WHITED FORD TRUCK CENTER

What WHITED FORD TRUCK CENTER does

Whited Truck Center is a privately held, family-owned commercial truck and equipment dealership group headquartered in Auburn, Maine, founded in 1986 and operating four owned locations across the state (Auburn, Bangor, Presque Isle, and Saco). The company operates as an authorized dealer of two complementary OEM franchises — Peterbilt (heavy-duty Class 8 trucks in models 348, 389, 536, 537, 567, 579, and 589) and Ford commercial vehicles (F-150 through F-750, Transit, and E-Series) — and has been described as the largest Peterbilt dealership in New England and the only family-owned truck and equipment dealership in Maine.

The business is organized into three commercial divisions marketed under separate digital storefronts: Whited Peterbilt (new and used heavy-duty trucks), Whited Ford (light- and medium-duty commercial trucks, service bodies, dump trucks, and vans), and Whited Equipment (new and used trailers from manufacturers including Etnyre, Eager Beaver, Rogers, and Talbert). Whited monetizes through five revenue streams: new truck sales, used truck sales, trailer sales, parts sales (including the multi-brand TRP All-Make parts catalog), and service and maintenance labor. Inventory pricing spans roughly $29,900 for entry-level used trucks up to approximately $349,900 for fully configured new Peterbilt cab-and-chassis units, with specialty and used-heavy units priced individually or "call for price."

Go-to-market is a hybrid enterprise field-sales and direct-retail model: dedicated sales representatives (Peterbilt, Ford, Equipment) and service/parts managers operate at each location with published phone numbers and email contacts, while inventory is searchable online at each division's website and distributed through the Sandhills marketplace platform. Target customers are commercial fleet operators, construction and infrastructure companies, utility and municipal services, and small business owners across Maine and the broader New England region, with reliance on parts availability and skilled service labor positioned as the primary value proposition to minimize fleet downtime.

Name

WHITED FORD TRUCK CENTER

Website

https://whitedtruck.com

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Whited Truck Center is a family-owned commercial truck and equipment dealership operating four Maine locations, authorized for Peterbilt and Ford commercial trucks plus trailers, serving construction, fleet, municipal, and small-business customers with sales, parts, and service.

Ownership category

akta.pro rank

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. New Truck Sales: Sale of new Peterbilt and Ford commercial trucks including day cabs, dump trucks, sleeper trucks, and specialty vehicles.
2. Used Truck Sales: Resale of pre-owned commercial trucks and equipment from various manufacturers including Peterbilt, Ford, Kenworth, Mack, International, and Freightliner.
3. Trailer Sales: Sale of new and used trailers including lowboy trailers, tag trailers from manufacturers like ETNYRE, EAGER BEAVER, ROGERS, and TALBERT.
4. Parts Sales: Sale of genuine parts and TRP All-Make parts catalogs covering accessories, air systems, brakes, batteries, electrical, HVAC, lighting, steering, and other components.
5. Service and Maintenance: Maintenance and repair services performed by expert service technicians at all four locations, offering comprehensive service and parts support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Whited Truck Center is a family-owned and operated commercial truck and equipment dealership serving Maine since 1986. It sells new and used Peterbilt and Ford commercial trucks, trailers, and TRP All-Make parts, and provides factory-trained service and maintenance at four locations across Maine (Auburn, Bangor, Presque Isle, and Saco).

Product overview

Whited Truck Center operates as a multi-brand truck and equipment dealership with three divisions: Whited Peterbilt (specializing in Peterbilt trucks), Whited Ford (Ford commercial vehicles), and Whited Equipment (trailers and heavy equipment). The company offers a complete portfolio including new and used truck sales, parts departments with TRP All Make Parts Catalogs, and service/maintenance capabilities across four Maine locations. The dealership serves commercial trucking, construction, and industrial sectors with vehicles ranging from pickup trucks to Class 8 heavy-duty trucks, along with specialized equipment like dump trucks, sleeper trucks, fuel trucks, sewer cleaning trucks, and trailers.

Differentiator

Problem solved

Functional benefit

Brands

• Whited Ford: Ford commercial truck sales division operating under the Whited family of dealerships.
• Whited Equipment

Products and services

• New Peterbilt Trucks New Peterbilt commercial trucks (models 348, 389, 536, 537, 567, 579, 589) sold to commercial fleet operators, construction companies, and utility/municipal buyers across Maine and New England. Configurations include cab & chassis, day cabs, dump trucks, sleeper trucks, fuel trucks, and sewer cleaning trucks.
• New Ford Commercial Trucks New Ford commercial trucks including F-150, F-250, F-350, F-550, F-600, F-650, F-750, Transit, and E-Series commercial vehicles (service trucks, dump trucks, flatbed trucks, cargo vans, and transit vans) sold to commercial fleet operators and small business owners.
• Used Trucks and Equipment Pre-owned commercial trucks and equipment from manufacturers including Peterbilt, Ford, Kenworth, Mack, International, Freightliner, Western Star, Isuzu, Volvo, and RAM. Inventory includes pickup trucks, service trucks, cargo vans, dump trucks, day cabs, sleeper trucks, and grapple trucks, including Red Oval certified pre-owned trucks with warranty options.
• Trailers New and used trailers sold through the Whited Equipment division, including lowboy trailers and tag trailers from manufacturers such as ETNYRE, EAGER BEAVER, ROGERS, and TALBERT, serving construction, freight, and equipment transport customers.
• Parts Department (Genuine and TRP All-Make) Sales of genuine manufacturer parts and the TRP All-Make parts catalog covering accessories, air systems, brakes, batteries, electrical, HVAC, lighting, steering, drivetrain, and other components for trucks and equipment.
• Service and Maintenance Expert maintenance and repair services performed by factory-trained service technicians across all four Maine locations, aimed at minimizing vehicle downtime and keeping customer trucks and equipment operating at peak performance.

Quantifiable outcome

• Minimizes downtime through quality parts and skilled labor

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• PeterbiltcoreChannel Partner/ Reseller/ DistributorAuthorized Peterbilt truck dealer for Maine, offering new and used Peterbilt commercial trucks including models 348, 389, 536, 537, 567, 579, and 589. The company is the largest Peterbilt dealership in New England.
• Ford (Commercial)coreChannel Partner/ Reseller/ DistributorAuthorized Ford commercial truck dealer offering Ford F-150, F-250, F-350, F-550, F-600, F-650, F-750, Transit, and E-Series commercial vehicles.
• ETNYREminorChannel Partner/ Reseller/ DistributorAuthorized dealer for ETNYRE trailers including lowboy trailers and tag trailers, with multiple new and used models in inventory.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rush Enterprises: The largest Peterbilt dealer network in North America and a publicly-traded commercial truck retailer. Directly comparable as a multi-brand, multi-location Peterbilt/Ford/International dealer group, though substantially larger and geographically diversified.
• Velocity Vehicle Group: Large commercial truck and equipment dealer group operating across multiple states with Peterbilt, Daimler, and Ford franchises. Comparable in product mix (new/used trucks, parts, service) but operates at a larger scale and broader geographic footprint than Whited.
• Premier Truck Group: Multi-location commercial truck dealer group with Peterbilt, Freightliner, and Volvo franchises across the Midwest and South. Directly comparable business model (sales, parts, service, leasing) with similar franchise structure but a much larger geographic footprint.
• Nacarato Truck Centers: Commercial truck dealer group operating Volvo, Mack, and Hino franchises across the Southeast. Comparable mid-size dealership business model with full sales, parts, and service operations across multiple locations.
• McMahon Truck Centers: Northeast US commercial truck dealer group with Mack, Volvo, and Hino franchises. Closely comparable as a regional multi-location commercial truck dealer with similar size and geography, though with different OEM franchises than Whited.
• Bergey's Truck Centers: Family-owned commercial truck dealer group operating Peterbilt, Kenworth, and Ford franchises across Pennsylvania and the Mid-Atlantic. Highly comparable as a multi-generation family-owned truck dealership with similar product mix and customer segments.
• All-State Peterbilt: Peterbilt dealer group with multiple locations across the Midwest and Mid-Atlantic. Comparable authorized Peterbilt dealership business model with similar new/used truck, parts, and service revenue streams.
• Leonard Truck & Trailer: Family-owned commercial truck and trailer dealer in Pennsylvania with multiple locations. Comparable as a privately-held, multi-location commercial truck dealer with similar product breadth across trucks, trailers, parts, and service.

Regional players

• RWC Group: Peterbilt dealer group operating primarily in the western US (Nevada, Arizona, California). Comparable franchise and product mix but operates in a different geography from Whited, reducing direct competitive overlap.
• Hunter Peterbilt: Authorized Peterbilt dealer group with locations across the Mid-Atlantic and Southeast US. Comparable authorized Peterbilt franchise and dealership business model, though operating in different geographies from Whited.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHITED FORD TRUCK CENTER