Town of Whately

What Town of Whately does

The Town of Whately is a municipal government entity incorporated in 1771 in Whately, Massachusetts, operating under a Town Meeting form of governance with an elected Selectboard as chief executive authority. It provides essential public services to town residents, including public safety (police, fire, EMS), public works (highway, transfer station), utilities (water), administrative services (tax collection, town clerk, assessors, treasurer-collector), library services (S. White Dickinson Memorial Library), and recreation facilities (Herlihy Park). The town serves as the sole provider of these services within its geographic boundaries and is funded primarily through property taxes, motor vehicle excise taxes, state aid, and federal grants, with no private equity, venture capital, or parent company ownership.

The underlying technology stack is typical of small-town municipal operations and includes a Revize-powered website (whately.org), AxisGIS for property and zoning mapping, Paydici and Point and Pay for online tax and fee payments, Google Calendar and Microsoft Office 365 for facility reservations, the C/WMARS library consortium and BPL Digital Media/Libby app for library content, and ImageCast ICP2 voting tabulators (purchased December 2024 from LHS Associates) for election administration. The town publishes a 2025 Fee Schedule covering licenses, permits, and certificate fees, and uses Pay-as-you-go, subscription, and one-time license billing models across its service lines. Distribution is omnichannel: in-person at Town Offices (4 Sandy Lane), online self-service portals, facility rentals, and annual and special Town Meetings.

The go-to-market approach is direct-to-consumer in the strict sense: residents are the end users of every service, and delivery occurs through physical offices, online portals, and community facilities. Customer segments are defined geographically (Whately residents), with additional administrative service touchpoints for the Frontier Regional School District. Pricing is set by publicly disclosed fee schedules and is non-negotiable for most services. Marketing is limited to organic channels including the town website, social media, email alerts, the town calendar, and community events.

Name

Town of Whately

Legal name

Town of Whately

Website

https://whately.org

Company type

Private

Founded year

1771

Operating status

Operating

Headcount range

1–10 employees

Short description

The Town of Whately is a Massachusetts municipal government providing public services — police, fire, water, highways, tax collection, library, and recreation — to residents of Whately, MA through town offices, online payment portals, and community facilities.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (925), Water, Sewage and Other Systems (2213), Administration of Housing Programs (925110), Administration of Environmental Quality Programs (9241), Other Justice, Public Order, and Safety Activities (922190)

SIC

Water Supply (4941), Sanitary Services (4950), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

akta.pro secondary industries

Municipal Tax & Revenue Administration (Local) (BPAIACAD), Public Libraries & Information Services (BPAIACAO), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Local Education Authorities & Municipal Education Offices (EDADABAD)

Keywords

• Municipal government services
• Property tax collection
• Public library services
• Vital records management
• Public safety services

Headquarters

HQ city

South Deerfield, Massachusetts

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Property Taxes: Real estate taxes collected by Treasurer-Collector office with online payment options available.
2. Motor Vehicle Excise Taxes: Vehicle excise taxes collected through online portal.
3. Licenses and Permits: Fees collected for liquor licenses, common victualler licenses, dealer's licenses, entertainment licenses, special event permits, tag sale permits, dog licenses, and flammable storage licenses.
4. Water Bills: Water utility billing collected online or by mail.
5. Certificate Fees: Fees for birth certificates, death certificates, marriage certificates, and business certificates from Town Clerk.
6. Police Department Payments: Fees for firearms permits and police details.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Town of Whately is a Massachusetts municipal government entity providing essential public services to local residents. Core offerings include property tax collection, motor vehicle excise tax billing, water utility services, police and public safety, fire and emergency medical services, vital records issuance (birth, death, marriage certificates), licenses and permits, library services through the S. White Dickinson Memorial Library, highway/road maintenance, transfer station/recycling, and recreational facilities including Herlihy Park.

Product overview

The Town of Whately, MA operates a municipal government website offering resident-facing services rather than commercial products. The primary digital offering is the town website (whately.org) which serves as a portal for government services including tax payment processing, town clerk services, library services, facility reservations, and public records access. The town utilizes third-party platforms for specific service delivery including Point and Pay for payments, C/W MARS for library services, and LHS Associates for voting equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Payment Center Municipal payment portal enabling residents to pay real estate taxes, motor vehicle excise taxes, personal property taxes, water bills, police department fees (firearms permits, police details), and town clerk services (certificates, licenses, permits) online.
• S. White Dickinson Memorial Library Services Public library services for Massachusetts residents including physical book/DVD lending, C/W MARS consortium borrowing, digital media through Libby/Overdrive and BPL Digital Media, museum passes, online databases, and community room rental.
• Facility Reservations Reservation system for town facilities including Town Hall, S. White Dickinson Memorial Library Community Room, and Herlihy Park (baseball/soccer fields and pavilion), available on first-come first-serve basis with calendar integration.
• Town Meeting Document Center Document repository containing town meeting warrants, minutes, and related materials from 2010-2026, organized by year for public access and governance transparency.
• Public Records Access Public records request system with designated Records Access Officers, guidelines, and request forms compliant with Chapter 121 of the Acts of 2016, providing residents access to municipal documents.
• Voting Services Election management services including ImageCast ICP2 voting tabulators (purchased December 2024 from LHS Associates), election information, voter registration, and polling place services for town elections.
• Water Utility Service Municipal water utility service providing water supply and billing to Town of Whately residents and property owners, with bills collectable online or by mail.
• Licenses and Permits Municipal licensing and permitting services including liquor licenses, common victualler licenses, dealer's licenses (Class I, II, III), entertainment licenses, special event permits, tag sale permits, dog licenses, and flammable storage licenses.
• Vital Records Certificates Issuance of vital records and certificates by the Town Clerk, including birth certificates, death certificates, marriage certificates, and business certificates, with fees payable online via Point and Pay.
• Police Department Services Law enforcement and public safety services provided by the Whately Police Department, including firearms permitting, police details, and other public safety functions with online payment options.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• LHS AssociatescoreTechnology or Integration · 1 December 2024LHS Associates, based in Salem, NH, sells and services the ImageCast ICP2 voting tabulators. The Town of Whately purchased the new voting machine with grant money in December 2024 for use starting with the September 1, 2026 State Primary Election.
• PaydicicoreTechnology or IntegrationThird-party payment processor for online tax payments including motor vehicle excise taxes, personal property taxes, real estate taxes, and water bills.
• Point and PaycoreTechnology or IntegrationThird-party payment processor for Police Department payments (firearms, police details) and Town Clerk payments (certificates, licenses).
• C/WMARS Library NetworkcoreTechnology or IntegrationAutomated resource sharing network for library materials. Whately's S. White Dickinson Memorial Library participates in this consortium allowing patrons to borrow from libraries throughout Massachusetts.
• Colonial Power GroupminorStrategic or Co-development PartnerElectric aggregation program administrator for the Town of Whately, providing community choice aggregation services.
• MassHire Franklin HampshireminorGTM or Marketing PartnerWorkforce development board partnership providing employment services to residents.
• Franklin County Solid Waste Management DistrictminorStrategic or Co-development PartnerRegional partnership for solid waste management and recycling programs.
• Franklin Regional Council of GovernmentsminorStrategic or Co-development PartnerRegional council providing intergovernmental coordination and services for Franklin County communities.
• Franklin Regional Transit AuthorityminorStrategic or Co-development PartnerPublic transit authority serving Franklin County, providing transportation services to town residents.
• Foothills Health DistrictminorImplementation/ SI/ Consulting PartnerHealth district serving multiple communities. Records Access Officer for Board of Health and Health Agent issues located at 45B Main St, PO Box 775, Williamsburg, MA.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Town of South Deerfield (Deerfield): Geographic neighbor and member of the same Franklin County regional partnerships (FRCOG, FRTA). Frontier Regional School District member, sharing regional administrative and educational services with Whately.

Direct peers

• Town of Deerfield, MA: Adjacent Franklin County town with similar Town Meeting governance, providing comparable municipal services (police, fire, highway, library, water) to a small Pioneer Valley population. Direct geographic and administrative peer.
• Town of Williamsburg, MA: Franklin County town of similar size hosting the Foothills Health District (shared with Whately). Provides analogous municipal services under Town Meeting governance.
• Town of Leverett, MA: Small Franklin County town with Town Meeting governance sharing the Frontier Regional School District with Whately. Comparable scale and municipal service offering.
• Town of Hatfield, MA: Adjacent Hampshire County town with similar population size and Town Meeting form of government, providing comparable municipal services including water utility and public safety.
• Town of Goshen, MA: Small Hampshire County town with Town Meeting governance and a comparable population-based municipal service model, providing similar public safety, highway, and library services.
• Town of Conway, MA: Small Franklin County town with similar Town Meeting governance structure and comparable municipal service portfolio (public safety, highway, library, transfer station). Highly comparable in scale and operations.
• Town of Shutesbury, MA: Small Franklin County town with similar Town Meeting form of governance and a comparable municipal service portfolio to a small rural population.
• Town of Sunderland, MA: Small Franklin County town in the Pioneer Valley with Town Meeting governance and similar municipal service structure, including shared Frontier Regional School District membership.

Others

• Franklin Regional Council of Governments (FRCOG): Regional council providing intergovernmental coordination and shared services to Whately and other Franklin County municipalities, including planning, emergency management, and cooperative purchasing relevant to municipal operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=http://whately.org
• LinkedInlinkedin.com/company/town-of-whately

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town of Whately