Wheaton Honda
Wheaton Honda is an Edmonton, Alberta Honda franchise dealership and member of the Wheaton Automotive Family, retailing new, certified pre-owned, and used Honda vehicles with financing, service, and parts to individual retail consumers across the Edmonton and Red Deer regions.
- Company typePrivate
- Founded1976
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wheaton Honda does
Wheaton Honda is a Honda franchise automobile dealership located in Edmonton, Alberta, Canada, and a member of the Wheaton Automotive Family dealer group. Founded in 1976, it has operated continuously for nearly 50 years, retailing new Honda vehicles, Honda Certified Pre-Owned vehicles, and pre-owned vehicles from other manufacturers. The dealership serves individual retail consumers in the Edmonton metropolitan area and extends its service-area reach into the Red Deer region of central Alberta.
The company's core operations span four revenue lines: new vehicle sales (with 171+ units in current inventory), pre-owned sales (92+ used units and 30 Honda Certified Pre-Owned units), a service and parts department staffed by 40+ factory-trained Honda technicians, and an in-house finance and insurance (F&I) department. The F&I desk works with Honda Canada Finance for captive subvented-rate financing and a network of more than 10 third-party lenders for alternative credit scenarios, while also offering extended warranty and protection products. The dealership operates as an AMVIC-licensed retailer under Alberta's Motor Vehicle Industry Council regulatory framework.
The business model is standard franchise auto retail: front-end gross profit on new and used vehicle unit sales, back-end F&I gross profit on financing and protection products, and recurring service and parts revenue from warranty work, maintenance, and collision-related repairs. The digital channel consists of a website built and hosted by D2C Media with Carfax vehicle-history integration, online credit-application functionality, and search-and-filter inventory tools, but no proprietary e-commerce or direct-to-consumer vehicle-delivery capability. The customer base is exclusively B2C individual retail buyers; no fleet, commercial, or enterprise accounts are indicated in the available data.
Wheaton Honda firmographics
Firmographics- Name
- Wheaton Honda
- Legal name
- Wheaton Honda
- Website
- https://wheatonhonda.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wheaton Honda is an Edmonton, Alberta Honda franchise dealership and member of the Wheaton Automotive Family, retailing new, certified pre-owned, and used Honda vehicles with financing, service, and parts to individual retail consumers across the Edmonton and Red Deer regions.
- Ownership category
- akta.pro rank
Wheaton Honda industry classification
Industry- Product category
- Automotive Retail
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Tires, Wheels & Retread Supply Distribution (TLAKAOAD)
- akta.pro secondary industry
- Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)
Keywords
Where Wheaton Honda is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Wheaton Honda business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new Honda vehicles including Civic, Accord, CR-V, HR-V, Pilot, Passport, Odyssey, Ridgeline, and hybrid/electric models. Revenue generated from markup over manufacturer pricing.
- Pre-Owned Vehicle Sales: Sale of certified pre-owned Honda vehicles and other makes. Includes inspection, reconditioning, and detailing services bundled into vehicle pricing.
- Automotive Financing: Financing facilitation through network of lenders including Honda Canada Finance. Earns commissions or spreads on vehicle loans and leases arranged for customers.
- Service and Parts: Maintenance, repairs, and genuine Honda parts and accessories sales. Includes routine maintenance, warranty work, recalls, and aftermarket accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Honda vehicles starting at various MSRP price points |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Wheaton Honda product offering
Product offeringCore offering
Wheaton Honda is a franchised Honda dealership in Edmonton, Alberta that retails new Honda vehicles, pre-owned vehicles, and certified pre-owned Honda inventory, supported by an on-site parts department, service and maintenance bays, and collision repair operations. The dealership also facilitates manufacturer warranty work, F&I (finance and insurance) products, and trade-in valuations.
Product overview
Wheaton Honda is a Honda automobile dealership offering a complete automotive sales and service ecosystem. The core offering comprises new Honda vehicle sales (sedans, SUVs, trucks, minivans) including hybrid/electric models, Honda Certified Pre-Owned vehicles, and a broad selection of 92+ pre-owned vehicles from multiple manufacturers. Supporting services include vehicle financing/leasing, factory-trained maintenance and repair using Genuine Honda Parts, accessories, trade-in valuation, and online appointment scheduling. The dealership operates with a TruePRICE Program providing transparent pricing with no hidden fees.
Differentiator
Problem solved
Functional benefit
Products and services
- New Honda vehicle sales
Companies that use Wheaton Honda
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Wheaton Honda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Wheaton Honda partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- D2C MediacoreD2C Media is the website development and maintenance partner for Wheaton Honda. They provide the dealer website platform that powers the online inventory system, lead capture forms, service scheduling, and overall digital presence.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Wheaton Honda competitors and assessment
Company assessmentBroad incumbents
- Group 1 Automotive: Group 1 Automotive is a major US franchised automotive retailer with dealerships across multiple states and brands. Comparable to Wheaton Honda as a multi-brand franchised dealer with similar full-service sales, service, parts, and F&I operations.
- Sonic Automotive: Sonic Automotive is a major US franchised automotive retailer operating both traditional franchised dealerships and EchoPark used-vehicle stores. Comparable to Wheaton Honda as a multi-brand dealer group with similar service, parts, and F&I revenue focus.
- Asbury Automotive Group: Asbury Automotive Group is a major US franchised automotive retailer operating dealerships across multiple brands and geographies. Comparable to Wheaton Honda as a multi-brand full-service franchised dealer with new/used sales, F&I, parts, and service operations.
- Lithia Motors: Lithia Motors is a major US franchised automotive retailer with an aggressive multi-brand, multi-geography acquisition strategy. Comparable to Wheaton Honda as a multi-brand full-service dealer operation with similar new/used, F&I, parts, and service revenue mix.
- Dilawri Group: Dilawri Group is a major Canadian multi-brand automotive dealer group operating franchised dealerships across several provinces. Comparable to Wheaton Honda as a Canadian franchised full-service dealer operation covering new sales, certified pre-owned, F&I, service, and parts under similar franchise economics.
- Hendrick Automotive Group: Hendrick Automotive is the largest privately held automotive dealership group in the United States, operating more than 200 franchises. Comparable to Wheaton Honda as a multi-brand franchised dealer operation with the same revenue mix of new vehicle sales, F&I, service, and parts.
- AutoNation: AutoNation is the largest automotive retailer in the United States by revenue, operating over 300 franchised locations. Comparable as a multi-brand full-service franchised dealer with new/used sales, F&I, parts, and service operations similar to Wheaton Honda's structure.
- AutoCanada Inc. AutoCanada is one of Canada's largest multi-brand franchised automotive dealership groups, operating numerous new- and used-vehicle dealerships across multiple provinces. Directly comparable to Wheaton Honda as a Canadian franchised dealer group with the same sales, F&I, service, and parts revenue mix and similar regulatory environment.
Emerging players
- Driveway: Driveway is a Canadian online used-vehicle retailer offering home delivery and a digital-first purchase experience. Comparable to Wheaton Honda's pre-owned vehicle operations but with an emerging digital model that could pressure traditional dealer foot traffic and trade-in supply over time.
- CarMax: CarMax is the largest US used-vehicle retailer with a no-haggle pricing model and dedicated reconditioning facilities. Comparable to Wheaton Honda's pre-owned and certified pre-owned operations, representing an alternative used-vehicle model that pressures traditional dealer trade-in economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Wheaton Honda social profiles
Digital presenceWheaton Honda compliance and trust
Trust signalCompliance1 record
Wheaton Honda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wheaton Honda leadership team
Management profileNumber of profiles
Wheaton Honda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wheaton Honda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wheaton Honda
What does Wheaton Honda do?
Wheaton Honda is a franchised Honda dealership in Edmonton, Alberta that retails new Honda vehicles, pre-owned vehicles, and certified pre-owned Honda inventory, supported by an on-site parts department, service and maintenance bays, and collision repair operations. The dealership also facilitates manufacturer warranty work, F&I (finance and insurance) products, and trade-in valuations.
Is Wheaton Honda a public or private company?
Wheaton Honda is a private company. It is classified as family owned and is currently operating.
When was Wheaton Honda founded?
Wheaton Honda was founded in 1976. It employs 11 to 50 people.
Where is Wheaton Honda based?
Wheaton Honda is headquartered in Edmonton, Canada, in the North America region.
How does Wheaton Honda make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, automotive Financing and service and Parts.
Who are Wheaton Honda's main competitors?
Broad incumbents on record are Group 1 Automotive, Sonic Automotive, Asbury Automotive Group, Lithia Motors, Dilawri Group, Hendrick Automotive Group, AutoNation and AutoCanada Inc.. Emerging players are Driveway and CarMax.
Does Wheaton Honda have an API?
No public API is recorded for Wheaton Honda.
What industry is Wheaton Honda in?
Wheaton Honda's product category is Automotive Retail. Its primary akta.pro industry code is TLAKAOAD, Tires, Wheels & Retread Supply Distribution, with a secondary code of TLAKADAH, Tire Distribution & Wholesale (Regional/Local Supply). Its NAICS code is 42312 and its SIC code is 5013.