White Hart Hotel

What White Hart Hotel does

White Hart Hotel is a privately held heritage hotel located on Bailgate in Uphill Lincoln, England, operating from a 14th-century Grade 2 Listed building approximately 100 yards from Lincoln Cathedral and Lincoln Castle. The property is owned by Andrew Long through Travel Sector Property Limited and is part of The Loxley Collection. Accommodation spans boutique rooms, luxury suites (Brownlow and King Edward), four historic rooms in the adjacent 16th-century Tudor Leigh Pemberton House, and luxury self-catering townhouses at No. 6 and No. 7 Castle Hill accommodating up to eight guests. The hotel also operates accessible rooms configured as double or twin with wet-room facilities.

Revenue is generated across five principal streams: accommodation (Room Only, Bed and Breakfast, or Dinner Bed and Breakfast across multiple rate categories), food and beverage (2 AA Rosette Antlers Restaurant, Colonnade Cocktail Lounge, Gibson Club Bar, afternoon tea, and private dining), spa services at Aquitaine Spa, gift vouchers sold through the We Are Grafted platform, and events including weddings, celebrations, and meetings. Pricing is per-room-per-night inclusive of VAT, with ancillary charges for parking (£10/night), dog-friendly rooms (£20/night), and spa treatments. The company distributes directly via its Synxis-powered booking engine and phone reservations, alongside third-party restaurant bookings through Dishcult.

The hotel serves couples seeking romantic escapes and luxury stays, families visiting Lincoln's historic attractions, business travelers, and event hosts for weddings and celebrations. Go-to-market is predominantly direct-to-consumer with a Guest Loyalty Rewards program offering at least 10% direct-booking savings. The firm markets through its website, Instagram, email newsletter with 10% discount incentive, and Google Business Profile. No proprietary technology platforms are described; the operation relies on standard hospitality PMS and third-party integrations. In 2024 the owner acquired Judge's Lodgings, expanding the Lincoln property portfolio, and the hotel accumulated multiple regional awards including Lincolnshire's only AA 4 Silver Star Award.

Name

White Hart Hotel

Legal name

White Hart Hotel (TSP Operations) Limited

Website

https://whitehart-lincoln.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

White Hart Hotel is a privately owned 14th-century heritage hotel in Uphill Lincoln, England, offering boutique rooms, luxury suites, self-catering townhouses, an AA 2 Rosette restaurant, spa, and wedding venues to leisure couples, families, and event hosts in the regional tourism market.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Luxury Serviced Residences (THAGAEAJ), Conference Retreat Hotels (THAGALAG)

Keywords

• Boutique hotel accommodation
• Hotel dining services
• Wedding venue hosting
• Spa wellness services
• Historic hotel hospitality

Headquarters

HQ city

Lincoln

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodation: Room bookings across multiple room categories including Cosy, Classic, Deluxe, Superior, Suites, and accessible rooms. Rates are per room per night on Room Only, Bed and Breakfast, or Dinner Bed and Breakfast basis.
2. Food and Beverage: Revenue from Antlers Restaurant (2 AA Rosette), Colonnade Cocktail Lounge, Gibson Club Bar, afternoon tea service, and private dining.
3. Spa Services: Aquitaine Spa provides treatments and wellness services to hotel guests and external visitors.
4. Gift Vouchers: Gift vouchers sold for room stays, dining experiences, and spa treatments.
5. Events and Weddings: Private event hosting including weddings, celebrations, meetings and conferences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

White Hart Hotel is a Grade 2 Listed 14th-century boutique hotel in Uphill Lincoln offering accommodation across multiple room categories (Cosy, Classic, Deluxe, Superior, Suites, Accessible, and heritage rooms in Leigh Pemberton House), self-catering townhouses (No. 6 and No. 7 Castle Hill), award-winning dining at the 2 AA Rosette Antlers Restaurant and cocktail lounges, the Aquitaine Spa, and event hosting for weddings, celebrations, and corporate meetings.

Product overview

White Hart Hotel is a historic 14th-century boutique hotel in Lincoln offering a portfolio of accommodation products and hospitality services. Accommodation ranges from Cosy and Classic boutique rooms through to Superior rooms with wine and gin glasses, Deluxe rooms with city views, accessible rooms, and luxury suites including the Brownlow Suite and King Edward Suite. Extended stay options include self-catering townhouses at No. 6 and No. 7 Castle Hill (featuring cinema rooms), plus heritage rooms at Leigh Pemberton House. The dining portfolio centres on the 2 AA rosette Antlers Restaurant, the Colonnade Cocktail Lounge, Gibson Club Bar, and afternoon tea service. Additional services include Aquitaine Spa, private dining, meetings and events spaces, and a loyalty programme offering direct booking discounts. The hotel also hosts regular live music events featuring jazz, swing, and contemporary performers.

Differentiator

Problem solved

Functional benefit

Brands

• The Loxley Collection: A collection of hotel properties including The White Hart Hotel.

Products and services

• Boutique Rooms Stylish hotel bedrooms ranging from Cosy doubles to Classic rooms, featuring modern amenities, flat-screen TVs, coffee machines, and high-speed Wi-Fi. Targeted at couples and individual travelers seeking accommodation in historic Lincoln.
• Luxury Suites Spacious suites including the Brownlow Suite and King Edward Suite, featuring elegant decor with chandeliers, separate sitting areas, and premium furnishings. Targeted at couples seeking luxury romantic getaways and special occasions.
• Self Catering Townhouses (No. 6 and No. 7 Castle Hill) Luxury fully serviced Georgian townhouse accommodation at No. 6 and No. 7 Castle Hill, featuring multiple bedrooms, cinema rooms, and full kitchen facilities. The No. 7 property accommodates up to 8 guests. Targeted at families and group travelers seeking extended stays with extra space.
• Leigh Pemberton House Rooms Four historic hotel rooms in a Grade II-listed 16th-century Tudor building, including feature rooms named Geoffrey Plantagenet and Remigius de Fécamp, plus deluxe rooms with exposed timber beams and freestanding bathtubs. No lift access. Targeted at guests seeking distinctive heritage accommodation.
• Deluxe Accessible Rooms Accessible hotel rooms designed with accessibility features including wet rooms with grab handrails, available as double or twin configurations. Targeted at guests with mobility needs.
• Antlers Restaurant Award-winning restaurant holding 2 AA Rosettes, serving seasonal locally sourced Lincolnshire cuisine in an elegant dining setting. Open to hotel guests and walk-in diners.
• Afternoon Tea Traditional afternoon tea service featuring a selection of teas, finger sandwiches, freshly baked scones with clotted cream and jam, and delectable pastries. Available with optional prosecco or champagne add-on.
• Colonnade Cocktail Lounge Stylish cocktail bar reflecting Lincoln's Roman heritage with a columned design, offering cocktails, wines, spirits, and local ales.
• Gibson Club Bar Club bar named after Guy Gibson of Dambusters fame, offering drinks and a nod to local aviation history.
• Aquitaine Spa Full-service spa offering spa treatments, leisure facilities, and relaxation experiences to hotel guests and external visitors.
• Private Dining Private dining facilities for intimate celebrations and special occasions, with menu and event coordination available.
• Meetings & Events Conference and event hire spaces including the King Richard II Suite and Royal Courtyard areas for business meetings, conferences, and private events.
• Weddings & Celebrations Wedding venues and celebration packages for weddings and special milestone events, with on-site accommodation for guests. Awarded Gold for Best Wedding Venue at Lincolnshire Life Magazine Taste of Excellence Food & Drink Awards.
• Live Music Events Regular live music programme featuring various artists performing jazz, swing, pop, folk, and other genres in the hotel's venues.
• Gift Vouchers Gift voucher programme for hotel stays, dining experiences, and spa treatments, sold through the We Are Grafted online platform.

Quantifiable outcome

• Save at least 10% by booking direct with additional loyalty benefits

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• The Loxley CollectioncoreOthersThe White Hart Hotel is part of The Loxley Collection, a family of hotel properties. Newsletter subscribers may receive communications from the wider family of properties. The parent company is registered as White Hart Hotel (TSP Operations) Limited.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hotel du Vin: UK boutique hotel group operating heritage and converted properties with strong food and beverage offerings. Comparable as a multi-property independent-style operator emphasising F&B-led experiences in historic buildings, similar to White Hart's positioning.
• Belmond (LVMH): Global luxury hospitality group operating heritage and iconic historic hotels with premium dining and spa. Comparable as a luxury heritage hospitality brand, though at a substantially larger scale and more international footprint than White Hart.
• Malmaison: UK boutique hotel brand focused on design-led conversion properties with strong cocktail bar and dining offerings. Comparable as a heritage-adjacent boutique operator with multiple UK locations and F&B-led positioning.
• Hand Picked Hotels: UK collection of luxury country house and heritage hotels with award-winning restaurants and spas. Closely comparable as a multi-property heritage hospitality group targeting couples, celebrations and leisure guests at a similar price tier.

Emerging players

• Gravetye Manor: Elizabethan heritage country house hotel with award-winning Michelin-level restaurant and gardens. Comparable as a small, owner-operator historic property delivering high-end F&B and stays, though more rural/resort-focused than White Hart's city-centre positioning.

Regional players

• Holiday Inn Lincoln: Mid-market branded hotel in the Lincoln area targeting similar corporate and event business travellers. Operates competing meeting and event space within the same regional market, but is positioned below White Hart's luxury tier.
• DoubleTree by Hilton Lincoln: Chain-operated full-service hotel located in Lincoln city centre. Competes directly with White Hart for corporate and leisure overnight demand in the same catchment, though it lacks the heritage positioning and townhouse inventory of White Hart.

Direct peers

• The Castle Hotel (Lincoln): An independent hotel in Lincoln providing direct competition in the mid-to-upper tier leisure segment. Compares as a local competitor offering accommodation and dining in the same destination market as White Hart.
• The Grand Hotel, York: Edwardian heritage hotel in a historic English cathedral city, offering luxury rooms, F&B venues, spa and weddings. Directly comparable as a UK historic full-service hotel competing for the same heritage-tourism and celebration occasion demand as White Hart.
• Randolph Hotel by Graduate Hotels: Iconic 19th-century grand hotel opposite Oxford University landmarks with award-winning dining and event facilities. Comparable as a UK historic landmark hotel targeting leisure, academic and event demand at a similar luxury tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/white_hart_hotel_lincoln
• LinkedInlinkedin.com/company/white-hart-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Hart Hotel