Weyburn Red Wings

What Weyburn Red Wings does

The Weyburn Red Wings are a Junior A ice hockey team competing in the Saskatchewan Junior Hockey League (SJHL), operated by the Weyburn & District Junior Hockey Association Inc., a non-profit community organization incorporated in Saskatchewan, Canada and governed by a Board of Directors. Founded in 1961, the team plays home games at Crescent Point Place, a 1,495-seat arena (plus 250 standing) originally built in 1960 and modernized with luxury boxes, LED lighting, and a video screen. The franchise is the most decorated in SJHL history with 8 league championships and 2 Royal Bank Cup national titles, and serves the Weyburn, Saskatchewan community and surrounding region.

The core product is competitive junior hockey entertainment, monetized through single-game tickets ($10-$18), season tickets ($375-$425 for 2026/27), 10-game punch passes, and family passes sold via the Crescent Point Place box office and the TicketsCandy online platform. Secondary revenue streams include a multi-tiered corporate sponsorship program (Title Sponsor Richardson Pioneer plus 60+ local businesses across gold, silver, and bronze tiers), a physical team store selling branded apparel, gameday 50/50 raffles, youth development camps for U9/U11/U13 players, an annual Alumni Par 3 Golf Tournament, and special jersey auctions benefitting local non-profits. Distribution extends nationally via the FloSports streaming platform.

The organization supplements its hockey operations with an extensive community engagement ecosystem: the Billet Program housing players with local families, the Everyday Hero recognition initiative, the Prairie Sky Co-op 7th Player program bringing minor hockey youth onto the ice pre-game, an active Hall of Fame, alumni events, and multi-province scouting (Saskatchewan, Alberta, Manitoba). The franchise markets itself through its website, Facebook, email newsletter, local media, and community programs. It employs approximately 9 staff and key personnel including Head Coach/General Manager Cody Mapes, President Patrick Grunert, and Sales & Marketing Director Ryder Burns, with no external equity ownership or venture capital involvement.

Name

Weyburn Red Wings

Legal name

Weyburn & District Junior Hockey Association Inc.

Website

https://weyburnredwings.ca

Company type

Private

Founded year

1961

Operating status

Operating

Short description

The Weyburn Red Wings are a Junior A ice hockey team in the Saskatchewan Junior Hockey League (SJHL), operated by a non-profit community association in Weyburn, Saskatchewan. The franchise monetizes home games at Crescent Point Place through ticket sales, multi-tier corporate sponsorships led by Richardson Pioneer, merchandise, camps, and community programs.

Ownership category

akta.pro rank

Product category

Amateur Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Junior hockey entertainment
• Amateur sports league
• Community hockey events
• Youth hockey development
• Sports sponsorship programs

Headquarters

HQ city

Weyburn

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales: Revenue from single game tickets, season tickets, punch passes (10-game), and family passes for home games at Crescent Point Place.
2. Sponsorships: Multi-tiered corporate sponsorship program with title sponsors, gold ($10,000+), silver ($5,000+), bronze ($3,500+), and other tiers. Includes prominent local businesses from Weyburn and surrounding area.
3. Youth Development Camps: Revenue from youth hockey development camps for U9, U11, and U13 players led by coaching staff and current players.
4. Merchandise Sales: Team store selling hats, sweaters, shirts, and other branded apparel. Store hours Monday-Friday 9am-5pm, opens at 4pm on game days.
5. 50/50 Raffles: Gameday 50/50 raffle draws during regular season and playoffs, generating additional revenue for the organization.
6. Alumni Events: Annual alumni golf tournament (Par 3) generating revenue through team registrations and live auctions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Weyburn Red Wings operate a Junior A hockey team in the Saskatchewan Junior Hockey League (SJHL), providing competitive hockey entertainment through home games at Crescent Point Place. Revenue is generated through single-game and season ticket sales, branded merchandise, Gameday 50/50 raffles, youth development camps (U9/U11/U13), spring development camps, alumni golf tournaments, and multi-tiered corporate sponsorship packages. The organization is community-owned and operated, with additional community engagement programs including the Everyday Hero recognition initiative, 7th Player program, Special Jersey Nights charity auctions, and a Billet family hosting program.

Product overview

The Weyburn Red Wings are a Junior A hockey team in the Saskatchewan Junior Hockey League (SJHL) that operates as the primary product, with game tickets and season passes as core revenue offerings. The organization supplements its hockey operations with merchandise sales through the Team Store, youth development through Spring Camp and Youth Development Camp programs, community engagement via Special Jersey Nights and the Everyday Hero program, and fan participation through the Gameday 50/50 raffle and 7th Player program. The billet program provides homestay accommodations for players.

Differentiator

Problem solved

Functional benefit

Products and services

• Weyburn Red Wings Junior A Hockey Games Junior A hockey games played in the Saskatchewan Junior Hockey League (SJHL) at Crescent Point Place, serving hockey fans in Weyburn and surrounding Saskatchewan communities.
• Game Tickets and Season Passes Single game tickets, season tickets, 10-game punch passes, and family passes for regular season and playoff games at Crescent Point Place. Adult season tickets priced at $425 for 2026/27, with senior (65+) and student K-12 tiers, and free admission for children 0 to Pre-K.
• Team Store Merchandise Team apparel and merchandise including hats, sweaters, and shirts available for purchase at the physical team store at the arena during office hours.
• Spring Development Camp Spring hockey development camp for Bantam, Midget, and Junior level players offering exposure to the program, skill development, mental performance training, and identification for future roster spots. Registration priced at $244.20 including 13 on-ice sessions, a mental performance session, and Top 40 Prospects game.
• Youth Development Camp Youth hockey development camp for U9, U11, and U13 players led by Assistant Coach Willy Mason alongside current Weyburn Red Wings players, focusing on skating, puck skills, game awareness, and overall hockey development.
• Gameday 50/50 Raffle Raffle program during home games with ticket bundles available for purchase (1 for $5, 3 for $10, 10 for $20, 50 for $50), with proceeds supporting the organization. Operates during regular season and playoffs.
• Corporate Sponsorship Packages Multi-tiered corporate sponsorship program including title sponsors (Richardson Pioneer), gold tier ($10,000+), silver tier ($5,000+), bronze tier ($3,500+), and additional support tiers, with 60+ participating local businesses across multiple industries.
• Live Game Streaming via FloSports Digital streaming of all home and away games via the FloSports (FloHockey) platform, providing live game access for fans unable to attend in person, with audio streaming also available via Golden West Broadcasting.
• Alumni Par 3 Golf Tournament Annual alumni golf tournament generating revenue through team registrations ($700 + tax per team) and live auctions, including shotgun start, supper, live auction, 50/50 draw, and raffle prizes.

Quantifiable outcome

• 60+ years of continuous operation as a junior hockey franchise
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, supporting and major.

• Saskatchewan Junior Hockey League (SJHL)coreStrategic or Co-development PartnerThe league governing body of the Weyburn Red Wings. The team competes in the SJHL against 12 other junior A hockey teams across Saskatchewan, with annual draft and inter-league exhibition games against MJHL and AJHL teams.
• Weyburn LegionsupportingStrategic or Co-development PartnerLocal Legion branch that hosts the annual Awards Banquet for the team, providing venue and support for player recognition events.
• FloSportsmajorChannel Partner/ Reseller/ DistributorDigital streaming partner providing live game broadcasts and on-demand viewing of all SJHL games through FloHockey platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Battlefords North Stars: Fellow SJHL Junior A franchise based in North Battleford, Saskatchewan. Direct competitive peer in the same league, sharing the same regional sponsor pool, billet model, and SJHL championship structure.
• Humboldt Broncos: Direct SJHL peer and one of the most recognizable Junior A hockey franchises in Canada, sharing the same league schedule, draft, and SJHL championship cycle.
• Estevan Bruins: Direct SJHL competitor based in Estevan, Saskatchewan. Comparable market size and oil-based local sponsor pool, competing for the same regional fan base and corporate sponsors.
• Yorkton Terriers: Direct SJHL peer with a similar small-city Saskatchewan footprint. Operates the same Junior A hockey product with comparable revenue mix (tickets, sponsorships, billet model).
• Melfort Mustangs: Direct SJHL peer sharing the same league schedule, governance, and Junior A development pathway. Compares closely on community-driven, non-profit franchise model.
• Melville Millionaires: Direct SJHL competitor and one of the league's most historic franchises. Operates a similar small-town Saskatchewan Junior A hockey business model.
• Nipawin Hawks: Direct SJHL peer in the same Saskatchewan Junior A league. Comparable scale, non-profit structure, and community-billet operating model.
• Kindersley Klippers: Direct SJHL peer; small-town Saskatchewan Junior A franchise with the same league schedule, development model, and ticket/sponsorship revenue mix.
• La Ronge Ice Wolves: Direct SJHL peer based in northern Saskatchewan. Comparable Junior A offering, with a similar community-driven, non-profit operating model.
• Flin Flon Bombers: Direct SJHL peer in the Manitoba/Saskatchewan border region. Operates the same Junior A product with similar ticket, sponsorship, and volunteer-supported structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/weyburnredwings

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weyburn Red Wings