Wheel Fix It
LKQ Corporation is a NASDAQ-listed global distributor of alternative aftermarket, specialty, and recycled auto parts serving collision repair shops, mechanical repair facilities, and specialty vehicle customers across 25+ countries through 1,400+ locations.
- Company typePublic
- Founded1998
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wheel Fix It does
LKQ Corporation is a publicly traded (NASDAQ: LKQ) global distributor of alternative aftermarket, specialty salvage, and recycled auto parts and services, founded in 1998 and headquartered in Chicago, Illinois. The company serves collision repair shops, mechanical repair facilities, heavy truck operators, and specialty vehicle customers (RV, truck/off-road, towing, speed/performance, wheels/tires) across North America, Europe, and Taiwan. LKQ operates through three segments — North America (wholesale, recycled parts, remanufacturing, heavy truck), Europe (wholesale distribution across 25 countries), and Specialty (Keystone distribution network) — reaching most major markets in its served geographies.
The company's core product portfolio includes recycled and remanufactured OEM parts (engines, transmissions, door assemblies, lights, bumpers), aftermarket parts, paint and refinish products, and specialty vehicle accessories. LKQ Online is described as North America's largest online provider of recycled, remanufactured, and reconditioned OE auto parts, listing over 8 million parts daily. The company also operates FinishMaster by LKQ (650+ SKUs of private-label refinish products), Valorem (a simplified paint system co-developed with AkzoNobel using digital color-matching), and NuVentory (a color-coded inventory management system for collision centers). Vehicle diagnostic services are provided through Elitek Vehicle Services, and replacement vehicle information labels through Auto Data Labels. The technical backbone includes e-commerce, digital inventory management, and supply chain infrastructure spanning 1,400+ locations, supported by an India operations center in Bengaluru (1,800+ employees) for back-office and value-added services.
LKQ's business model is primarily one-time transactional sales of physical parts and products, distributed through wholesale operations, self-service retail, e-commerce (Shop.LKQCorp.com), and direct sales teams. Revenue streams include aftermarket and recycled parts sales, remanufactured products, paint and refinish products, specialty aftermarket accessories, heavy truck parts, and professional diagnostic services. Pricing is not publicly disclosed and varies by channel and customer. The company grew from its 1998 founding through approximately 270 acquisitions across the US, Europe, and Taiwan, building a portfolio of retained brands including Keystone Automotive Industries, Euro Car Parts, Rhiag, Stahlgruber, Sator, and others. As of the most recent data, LKQ employs 46,000+ team members globally and reports ongoing quarterly operations through Q2 2026.
Wheel Fix It firmographics
Firmographics- Name
- Wheel Fix It
- Legal name
- LKQ Corporation
- Website
- https://wheelfixit.com
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LKQ Corporation is a NASDAQ-listed global distributor of alternative aftermarket, specialty, and recycled auto parts serving collision repair shops, mechanical repair facilities, and specialty vehicle customers across 25+ countries through 1,400+ locations.
- Ownership category
- akta.pro rank
Wheel Fix It industry classification
Industry- Product category
- Automotive Parts Distribution
- NAICS
- Motor Vehicle Parts (Used) Merchant Wholesalers (42314), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Other Motor Vehicle Parts Manufacturing (33639)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Used Auto Parts Recovery & Resale (Salvage/Yard Parts, Rebuilders) (EUAIAJAF)
- akta.pro secondary industries
- Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI), Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)
Keywords
Where Wheel Fix It is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Wheel Fix It business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Aftermarket and Recycled Parts Sales: LKQ generates revenue primarily through the sale of alternative aftermarket and recycled auto parts including collision and mechanical replacement products, sold through wholesale operations, self-service retail, and online channels across North America, Europe, and Taiwan.
- Remanufactured Products: Revenue from remanufactured engines, transmissions, and components sold to collision and mechanical repair shops.
- Paint and Paint-Related Products: Revenue from refinish products including the Platinum Pro, Platinum Plus, FinishMaster by LKQ, and Valorem paint systems, along with associated materials for collision repair.
- Specialty Vehicle Aftermarket Products and Accessories: Revenue from specialty vehicle aftermarket products and accessories across six segments: RV, truck and off-road, towing, speed and performance, wheels, tires and performance handling, and miscellaneous accessories, distributed through Keystone Specialty.
- Heavy Truck Operations: Revenue from replacement parts and services for heavy trucks through dedicated heavy truck operations.
- Vehicle Diagnostic Services: Revenue from Elitek Vehicle Services providing advanced vehicle diagnostic services as vehicle computer systems become more complex.
Go-to-market motion3 records
Distribution channels9 records
Marketing channels6 records
Wheel Fix It product offering
Product offeringCore offering
The described entity is a leading provider of alternative aftermarket, specialty salvage, and recycled auto parts and services for vehicle repair and accessorization. Core offerings span recycled and remanufactured collision and mechanical replacement parts (engines, transmissions, door assemblies, sheet metal, lights, bumpers), paint and refinish products, specialty vehicle aftermarket accessories, heavy truck parts, vehicle diagnostic services, and replacement vehicle information labels, distributed through wholesale, self-service retail, and e-commerce channels across North America, Europe, and Taiwan.
Product overview
LKQ Corporation operates as a diversified platform offering alternative and specialty automotive parts and services through multiple segments. The core portfolio includes LKQ Online (North America's largest online recycled/remanufactured auto parts provider), Keystone Automotive Industries (largest US aftermarket auto parts supplier), and LKQ Recycled Parts (mechanical and collision parts). The LKQ Refinish division provides paint and paint-related products including the newly launched FinishMaster by LKQ private-label line and Valorem simplified paint system. Specialty operations cover RV, truck/off-road, towing, speed/performance, and wheel/tire segments through brands like Keystone Automotive Operations. Vehicle services are delivered via Elitek Vehicle Services (diagnostics) and Auto Data Labels (replacement vehicle information labels). The company serves both wholesale and retail customers across North America, Europe, and Asia through approximately 1,400+ locations.
Differentiator
Problem solved
Functional benefit
Brands
- Keystone Automotive Industries: United States' largest aftermarket auto parts supplier; subsidiary of LKQ Corporation
- Platinum Pro
- Platinum Plus
- North Star Plating
- Bumper to Bumper
- Elitek Vehicle Services
- Auto Data Labels
- FinishMaster by LKQ
- Euro Car Parts
- Rhiag Italy
- Stahlgruber
- Atracco
- Elit
- Láng
- ATK High Performance Engines
- Goodmark Industries
- Green Bean Battery
- Tri Star
- Platinum HD
Products and services
- LKQ Online Online platform providing recycled, remanufactured, and reconditioned original equipment (OE) auto parts for cars and trucks, with over 8 million parts listed daily. Serves collision and mechanical repair shops, plus individual consumers across North America.
- Keystone Automotive Industries United States' largest aftermarket auto parts supplier, distributing a broad range of specialty vehicle aftermarket products and accessories across six segments: RV, truck and off-road, towing, speed and performance, wheels/tires/performance handling, and miscellaneous accessories.
- LKQ Refinish Automotive paint and paint-related products division serving Canada and USA markets, offering refinish systems and associated materials for collision repair shops.
- FinishMaster by LKQ Private-label refinish product line merging Keystone Platinum Refinish and FinishMaster Smart products, offering over 650 SKUs to collision centers across North America.
- Valorem Paint System Simplified paint system that eliminates unnecessary costs while maintaining premium performance. Developed in partnership with AkzoNobel, it leverages AkzoNobel's industry-leading digital color tools for first-time-right color matching and includes a lifetime warranty via the Valorem Guaranteed Quality Plan. Targets collision repair shops seeking cost optimization.
- NuVentory Inventory management system for collision centers to track and bill supplies. Features color-coded replenishment indicators and a built-in tech scan for detailed reporting, enabling shops to monitor material usage, compare against production levels, spot trends, and improve billing accuracy.
- Elitek Vehicle Services Vehicle diagnostic services providing expert knowledge as vehicle computer systems become more complex. Services are delivered directly to repair facilities across the USA.
- LKQ Recycled Parts Vast inventory of recycled late-model, low-mileage OEM mechanical and collision parts including engines, transmissions, door assemblies, sheet metal products, trunk lids, fenders, hoods, lights, and bumper assemblies. Distributed through wholesale and retail channels.
- Euro Car Parts Auto parts distribution brand serving Ireland and the United Kingdom, part of the European wholesale brand network built on four key acquisitions (Euro Car Parts, Sator, Rhiag, Stahlgruber).
- Auto Data Labels United States and Canada's largest manufacturer and distributor of Replacement Vehicle Information Labels (RVIL), with easy online ordering for any vehicle or safety label needs.
- LKQ Heavy Truck Heavy truck replacement parts and services operations serving USA markets through dedicated heavy truck operations, distributed via Keystone Automotive Industries, LKQ Online, and Shop.LKQCorp.com.
Quantifiable outcome
- LKQ Online offers over 8 million parts online daily
- +3 more outcomes
Companies that use Wheel Fix It
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles4 records
Wheel Fix It technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Wheel Fix It partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AkzoNobelcoreLKQ Refinish partners with AkzoNobel to provide the Valorem simplified paint system, leveraging AkzoNobel's industry-leading digital color tools for first-time-right color matching. AkzoNobel provides the technology foundation for Valorem's premium performance while LKQ handles distribution to collision repair shops. The partnership also supports LKQ's broader refinish product portfolio including FinishMaster by LKQ.
- Mekonomen ABminorIn 2016, LKQ acquired an equity investment in Mekonomen AB, the leading independent car parts and service chain in the Nordic region of Europe. This investment supports LKQ's European expansion strategy.
- LKQ Inclusion GroupsminorLKQ Team members are encouraged to connect with LKQ's Inclusion Groups including Veterans, Women's, and LatinX & Hispanic groups. All LKQ Team members are welcome to join these internal employee resource groups.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Wheel Fix It competitors and assessment
Company assessmentDirect peers
- Mekonomen AB: Mekonomen is the leading independent car parts and service chain in the Nordic region. LKQ holds an equity investment in Mekonomen, and both companies operate parallel European automotive parts distribution and service concepts.
- O'Reilly Automotive: O'Reilly Automotive is a leading US auto parts retailer and distributor serving professional installers and DIY customers. It competes with LKQ's North American wholesale and retail parts operations.
- AutoZone: AutoZone is the largest US retailer of aftermarket automotive parts, serving both DIY and commercial customers. It competes with LKQ's self-service retail and recycled parts retail channels.
- IAA (Insurance Auto Auctions / Ritchie Bros. Auctioneers): IAA, now part of RB Global, is the second-largest US salvage auction platform and competes with Copart for total-loss vehicle inventory. It is comparable as the alternative supply source feeding LKQ's recycled parts operations.
- Copart: Copart is the largest US salvage auction company connecting sellers (insurance, fleet, donors) with buyers including recyclers and dismantlers. It is a direct comparable as the primary upstream supplier of salvage vehicles that flow into LKQ's recycled parts business.
- Dorman Products: Dorman Products manufactures and distributes aftermarket automotive replacement parts, focusing on parts and components not currently supplied by OEMs. It is comparable to LKQ's aftermarket parts segment, particularly remanufactured and replacement components.
- Advance Auto Parts: Advance Auto Parts operates a large North American auto parts retail and distribution network. It is a direct comparable in aftermarket parts distribution to professional and DIY customers.
- Genuine Parts Company (NAPA): Genuine Parts Company distributes automotive replacement parts through NAPA, the largest US automotive aftermarket distribution network. It directly competes with LKQ's wholesale and collision parts distribution in North America.
Broad incumbents
- AkzoNobel (Automotive & Specialty Coatings): AkzoNobel is a leading global paints and coatings manufacturer and LKQ's stated technology partner for the Valorem paint system. It is comparable as a major incumbent in the refinish/coatings vertical that LKQ Refinish competes and partners with.
- Axalta Coating Systems: Axalta is a major global manufacturer of automotive refinish and industrial coatings. It competes with and partners around LKQ's Valorem and FinishMaster paint/refinish offerings in the collision repair channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wheel Fix It social profiles
Digital presenceWheel Fix It financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wheel Fix It leadership team
Management profileNumber of profiles
Wheel Fix It subsidiaries and ownership
Company hierarchySubsidiaries14 records
Wheel Fix It funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wheel Fix It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wheel Fix It
What does Wheel Fix It do?
The described entity is a leading provider of alternative aftermarket, specialty salvage, and recycled auto parts and services for vehicle repair and accessorization. Core offerings span recycled and remanufactured collision and mechanical replacement parts (engines, transmissions, door assemblies, sheet metal, lights, bumpers), paint and refinish products, specialty vehicle aftermarket accessories, heavy truck parts, vehicle diagnostic services, and replacement vehicle information labels, distributed through wholesale, self-service retail, and e-commerce channels across North America, Europe, and Taiwan.
Is Wheel Fix It a public or private company?
Wheel Fix It is a public company. It is classified as unknown and is currently operating.
When was Wheel Fix It founded?
Wheel Fix It was founded in 1998. It employs 11 to 50 people.
Where is Wheel Fix It based?
Wheel Fix It is headquartered in Chicago, United States, in the North America region.
How does Wheel Fix It make money?
Six revenue lines are on record. Aftermarket and Recycled Parts Sales are the primary driver. The others are remanufactured Products, paint and Paint-Related Products, specialty Vehicle Aftermarket Products and Accessories, heavy Truck Operations and vehicle Diagnostic Services.
Who are Wheel Fix It's main competitors?
Direct peers on record are Mekonomen AB, O'Reilly Automotive, AutoZone, IAA (Insurance Auto Auctions / Ritchie Bros. Auctioneers), Copart, Dorman Products, Advance Auto Parts and Genuine Parts Company (NAPA). Broad incumbents are AkzoNobel (Automotive & Specialty Coatings) and Axalta Coating Systems.
Does Wheel Fix It have an API?
No public API is recorded for Wheel Fix It.
What industry is Wheel Fix It in?
Wheel Fix It's product category is Automotive Parts Distribution. Its primary akta.pro industry code is EUAIAJAF, Used Auto Parts Recovery & Resale (Salvage/Yard Parts, Rebuilders), with a secondary code of CRAFAGAI, Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters). Its NAICS code is 42314 and its SIC code is 5010.