WHAM

Name

WHAM

Legal name

WHAM

Website

https://whamhockey.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Amateur Sports League Management

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

akta.pro secondary industry

Ice Hockey Leagues (MPAKAAAE)

Keywords

• Amateur hockey league
• Women's hockey
• Sports league management
• Player registration
• Recreational hockey

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Revenue generated through membership registration fees, team registration, and tournament participation fees. Members must register with USA Hockey for insurance and league eligibility.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

WHAM organizes and administers an amateur women's hockey league in Minnesota, providing league management services across multiple skill divisions (A, B, C, and Over-50). The organization runs player assessments, team formation, a SUB-UP substitute player pool, classifieds for team/player matching, a stats management system with score sheet workflows, and an annual championship tournament.

Product overview

WHAM (Women's Hockey Association of Minnesota) is a single, unified amateur women's hockey league organization rather than a technology platform product. It offers a portfolio of league management services including player assessment and registration, team formation, the SUB-UP substitute player pool, classifieds for team/player matching, game statistics management with score sheet entry workflows, and annual championship tournament hosting. The organization operates across multiple skill divisions (A1-A3, B1-B3, C1-C3, and Over-50) and is built on SportsEngine's Sports Relationship Management (SRM) platform for website operations.

Differentiator

Problem solved

Functional benefit

Products and services

• WHAM League Operations Organized women's amateur hockey league in Minnesota with team formation, game scheduling, and championship tournaments across multiple skill divisions (A, B, C, and Over-50).
• Player Assessment Registration Registration service for new players to get assessed for placement into appropriate skill-level divisions within the WHAM league structure.
• Team Joining Services Process for players to join existing teams within the WHAM league across various skill divisions.
• SUB-UP Player Pool A substitute player pool that allows eligible players to be matched with teams needing additional roster players.
• Classifieds A marketplace section for league-related classifieds, including team recruitment and player availability listings.
• Stats Management System Score sheet and statistics tracking system where teams enter game stats and email them to stat coordinators within 48 hours of each game.
• Championship Tournament Annual championship tournament organized and hosted by WHAM with published scores and results.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• USA HockeycoreOthersUSA Hockey is the national governing body for hockey. WHAM members are required to register with USA Hockey for membership and insurance coverage. The partnership provides mandatory membership infrastructure and regulatory oversight for league play.

Recent moves4 records

Expansion highlights3 records

Others

• SportsEngine: Technology platform provider powering WHAM's website, registration, and member communications through its Sports Relationship Management (SRM) product. Comparable as the underlying enabler of WHAM's digital operations.

Regional players

• Minnesota Hockey: State-level amateur hockey affiliate under USA Hockey that governs youth and amateur hockey in Minnesota. Comparable as a Minnesota-based amateur hockey organization serving players and teams, though it covers all ages and genders rather than WHAM's adult women focus.
• Women's Hockey Association of Massachusetts (WHAM MA): Despite the same acronym, this is a parallel regional women's amateur hockey league in a different geography. Comparable as a direct-format peer running tiered women's amateur hockey leagues in a single state/region.

Direct peers

• Central League (WCHA equivalent amateur women's hockey): Other regional amateur women's hockey leagues operating tiered A/B/C divisions in North America. Comparable as direct-format peers running adult women's amateur hockey with skill-based divisions and championship formats.

Broad incumbents

• CWHL (Canadian Women's Hockey League legacy / PWHL): Professional women's hockey leagues in North America. Comparable as the broader women's hockey ecosystem that drives amateur participation growth, though WHAM operates at the amateur rather than professional tier.
• USA Hockey: National governing body for amateur hockey in the United States and a core partner of WHAM. Comparable as the overarching regulatory and membership body whose infrastructure WHAM relies on for league legitimacy and insurance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Womenshockeyassociationofminnesota
• LinkedInlinkedin.com/company/wham

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHAM