Wettre bryggeri AS

What Wettre bryggeri AS does

Wettre Bryggeri AS is a small-batch craft brewery and distillery founded on 12 December 2012 at Søndre Vettre gård in Asker municipality, Norway, operating with a team of approximately 7 employees. The company produces nine signature beers (Terapils, Lys Lager, Bayer, Grisette, Pale Ale, Humlekratt, Tigerbrølet, Cabriolet, Blaapils) using traditional brewing methods with only water, malt, hops and yeast — no additives, unfiltered and unpasteurized — alongside distilled gin, akevitt and whisky. Specialty techniques include Czech Saaz hopping for the Terapils pilsner and Norwegian Kveik yeast fermentation for the Grisette and Cabriolet IPAs. It is described as Asker and Bærum's only brewery and distillery, a positioning reinforced by Norwegian alcohol licensing that restricts direct-to-consumer alcohol sales to that catchment.

The business operates a fully integrated direct-to-consumer model across three channels: Kråka Pub, a 90-seat on-site venue in the historic barn cellar open Thursday through Saturday with 22 draft beers, spirits and cured-meat dishes; Grisehuset, an adjacent retail outlet; and a Shopify-based e-commerce webshop offering beer, spirits, branded merchandise (caps, T-shirts, shopping bags), gift boxes and gift cards, with free shipping on orders over 1000 NOK. Supplementary revenue lines include structured beer-tasting experiences (Ølsmaking med spekemat, 749 NOK per person), venue rental for private events, and the exclusive Norwegian agency for Rastal premium glassware, which adds a third-party premium accessory category to the assortment. The company also resells complementary food and beverage items such as Berentsen Naturbrus soft drinks, tonic water, sparkling apple juice and beer-infused cured sausages.

Pricing is unit-based and denominated in Norwegian Kroner, with beers at 49–53 NOK, glassware from 38 NOK up to 339 NOK for 6-packs, apparel at 299–349 NOK, and gift boxes at 599 NOK. Distribution is exclusively domestic and limited to Asker and Bærum due to licensing; all marketing is local and experiential, anchored by the pub, tasting events, a newsletter and Hanen organizational membership. The company is privately held, has no disclosed funding history, no M&A activity, no executive team disclosed in the source data, and no AI or technology-automation components — its competitive identity is rooted in traditional craftsmanship and local-monopoly geography rather than scale or technology.

Name

Wettre bryggeri AS

Legal name

Wettre Bryggeri AS

Website

https://wettrebryggeri.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Breweries (312120), Distilleries (312140), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)

Keywords

• Craft beer brewing
• Craft spirits distillery
• Brewery pub operations
• Beer tasting events
• Branded merchandise retail

Headquarters

HQ city

Vettre

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Beer and Spirit Sales: Direct sales of craft beer (Terapils, Lys Lager, Bayer, Grisette, Pale Ale, Humlekratt, Cabriolet, Tigerbrølet, Blaapils), spirits (gin, akevitt, whisky), and merchandise through on-site retail and e-commerce webshop.
2. Beer Tasting Events: Organized beer tasting events with food pairings (Ølsmaking med spekemat) priced at 749 NOK, featuring 5 different beers with explanations of brewing process and beer styles.
3. Pub Operations: Kråka pub generates revenue from food and beverage sales, featuring 22 different draft beers, wines, and spirits. Pub open Thursday-Saturday with full licensing.
4. Gift Boxes and Merchandise: Sale of gift boxes (599 NOK containing 6 beers, chips, and dry-cured sausage), branded merchandise including caps, t-shirts, glasses, and gift cards.
5. Venue Rental: Rental of pub facilities for private events, meetings, parties, and kickoffs outside regular pub hours, with customizable experiences including brewery tours and beer tastings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wettre Bryggeri AS is a small-batch craft brewery and distillery producing traditional beer (9 varieties including Terapils, Lys Lager, Bayer, Grisette, Pale Ale, Humlekratt, Cabriolet, Tigerbrølet, Blaapils) along with distilled spirits (gin, akevitt, whisky). The brewery uses only water, malt, hops, and yeast with no additives, producing unfiltered and unpasteurized products. The company operates on-site hospitality (Kråka Pub with 90 seats) and retail (Grisehuset) plus a Shopify e-commerce webshop restricted to Asker and Bærum municipalities due to alcohol licensing.

Product overview

Wettre Bryggeri AS is a small-batch craft brewery and distillery located at Søndre Vettre gård in Asker municipality, Norway, established on December 12, 2012. The company operates as a unified offering combining its core brewing and distilling operations with hospitality services. The core product portfolio includes 9 distinct beer varieties (Wettre Terapils, Lys Lager, Bayer, Grisette, Pale Ale, Humlekratt, Tigerbrølet, Cabriolet, and Blaapils), along with distilled spirits (Gin, Akevitt, and Whisky). The company also operates Kråka Pub as a hospitality venue, offers beer tasting events, and resells Rastal premium glassware (as exclusive Norwegian agent). Supporting merchandise includes branded clothing (caps, T-shirts), branded shopping bags, and food products (spekepølser, honey). The e-commerce platform (Shopify-based) enables direct sales of all products. The portfolio is structured around three pillars: alcoholic beverages (beers and spirits), hospitality experiences (pub and tastings), and branded merchandise/accessories.

Differentiator

Problem solved

Functional benefit

Brands

• Kråka Pub: A pub operated by Wettre Bryggeri AS located in the old manure cellar under the barn at Vettre farm. Holds 90 seats, offers 22 different beer types on tap, wine selection, and serves spekemat (cured meat dishes). Open Thursday, Friday, and Saturday.
• Grisehuset

Products and services

• Wettre Terapils
• Wettre Lys Lager
• Wettre Bayer
• Wettre Grisette
• Wettre Pale Ale
• Wettre Humlekratt
• Wettre Tigerbrølet
• Wettre Cabriolet
• Blaapils
• Gin
• Akevitt
• Whisky
• Kråka Pub
• Ølsmaking med spekemat (Beer tasting with cured meat)
• Rastal Glassware (Exclusive Norwegian Agency)
• Gavekasse (Gift Box)
• Gavekort (Gift Card)
• Wettre's Spekepølser (Cured Sausages)
• Honning (Honey)
• Branded T-shirts
• Branded Caps
• Handlenett med logo (Logo Shopping Bag)
• Naturbrus (Soft Drinks)
• Tonic Water
• Eplemost med kullsyre (Sparkling Apple Juice)
• Jubelbrus (Celebration Soft Drink)

Quantifiable outcome

• 22 draft beer varieties available at on-site pub

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• HanenminorOthersWettre Bryggeri is a proud member of Hanen, a Norwegian organization supporting traditional agriculture and local food producers. This membership provides credibility among consumers who value traditional and local food products.
• RastalcoreChannel Partner/ Reseller/ DistributorWettre Bryggeri AS serves as the exclusive agent for Rastal in Norway. Rastal is a global leader in glass design, decoration, and production since 1919, producing up to 500,000 decorated items daily at their German factory. Rastal has won over 180 design awards since 1974. Wettre sells Rastal glassware through their webshop and physical retail location.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BrewDog: Large international craft brewery with extensive taproom/bar operations. Comparable as a craft brewery that combines traditional brewing with branded pub experiences, though operating at vastly larger scale and geography.
• Nøgne Ø: One of Norway's best-known craft breweries producing a wide range of beer styles. Comparable to Wettre as a Norwegian craft beer producer with traditional, quality-focused brewing, though Nøgne Ø operates at a significantly larger national scale.
• Lervig Aktiebryggeri: Major Norwegian craft brewery based in Stavanger with extensive distribution and an international presence. Comparable as a Norwegian craft beer producer with diverse styles and quality positioning, but at a much larger national/international scale than Wettre.
• Mack's Ølbryggeri: One of Norway's oldest and largest breweries based in Tromsø, with national distribution through Vinmonopolet. Comparable as a Norwegian brewery with traditional brewing heritage, but operates at industrial scale rather than Wettre's craft microbrewery profile.

Direct peers

• Lindesnes Brygghus: Small Norwegian craft brewery producing traditional ales and lagers. Comparable as a similarly sized Norwegian craft producer with a traditional, local-brewery positioning.
• Haandbryggeriet: Norwegian craft microbrewery in Drammen focused on traditional, unfiltered beers with a strong local following. Comparable as a small-batch Norwegian craft producer with similar quality and traditional brewing positioning.
• Eik & Tid: Norwegian craft brewery and distillery combining traditional brewing with spirits production, conceptually mirroring Wettre's combined brewery-distillery model. Both produce gin and aquavit alongside beer, targeting the local craft consumer.
• Ægir Bryggeri: Norwegian craft microbrewery in Flåm with on-site pub and taproom model very similar to Wettre's Kråka Pub. Both operate small-batch traditional brewing with an integrated hospitality experience targeting craft beer tourists and locals.
• 7 Fjell Bryggeri: Bergen-based Norwegian craft microbrewery producing a diverse portfolio of traditional beer styles. Comparable as a small Norwegian craft producer with quality-focused brewing across multiple styles.
• Berentsen Brygghus: Small Norwegian brewery that Wettre explicitly resells products from (Naturbrus soft drinks), indicating an existing commercial relationship and comparable scale as a small Norwegian craft beverage producer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wettre-bryggeri-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wettre bryggeri AS