What's Up Yukon
What's Up Yukon (Yukon Events Magazine) is a Whitehorse-based digital events discovery and editorial platform covering 18+ Yukon communities with a WordPress events calendar, supported by 80+ freelance contributors and monetized via advertising and ticket transaction fees.
- Company typePrivate
- Founded2022
- HeadquartersWhitehorse, Yukon, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What What's Up Yukon does
What's Up Yukon operates a digital events discovery and editorial platform serving the Yukon territory of Canada. Headquartered in Whitehorse with 12 employees, the company (also branded as Yukon Events Magazine and WUY) maintains a comprehensive online events calendar spanning 18+ Yukon communities — including Whitehorse, Dawson City, Haines Junction, Carcross, Faro, Watson Lake, and Old Crow — plus neighboring regions in Alaska (Skagway, Haines) and British Columbia (Atlin, Dease Lake). The site organizes listings across 100+ categories covering arts and entertainment, sports, wellness, lifestyle, heritage, business, and outdoor recreation, functioning as the primary centralized event-discovery destination for both Yukon residents and visitors.
The platform is built on a WordPress-based digital publishing stack with an integrated events calendar system, supported by a contributor network of more than 80 freelance writers and columnists producing editorial coverage, feature articles, and lifestyle content. Marketing and distribution are largely organic: the website, SEO-optimized event listings, and an email newsletter form the core channels, with no mobile app, public API, or disclosed SDK. Content is segmented by community and event category, with multi-tier navigation supporting both geographic and topical discovery.
Revenue is generated through two streams: digital advertising (event organizers and local businesses promoting events and services on the website and in newsletters) and transaction fees on ticket sales for featured concerts, festivals, and fundraisers. End-user event discovery is free. The company is privately held with no disclosed funding rounds, acquisitions, parent company, or institutional ownership, and operates as a regionally focused niche media business rather than a venture-backed growth company.
What's Up Yukon firmographics
Firmographics- Name
- What's Up Yukon
- Legal name
- What's Up Yukon
- Website
- https://whatsupyukon.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- What's Up Yukon (Yukon Events Magazine) is a Whitehorse-based digital events discovery and editorial platform covering 18+ Yukon communities with a WordPress events calendar, supported by 80+ freelance contributors and monetized via advertising and ticket transaction fees.
- Ownership category
- akta.pro rank
What's Up Yukon industry classification
Industry- Product category
- Online Events Magazine
- NAICS
- Arts, Entertainment, and Recreation (71)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Local & City Guide Content Aggregators (MPACAKAJ)
- akta.pro secondary industry
- Neighborhood & Community Markets/Pop-Ups (Community-Led Bazaars) (MPAGAEAJ)
Keywords
Where What's Up Yukon is headquartered
LocationHeadquarters
- HQ city
- Whitehorse, Yukon
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
What's Up Yukon business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Advertising: The platform generates revenue through digital advertising on its website and email newsletters. Event organizers and local businesses can promote their events and services through the platform's advertising offerings.
- Event Ticket Sales: The platform facilitates ticket sales for featured events, including concerts, festivals, and fundraisers, earning transaction fees on ticket purchases made through the platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
What's Up Yukon product offering
Product offeringCore offering
What's Up Yukon is a digital events magazine and online calendar platform that publishes categorized event listings and editorial content covering arts, entertainment, sports, wellness, business, and community activities across 18+ Yukon communities including Whitehorse, Dawson City, and Haines Junction. The platform generates revenue through digital advertising sold to event organizers and local businesses, and through transaction fees on ticket sales for featured concerts, festivals, and fundraisers. Event discovery is free for Yukon residents and visitors.
Product overview
What's Up Yukon is a single-product events magazine and calendar platform that provides comprehensive event listings and editorial coverage for the Yukon region. The platform covers events across multiple Yukon communities (Whitehorse, Dawson City, Carcross, Carmacks, Faro, Haines Junction, Mayo, Marsh Lake, Old Crow, Ross River, Tagish, Watson Lake, and neighboring regions like Skagway, Haines, and Atlin). Content is organized into categories including Arts & Entertainment, Sports, Yukon Lifestyle, Recipes, and Yukon-specific editorial features.
Differentiator
Problem solved
Functional benefit
Products and services
- What's Up Yukon Events Platform (Yukon Events Magazine) A comprehensive online events calendar and magazine platform providing event listings, editorial coverage, and ticket sales facilitation for Yukon and neighboring regions including Whitehorse, Dawson City, and 18+ communities across the territory. The platform covers events across categories including Arts & Entertainment, Sports, Yukon Lifestyle, Wellness, Active, and Business & Non-Profit. Free for end users to discover events; monetized through digital advertising and ticket transaction fees.
- Digital Advertising for Event Organizers and Local Businesses Advertising offerings on the what'supyukon.com website and email newsletters that allow event organizers and local businesses to promote events, services, and community activities to the platform's audience of Yukon residents and visitors.
- Event Ticket Sales Facilitation Transaction-based ticket sales service for featured events including concerts, festivals, and fundraisers, with the platform earning transaction fees on ticket purchases made through the platform.
Companies that use What's Up Yukon
Customer profileSegments3 records
Ideal customer profiles3 records
What's Up Yukon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
What's Up Yukon partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
What's Up Yukon competitors and assessment
Company assessmentBroad incumbents
- Yelp: Local discovery platform featuring events alongside business listings. Comparable as a destination for residents and visitors looking for things to do locally, with overlapping advertising-driven monetization.
- Tripadvisor: Global travel and experiences discovery platform with event and attraction listings. Comparable on visitor-driven event discovery and advertising monetization for tourism-relevant activities.
- Time Out: City guide and events magazine with editorial coverage and ticketed experiences. Comparable as a curated local events and lifestyle editorial platform monetized via advertising and ticketing partnerships.
- Facebook Events (Meta): Embedded event creation and discovery feature within the world's largest social network. Offers overlapping capability for community and local event discovery, often free, and represents the primary incumbent risk to local event platforms.
Regional players
- Whitehorse Star: Local Yukon newspaper providing community news and event listings. Comparable as a Yukon-focused editorial outlet that surfaces local events and competes for the same resident attention.
- Travel Yukon: Official destination marketing organization for Yukon tourism. Comparable audience overlap with WhatsUpYukon's visitor segment and a potential content or distribution partner for event discovery.
- Tourism Industry Association of the Yukon: Yukon tourism industry body representing operators and promoting visitor activities. Comparable Yukon-focused audience and event ecosystem, with potential partnership angle for cross-promotion of local events.
- CBC North (Yukon): Public broadcaster covering Yukon stories, arts, and community events. Comparable as a regional content destination reaching Yukon residents with overlapping event and lifestyle coverage.
Direct peers
- Eventbrite: Event discovery and ticketing platform serving consumers and organizers globally. Directly comparable on event listing, ticketing, and organizer self-serve tools, though operating at vastly larger scale.
- Bandsintown: Local concerts and live events discovery platform with strong recommendation engine. Comparable as an events discovery destination for local live entertainment, with similar consumer-facing event aggregation model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
What's Up Yukon social profiles
Digital presenceWhat's Up Yukon financial estimates
Financial estimateRevenue estimate
Valuation estimate
What's Up Yukon leadership team
Management profileNumber of profiles
What's Up Yukon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
What's Up Yukon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about What's Up Yukon
What does What's Up Yukon do?
What's Up Yukon is a digital events magazine and online calendar platform that publishes categorized event listings and editorial content covering arts, entertainment, sports, wellness, business, and community activities across 18+ Yukon communities including Whitehorse, Dawson City, and Haines Junction. The platform generates revenue through digital advertising sold to event organizers and local businesses, and through transaction fees on ticket sales for featured concerts, festivals, and fundraisers. Event discovery is free for Yukon residents and visitors.
Is What's Up Yukon a public or private company?
What's Up Yukon is a private company. It is classified as unknown and is currently operating.
When was What's Up Yukon founded?
What's Up Yukon was founded in 2022. It employs 11 to 50 people.
Where is What's Up Yukon based?
What's Up Yukon is headquartered in Whitehorse, Yukon, Canada, in the North America region.
How does What's Up Yukon make money?
Two revenue lines are on record. Digital Advertising is the primary driver. The others are event Ticket Sales.
Who are What's Up Yukon's main competitors?
Broad incumbents on record are Yelp, Tripadvisor, Time Out and Facebook Events (Meta). Regional players are Whitehorse Star, Travel Yukon, Tourism Industry Association of the Yukon and CBC North (Yukon). Direct peers are Eventbrite and Bandsintown.
Does What's Up Yukon have an API?
No public API is recorded for What's Up Yukon.
What industry is What's Up Yukon in?
What's Up Yukon's product category is Online Events Magazine. Its primary akta.pro industry code is MPACAKAJ, Local & City Guide Content Aggregators, with a secondary code of MPAGAEAJ, Neighborhood & Community Markets/Pop-Ups (Community-Led Bazaars). Its NAICS code is 71 and its SIC code is 7990.