WHAM
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
WHAM firmographics
Firmographics- Name
- WHAM
- Legal name
- WHAM
- Website
- https://whamhockey.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WHAM industry classification
Industry- Product category
- Amateur Sports League Management
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)
- akta.pro secondary industry
- Ice Hockey Leagues (MPAKAAAE)
Keywords
WHAM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership Dues: Revenue generated through membership registration fees, team registration, and tournament participation fees. Members must register with USA Hockey for insurance and league eligibility.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
WHAM product offering
Product offeringCore offering
WHAM organizes and administers an amateur women's hockey league in Minnesota, providing league management services across multiple skill divisions (A, B, C, and Over-50). The organization runs player assessments, team formation, a SUB-UP substitute player pool, classifieds for team/player matching, a stats management system with score sheet workflows, and an annual championship tournament.
Product overview
WHAM (Women's Hockey Association of Minnesota) is a single, unified amateur women's hockey league organization rather than a technology platform product. It offers a portfolio of league management services including player assessment and registration, team formation, the SUB-UP substitute player pool, classifieds for team/player matching, game statistics management with score sheet entry workflows, and annual championship tournament hosting. The organization operates across multiple skill divisions (A1-A3, B1-B3, C1-C3, and Over-50) and is built on SportsEngine's Sports Relationship Management (SRM) platform for website operations.
Differentiator
Problem solved
Functional benefit
Products and services
- WHAM League Operations Organized women's amateur hockey league in Minnesota with team formation, game scheduling, and championship tournaments across multiple skill divisions (A, B, C, and Over-50).
- Player Assessment Registration Registration service for new players to get assessed for placement into appropriate skill-level divisions within the WHAM league structure.
- Team Joining Services Process for players to join existing teams within the WHAM league across various skill divisions.
- SUB-UP Player Pool A substitute player pool that allows eligible players to be matched with teams needing additional roster players.
- Classifieds A marketplace section for league-related classifieds, including team recruitment and player availability listings.
- Stats Management System Score sheet and statistics tracking system where teams enter game stats and email them to stat coordinators within 48 hours of each game.
- Championship Tournament Annual championship tournament organized and hosted by WHAM with published scores and results.
Companies that use WHAM
Customer profileSegments1 record
Ideal customer profiles1 record
WHAM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WHAM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- USA HockeycoreUSA Hockey is the national governing body for hockey. WHAM members are required to register with USA Hockey for membership and insurance coverage. The partnership provides mandatory membership infrastructure and regulatory oversight for league play.
Recent moves4 records
Expansion highlights3 records
WHAM competitors and assessment
Company assessmentOthers
- SportsEngine: Technology platform provider powering WHAM's website, registration, and member communications through its Sports Relationship Management (SRM) product. Comparable as the underlying enabler of WHAM's digital operations.
Regional players
- Minnesota Hockey: State-level amateur hockey affiliate under USA Hockey that governs youth and amateur hockey in Minnesota. Comparable as a Minnesota-based amateur hockey organization serving players and teams, though it covers all ages and genders rather than WHAM's adult women focus.
- Women's Hockey Association of Massachusetts (WHAM MA): Despite the same acronym, this is a parallel regional women's amateur hockey league in a different geography. Comparable as a direct-format peer running tiered women's amateur hockey leagues in a single state/region.
Direct peers
- Central League (WCHA equivalent amateur women's hockey): Other regional amateur women's hockey leagues operating tiered A/B/C divisions in North America. Comparable as direct-format peers running adult women's amateur hockey with skill-based divisions and championship formats.
Broad incumbents
- CWHL (Canadian Women's Hockey League legacy / PWHL): Professional women's hockey leagues in North America. Comparable as the broader women's hockey ecosystem that drives amateur participation growth, though WHAM operates at the amateur rather than professional tier.
- USA Hockey: National governing body for amateur hockey in the United States and a core partner of WHAM. Comparable as the overarching regulatory and membership body whose infrastructure WHAM relies on for league legitimacy and insurance.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
WHAM social profiles
Digital presenceWHAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
WHAM leadership team
Management profileNumber of profiles
WHAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WHAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WHAM
What does WHAM do?
WHAM organizes and administers an amateur women's hockey league in Minnesota, providing league management services across multiple skill divisions (A, B, C, and Over-50). The organization runs player assessments, team formation, a SUB-UP substitute player pool, classifieds for team/player matching, a stats management system with score sheet workflows, and an annual championship tournament.
Is WHAM a public or private company?
WHAM is a private company. It is classified as unknown and is currently operating.
When was WHAM founded?
WHAM was founded in -1. It employs 11 to 50 people.
How does WHAM make money?
One revenue line is on record: membership Dues.
Who are WHAM's main competitors?
SportsEngine is listed as an others. Regional players are Minnesota Hockey and Women's Hockey Association of Massachusetts (WHAM MA). Central League (WCHA equivalent amateur women's hockey) is listed as a direct peer. Broad incumbents are CWHL (Canadian Women's Hockey League legacy / PWHL) and USA Hockey.
Does WHAM have an API?
No public API is recorded for WHAM.
What industry is WHAM in?
WHAM's product category is Amateur Sports League Management. Its primary akta.pro industry code is MPAKACAJ, Sport-Specific Amateur Leagues & Circuits (Non-Professional), with a secondary code of MPAKAAAE, Ice Hockey Leagues. Its NAICS code is 711211 and its SIC code is 7997.