to Hurricane Harbor Splashtown in core water-based entertainment offerings, though anchored by lodging and convention businesses.
- Universal's Volcano Bay: Volcano Bay is Universal Orlando's premium water park with comparable ride mix and tiered pricing/cabana model. Operates at significantly larger scale but represents the premium tier of themed water park competition.
- Great Wolf Lodge: Great Wolf Lodge operates a national chain of indoor water park resorts, offering year-round water park access bundled with lodging. It represents a broader, well-capitalized competitor competing for family entertainment dollars with a different (resort-based) model.
- Typhoon Lagoon: Disney's Typhoon Lagoon is a flagship water park in Orlando featuring slides, a wave pool, and a lazy river—directly comparable attractions, though operated at much larger scale within the Disney ecosystem. Sets a premium benchmark for the category.
Direct peers
- Zoombezi Bay: Zoombezi Bay is a Columbus Zoo-affiliated water park in Ohio with a comparable outdoor water park mix of slides, wave pool, and family attractions. Similar scale and operating model to Hurricane Harbor Splashtown.
- Schlitterbahn New Braunfels: Schlitterbahn New Braunfels is a Six Flags-owned Texas water park with a very similar attraction mix (slides, rivers, family pools) and is bundled in the same Gold/Prestige memberships as Hurricane Harbor Splashtown. It is the closest direct comparable for pricing, attendance, and operational economics.
- Schlitterbahn Galveston: Schlitterbahn Galveston Island Waterpark is another Six Flags-owned Texas water park with similar ride mix and membership bundling, serving a different Texas coastal market. Closely comparable in operating model and pricing structure.
- Aquatica San Antonio: Aquatica is SeaWorld's Texas water park brand with comparable attractions (slides, wave pools, lazy rivers, family areas). It is a direct competitor in the Texas market for family water park visits.
Regional players
- NRH2O Family Water Park: NRH2O is a municipal water park in North Richland Hills (Dallas-Fort Worth), offering a comparable mix of slides, wave pools, lazy river, and family attractions to Hurricane Harbor Splashtown. It is a direct competitive peer in the Texas regional water park market.
- Hawaiian Falls Water Parks: Hawaiian Falls operates multiple Texas water parks (formerly Waco, Roanoke, Pflugerville, etc.) with a similar family-focused attraction mix (slides, wave pools, lazy rivers). Comparable as a Texas regional competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks3 records
Key highlights6 records
Customer concentration
Wet ‘n’ Wild SplashTown social profiles
Digital presenceWet ‘n’ Wild SplashTown financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wet ‘n’ Wild SplashTown leadership team
Management profileNumber of profiles
Wet ‘n’ Wild SplashTown subsidiaries and ownership
Company hierarchySubsidiaries12 records
Wet ‘n’ Wild SplashTown funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wet ‘n’ Wild SplashTown M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wet ‘n’ Wild SplashTown
What does Wet ‘n’ Wild SplashTown do?
Hurricane Harbor Splashtown is a Houston, Texas water park offering water slides, multiple pools, a lazy river, and a wave pool. It sells daily admission tickets, recurring Gold and Prestige memberships valid across Six Flags' Texas/Oklahoma or nationwide parks, All Season dining and drink plans, and cabana rentals for premium poolside experiences.
Is Wet ‘n’ Wild SplashTown a public or private company?
Wet ‘n’ Wild SplashTown is a public company. It is classified as public and is currently operating.
When was Wet ‘n’ Wild SplashTown founded?
Wet ‘n’ Wild SplashTown was founded in 1961. It employs 11 to 50 people.
Where is Wet ‘n’ Wild SplashTown based?
Wet ‘n’ Wild SplashTown is headquartered in Houston, United States, in the North America region.
How does Wet ‘n’ Wild SplashTown make money?
Seven revenue lines are on record. Admission Tickets are the primary driver. The others are memberships and Season Passes, dining and Beverage Plans, cabana Rentals, parking, group Tickets and perks and Play Loyalty Program.
Who are Wet ‘n’ Wild SplashTown's main competitors?
Broad incumbents on record are Kalahari Resorts, Universal's Volcano Bay, Great Wolf Lodge and Typhoon Lagoon. Direct peers are Zoombezi Bay, Schlitterbahn New Braunfels, Schlitterbahn Galveston and Aquatica San Antonio. Regional players are NRH2O Family Water Park and Hawaiian Falls Water Parks.
Does Wet ‘n’ Wild SplashTown have an API?
No public API is recorded for Wet ‘n’ Wild SplashTown.
What industry is Wet ‘n’ Wild SplashTown in?
Wet ‘n’ Wild SplashTown's product category is Water Park Recreation. Its primary akta.pro industry code is THAJAEAB, Water Parks (Outdoor/Indoor, Wave Pools & Slides), with a secondary code of THAAABAA, Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides). Its NAICS code is 713110.