WORLD FUEL SERVICES EUROPE, LTD.

What WORLD FUEL SERVICES EUROPE, LTD. does

World Fuel Services Europe, Ltd. is a UK-registered subsidiary (7 employees, London) of World Kinect Corporation (NYSE: WK), a global fuel distribution and logistics company headquartered in Miami, Florida. The parent operates across four interlocking verticals: Aviation (jet fuel supply, trip support, handling, deicing, sustainable aviation fuel), Marine (bunkering, biofuels, green methanol at ports globally), Land (branded retail under Phillips 66 and 76 brands, cardlock, bulk delivery, fleet cards), and Energy Services (procurement of natural gas, electricity, and water, plus price risk management). Customers include commercial and business aviation operators, shipping lines and cruise operators, fuel retailers and fleet operators, industrial manufacturers, and municipal authorities, with named enterprise accounts such as Pladis (~£34 million annual UK energy spend), Phillips 66, 76 (ConocoPhillips brand), EUKOR Car Carriers, and the Pennsylvania Municipal Authorities Association.

The technology core is a portfolio of cloud-based customer portals — myWorld, myWorld Web, myWorld Marine, myWorld Carrier Portal, SmartTank, AvPOS (FBO point-of-sale), AVCARD (aviation charge card), Online Flight Planning, and myWorld Carbon Management — overlaid with the Air Elite by World Fuel network of independent FBOs that meet standardized brand and service requirements. These platforms handle trip planning and monitoring, fuel delivery status, fleet card management, billing validation, and sustainability tracking across multi-site portfolios. The company operates regional offices in Miami (global HQ), London (EMEA regional HQ), and Singapore (APAC regional HQ), with trip-support and bulk-fuel dispatch desks across the Americas, Europe, and Asia-Pacific.

Revenue is generated primarily through transaction-margin fuel distribution (aviation, marine, land) and professional services for energy procurement and price risk management, all on quote-based commercial pricing with monthly billing cadence and no public price disclosure. Distribution combines direct enterprise sales teams with channel partners (FBO network, branded retail operators). The most significant recent strategic actions include the 2024 rebrand from World Fuel Services to World Kinect Corporation, the 2025 integration of Universal Weather and Aviation into aviation services, the July 2026 first green methanol bunkering of EUKOR's M/V Arctic Tern at the Port of Shanghai (with SIPG Energy), expansion of the Phillips 66 and 76 branded retail footprint toward a 450+ location pipeline, ongoing Air Elite FBO additions across Australia, Thailand, and the US Southeast, and the appointment of Ira M. Birns as CEO effective January 1, 2026.

Name

WORLD FUEL SERVICES EUROPE, LTD.

Legal name

World Fuel Services, Inc.

Website

https://wfscorp.com

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

World Kinect Corporation (NYSE: WK), parent of World Fuel Services Europe, Ltd., is a global fuel distributor and energy services provider operating across Aviation, Marine, Land fuel, and Energy Services. It supplies jet fuel, marine bunkering, and branded retail fuel through the myWorld portal ecosystem and Air Elite FBO network, serving commercial, industrial, government, and retail customers worldwide.

Ownership category

akta.pro rank

Product category

Fuel Distribution and Logistics

NAICS

Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH)

Keywords

• Fuel distribution services
• Aviation fuel supply
• Marine bunkering services
• Energy procurement
• Land fuel logistics

Headquarters

HQ city

LONDON

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Distribution and Supply: World Fuel generates revenue through the physical distribution and supply of fuel across aviation, marine, and land segments. The company procures fuel from suppliers and distributes to customers through its logistics network, earning margins on each transaction.
2. Energy Procurement Services: Provides energy brokerage, procurement, and management services for commercial natural gas, electricity, and water to industrial, municipal, and commercial customers. Revenue generated through service fees and transaction facilitation.
3. Branded Fuel Locations: World Fuel brands and supplies retail fuel locations under partnerships like Phillips 66 and 76 brands, generating revenue through fuel volume sales and branding fees.
4. Aviation Services: Trip support services, handling services, regulatory services, deicing solutions, and payment solutions (AVCARD, World Fuel Rewards) for aviation customers.
5. Price Risk Management: Advisory and management services to help customers manage energy price volatility, including hedging strategies and contract structuring.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

World Fuel is a global fuel distribution and logistics company that procures, supplies, and delivers fuel across aviation, marine, and land segments, alongside energy procurement and price risk management services for commercial and industrial customers. The company also operates branded retail fuel networks (Phillips 66, 76), an FBO network (Air Elite), and customer portals (myWorld) for fuel management, trip planning, and account services. Revenue is earned primarily through physical fuel supply margins, energy brokerage fees, and value-added services such as sustainable aviation fuel, fleet cards, and trip support.

Product overview

World Fuel is a global fuel distribution and logistics company operating across three segments: Aviation, Marine, and Land. The company offers a platform of interconnected digital tools and services centered around the myWorld customer portal ecosystem. Key products include myWorld (multi-segment customer portal), Trip View (trip planning and monitoring), the World Fuel FBO Network Online (aviation fueling network), Air Elite (premium FBO network), AvPOS (FBO point-of-sale), World Fuel Rewards and AVCARD (payment solutions), and myWorld Carbon Management (sustainability tracking). Core services span fuel distribution and logistics across aviation, marine, and land segments, along with energy procurement services, price risk management, and sustainable aviation fuel solutions. The portfolio represents a platform-plus-services model where digital tools enable customers to manage fuel procurement, trip planning, payments, and sustainability tracking across a global supply network.

Differentiator

Problem solved

Functional benefit

Products and services

• Aviation Fuel Solutions Comprehensive aviation fuel distribution and logistics services across global airport networks for business, commercial, and government aviation operators, including trip support, handling, regulatory services, deicing, and sustainable aviation fuel.
• Marine Fuel Solutions Global marine fuel distribution and bunkering services covering vessel refueling across maritime routes and ports, including conventional fuels, biofuels, and green methanol.
• Land Fuel Solutions Bulk fuel delivery, lubricants, fleet fueling, fuel cards, fuel tanks and telemetry, and fuel retailer solutions for land-based transportation, commercial, and industrial operations.
• Energy Procurement Services Strategic energy sourcing, contract management, and procurement services for electricity, natural gas, and water including market intelligence, bill validation, and sustainability integration for industrial, municipal, and commercial customers.
• Price Risk Management Hedging strategies and risk mitigation advisory to protect commercial and industrial customers against energy price volatility for natural gas and electricity procurement.
• Bulk Fuel Delivery Diesel and fuel delivery services for commercial and industrial land-based operations, dispatched through regional bulk fuel dispatch centers in Tampa, Parish NY, and London UK.
• Fleet Fuel Cards Fuel card solutions for fleet operators providing fuel purchasing controls, reporting, and discount programs, accessible via the myWorld Carrier Portal.
• Fuel Retailer Solutions Branding, supply, and operational support for retail fuel station operators under the Phillips 66 and 76 brand programs, including convenience store offerings.
• Sustainable Aviation Fuel (SAF) Lower-carbon aviation fuel options for reducing aircraft emissions, available through direct supply and book-and-claim mechanisms to aviation customers.
• Air Elite by World Fuel Network Global network of premium Fixed Base Operators (FBOs) providing standardized business aviation services and fuel solutions at participating locations worldwide, with brand standards and service quality requirements.
• AVCARD by World Fuel Charge card solution for aviation fuel and services payments with analytics and reporting capabilities for flight departments and aviation operators.
• World Fuel Rewards Rewards program for aviation customers providing points and benefits at participating locations across the World Fuel network.
• AvPOS FBO point-of-sale technology solution for managing fuel transactions and service billing at aviation facilities.
• Online Flight Planning Digital flight planning service providing route optimization and flight documentation for aviation customers.

Quantifiable outcome

• Energy cost savings of 10% to 15% achievable through strategic procurement approaches before equipment upgrades
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core.

• EUKOR Car CarrierscoreStrategic or Co-development Partner · 21 July 2026EUKOR Car Carriers, SIPG Energy, and World Fuel successfully completed the first green methanol bunkering of M/V Arctic Tern, the first vessel in the new Shaper Class series of car carriers, at the Port of Shanghai. This partnership advances sustainable shipping by establishing green methanol bunkering capabilities for the maritime industry.
• SIPG EnergycoreStrategic or Co-development Partner · 21 July 2026SIPG Energy collaborated with EUKOR Car Carriers and World Fuel on the first green methanol bunkering at Port of Shanghai. SIPG Energy provides energy services while World Fuel supplies the green methanol fuel, demonstrating三方 partnership for sustainable marine fuel solutions.
• Revesco AviationcoreChannel Partner/ Reseller/ Distributor · 16 July 2026Revesco Aviation joined Air Elite by World Fuel network with locations in Perth and Queensland's Sunshine Coast, Australia. This expands Air Elite's global coverage for business aviation operators in the Australian market.
• Machjet InternationalcoreChannel Partner/ Reseller/ Distributor · 16 July 2026Machjet International joined Air Elite by World Fuel network, expanding the network's presence in Australia for business aviation operators. Locations on the Sunshine Coast complement the Revesco Aviation partnership.
• Universal Weather and AviationcoreStrategic or Co-development Partner · 15 July 2026Universal Weather and Aviation is now part of World Fuel, combining trusted trip support expertise with World Fuel's global aviation services. Trip Support Updates can now be found on the Universal Trip Support blog, representing integration of trip support operations.
• MJets Company LimitedcoreChannel Partner/ Reseller/ Distributor · 23 March 2026MJets Company Limited joined Air Elite by World Fuel network with location in Bangkok, Thailand, expanding global coverage for business aviation operators in Southeast Asia.
• Augusta Regional Airport Aviation ServicescoreChannel Partner/ Reseller/ Distributor · 23 March 2026Augusta Regional Airport Aviation Services joined Air Elite by World Fuel network at Augusta, Georgia, expanding network coverage in the southeastern United States for business aviation.
• Phillips 66coreChannel Partner/ Reseller/ DistributorWorld Fuel has branded and supplied more than 200 Phillips 66 locations nationwide over the last three years, with at least another 250 locations planned over the next two years. Total network planned to exceed 450 locations. World Fuel received the Go the Distance Award at the recent Phillips 66 conference in recognition of sustained growth.
• 76 (ConocoPhillips Brand)coreChannel Partner/ Reseller/ DistributorWorld Fuel is bringing the 76 brand back to the Chicago market, with plans to open 100 locations within two years. Ten new-to-industry locations currently in development, with another 50 expected within six to eight months. The initiative combines a recognizable brand with modern growth strategy.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sunoco LP: Wholesale fuel distributor with motor fuel distribution across the U.S. and partnerships with multiple retail brands. Comparable to World Fuel's wholesale fuel distribution and branded retail supply model.
• Monjasa: Global marine bunker fuel supplier offering ship-to-ship transfers and port-to-vessel bunkering. Directly comparable in marine fuel distribution and green-fuel bunkering initiatives, overlapping with World Fuel's marine segment.
• Shell Aviation: Operates one of the world's largest into-plane aviation fueling networks and competing FBO/fuel programs. Most directly comparable peer in the aviation segment where World Fuel has its Air Elite network and myWorld aviation platform.
• Pilot Travel Centers: Operates one of the largest U.S. travel center/truck-stop networks with branded fueling, bulk diesel, and fleet card programs. Directly comparable in land fuel retail and fleet fuel card distribution where World Fuel operates its branded retail and SmartTank/myWorld Carrier platforms.
• RaceTrac: Operates a large private fleet of retail fuel and convenience stores across the southeastern U.S. with branded fuel supply and loyalty programs. Comparable to World Fuel's branded retail and convenience/fuel offering.
• ExxonMobil Aviation: Sells jet fuel globally to commercial airlines, business aviation, and military customers with branded products (Mobil AvJet). Directly competes with World Fuel in aviation fuel distribution, particularly for higher-volume airline and government contracts.

Emerging players

• Wawa: Regional convenience retailer with integrated fuel operations and proprietary loyalty platform on the U.S. East Coast. Comparable to World Fuel's branded retail/fuel-c-store model, though narrower geographically and more retail-led.
• Clean Energy Fuels: U.S. leader in renewable natural gas (RNG) for heavy-duty trucking with growing hydrogen and electric charging infrastructure. Comparable to World Fuel's land-fuel alternative fuels roadmap and energy services portfolio.

Broad incumbents

• BP plc: Integrated oil major with major aviation (BP Air), marine (BP Marine), and land fuel marketing businesses plus convenience retail. Directly comparable as a multi-segment, globally-integrated fuel distributor with captive upstream supply advantages.
• TotalEnergies Marketing Services: Integrated energy major with significant aviation, marine, and commercial/retail fuel operations globally. Comparable across all three of World Fuel's core segments as a multi-segment, globally-integrated fuel marketer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/worldkinect
• Facebookfacebook.com/WorldKinect
• LinkedInlinkedin.com/company/world-fuel-services-europe-ltd.
• Instagraminstagram.com/worldkinect

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WORLD FUEL SERVICES EUROPE, LTD.