AGH-UST Faculty of Humanities

What AGH-UST Faculty of Humanities does

AGH-UST Faculty of Humanities (Wydział Humanistyczny AGH) is a public university faculty operating within AGH University of Science and Technology in Kraków, Poland. Founded in 2001 and housed in Building C-7 at ul. Czarnowiejska 36 since October 2022, the faculty delivers higher education and applied research in social sciences and humanities, with an explicit interdisciplinary focus on the intersection of technology and society. It serves three principal customer sets: prospective and current university students (BA, MA, and doctoral programs in Sociology, Cultural Studies, Social Informatics, Modern Technologies in Forensic Science, and Ecodesign and Digitalization), working professionals seeking postgraduate qualifications (11+ postgraduate programs in digital marketing, AI-enabled marketing, employer branding, accessibility, crisis communication, trendwatching, and data stewardship), and the broader academic research community (research grants, consortium projects, peer-reviewed publication).

The faculty's product portfolio comprises undergraduate/graduate degree programs, a structured postgraduate catalog (with programs running from their 6th to 22nd editions), three specialized research laboratories (SoTechLab for socio-technological research, EduVRLab for educational VR/AR, DigDisInfoLab for digital disinformation studies), and the peer-reviewed scientific journal Studia Humanistyczne AGH. Its underlying technology stack includes VR/AR educational infrastructure, NLP-based argument mining and fake news detection models under active NCN-funded research, generative AI tool integration across postgraduate curricula (ChatGPT, Midjourney, Synthesia, Google Ads AI, Meta Advantage+, Jasper, Canva Magic Studio, HubSpot AI), and digital humanities research methodologies. Doctoral authorization spans two disciplines: Sociological Sciences and Cultural and Religious Studies, with 27 doctoral students currently enrolled.

The business model is a hybrid public-funding construct: Polish state funding (via AGH's parent subsidy from the Ministry of Education and Science), competitive research grants (NCN, EC HORIZON Europe, Polish-German Science Foundation, NAWA), large EU structural fund allocations (POWER 3.5 — 38 million PLN over 2018-2023), and fee-based revenue from postgraduate tuition (priced at 1,690 PLN to 9,200 PLN per program) and international student enrollment. Go-to-market relies on the centralized IRK enrollment system, Erasmus+ and MOST exchange networks, digital marketing campaigns across Facebook/Instagram/LinkedIn, and industry partnerships (e.g., IAB Polska for the Social Media program). Faculty headcount stands at ~30, and the unit operates as a cost-center within a state-owned parent rather than an independent revenue entity.

Name

AGH-UST Faculty of Humanities

Legal name

Wydział Humanistyczny Akademii Górniczo-Hutniczej im. Stanisława Staszica w Krakowie

Website

https://wh.agh.edu.pl

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

AGH-UST Faculty of Humanities is a public university faculty in Kraków, Poland, offering undergraduate, graduate, doctoral, and postgraduate programs in sociology, cultural studies, social informatics, and digital marketing with AI specialization, supported by dedicated VR and social technology research laboratories.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYEDAHAEAK

Technical Universities with Computing, Data & AI Focus

Education/Higher Education (Colleges & Universities)/Technical & Polytechnic Universities

SECONDARYEDAHAEAI

Technical Universities with Specialized Engineering Domains

Education/Higher Education (Colleges & Universities)/Technical & Polytechnic Universities

Keywords

• Higher education services
• Social science research
• Digital humanities programs
• Postgraduate professional development
• Cultural studies education

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition Fees - Degree Programs: Revenue from tuition for degree programs. Poland offers public higher education free to domestic students; international students and some programs generate tuition revenue.
2. Postgraduate Programs Tuition: Fee-based postgraduate programs including Data Storytelling (9000 PLN), Employer Branding (6800 PLN), Trendwatching (9200 PLN), Social Media & Content Marketing (6500 PLN), Marketing with AI (9000 PLN), Crisis Communication Management (6650 PLN), Accessibility Coordinator (5500 PLN), Data Stewards Academy course (1690 PLN).
3. Research Grants: Funding from National Science Centre (NCN), Ministry of Education and Science, European Commission HORIZON programs, Polish-German Science Foundation, and National Agency for Academic Exchange. Various grants ranging from 5,900 PLN to over 500,000 PLN per project.
4. EU Structural Funds - POWER 3.5: Integrated Development Program of AGH co-financed from European Social Fund under PO WER 2014-2020. Total project value: 39,187,505.98 PLN with 38,001,895.98 PLN funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Faculty of Humanities of AGH University of Science and Technology delivers higher education degrees, postgraduate professional programs, and applied research in sociology, cultural studies, social informatics, and digital humanities. It runs undergraduate and graduate degree programs, fee-based postgraduate studies in digital marketing, AI tools, employer branding, crisis communication, accessibility, and trendwatching, plus three specialized research laboratories (SoTechLab, EduVRLab, DigDisInfoLab) and the peer-reviewed scientific journal Studia Humanistyczne AGH.

Product overview

The AGH-UST Faculty of Humanities operates as a higher education institution offering a portfolio of undergraduate and graduate degree programs, postgraduate professional development programs, short courses, research laboratories, and a scientific journal. Its core degree offerings span Sociology, Cultural Studies (Kulturoznawstwo), Social Informatics, Modern Technologies in Forensic Science, and Ecodesign and Digitalization. These are complemented by a structured suite of postgraduate programs including Social Media & Content Marketing (22nd edition), Marketing Internetowy z wykorzystaniem narzędzi AI, Trendwatching & Futures Studies (VIII edition), Employer Branding (XII edition), Data Storytelling, Koordynator i Audytor Dostępności (VI edition), and Zarządzanie Komunikacją Kryzysową, as well as short courses such as Akademia Data Stewardów and AI tools training for social sciences and humanities. Research infrastructure includes SoTechLab (social dimension of technology), DigDisInfoLab (digital disinformation), and EduVRLab (VR in education), supported by the POWER 3.5 integrated development program. The faculty also publishes the Studia Humanistyczne AGH scientific journal. The portfolio functions as a unified academic offering where foundational degree programs feed into specialized postgraduate programs, which in turn are supported by research laboratories and cross-cutting institutional programs.

Differentiator

Problem solved

Functional benefit

Brands

• EduVRLab: Educational Virtual Reality Laboratory operated by the Faculty of Humanities for research and teaching purposes
• SoTechLab

Products and services

• Socjologia (Sociology) – undergraduate studies Undergraduate sociology degree program covering social research methods and sociological theory for prospective BA-level students.
• Kulturoznawstwo (Cultural Studies) – undergraduate studies Undergraduate cultural studies degree program covering cultural theory, anthropology, and cultural analysis for prospective BA-level students.
• Informatyka Społeczna (Social Informatics) – undergraduate and graduate studies Degree program combining social sciences with information technology, covering digital society, social media analysis, and ICT applications in social research; available at first and second cycle.
• Nowoczesne Technologie w Kryminalistyce (Modern Technologies in Forensic Science) – undergraduate studies Interdisciplinary program offered jointly by WIEiT, WH, and WIMiC faculties, covering modern technologies applied to forensic science.
• Ekoprojektowanie i Cyfryzacja (Ecodesign and Digitalization) – undergraduate studies Program combining ecodesign principles with digitalization technologies for sustainable development applications.
• Data Storytelling – Narracje wokół danych (postgraduate program) Postgraduate program combining data acquisition, analysis, visualization, and storytelling. Covers behavioral analysis, data processing, infographic creation, social media content, Power BI reporting, and basic programming for data publishing.
• Employer Branding – Budowanie wizerunku pracodawcy (postgraduate program) Postgraduate program covering employer brand management, e-recruitment, HR digital tools, talent management, diversity management, ESG, social media recruitment campaigns, and video/audio content creation for employer branding.
• Trendwatching & Futures Studies – Analiza i prognozowanie trendów (postgraduate program) Postgraduate program covering trend analysis methodologies, foresight research, speculative design, GenAI for trend research, megatrends, smart city, digital gaming, fashion forecasting, and space technology applications in daily life.
• Social Media & Content Marketing (postgraduate program) Postgraduate program covering brand communication strategy, social media marketing, content creation, AI in marketing, digital analytics, influencer marketing, marketing automation, SEO/SEM, and strategic brand communication project. Includes 217 hours of instruction across 17 topic blocks.
• Marketing internetowy z wykorzystaniem narzędzi AI (postgraduate program) Postgraduate program covering digital marketing strategy, AI tools (ChatGPT, Google Ads AI, Meta Advantage+, Canva Magic Studio, Jasper, Midjourney, Synthesia), SEO, SEM, content marketing, marketing automation, digital analytics, and ethical AI use in marketing.
• Zarządzanie Komunikacją Kryzysową (postgraduate program) Postgraduate program covering crisis communication strategy, AI-powered media monitoring, psychological mechanisms of hate speech, digital manipulation, social media crisis management, negotiations, and crisis team coordination. Integrates AI tools for threat diagnosis and communication preparation.
• Koordynator i Audytor Dostępności (postgraduate program) Postgraduate program preparing accessibility coordinators and auditors. Covers digital, architectural, and communicative accessibility, Polish Sign Language, universal design, assistive technologies, and accessibility certification processes.
• User Experience and Product Design (postgraduate program) Postgraduate program covering user experience design, product design methodologies, and UX research practices.
• Talent Management in Tech Companies (postgraduate program) Postgraduate program focused on talent acquisition, management, and development strategies specific to technology companies.
• IT Business Management (postgraduate program) Postgraduate program covering information technology business management, strategy, and operations.
• Akademia Data Stewardów (Data Steward Academy) – short course Professional training course covering Open Science, research data management, FAIR principles, data management plans (DMP), metadata standards, and data stewardship skills; delivered as a 32-hour intensive course.
• Szkolenie online Wykorzystanie narzędzi AI w naukach społecznych i humanistycznych (online training) Two-day online training covering generative AI tools for literature review, qualitative data analysis, transcription, multimodal datasets, proofreading, and manuscript preparation for journal and grant requirements.
• Kurs Technologie VR/AR w biznesie (short course) Short course covering virtual and augmented reality technologies applied to business contexts and applications.

Quantifiable outcome

• 27 doctoral students currently enrolled in the doctoral school across two disciplines
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability20 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered major, minor and core.

• IAB Polska (Internet Advertising Bureau)majorGTM or Marketing Partner · 1 January 2026Professional industry association providing official recommendation for Social Media & Content Marketing postgraduate program, enhancing credibility and industry recognition for graduates.
• SentiOneminorGTM or Marketing Partner · 1 January 2026Internet monitoring and social listening tool provider offering program participants free access to the platform during studies, providing hands-on industry tools for coursework.
• National Science Centre (Narodowe Centrum Nauki)coreOthers · 1 January 2024Primary research funding partner supporting numerous faculty research projects including Opus, Preludium, Sonatina, and Sonata Bis grants. Provides competitive research funding for individual researchers and research teams.
• European Commission HORIZON ProgramscoreStrategic or Co-development Partner · 1 January 2024European Union research funding through HORIZON-MSCA and HORIZON-WIDERA programs supporting international research consortia including CONTRABASS and NEXUS projects.
• Polish-German Science Foundation (Polsko-Niemiecka Fundacja na rzecz Nauki)majorOthers · 1 January 2024Bilateral research funding supporting comparative studies between Polish and German researchers, including projects on local social cohesion.
• National Agency for Academic Exchange (Narodowa Agencja Wymiany Akademickiej)majorOthers · 1 January 2023Funding agency supporting international academic exchange and emergency grants for Ukrainian refugee research (FORUM project).
• Institute of Urban and Regional Development (Instytut Rozwoju Miast i Regionów)majorStrategic or Co-development Partner · 1 January 2023Consortium partner in Opus 23 research project on makerspaces and manufacturing communities, combining social research with urban development expertise.
• Eötvös Loránd University, Comenius University, Charles UniversitymajorStrategic or Co-development Partner · 1 January 2022V4 countries consortium partners in Holocaust intergenerational memory research project funded by Visegrad Fund, coordinating research across Central European academic institutions.
• Municipal Office in Krynica-Zdrój, Faculty of Informatics Electronics and Telecommunications AGH, Faculty of Management AGHmajorStrategic or Co-development Partner · 1 January 2019Consortium partners in DIALOG/HUMAN SMART CITIES project studying citizen co-creation of smart cities, combining social research with urban planning and technology expertise.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AGH University of Science and Technology: The parent institution — a leading Polish technical university. Provides infrastructure, distribution, and interdisciplinary collaboration context for the Faculty of Humanities. Comparable only as the broader entity hosting the subject; the Faculty operates as a small specialized unit within it.

Regional players

• Masaryk University - Faculty of Social Studies: Czech interdisciplinary social sciences faculty covering sociology, social informatics, media studies, and cultural studies. Strong structural parallel as a Central European social science faculty, and an existing research consortium partner via V4 collaboration.
• University of Silesia in Katowice - Faculty of Humanities: Large Polish regional university with comparable humanities program structure, including cultural studies, sociology, and interdisciplinary programs. Regional competitor for Polish applicants in southern Poland and a potential labor pool for faculty recruitment.

Emerging players

• Kozminski University: Top-ranked Polish business school expanding into management, marketing, and AI-business programs. Adjacent competitor in the postgraduate professional segment, especially in employer branding and AI-in-marketing postgraduate offerings where business-school graduates are also a target audience.
• Polish-Japanese Academy of Information Technology (PJAIT): Private Polish university specializing in IT and social informatics, with a comparable interdisciplinary humanities-technology profile. Direct competitor for students interested in combining social science with information technology.

Direct peers

• Jagiellonian University: Poland's flagship research university based in Kraków, hosting the country's premier humanities and social sciences faculties. Direct competitor for Polish students applying to humanities/social science programs in the same city, though much larger and more established.
• SWPS University of Social Sciences and Humanities: Poland's leading private university specializing in social sciences, humanities, and psychology. Competes directly for postgraduate professional students in marketing, communication, and social science programs, with stronger brand recognition in English-language and international student recruitment.
• University of Warsaw: Poland's largest university with strong sociology, cultural studies, and social informatics departments. Competes for top Polish academic talent and research funding (NCN grants), and serves as a reference benchmark for humanities program scale and doctoral output.
• University of Social Sciences (SAN): Polish private university focused on social sciences, with active postgraduate professional programs in marketing, management, and HR. Direct competitor for fee-paying postgraduate students in Kraków and across Poland, particularly in employer branding and HR-adjacent programs.

Others

• IAB Polska (Internet Advertising Bureau Poland): Polish industry association that officially recommends the Faculty's Social Media & Content Marketing postgraduate program. Functions as a distribution and credibility partner rather than a competitor — comparable only in the sense of ecosystem participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WRSSWHAGH
• LinkedInlinkedin.com/company/wydzia%C5%82-humanistyczny-agh
• Instagraminstagram.com/wrss.wh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGH-UST Faculty of Humanities