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Wheels of NYC

Full company profile

uuid005lq3l

Namestring
Wheels of NYC
Legal namestring
Wheels of NYC
Websiteurl
wheelsof.com
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Wheels of NYC is a Brooklyn-based community-driven automotive culture platform founded in 2020 that operates at the intersection of media, events, and merchandise. The company curates the New York City car scene through recurring meets and gatherings at venues such as Brooklyn Navy Yard and Industry City, original video productions including the 'Rotation' series pairing DJs with car drivers, and long-form 'Driver Stories' content profiling collectors, builders, and enthusiasts. Its primary monetization is direct-to-consumer merchandise — limited-edition tees, long sleeves, active shorts, and caps priced between $35 and $68 — sold exclusively through a Shopify-powered e-commerce storefront with US-only shipping. The platform is supported by a 20,000+ subscriber email newsletter and social channels on YouTube, Instagram, and TikTok, with brand partnership and sponsored content integrations identified as a secondary commercial lane. The business employs 5 people, is privately held with no disclosed external funding, and blends horizontal segmentation across automotive enthusiasts, streetwear consumers, and automotive brand partners.

Short descriptiontext

Wheels of NYC is a Brooklyn-based automotive culture platform that produces community events, original video content, and limited-edition apparel (tees, shorts, caps at $35-$68) sold direct-to-consumer via its Shopify storefront to car enthusiasts and streetwear consumers in the United States.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersNew York City, United States
HQ citystring
New York City
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
automotive apparel, car culture media, limited edition streetwear, graphic t-shirts, automotive community events
SIC code1 code
  • Retail-Apparel & Accessory Stores5600
Product category
Streetwear Apparel
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model1 record
1Merchandise Sales
TypeOne Time License
Description

Direct-to-consumer sales of limited-edition apparel including t-shirts, long sleeves, shorts, and caps featuring Wheels of NYC branding and automotive culture imagery. Products are sold in limited drops with scarcity-based demand generation.

wheelsof.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Operations, Supply Chain, Marketing or Sales, Personnel, Others
Pricing details1 tier
1Limited Edition Apparel
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Wheels Blue Long Sleeve Tee: $68.00; Wheels Kids Spring Edition Tee: $35.00; Wheels NYC Active Shorts: $58.00; Wheels NYC Photo Tee: $45.00; Wheels Royal Blue Cap: $45.00; Wheels Spring Edition Tee: $45.00

wheelsof.com
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Wheels of NYC operates a community-driven automotive culture platform that combines curated in-person events, original video and photo media, and a Shopify-powered direct-to-consumer storefront for limited-edition automotive-themed apparel (t-shirts, long-sleeves, active shorts, and caps). The platform documents and promotes New York City car culture through driver stories, community profiles, and brand partnerships, with merchandise functioning as a cultural extension of the storytelling layer rather than as standalone apparel.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Wheels of NYC is an automotive community platform that operates two interconnected offerings: a limited-edition apparel line sold through their Shopify-powered e-commerce store, and a media/community platform featuring events coverage, driver stories, and car culture content. The merchandise line includes t-shirts, long sleeves, active shorts, and accessories with automotive-inspired designs. The platform positions itself at the intersection of car culture, fashion, and storytelling, targeting automotive enthusiasts in the New York City area.

Product and service1 record
1Wheels Blue Long Sleeve Tee
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1Iconaclub
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Streetwear fashion brand founded by Ray Wang in 2019 that promotes car culture through fashion and art. The brand creates clothing that celebrates automotive culture and has been featured at Wheels events.

wheelsof.com
2Community Car Enthusiasts
Strategic tierCoreTypeOthers
Description

Individual car enthusiasts and builders who contribute to the Wheels community through driver stories, event participation, and content creation. Includes owners of notable builds like Joe's RWB Porsche, Fred's Camaro, George's Ferrari F355, and many others.

wheelsof.com
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Wheels of NYC

Streetwear Apparelwheelsof.com

Wheels of NYC is a Brooklyn-based automotive culture platform that produces community events, original video content, and limited-edition apparel (tees, shorts, caps at $35-$68) sold direct-to-consumer via its Shopify storefront to car enthusiasts and streetwear consumers in the United States.

What Wheels of NYC does

Wheels of NYC is a Brooklyn-based community-driven automotive culture platform founded in 2020 that operates at the intersection of media, events, and merchandise. The company curates the New York City car scene through recurring meets and gatherings at venues such as Brooklyn Navy Yard and Industry City, original video productions including the 'Rotation' series pairing DJs with car drivers, and long-form 'Driver Stories' content profiling collectors, builders, and enthusiasts. Its primary monetization is direct-to-consumer merchandise — limited-edition tees, long sleeves, active shorts, and caps priced between $35 and $68 — sold exclusively through a Shopify-powered e-commerce storefront with US-only shipping. The platform is supported by a 20,000+ subscriber email newsletter and social channels on YouTube, Instagram, and TikTok, with brand partnership and sponsored content integrations identified as a secondary commercial lane. The business employs 5 people, is privately held with no disclosed external funding, and blends horizontal segmentation across automotive enthusiasts, streetwear consumers, and automotive brand partners.

Wheels of NYC firmographics

Firmographics
Name
Wheels of NYC
Legal name
Wheels of NYC
Website
https://wheelsof.com
Company type
Private
Operating status
Operating
Headcount range
1–10 employees
Short description
Wheels of NYC is a Brooklyn-based automotive culture platform that produces community events, original video content, and limited-edition apparel (tees, shorts, caps at $35-$68) sold direct-to-consumer via its Shopify storefront to car enthusiasts and streetwear consumers in the United States.
Ownership category
akta.pro rank

Where Wheels of NYC is headquartered

Location

Headquarters

HQ city
New York City
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Wheels of NYC business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Operations, Supply Chain, Marketing or Sales, Personnel, Others

Revenue model

  1. Merchandise Sales: Direct-to-consumer sales of limited-edition apparel including t-shirts, long sleeves, shorts, and caps featuring Wheels of NYC branding and automotive culture imagery. Products are sold in limited drops with scarcity-based demand generation.

Pricing tiers

ModelBillingPrice
One time/ perpetual licensePay-as-you-goLimited Edition Apparel

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Wheels of NYC product offering

Product offering

Core offering

Wheels of NYC operates a community-driven automotive culture platform that combines curated in-person events, original video and photo media, and a Shopify-powered direct-to-consumer storefront for limited-edition automotive-themed apparel (t-shirts, long-sleeves, active shorts, and caps). The platform documents and promotes New York City car culture through driver stories, community profiles, and brand partnerships, with merchandise functioning as a cultural extension of the storytelling layer rather than as standalone apparel.

Product overview

Wheels of NYC is an automotive community platform that operates two interconnected offerings: a limited-edition apparel line sold through their Shopify-powered e-commerce store, and a media/community platform featuring events coverage, driver stories, and car culture content. The merchandise line includes t-shirts, long sleeves, active shorts, and accessories with automotive-inspired designs. The platform positions itself at the intersection of car culture, fashion, and storytelling, targeting automotive enthusiasts in the New York City area.

Differentiator

Problem solved

Functional benefit

Products and services

  • Wheels Blue Long Sleeve Tee

Companies that use Wheels of NYC

Customer profile

Segments3 records

Ideal customer profiles3 records

Wheels of NYC technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Wheels of NYC partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor and core.

  • IconaclubminorStrategic or Co-development PartnerStreetwear fashion brand founded by Ray Wang in 2019 that promotes car culture through fashion and art. The brand creates clothing that celebrates automotive culture and has been featured at Wheels events.
  • Community Car EnthusiastscoreOthersIndividual car enthusiasts and builders who contribute to the Wheels community through driver stories, event participation, and content creation. Includes owners of notable builds like Joe's RWB Porsche, Fred's Camaro, George's Ferrari F355, and many others.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Wheels of NYC competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Wheels of NYC social profiles

Digital presence

Wheels of NYC financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wheels of NYC leadership team

Management profile

Number of profiles

Wheels of NYC funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wheels of NYC M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheels of NYC

What does Wheels of NYC do?

Wheels of NYC operates a community-driven automotive culture platform that combines curated in-person events, original video and photo media, and a Shopify-powered direct-to-consumer storefront for limited-edition automotive-themed apparel (t-shirts, long-sleeves, active shorts, and caps). The platform documents and promotes New York City car culture through driver stories, community profiles, and brand partnerships, with merchandise functioning as a cultural extension of the storytelling layer rather than as standalone apparel.

Is Wheels of NYC a public or private company?

Wheels of NYC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Wheels of NYC founded?

Wheels of NYC was founded in -1. It employs 1 to 10 people.

Where is Wheels of NYC based?

Wheels of NYC is headquartered in New York City, United States, in the North America region.

How does Wheels of NYC make money?

One revenue line is on record: merchandise Sales.

Does Wheels of NYC have an API?

No public API is recorded for Wheels of NYC.

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