We Will Survive Cancer

What We Will Survive Cancer does

We Will Survive Cancer is a 501(c)(3) nonprofit charitable organization headquartered in Alexandria, Virginia, that provides emotional, financial, and community support to cancer patients and their families. The organization addresses needs frequently unmet by larger charities, including childcare, family counseling, household financial management, and transportation to medical facilities. It operates with a small team of 7 employees under founder and chair Gayela Bynum and concentrates its direct-service activities in the Virginia, Washington DC metro, and Maryland region.

The organization generates revenue through three primary channels: direct donations collected via the QuickClick platform, merchandise sales (books, custom wine caddies, paintings, and wristbands) through an online shop, and event-based fundraising. Its signature events include the Sunset Polo and Twilight Polo tournaments, museum gatherings, Thai culture celebrations, the White Lotus 250th Anniversary Cup, and a partnership game with the Washington Nationals. Corporate partners such as Polo Gear USA and Perfect Publishing support these activities.

We Will Survive Cancer has no proprietary technology platform or AI capabilities; its operations are community- and event-led. The organization is currently extending its footprint through a Director of Texas Operations (Christie Bynum) and an International Coordinator (Katie Graley), and its stated beneficiary relationships include institutions such as the Howard University Cancer Center.

Name

We Will Survive Cancer

Legal name

We Will Survive Cancer

Website

https://wewillsurvivecancer.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

We Will Survive Cancer is a 501(c)(3) nonprofit in Alexandria, Virginia that supports cancer patients and their families with financial, emotional, and community services, funded via donations, merchandise sales, and signature polo and cultural events.

Ownership category

akta.pro rank

Product category

Cancer Patient and Family Support Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

akta.pro secondary industry

Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Cancer support services
• Family assistance programs
• Charitable fundraising
• Community cancer care
• Nonprofit charity

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations: Primary revenue stream through direct donations via quickclick.com platform. Donors can contribute various amounts to support cancer patients and their families with additional needs not met by other organizations.
2. Merchandise Sales: E-commerce sales of branded merchandise including books, wine caddies, paintings, and wristbands. Products support cancer awareness and provide revenue for operations.
3. Event-Based Fundraising: Revenue generated through ticket sales and sponsorships for events such as Sunset Polo, Twilight Polo Stadium, National Harbor events, and other fundraising gatherings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

We Will Survive Cancer is a 501(c)(3) nonprofit organization that provides emotional, practical, and community support to cancer patients, survivors, and their families. Core services include childcare assistance, family counseling, household financial management, and transportation to medical facilities for families affected by cancer. The organization supplements these programs with fundraising events (polo tournaments, cultural gatherings, sporting outings) and a merchandise shop selling branded books, wristbands, paintings, and wine caddies.

Product overview

We Will Survive Cancer operates as a nonprofit charitable organization rather than a commercial technology product company. Their primary offerings include merchandise products (books, wristbands, paintings, and wine caddies) sold through their online shop to raise funds for their mission. The organization provides emotional, financial, and community support services to cancer patients, survivors, and their families. The merchandise portfolio consists of branded items including the 'Don't waste My Cancer book', 'Silicone WWSC Support Wrist Band', 'Painting' featuring pink ribbon imagery, 'Little Pink Dress Wine Caddie', and 'Wine Caddy Custom' variants. Revenue from merchandise sales supports family assistance programs including childcare, family counseling, transportation, and general support for families of cancer patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Donation Program Flexible tax-deductible donation program for individuals and organizations to financially support cancer patients and their families with additional needs not covered by other charities. Processed through the QuickClick platform.
• Family Assistance and Support Services Practical and emotional support services for families of cancer patients, including childcare assistance, family counseling, household financial management, transportation to medical facilities, and general family support during cancer treatment.
• Don't Waste My Cancer Book An inspirational book related to cancer experiences, sold at $19.95 through the online merchandise shop. Proceeds support the organization's mission.
• Little Pink Dress Wine Caddie A pink-themed decorative wine caddie accessory sold at $39.95 through the online shop to support cancer awareness and fundraising.
• WWSC Pink Ribbon Painting A painting featuring a woman with a pink ribbon, sold at $45.00 through the online shop to support cancer awareness and fundraising.
• Silicone WWSC Support Wrist Band A silicone wristband showing support for the fight against cancer, sold at $14.95 through the online shop and marketed as the organization's top support purchase.
• Wine Caddy Custom A handcrafted wine caddy designed to hold a wine bottle and three or four glasses, sold at $49.99 in multiple variants through the online shop. Proceeds support cancer patient and family programs.
• Signature Fundraising Events Ticketed and sponsored fundraising events such as Sunset Polo, Twilight Polo Stadium, the Harvest Soiree, Art For A Cause, Easter Egg Hunt & Brunch, White Lotus Royale, Thai Culture events, and Washington Nationals outings. Events drive ticket sales, sponsorship, and community engagement for the cancer support mission.

Quantifiable outcome

• Testimonial evidence of chemotherapy patients gaining hope and positive outcomes through organizational events and support

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered featured and minor.

• Polo Gear USAfeaturedGTM or Marketing PartnerFeatured sponsor of the organization, specifically supporting International Polo Tour events. Polo Gear USA provides apparel and sponsorship for fundraising polo events that benefit cancer patients and families.
• Various Corporate SponsorsminorGTM or Marketing PartnerMultiple unnamed corporate sponsors displayed on the sponsors page through logo gallery. These sponsors support various organizational activities and events through financial or in-kind contributions.
• Perfect PublishingminorStrategic or Co-development PartnerCollaboration with Ken DrSmiley Rochon and @AlGranger of Perfect Publishing for compiling and publishing a book on dogs/cats with cancer, dedicated to the memory of Bailey the therapy dog.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Family Reach Foundation: Nonprofit addressing the financial burden of cancer by providing direct financial assistance to families for everyday bills during treatment. Closest peer given WWSC's focus on household finances and family support during cancer.
• CancerCare: National nonprofit providing free, professional support services to anyone affected by cancer, including counseling, financial assistance, and support groups. Direct comparable as a cancer patient and family services organization relying on donations.
• Cancer Support Community: Global nonprofit delivering emotional and social support to cancer patients and families through community-based programs. Directly comparable mission of family-and-patient psychosocial support.
• Livestrong Foundation: Nonprofit focused on improving the lives of cancer survivors and their families through navigation, financial support, and advocacy. Comparable mission of supporting survivors and families post-diagnosis.

Broad incumbents

• Susan G. Komen: Major breast cancer-focused nonprofit funding research and community health. Comparable as a donor-supported cancer charity with signature fundraising events (Race for the Cure) at national scale.
• American Cancer Society: Largest U.S. cancer-focused nonprofit funding research, patient services, and advocacy. Comparable as a donor-driven cancer charity, but operates nationally with vastly greater scale and a broader mission scope.
• Pink Ribbon Foundation: UK-based breast cancer charity funding projects and supporting those affected. Comparable as a brand-driven, donation-funded cancer support organization with merchandise and event fundraising.
• Ronald McDonald House Charities: Global nonprofit providing housing and family-centered services near medical facilities so families can stay close to a sick child. Comparable in providing family-of-patient support services during serious illness, though pediatric-focused.

Emerging players

• Lazarex Cancer Foundation: Smaller nonprofit helping cancer patients access clinical trials and providing financial assistance. Comparable as a community-sized cancer support organization relying on donations and events to fund direct patient/family aid.

Regional players

• National Pediatric Cancer Foundation: Nonprofit funding research and treatment for pediatric cancer, with family-support programming. Comparable in cancer charity fundraising and family-services orientation, though pediatric rather than general oncology.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/WeWillSurviveCancer
• Instagraminstagram.com/wewillsurvivecancer
• LinkedInlinkedin.com/company/we-will-survive-cancer

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Will Survive Cancer