Wexford Bus
- Company typePrivate
- Founded1996
- HeadquartersDrinagh, Wexford, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wexford Bus does
Wexford Bus (legally I.P Passenger Services Limited) is a privately held regional bus operator headquartered in Drinagh, County Wexford, Ireland, founded in 1996 by Brendan and Lorene Crowley, who remain the sole owners. The company operates a fleet of 60+ modern Wi-Fi-enabled, air-conditioned coaches and buses providing scheduled public transport across southeast and east Ireland — connecting Wexford, Dublin City and Airport, Wicklow, Waterford, Carlow, and Maynooth — with 1,000+ weekly scheduled services carrying 1.2M+ passengers in 2024 (up from 1M+ in 2023, equating to ~20,000 passengers per week). Routes include 740, 740A, 740X, 340, 376, UM11, WIT08, WX1, WX2, 884, 390, and 877, supported by a 24/7 control room in Drinagh and a public-facing office on Redmond Square, Wexford.
Wexford Bus firmographics
Firmographics- Name
- Wexford Bus
- Legal name
- I.P Passenger Services Limited
- Website
- https://wexfordbus.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wexford Bus industry classification
Industry- Product category
- Passenger Bus Transportation
- NAICS
- Interurban and Rural Bus Transportation (48521), School and Employee Bus Transportation (4854), Charter Bus Industry (48551)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Economy/Conventional Scheduled Intercity Bus Services (THAIADAE)
- akta.pro secondary industries
- Scheduled Intercity Coach Operators (TLAFAFAA), Rural & Small-Town Intercity Scheduled Bus Operators (THAIADAF)
Keywords
Where Wexford Bus is headquartered
LocationHeadquarters
- HQ city
- Drinagh, Wexford
- HQ country
- Ireland
- HQ region
- Europe
Offices5 records
Markets served
Wexford Bus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Public Scheduled Bus Services: Wexford Bus operates a network of public transport bus services across Wexford, Waterford, Wicklow, Carlow, Maynooth, and Dublin, generating revenue through ticket sales including single, return, weekly, monthly, quarterly, and annual tickets. Revenue is also derived from Young Adult/Student Leap Card tickets (50% adult fare), child fares, and family tickets. Passengers can also purchase Seat-Only Reservations.
- Tax Saver Tickets: Employers purchase monthly, quarterly, or annual Tax Saver Tickets for employees commuting to work, with costs deducted from gross salary (saving employees up to 52% on tickets). Employers also make PRSI savings of up to 10.75% of the total ticket cost. Tax Saver Tickets are uploaded to personalised Leap Cards monthly. Available for Dublin and Waterford commuter routes.
- Private Coach Hire: Wexford Bus offers private luxury coach hire for corporate groups, tour groups, schools, and clubs, with personalised quotes provided via email. This is a B2B revenue stream complementing scheduled services.
- Bus Eireann and Local Link Contracted Services: Wexford Bus operates a number of contracted services on behalf of Bus Eireann School Transport Services and Local Link, providing stable contractual revenue alongside public scheduled services.
- Vehicle Advertising: Wexford Bus sells advertising space on its coaches including full bus wraps, rear adverts, and super square side adverts, providing a supplementary revenue stream from businesses seeking mobile outdoor advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tax Saver Annual Tickets - Route 740 Wexford to Dublin |
| Subscription | Annual | Tax Saver Annual Tickets - Oylgate/Enniscorthy/Ferns/Camolin/Gorey to Dublin |
| Subscription | Annual | Tax Saver Annual Tickets - Arklow/Jack Whites/Ballincore to Dublin |
| Subscription | Annual | Tax Saver Annual Tickets - Wicklow/Beehive to Dublin |
| Subscription | Annual | Tax Saver Annual Tickets - WX1 & WX2 Wexford Town Services |
| Subscription | Monthly | Adult Monthly Return Tickets (Route 740 Wexford to Dublin) |
| Subscription | Monthly | Adult Monthly Return Tickets (Gorey to Dublin) |
| Transaction based/ take rate | Pay-as-you-go | Standard Single and Return Tickets |
| Transaction based/ take rate | Pay-as-you-go | Wexford Bus Connect (Local Services) |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Wexford Bus product offering
Product offeringCore offering
Wexford Bus operates a network of scheduled public transport bus services connecting Wexford, Dublin City & Airport, Wicklow, Waterford, Carlow, and Maynooth using a fleet of 60+ modern coaches and buses. In addition to scheduled routes (740, 740A, 740X, 340, 376, UM11, WIT08, 884, WX1, WX2, 390, 877), the company offers private coach hire for corporate groups and schools, Tax Saver commuter tickets sold via employers, contracted school transport services for Bus Eireann and Local Link, and supports bookings through an online platform, mobile app, and ticket agents.
Product overview
Wexford Bus operates as a public transport bus service provider offering a network of scheduled bus services across Wexford, Dublin, Wicklow, Waterford, Carlow, and Maynooth. The core offering consists of public transport routes (740, 740A, 740X, 340, 376, UM11, WIT08, 884, WX1, WX2, 390, 877) supplemented by the Wexford Bus App for mobile ticketing with Apple Pay/Google Pay integration, Live Tracker for real-time bus tracking, Tax Saver Tickets offering up to 52% commuter savings, Leap Card integration for integrated ticketing, Private Hire services for groups, and School Bus Services. The Seat Reservation System and Driver Training Academy provide ancillary support services. Wexford Bus Connect provides local town services, while Free Wi-Fi and USB charging enhance passenger experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Scheduled Bus Services Scheduled inter-urban and commuter bus services operated for individual passengers traveling between regional towns in southeast and east Ireland and Dublin. Over 1,000 weekly scheduled services with up to 36 daily services on the flagship Route 740 Wexford to Dublin City & Airport.
- Private Coach Hire
Quantifiable outcome
- 20,000 passengers per week, with 1.2 million+ passengers carried in 2024
- +4 more outcomes
Companies that use Wexford Bus
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Wexford Bus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Wexford Bus partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Bus Eireann School Transport ServicescoreWexford Bus operates a number of contracted school transport services on behalf of Bus Eireann, transporting children daily across the Wexford region. This is a core contractual revenue stream alongside public scheduled services.
- Local LinkcoreWexford Bus operates contracted public transport services on behalf of Local Link, expanding its revenue base and network coverage in the south-east region.
- National Transport Authority (NTA)coreThe NTA validates new Department of Social Welfare Travel Passes (credit card size with integrated photos and chips) through ticket machines installed on Wexford Bus buses. The NTA framework enables Leap Card integrated ticketing across Wexford Bus services, allowing passengers to use Leap Cards on all routes.
- Revenue CommissionerscoreThe Tax Saver ticket scheme is run in conjunction with the Revenue Commissioners to encourage employees to use public transport. Employers deduct ticket costs from gross salary, reducing taxable income and enabling employees to save up to 52% on commuting costs.
- Wexford County CouncilflagshipWexford County Council and Wexford Bus partnered as Official Travel Partner for Fleadh Cheoil na hÉireann 2024 and 2025, with the council praising Wexford Bus for operating 'the most extensive network of bus services within the county' and offering free town services during the festival.
- Comhaltas (Fleadh Cheoil na hÉireann)flagshipWexford Bus was named Official Travel Partner for Fleadh Cheoil na hÉireann 2024 and 2025. In 2025, the company carried a record number of passengers to the event from Dublin, Gorey, Enniscorthy, Waterford, and Carlow, operating free town services (WX1/WX2) during the festival.
- Wexford GAAcoreWexford Bus is the Official Travel Partner of Wexford GAA, providing transportation support for teams and supporters across the county. This sponsorship relationship builds brand recognition and community goodwill.
- Leap Card (operated by National Transport Authority)coreLeap Card is an integrated ticketing system accepted on all Wexford Bus services. Wexford Bus was one of the first to introduce Leap Card acceptance, enabling integrated travel across Dublin Bus, Luas, DART, Commuter Rail, and Wexford Bus. Leap Card agents are located at Gwalia Stores (Gorey), The Bus Stop Shop (Enniscorthy), and Selskar Book Shop (Wexford).
- County Wexford Chamber of CommerceminorWexford Bus sponsors the County Wexford Chamber of Commerce, supporting the local business community and building commercial relationships.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Wexford Bus competitors and assessment
Company assessmentDirect peers
- Irish Citylink: Scheduled intercity coach operator connecting regional Irish cities (Galway, Cork, Limerick, Waterford) to Dublin and airports. Closely comparable business model and service proposition (Wi-Fi-equipped coaches, online booking, airport connections) to Wexford Bus's intercity routes.
- Matthews Coaches: Irish family-owned coach operator offering scheduled intercity, school transport, and private hire services across southeast Ireland. Closely comparable as a private, family-operated regional coach company with overlapping service types and fleet size profile to Wexford Bus.
- Bus Éireann: State-owned national bus operator providing scheduled intercity services across Ireland, including overlapping routes such as Wexford-Dublin. Bus Éireann is Wexford Bus's primary direct competitor on the company's core commuter corridors and also a contracting partner (school transport).
- Aircoach: Express coach service connecting regional Irish cities (including Wexford-area) to Dublin City and Dublin Airport. Operates a comparable Dublin-airport-express coach product, similar premium amenities (Wi-Fi, USB), and overlapping target customer segments with Wexford Bus.
- GoBus: Irish scheduled intercity coach operator running services between regional towns and Dublin. Comparable as a private intercity competitor offering similar onboard amenities, online booking, and a competing value proposition to Wexford Bus's regional commuters.
- JJ Kavanagh & Sons: Privately owned regional bus operator serving the southeast of Ireland with scheduled intercity routes to Dublin and Waterford. Directly comparable as a private regional competitor operating overlapping Wexford-region commuter and intercity coach services with a similar fleet-based business model.
Broad incumbents
- Iarnród Éireann (Irish Rail): State-owned rail operator providing intercity and commuter rail services in Ireland, including competitive alternatives on Wexford-Dublin and Waterford corridors. Represents a modal competitor for Wexford Bus commuters using the Leap Card-integrated rail network.
- Dublin Bus: State-owned operator of urban bus services across Dublin. While serving a different geographic footprint (urban Dublin vs. regional intercity), Dublin Bus shares the Leap Card ecosystem with Wexford Bus and competes indirectly for commuter traffic terminating in Dublin.
- National Express (UK): Major UK scheduled coach operator with airport express services. Provides a benchmark for operational scale, digital booking infrastructure, and airport coach economics that Wexford Bus's 740X and 740 services operate within.
Regional players
- Local Link: NTA-managed rural transport programme providing scheduled and demand-responsive bus services across rural Ireland. Wexford Bus both competes with and operates contracted services for Local Link, making it an adjacent public-sector regional peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wexford Bus social profiles
Digital presenceWexford Bus compliance and trust
Trust signalCompliance2 records
Wexford Bus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wexford Bus leadership team
Management profileNumber of profiles
Profiles2 records
Wexford Bus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wexford Bus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wexford Bus
What does Wexford Bus do?
Wexford Bus operates a network of scheduled public transport bus services connecting Wexford, Dublin City & Airport, Wicklow, Waterford, Carlow, and Maynooth using a fleet of 60+ modern coaches and buses. In addition to scheduled routes (740, 740A, 740X, 340, 376, UM11, WIT08, 884, WX1, WX2, 390, 877), the company offers private coach hire for corporate groups and schools, Tax Saver commuter tickets sold via employers, contracted school transport services for Bus Eireann and Local Link, and supports bookings through an online platform, mobile app, and ticket agents.
Is Wexford Bus a public or private company?
Wexford Bus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wexford Bus founded?
Wexford Bus was founded in 1996. It employs 11 to 50 people.
Where is Wexford Bus based?
Wexford Bus is headquartered in Drinagh, Wexford, Ireland, in the Europe region.
How does Wexford Bus make money?
Five revenue lines are on record. Public Scheduled Bus Services are the primary driver. The others are tax Saver Tickets, private Coach Hire, bus Eireann and Local Link Contracted Services and vehicle Advertising.
Who are Wexford Bus's main competitors?
Direct peers on record are Irish Citylink, Matthews Coaches, Bus Éireann, Aircoach, GoBus and JJ Kavanagh & Sons. Broad incumbents are Iarnród Éireann (Irish Rail), Dublin Bus and National Express (UK). Local Link is listed as a regional player.
Does Wexford Bus have an API?
No public API is recorded for Wexford Bus.
What industry is Wexford Bus in?
Wexford Bus's product category is Passenger Bus Transportation. Its primary akta.pro industry code is THAIADAE, Economy/Conventional Scheduled Intercity Bus Services, with a secondary code of TLAFAFAA, Scheduled Intercity Coach Operators. Its NAICS code is 48521 and its SIC code is 4100.